Xtreme Super V Challenge The Prize
There will be a contest to win a free 3 day week trip for a family of four to watch the 2013 X-Games in Los Angeles, CA. The second place winner of the contest will win a year supply of Super V. To kick things off, there will be a Super V commercial telling about the contest and prizes. Also on the boxes of the Super V, there will be the X-Games logo and the contest will be advertised as well.
1
Contest & Website
At xtremesuperv.com, young teenagers will post videos of themselves doing their best trick on an BMX bike or skateboard. The public votes on the site for their favorite trick. There will be an section for commenting that will be powered by Facebook Social Plugin. The contest will last from April to June of 2013. Along with the video page, there will be a video game on the same site featuring extreme sports. Whoever beats the computers high score gets a coupon for Super V.
2 AND ENTER INTO THE X-GAMES CONTEST
3
Sharing
On the website, there will be a section where you can share your video on Facebook and Twitter. This is how the participants are going to be able to ask their friends and followers to go to the site and vote for their video. Capri Sun has a great page on Facebook, so while the contest is in progress, they can promote the website and contest.