Electronic magazine By Kito

Page 1

Global Brands Advertising

全广告1101 20111304186 王杰涛


ADOBE

Welcome to Cannes, Alex Trochut The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, f eatures some of the world’s most awarded and respected advertising illuminati and wi ll be displayed right smack-dab at the entr ance of the Palais—the entry point for over 12,000 attendees. Designer Alex Trochut cr eated his own design.

Welcome to Cannes, Eric Kallman The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, f eatures some of the world’s most awarded and respected advertising illuminati and wi ll be displayed right smack-dab at the entr ance of the Palais—the entry point for over 12,000 attendees. Eric Kallman joining Adh emas Batista to re-create Kallman’s work f or Pizza Hut, Skittles and the mega-succes sful Old Spice campaign.

Welcome to Cannes, PJ Pereira The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, f eatures some of the world’s most awarded and respected advertising illuminati and wi ll be displayed right smack-dab at the entr ance of the Palais—the entry point for over 12,000 attendees. PJ Pereira and Doug Alv es paying homage to Pereira’s latest book, Gods of Both Worlds (about Brazilian folkl ore), by projecting a traditional Brazilian de ity mask.

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ADOBE

Welcome to Cannes, Jeff Benjamin The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, f eatures some of the world’s most awarded and respected advertising illuminati and wi ll be displayed right smack-dab at the entr ance of the Palais—the entry point for over 12,000 attendees. Jeff Benjamin working wi th Vault49 to turn his face into the “subser vient chicken” he made famous for Burger King.

Welcome to Cannes, Fernanda Romano The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, f eatures some of the world’s most awarded and respected advertising illuminati and wi ll be displayed right smack-dab at the entr ance of the Palais—the entry point for over 12,000 attendees. Fernanda Romano teami ng up with Yema Yema to showcase Roma no’s vivacious personality through design.

Welcome to Cannes, Mick Ebeling The print campaign “Welcome to Cannes,” created by Goodby Silverstein & Partners, f eatures some of the world’s most awarded and respected advertising illuminati and wi ll be displayed right smack-dab at the entr ance of the Palais—the entry point for over 12,000 attendees. Mike Ebeling also worke d with Vault49 to interpret his open-source invention that allows paralyzed artists to cr eate art through eye movement.

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Land Rover

Land Rover: Bath 3

En suite bath. Discover your second home . 2


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Land Rover

Land Rover: Floors 5

Natural stain hardwood floors. Discover your second home.


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Land Rover

Land Rover: Floor plan 7

Sprawling open floor plan. Discover your second home.


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Land Rover

Land Rover: Views 9

Rooftop access with 360째 views. Discover your second home.


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HONDA Honda: Greenest This print ad was released to celebrate the 2014 Honda Accord Hybrid winning the Canadian Green Car of the Year award.

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LISTERINE Listerine: Baseball,Box,Western A good boy spits like a bad boy

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OMO 13

OMO: Dirt is good Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.


Volkswagen Volkswagen Adaptive Cruise Control ACC: Distance

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APPENDIX Adobe

Agency: Goodby Silverstein & Partners, USA CoAdvertising Chairman / Partner: Rich Silverstein Creative Director: Will Elliott Associate Creative Director: Patrick Knowlton Art Director: Sam Luchini Copywriter: Roger Baran Print Producer: Jim King Photographer: Claude Shade Visual Effects Artists: Nathan Shipley, Chris Carmichael Group Account Director: Todd Grantham Account Director: Joel Giullian Account Manager: Melody Cheung Director of Brand Strategy: Brendan Robertson Business Affairs Manager: Chrissy Shearer Editor: Sam Luchini Illustrators: Alex Trochut, Vault 49, Adhemas Batista, Doug Alves, Yema Yema, Evgeny Parfenov

Land Rover

Advertising Agency: Miami Ad School Art Director: Sarah Yu Copywriter: Jacque Vavroch

Honda:

Advertising Agency: GRIP Limited, Toronto, Canada Creative Director: David Crichton Art Director / Photographer: Yan Snajdr Copywriter: Tom Mednick Print Director: James Graham Published: June 2014

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Listerine

Advertising Agency: BBDO Chile Creative Director: Jaime Rodríguez Art Directors: Patricio Sepúlveda, Juan Urra Copywriter: Julio Bascur Illustrator: Gonzalo Arévalo Photographer: Patricio Pescetto

Volkswagen

The right distance makes all the difference. Advertising Agency: Grabarz & Partner, Hamburg, Germany Executive Creative Director: Ralf Heuel Group Creative Director: Diana Sukopp Creative Directors: André Price, Jan Florian Ege Art Directors: Bernhard Hoerlberger, Alexandra Beck Copywriters: Alexandra Beck, Bernhard Hoerlberger Account Supervisor: Julia Wilhelm Producers: Kristina Mohr, Katrin Redeker Final Artwork: Anne Swierczynski Published: April 2014

OMO

Advertising Agency: Lowe, Saigon, Vietnam Creative Director: Carlos Camacho Art Directors: Juan Sebastian Otoya, Kumkum Fernando Copywriter: Carlos Camacho Illustrator: Mattias Adolfsson


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