The concept:
Oikos frozen yogurt containers will be adorned with a new lid for the campaign featuring the Arctic and polar bears. The underside of each lid will have a code on it. Customers will be prompted to go to an Oikos microsite informing them about how climate change is affecting the Arctic home of the polar bears. They will enter the code on the back of their lid. For every code entered, Oikos will donate $1 to World Wildlife Fund (WWF). Also, each time they enter a code they are entered for a chance to win a trip to Canada for a polar bear adventure. “Flip your lid and your frozen yogurt can save the frozen Arctic.”
Flip Your Lid
...and your frozen yogurt can save the frozen Arctic
When you buy new Oikos Frozen Yogurt, you have a chance to help save the Arctic ice and the polar bears that call it home. Simply go to Oikos.com and enter the code you’ll find when you flip your lid. Each time you do, Oikos will donate $1 to WWF and enter you for chance to win a 7-day Arctic adventure in Canada.
Flip Your Lid Your frozen yogurt can save the frozen Arctic. Click here to learn more.