郑荣涛20111304181

Collections of CANNES LIONS From 2011 to 2013

Billboard MUSIC, READ WHAT IT’S MADE OF

WHATEVER YOU SAY FEELS A LITTLE BIT BETTER. HALLS XS. SMALL BUT POWERFUL.

SEPARATE These two posters are released on a magazine in Thailand, which is created through a typical Thailand method of advertising—using some funny pictures to promote the benefits of the product.

THEM

Durex lubes Get in anywhere How creative the poster is.

A man dress in casual clothes, looks so informal.

However, he gets well with those who has a high social states in the party, seeming he is every popular. With the copy “Get in anywhere�, it is very funny.

About

Sex

These three posters are aimed at those men who has a problem of erectile dysfunction. As you can see, there is a equipment, which looks like a penis, stands still near the girl. And a picture of man is printed on it. The AD explicitly convey the message that they are specialize in providing solution for ED.

PSP

N A T U R A L

STOP TRYING

P R O T E C T I O N

Save The Children 70% of abused children turn into abusive adults.

CHILD Have your kid’s birthday party at Macdonald’s

Macdonald’s

C A R ADVERTISING A PRICE THAT WILL NEVER RETURN These two posters are designed for Ford car. The objective is to convey the message that it’s rare to buy the car at such low price.

Brand： Landover Agency：Y&R ( London (England)) ECD：Mark Roalfe Creative director: Graham Lang、 Mark Roalfe Copywriter:Phil Forster

The copy is ”Don’t rely on something just because it fits”. The AD aims to persuade consumers to buy original parts from Volkswagen. The message is conveyed explicitly in such a way.

the posters are released by PENGUIN GROUP, a famous book publisher in USA. The campaign is going to promote its audio books in India.

How they build up their idea?

As you can see.

What we see are some famous writers.

And the whole image looks like an earphone. It means using the PENGUIN audio books likes some famous writers read the stories or poems to you. It ‘s very amazing.