Clif Kid Z Bar by Steve

WOW! CLIF KID Z • The general concept of this interactive ad is that consumers scan the QR code placed on the outside of Clif Kid Z Bar packaging and it takes them to the video game, World of Warcraft, website to grant them different kinds of items. Once consumers buy Clif Kid Z bar, each QR code gives consumers an opportunity to get one free item.

• The main targets would be moms and their children who are crazy in playing World of Warcraft. And the main purpose of this interactive ad is that since children are kind of addicted to this video game, World of Warcraft, getting a free item means a lot to them. Today’s kids have more autonomy and decision-making power within the family, so it follows that kids are vocal about what they want their parents to buy. In today’s marketplace, it is very important to create children’s ability to nag their parents into purchasing items.

• First of all, there will be a pop-up ad in both www.battle.net/wow/ and www.clifkid.com.

Therefore, whoever visits these websites could be aware of this event. On the pop-up ad, there will be a brief description of this event and an instruction of how to get a free item by scanning the QR code.

• Once people scan the QR code on the outside packaging with their smartphones, it takes them to World of Warcraft website, www.battle.net/wow/.

• After they log in, they will be informed that they get a free item from Clif Kid Z Bar. The item might be priceless or might be useless, and this strategy would tempt people to buy more Clif Kid Z Bars to get a better item, just as people buy lottery tickets again and agin to look to a time of wining the prize.