Welcome to the world of car ads. 黄晧 全广告1101 20111304332
CONTENTS Print ads Mercedes Benz - The Art of Lighting
Cadillac - The Pursue of Edges Volvo - The Prevention of Emergency
TV Commercials Jaguar F-Type - It’s Good to be Bad.
Kia Soul - Totally Transformed Toyota - Add Humor Lamborghini - Disaster Film Fanatic
Print ads
Mercedes-Benz The Art of Lighting
Mercedes-Benz CLS Shooting Brake launch commercial, 2012.
As the biggest luxury automaker in the world, Mercedes-Benz always emphasize photography in their commercials. Among the basic elements of a good photography, lighting is the most emphasized by Mercedes-Benz. Their photographers have been working hard on how to fully display the shape and the lines of the cars. Good examples are the launch commercial for their X218 CLS Shooting Brake and W222 S-Class.
Mercedes-Benz S-Class commercial, 2013.
Cadillac The Pursue of Edges
Founded in 1902, American automaker Cadillac is one of the historic automaker on the planet. To keep consumers aware of them in the 21 st century, Cadillac came up with the “Art and Science� design language, first seen on their Evoq concept car released in 1999. Later in 2002, the first Cadillac production car with an edgy shape like a diamond, CLS, was released. From then on, they have been trying to promote their advanced design in their print ads.
Advertisements displayed: 2014 Cadillac CLS commercial, 2014. 2014 Cadillac ELS commercial, 2014. 2015 Cadillac Escalade commercial, 2015
Volvo The Prevention of Emergency
Volvo C70 “Almost Completely Safe” commercial, 2006.
Emergencies are quite annoying for people, especially when you are driving a convertible. You may have already been fed up with bees, bird droppings or even UFOs. Well, this is good news for you. As the commercials show, if you’re in a Volvo C70, you will be safe under those circumstances because it takes shorter time to close the roof than you would imagine. Clever, isn’t it?
TV Commercials
Jaguar F-Type It’s Good to be Bad.
As F-Type Coupéwas about to release in the US, Jaguar released a 60-second commercial ‘Rendezvous’ for publication during Super Bowl 2014 as part of the “British Villains” campaign. Featuring Sir Ben Kingsley, Tom Hiddleston and Mark Strong who’d all starred in Hollywood movies as villains before, the commercial was displaying the edgy side of the luxury brand. In the commercial, Mark Strong was driving a F-Type, whom Tom Hiddleston was on a helicopter trying to chase while Sir Ben Kingsley was in a house watching them through a computer. It was then premiered on YouTube and has gained more than 16 million clicks now.
Kia Soul Totally Transformed.
‘Totally Transformed’ was released by Kia for their 2014 new model Soul. Unlike many other car commercials, its main characters are three hamsters who were very fat at the beginning and finally become fit and strong after various exercises. It is, in fact, Kia’s imply for their greatly transformed new Soul.
Toyota Add Humor.
To promote their 2014 new Corolla, Toyota released a quite unique commercial called Like You’ve Never Seen Before. All the facilities for shooting this ad is shown on it including a GoPro camera on a Turtle. So in this video, not only can you see the car ad itself, but also the way they filmed it. You’ve never seen anything like it before, right?
As usual, Toyota released a funny commercial on 2013 Super Bowl. This one is mainly about a family met a woman who could fulfil all their wishes after getting a brand new 2013 Toyota RAV4. Talking Squirrels can be seen on this ad.
Toyota Hilux was proven one of the toughest cars in the world on British car show Top Gear. So when Toyota tried to promote the new 2012 model in New Zealand, they tried to emphasize its toughness. It’s called Tougher Than You Can Imagine. A man went through almost all the toughest environment on the planet in his Hilux, seeing many unbelievable things. It has a quite funny ending. See it on Toyota New Zealand’s official channel on YouTube.
Lamborghini Disaster Film Fanatic.
In 2011, Lamborghini released their new V12 supercar Aventador which has a fairly edgy design like other Lamborghini models. To display its enormous power and mad look, Lamborghini released a commercial quite suitable for it. An Aventador was surging on the road towards a tremendous storm. It didn’t stop in the end. Instead it went straight inside the storm and did doughnuts, making a lot of dust and smoke. Got guts.
The Aventador commercial became quite successful. So in 2014 when Lamborghini released a new supercar Huracán, they decided to use a similar idea. A storm was about to come soon. At this point, a man was told to get out of the city as quick as possible. It seemed like a mission impossible but luckily, he’d got a Huracán for it.