American Heart Association The American Heart Association strives to help people build healthier lives, free from cardiovascular disease by providing public health information. This campaign is designed to reach people who need informed on how to make healthier choices. Adults and children will be affected by this campaign to get families more aware and more active.
Testimonial Commercials
A series of commercials will run featuring people who have survived life threatening heart conditions that wish to share their stories. The commercials will air on local and national channels and will be available on YouTube. Viewers will be encouraged to share their personal stories on American Heart Association’s Facebook page.
5K Walk/Run & Meal Guide
5K’s will take place in major cities across the country, including Houston, Phoenix, New York, and Denver. This will be a chance for people to get active and learn more about AHA’s mission. There will be healthy snacks after the run and nutritionists will demonstrate how to cook healthy meals that participants can make at home. They will be provided with a packet of healthy lifestyle tips, upcoming events, and meal planner. Whichever city has the most participants will host a family event.
#smartheart
American Heart Association representatives will go to large businesses, schools, grocery stores, etc. in their respective areas. They will provide free heart health check ups and calculate people’s Body Mass Index to inform them of their health status. Here people are invited to the 5K Heart Walk/Run and encouraged to share how they stay active on Facebook, Twitter, and Instagram using #smartheart.
Family Event
The winning city will host an event where parents can bring their children to participate in activities including aircastles, relay races, basketball, jump rope, and more. Parents will learn from experts about how to include family activities and healthier eating habits in their homes. Participants will go into a drawing; one family winning a 5 day paid vacation. Families will want to stay involved and support what our organization does in the future.