Introduces
The Flair In Your Hair
How it works:
1. Chi kiosks are placed
strategically in shopping malls around the globe. A CHI professional will show people a few tricks and products. In turn they are asked to sign up for the Flair smartphone/tablet app.
2. When consumers use their new
CHI tips, products and appliances, they take a picture and use the app to upload it to the Flair database.
3. Each time consumers upload a
photo to Flair, it will display on electronic CHI billboards and ad banners placed around the world and allow them to receive Flair points that can be used for free products in the future.