July 2010 technology in higher education news summary by ACUMA Incorporated

ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Technology and higher education news summary • July 2010

ACUMA Incorporated: Technology and higher education news summary for July 2010

UWA Students Global Winners in Google Online Marketing Challenge 3 Questions to Answer Before a Wide-Scale Adoption of the iPad Justice Department Weighs Putting Web Sites Under Disability Rules Google's student election ignores reality: McKay Welcome to Google’s Student Voice initiative - The 2010 federal election as voted for by under18s Google jump on election 2010 Amazon to Unveil $139 Kindle Wi-Fi Newspapers Hit New Low as an Information Source University of Technology, Sydney and Alcatel-Lucent partner to equip a new generation of Australian students Facebook Wants to Work with Media Companies IDC: SaaS momentum skyrocketing 'Kindle Shame' Spurs Publishers to Action Is Google Really Developing a Facebook Killer? More businesses turn to cloud computing MediaPass Claims Pay Wall Model Outperforms Ad Models 30 Million People In U.S. Will Own eReaders By 2015 Recruiting with Twitter Jeff Bezos: "Kindle Format Has Now Overtaken the Hardcover Format" Mobile Facebook users hit 150 million Zinio to Debut All-Digital Online Newsstand for College Market 12 Little Known Tips for LinkedIn Social Media Dominates Asia Pacific Internet Usage Improving IT/Library Partnerships Gina Centrello: EBooks Will Be 50% Of Book Sales In Five Years Auckland Uni students are worldwide Imagine Cup champs To stop cheats, colleges learn their trickery Department of Justice Takes On Kindle On Campus Sony Launches Reader Library Program Driving Home the Point on Accessibility AACA National Campus Band Competition / National Campus Film Festival / National Campus Art Prize / National Campus DJ Competition launched

UWA Students Global Winners in Google Online Marketing Challenge University of Western Australia news July 29 2010 A team of students from The University of Western Australia Business School have recently become the global winners of the Google Online Marketing Challenge. The team of postgraduate marketing students beat 3,033 other teams from 60 countries. Full article: http://bit.ly/bRhtks 3 Questions to Answer Before a Wide-Scale Adoption of the iPad Academic Impressions May 06 2010 In a Campus Technology article this week entitled "CIO Predicament: What To Do About the iPad," Tim Chester, CIO and vice provost for academic administration at Pepperdine University, recommended a middle ground between the opposing camps of those hurrying toward wide-scale adoption of the iPad ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Locked Bag 1333, Launceston, Tasmania 7250, Australia ABN: 56 168 491 622 Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au

ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Technology and higher education news summary • July 2010

and those refusing to support the new mobile device. While Pepperdine has not moved to adopt the device across campus, the school has taken…. Full article: http://bit.ly/bfQ0tc Justice Department Weighs Putting Web Sites Under Disability Rules The Chronicle of Higher Education July 28 2010 The modern Internet did not exist when the Americans With Disabilities Act was enacted in 1990. Now the Justice Department is weighing changes to bring the landmark civil-rights law in line with the rise of the Web—a debate that could have implications for colleges. Full article: http://bit.ly/afEbJ8 Google's student election ignores reality: McKay The Sydney Morning Herald July 28 2010 Students given a virtual vote Google are inviting all 15-17 year old school students across Australia to have their say in a simulated federal election between 9 - 12 August. Full article: http://bit.ly/dlLc5T Welcome to Google’s Student Voice initiative - The 2010 federal election as voted for by under-18s Google.com.au July 2010 An election is a great time for students to learn more about the political system in Australia. In the lead up to this year’s federal election, we’d like to capture what the youth of Australia really think about our nation’s political parties, issues and leaders. Full article: http://bit.ly/bHx84S Google jump on election 2010 MarketingMag.com.au July 29 2010 Google has partnered with a group of Australian politicians to launch ‘Student Voice’, a simulated online election for young Australians. Utilising standards and processes from the Australian Electoral Commission (AEC), Google is inviting 15 – 17 year old students across Australia to vote in the simulated online election…. Full article: http://bit.ly/9yOxcy

ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Locked Bag 1333, Launceston, Tasmania 7250, Australia ABN: 56 168 491 622 Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au

ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Technology and higher education news summary â&#x20AC;˘ July 2010

Amazon to Unveil $139 Kindle Wi-Fi MediaBistro.com July 28 2010 Amazon has fired the next shot in the eReader price war. This evening the New York Times broke the news that Amazon will soon offer a new edition of the Kindle eReader, a brand new $139 edition called "Kindle Wi-Fi." Full article: http://bit.ly/aKynC1 Newspapers Hit New Low as an Information Source GigaOm.com July 27 2010 The number of Americans who say that newspapers are an important source of information continues to decline, according to a survey by the The Center for the Digital Future at the USC Annenberg School for Communication & Journalism. Only 56 percent of Internet users surveyed agreed with the statement that newspapers were an important or very important source of information, while 68 percent saidâ&#x20AC;Ś. Full article: http://bit.ly/bPtYSN University of Technology, Sydney and Alcatel-Lucent partner to equip a new generation of Australian students TradingMarkets.com July 28 2010 The University of Technology, (UTS) and Alcatel-Lucent (Euronext Paris and NYSE: ALU | PowerRating) today announced that they have teamed up to equip a new generation of students with the skills needed to build, manage and use new networks in a broadband-enabled Australia. Full article: http://bit.ly/c9LIPB Facebook Wants to Work with Media Companies MediaBistro.com July 27 2010 Facebook has launched "Facebook + Media," a page devoted to helping media companies use the social network to increase traffic to and user engagement on their Web sites. Justin Osofsky, who leads the company's media and content partnerships, told the San Francisco Hacks and Hackers meetup last night that Facebook hopes the page will encourage media companies to reach out to the social network: Full article: http://bit.ly/bIf9i2 IDC: SaaS momentum skyrocketing TechWorld.com.au July 27 2010 Revenues will grow from $US13.1 billion in 2009 to more than $40 billion in 2014

ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Technology and higher education news summary â&#x20AC;˘ July 2010

Interest in the SaaS (software as a service) delivery model is growing to the point that by 2012, almost 85 percent of new vendors will be focused on SaaS services, according to new research from analyst firm IDC. Full article: http://bit.ly/aupfI7 'Kindle Shame' Spurs Publishers to Action Folio Magazine July 23 2010 Some devices are already going out of style. I recently heard of a fellow in Boston, a friend of a colleague, who was an early adopter of Amazon's Kindle e-reader [pictured]. When he first bought his Kindle, he was eager to show it off, frequently bringing it to coffee houses to bask in the glow of adulation from curious onlookers. Full article: http://bit.ly/diKWrK Is Google Really Developing a Facebook Killer? Site Pro News July 26 2010 Video: About Facebook Competitor Google Me No less than CNN is reporting rumors that Google does indeed have a social networking site in the works which could give Facebook some competition. This new social site/program is supposed to be called GoogleMe or Google Me. Full article: http://bit.ly/bMM6JO More businesses turn to cloud computing TechWorld.com.au July 26 2010 Mimecast survey finds that security is still a barrier Most businesses now use some element of cloud computing according to new research from Mimecast. However, security concerns remain a barrier to adoption, however 57 percent of cloud users say that moving to the technology has actually improved security. Full article: http://bit.ly/cf7SaJ MediaPass Claims Pay Wall Model Outperforms Ad Models Folio Magazine July 21 2010 Enables small- and medium-size publishers to gate part or all of their content.

ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Technology and higher education news summary • July 2010

Publishers debating whether their online content should be paid or free are asking the wrong question, according to Matt Mitchell, CEO of MediaPass, which offers a pay wall solution directed toward smalland medium-size publishers…. Full article: http://bit.ly/bgWZ3k 30 Million People In U.S. Will Own eReaders By 2015 MediaBistro.com July 21 2010 By 2015, 29.4 million US consumers will own eReaders. This is according to a new report from Forrester Research called, "How eReaders Will Fare In A Tablet PC World," by analyst James L. McQuivey. According to the report, eReaders are facing challenges with the rise of tablet PCs. From the report: "iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with just 3.7 million…. Full article: http://bit.ly/cshxV4 Recruiting with Twitter Academic Impressions July 15 2010 American University uses Twitter to communicate with prospective students, spread the news, and even handle complaints. With just the few clicks of her computer keyboard, Colleen Newman informed a prospective student that American University accepts transfers from other colleges; put the word out about a new textbook rental program; and said farewell to…. Full article: http://bit.ly/cI56po Jeff Bezos: "Kindle Format Has Now Overtaken the Hardcover Format" MediaBistro.com July 20 2010 Amazon founder Jeff Bezos rocked the publishing world with a Kindle sales quote late yesterday. He explained: "[W]hile our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books-astonishing when you consider that we've been selling hardcover books for… Full article: http://bit.ly/bmKIow Mobile Facebook users hit 150 million TechWorld.com.au July 14 2010 Phone-based platforms are a major focus of the company, Facebook's mobile chief says ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Locked Bag 1333, Launceston, Tasmania 7250, Australia ABN: 56 168 491 622 Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au

ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Technology and higher education news summary • July 2010

Facebook has about 150 million mobile users, up from just 100 million in April, and is counting on cell phones as the key platform for the future, according to the social-networking giant's head of mobile products, Eric Tseng. Full article: http://bit.ly/bMV4al Zinio to Debut All-Digital Online Newsstand for College Market MediaBistro.com July 13 2010 Digital publisher Zinio is hitting the books, teaming up with National Association of College Stores subsidiary NACS Media Solutions (NMS) to develop an all-digital online newsstand for the college market, set to debut in August, offering more than 3,000 magazines and books via its UNITY platform. Full article: http://bit.ly/dptN1H 12 Little Known Tips for LinkedIn SiteProNews.com July 12 2010 Most business professionals are on LinkedIn at this point. LinkedIn tells us that: • LinkedIn has over 70 million members in over 200 countries. • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members. To me that states clearly that if you have almost ANY kind of business and are prospecting… Full article: http://bit.ly/bWVDih Social Media Dominates Asia Pacific Internet Usage The Nielsen Company July 09 2010 Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen’s Asia Pacific Social Media Report. The survey found that three of the seven biggest global online brands are social media sites – Facebook, Wikipedia and YouTube. Close to three quarters of… Full article: http://bit.ly/crUdLE Improving IT/Library Partnerships Academic Impressions (Daniel Fusch) April 08 2010 IT/library mergers -- and a number of less comprehensive IT/library partnerships -- have been receiving much press lately; most recently, the Chronicle's Tech Therapy offered a podcast on the topic, ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Locked Bag 1333, Launceston, Tasmania 7250, Australia ABN: 56 168 491 622 Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au

ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Technology and higher education news summary • July 2010

advocating for librarians and IT professionals to pursue service-level agreements, with a focus on consolidating and improving services for students. Full article: http://bit.ly/btfVnl Gina Centrello: EBooks Will Be 50% Of Book Sales In Five Years MediaBistro.com July 08 2010 In five years eBooks will be 50% of book sales, said Gina Centrello, President and Publisher of The Random House Publishing Group during a lunch today at Thrillerfest. Her estimates are based on recent growth. She said that last year eBooks represented 3% of the market and this year it will be about 10%. Full article: http://bit.ly/b4LKl4 Auckland Uni students are worldwide Imagine Cup champs The National Business Review, New Zealand July 09 2010 A team of engineering students from Auckland University has made New Zealand history, taking third place at the worldwide finals of the 2010 Microsoft Imagine Cup competition for their project to improve education in poverty-stricken regions. Full article: http://bit.ly/9rHRHR To stop cheats, colleges learn their trickery The New York Times July 05 2010 The frontier in the battle to defeat student cheating may be here at the testing center of the University of Central Florida. No gum is allowed during an exam: chewing could disguise a student’s speaking into a hands-free cellphone to an accomplice outside. The 228 computers that students use are recessed into desk tops so that anyone trying to photograph the screen — using, say, a pen with…. Full article: http://nyti.ms/9SExKl Department of Justice Takes On Kindle On Campus MediaBistro.com June 30 2010 The U.S. Department of Justice and the U.S. Department of Education are taking on eReaders in universities, claiming that the Kindle DX may violate the "Americans with Disabilities Act of 1990" and Section 504 of the "Rehabilitation Act of 1973" in the classroom, because the eReaders are not designed for students that are blind or have low vision abilities. ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Locked Bag 1333, Launceston, Tasmania 7250, Australia ABN: 56 168 491 622 Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au

ACUMA Inc.: the Association representing tertiary campus service organisations in Australia & New Zealand Technology and higher education news summary • July 2010

Full article: http://bit.ly/aHKRVb Sony Launches Reader Library Program MediaBistro.com June 29 2010 Sony has launched a new Reader Library program to promote eBook collections in libraries. Through the program, Sony will lead online training sessions on how to use digital reading devices and how to access eBooks. Sony will also give libraries digital reading devices for librarians to use. Select libraries…. Full article: http://bit.ly/c2IQEY Driving Home the Point on Accessibility InsideHigherEd.com June 30 2010 The U.S. Departments of Education and Justice on Tuesday released an open letter to colleges expressing concern that some institutions might be “using electronic book readers that are not accessible to students who are blind or have low vision” and warning them that the government will crack down on any institutions that are “requiring” disabled students to use emerging technology that does not comply with federal accessibility laws. Full article: http://bit.ly/bFcL9R Australasian Association of Campus Activities (AACA): 2010 national student competitions National Campus Band Competition launched: National Campus Film Festival launched : National Campus Art Prize launched : National Campus DJ Competition launched :

http://www.aaca.net.au/ncbc http://www.aaca.net.au/ncff http://www.aaca.net.au/ncap http://www.aaca.net.au/ncdjc

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