Coca cola And Santa Claus
Coca-Cola first launched the Christmas Campaign is from 1920, when they put the Christmas season only in part of a promotional ads in newspapers, and in 1930, in order to promote beverage offseason sales, Coca-Cola began to put Christmas advertising in newspapers and magazines, and requests the genius business in 1931 illustrator Haddon Sundblom the official Coca-Cola created the image of Santa Claus -- plane of the dressed in red and white clothes, with a friendly smile, round face cheek Santa hats off, with Coca-Cola, Coca-Cola launched in 1929 read out, by far the most famous slogan "The Pause That Refreshes (enjoy the cool moment)". Since then, Coca-Cola will be in the annual Christmas advertising in both the use of the image of Santa Claus, along with the expansion of the brand, they set the image of Santa Claus also deepened constantly in the minds of consumers spread.
Coca cola And lyrics bottle
In 2013, Coca-Cola the name "the bottle" facelift marketing activities is detonated the whole summer, with outstanding creative directly drive sales at the same time, add more consumers for the brand recognition and loyalty. This year Coca-Cola once again set off a boom in replacement, if you observe carefully, you'll find out the supermarket shelves (and even microblog headlines) has been quietly climbed up the Coca-Cola's new clothes -- "lyrics bottle" These lyrics are mostly from the popular stars win universal praise song,, and apparently after a careful selection, from Jay Chou to May day, the theme song of the world cup to the graduation season occasional song, from the self-help and heart to love and friendship, to take into account the different age, different gender, different personality people's preferences, although the application the scene is different, but the common ground is very positive energy, passionate, full of youthful vitality.
Coca Cola
Co ' s fo r m er boss Woodruff has a famous saying: "the Coca-Cola 99.61% is carbonated, syrup and water. Without advertising, who will drink it?" Historically, the Coca Cola Co to put a huge advertisement and win. So how is it successful? Coca-Cola through visual unified enterprise image, brand promotion strategy. As the beverage industry's most valuable
brands -- Coca-Cola, for a long time through the use of advertising to establish visual positioning system, effective, consistent, distinctive brand promotion campaign. The curve image positioning, basic features of interpretationof the brand Image style .Coca-Cola mainly as a soft and smooth, suitableentrance curve. This curve has no sharp edges and corners, to convey a harmonious, soft and feminine visual experience. Noble and elegant style, reflect the characteristic of the era of brand.The name "Coca-Cola" font design and Spencer at the end of the nineteenth Century USA society is very popular, font selection to create a high-end drinks image for Coca-Cola.
Color positioning passion and vitality, strengthen the brandof the perceptual features.The classic red Coca-Cola is the cold color of red, with elegantand solemn feelings in excited vigor. Red can not only attract the line of sight of people, but also stimulate the appetite of thecharacteristics, to stimulate consumer demand for nutrition andphysical fitness. Format location fluent relaxed, unified brand visual style. Image of the unique, personalized has different ratio ofarrangement of CocaCola propaganda pictures. The main color is red, trademark generally appear in the upper left corner of the screen, the title to appear at the top, the main screen in the center.