YOUR AGENCY NAME HERE
Date: 10/14/2015
Client: Kleenex Product: Kleenex Tissue Title: Inconclusive Moments Length: About 35 seconds Writer: Chelsea Thomas and Breanne Avedikian VIDEO 1. OPENS ON AN OUTDOOR VIEW OF A HOUSE
AUDIO MUSIC: STARTS WITH BOUNCY MUSIC. MUSIC CHANGES ACCORDING SUBJECT’S MOOD/EMOTION.
2. CUTS TO A GIRL, SHE’S BY HERSELF, SITTING ON HER BED. STUDY MATERIALS ALL AROUND HER, SHE THROWS THEM IN THE AIR.
Girl: “I’m gonna ace this test!”
3. PICKS UP PAPERS
Girl: “I’m gonna fail this test”
4. STANDING WITH ROOMMATES, ABOUT TO WALK OUT THE DOOR TO GO ON A DATE, SHE GETS A TEXT MESSAGE FROM DATE THAT SAYS, “I’M HERE”. SHE GETS EXCITED.
Girl: “He loves me!”
Girl: “Ugh, he hates me.” 5. COMES BACK IN THE DOOR, LEANS HEAD AGAINST THE DOOR, LOOKING SAD. 6. BIRTHDAY PARTY SCENE, SHE’S IN THE MIDDLE OF A CROWD, DANCING AND HAVING FUN
Girl: “This is the best birthday ever!”
7. EVERYONE’S GONE, SHE’S SITTING BY HERSELF, WITH FOOD, TRASH, AND BALLOONS EVERYWHERE
Girl: “This is the worst birthday ever.”
Page 1 of 2
YOUR AGENCY NAME HERE
Date: 10/14/2015
8. WALKS INTO LIVING ROOM, JUST CAME BACK FROM AN INTERVIEW. PLOPS DOWN ON COUCH, WEARING BUSINESS CLOTHES.
Girl: “I just nailed that interview!”
9. SITTING ON COUCH, IN COMFY CLOTHES. SHE IS UPSET AND WORRIED. SHE HAS A BOWL OF CHIPS IN HER LAP AND IS STRESS EATING.
Girl: “That interview was a nightmare. They’re never going to hire me.”
10. ROOMMATE COMES TAKES THE BOWL OFF HER LAP AND PLACES A KLEENEX BOX IN HER HAND. 11. LOOKS DOWN AT KLEENEX BOX, SNIFFLES, AND WIPES HER FACE WITH A TISSUE
Girl: “Well, best 2 of 3.”
12. GIRLS GETS UP, PUTS KLEENEX BOX ON COUCH, AND WALKS AWAY. 13. CAMERA STAYS ON KLEENEX BOX.
Narrator voice: “Kleenex. For life’s (pause for effect) inconclusive moments.”
Page 2 of 2