Liekkas

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TAYLOR SWIFT


Taylor Swift is a famous American singer and actress, popular with the young people. She has endorsed several advertisings, which impresses the customers deeply.

This advertising is a public Service advertising, made by Body by milk , which advocates people to drink milk every day. Till now, many famous stars have endorsed for this Campaign, including Beckham And Jackie Chen. The specialty of the advertising is that every star has milk mustache, looking very funny and interesting. In this way, people will have more fun when having milk.


Taylor Swift & Keds

American veteran Keds was founded in 1916 and is one of the world’s oldest sports brand. It has been the pioneer in the canvas shoes field. Its latest style has invited Taylor Swift to be advertising endorser, showing its brand image and culture of passion.


Taylor Swift & Diet Coke


The Development of Western Spokesman AD Modern celebrity advertising originated in the west. In1893, Britain actress Lillie Langtry’s photo was printed in the package of Pears Soap, which is regarded as the beginning of spokesman advertising. Before the 1st World War, the rise of mass product and Consumption stimulated the ad industry to try a variety of Marketing strategies to improve

the sales. And that’s when Celebrities began to appear in the ads, mostly in the patented drugs ads. In 1920s, endorsement ads began popular gradually and Reached its peak in 1929.But At the same time, it also Raised public discussion and Arguments of those moral issues. In 1930s, celebrities endorsements established a Position in advertising industry, but meanwhile, the Public seems to have lost the Passion to these ads. From the late 1930s to


Marylin Monroe endorses cosmetic advertising


1975, celebrities advertising wandered forward without the popular trend it used to have. After 1975, with the popularity of television, spokesman ad ushered its golden age. In this period, many celebrities wanted to appear in the ad to increase

their visibility. Celebrities broker industry also emerged in the time. From 1979 to 1997, American celebrities ads grew by 10%. When it comes to this century, celebrities ads consists of 25% of American TV and printed ads. Spokesman ads have become quite common in modern advertising industry.


Analysis of Spokesman AD


Spokesman advertisings have become quite common in western countries. It truly does good to the visibility and promotion of the company in many cases, and that’s also the reason why companies choose it. People like to see their favorite stars and follow their endorsements. In this way, the companies successfully sell their products to the customers. In a word, customers themselves pay for the stars. But on the other hand, there have been too many celebrities ads to attract people, besides, even celebrities advertising can be false advertising. People nowadays begin to carefully choose what to believe. So celebrities are not enough to convince them, the quality of the product is also a must.


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