creativity
THE BEST ADVERTISING CREATIVITY Great idea contribute to the good advertising. Only good advertisement can impress consumers. There are five kinds of advertisements in this book, each one has a special creative idea. Let`s explore the power of the creative ideas together!
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THE MOST HUMOROUS ADVERTISING CREATIVITY
The advertising of Underwear often choose sexy as the main appeal. The Australian underwear brand BONDS launched a humorous appeal advertising by surprise, in order to promote their underwear "THE GUYFRONT TRUNK". The advertising slogan is: Protect yourself from yourself. Have you ever thought about your image problem? When you make a large movement you exposed the butt crack with your underwear declined, is not it embarrassing?In order to avoid exporting a bad impression to others by a detail, never exposed your "thigh" and start to defend ourselves. A boy met a girl occasionally when he was They had a good talk until the boy`s butt felt very embarrassed and didn`t want to and finally she run away While the boy did
walking the dog in the park. crack was come out. The girl talk with the boy anymore, not pay attention to her.
BRAND: BONDS PRODUCT: underwear
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THE MOST THOUGHT-PROVOKING ADVERTISING CREATIVITY
Some people say: the minimum of the earth is 424,000 trees, most of us think that is a huge number and we worry nothing about it. But have you ever think that there are more than 70 billion people on the earth! The "sporadic" deforestation is a huge painful experience for our earth. If you cherish until the pain have befallen on yourself , it would be too late and too stupid.
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The public service advertising of WWF is always creative and impressive, so does this one. It associates the rain forest and human-being, let people understand that the rain forest feel very painful if you cut it just like somewhere of you body is been cut. When i saw this pictures i felt very painful seem like that i had been cut like the way of the pictures showed.
ADVERTISER : WWF COPY: we cut off something that doesn`t grow again. Wherever the rain forest is cleared, barren ground remains.
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THE MOST INSPIRATIO ADVERTISING CREAT
P This series of print ads break the ordinary advertising appeals that the spring mattress can make you feel comfortable or it can give you a good night`s sleep, kurl-on present a new selling point-- good night's sleep, let you Bounce Back ! Good night's sleep helps you to recover your mental and physical damage. There is a common point between the most successful people in the world, that is, become brave in adversity, they can still bounce back to life even they drop down to life bottom. Rebound, a metaphor. The ads is about the legends of celebrities.
NOTE 1: Steve Paul Jobs Before:Jobs was evicted from Apple, failed.Midterm: Sleep in kurl-on spring mattress.After:create ipod, iphone, imac and a series of electronic products which are popular around the world. Back to apple, succeed.
NOTE 2:
Mohandas Karamchand Gandhi Before:Gandhi, the Indians, was abused by the whites in South Africa, He had been threw from the train because he insisted to sit on the seat which was for the whites. Discrimination. Midterm; Sleep in Kurl-on spring mattress. After: Leading the Indians to fight for equal rights, and became the leader of India. Respect.
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ONAL
TIVITY
Brand: Kurl-on Product: spring mattress
FROM A SOFTER KIND OF
Symptom 2 : Kindhearted. You can`t hurt my friend. Copy: Man: Have you seen the pig?Soft cow:Nope. Symptom 3 : She is enamoured of beauty, so she accepts the gift from Santa Claus. Copy: Soft cow: Fine with me!
F COW
Symptom 1 : Grazing is not nature, but daimeng do. If the grass has not allow me to eat it, then i won`t do that and go away. Copy: Grass: Go to another meadow. Soft cow: OK.
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LOVELY
THE MOST ADVERTISING CREATIVITY
Brand: COWMAN Product：soft cheese The most lovely advertisement,“ this cow is a little soft”, which is one of my favorite ads. The unique point of the ad is the soft cheese comes from the soft cow. This soft cow`s "soft" is same as soft girl, not only her waist is soft, but also she is very kind and very daimeng(呆萌). This ad is different from the common ad of soft cheese. It haven`t emphasized how soft is the product, to the contrary, the feature of the product—soft is very clear for our consumers because of the lovely soft cow. 8
THE MOST PHILOSOPHIC ADVERTISING CREATIVITY
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BRAND: Mint Vinetu PRODUCT: books COPY: Become someone else. Pick your hero at Mint Vinetu .
When we pick up a book to start reading, we threw ourselves into the plot of the book, as if we are chief actor or actress in the book, to enter their world, to laugh or cry together with them, to be a hero and shed blood with them. 9
Mint Vinetu , the bookstore mainly sell classical books, this set of print ads focus on the creative idea—to be the hero of the book, that is mean, come to Mint Vinetu and choose a book and then you can becomes the protagonist at once.
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THE MOST FASCINATING ADVERTISING CREATIVITY
Volkswagen satisfy your all kinds of needs in life by its comfortable driving experiences and safe driving systems, because of this, Volkswagen`s cars seem didn`t play any parts in the movies with cool drag racing action, but is that true? Let`s look at the following ad that is released recently by Volkswagen to check it out.
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Brand: Volkswagen Product: cars Copy: Volkswagen safe distan 11
This time the insight of Volkswagen`s TVC is: Volkswagen fit real life, safer, does not apply to movie-shooting. The reversed plot make the entire TVC more interesting. This TVC described a story about the incident that the police chased criminal who hijacked the bus. At the beginning of the video the atmosphere is very tense, just like we are watching the Hollywood movie. The police opened the car's sunroof and moved carefully to the front of the car plan to jump over to the bus, but two vehicles could not be closer, Volkswagen safe distance technology did not give you the chance to get closer.
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nce technology, made for real life, not for movies. 12
JUNE 22 2014 Guangdong University of Foreign Studies