Coppedge: Yo-Spoon

Get Yo-Spoon Fast It’s so good, every bite counts.

Oikos Frozen Yogurt

Everyone hates wasting food. Especially good food. This is why Oikos now offers a new spoon, specifically for their new frozen yogurt line. This spoon ensures the consumer gets to enjoy every bite of their delicious fro-yo. The perfectly designed spoons are free with purchase of one of the four flavors of the frozen yogurt.

Each yogurt has a different colored spoon. Collect all four.

honey

blueberry

chocolate

vanilla

This promotion is designed to follow the tone of the Oikos commercials.

They are developed with playful characters, one being male and the other a woman. While the tone of their website is more relaxed and natural, their advertising is more humorous and silly. This interactive ad would be targeted towards a younger audience, probably high schoolers through young professionals. The ad could be found in places such as Facebook, frequented blogs, health food blogs, young magazine websites, etc.

The clickable text will take the user to the Facebook.com/frozenoikos which will have details about the spoons and will tell the viewer that spoons are free with any purchase of the fro-yo.

Each banner represents a different flavor, yet they all share a similar message.