ADAM HUSKISSON
CONTENT
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Nike Outdoor Cooking Device
Norwegian Seafood Packaging
Design Week Challenge
IBM University Careers Event App
Sustainable Height Adjustable Desk
About me
Ideation
What is the problem? For regular skiers getting a bite to eat on the slopes is easy, the hardest challenge they face is pizza or burger. But what about those who go off-piste or are endurance skiers? It is calculated they burn more than 1500 calories a day on top of their daily amount and usually have no selection of where they eat, the only option they have is the one they pack.
What is the answer today? Currently there is nothing on the market which is sufficient in providing a high calorie meal packed with energy, to replace those being burnt skiing. The user faces two choices, either stay close to the main slopes not straying too far to go back to for lunch or take lunch with them in a bag pack. However, with the second option produces other limitations that must be considered such as weight, the food content and the amount to pack which will be sufficient for the day ahead.
The design specification... A safe outdoor cooking device in line with Nike’s branding DNA, which takes little or no time for the user to cook and eat a meal with the consideration the user will be wearing ski gloves during use. The type of food which it will cook will be high in calorie content with large enough quantity to provide the user with enough energy for their day of skiing. Environment must be consider during design, where it will be stored - Bag pack, but also during use i.e. cooking method, air temperature after use disposal of waste materials.
User and Consumer Research Profile -Will Taylor -20 -Semi pro snowboarder - 'I like the idea but think that you need to think about how and where you would eat it with cold hands or gloves, I think some sort of noodles with sauce would be good.' Profile -Angus James -20 -Semi-Professional Skier - 'The concept of a portable cooking device for when I'm out skiing is brilliant and would save time of having to stop somewhere to eat. Although I think the cooking process should be quick as I won't want to wait around.' Profile -Susie Starr -20 -Loughborough Industrial Design Student & Qualified Ski Instructor - 'As a design student I feel that the project is ambitious and challenging but I think that the concept is perfect and very viable to the ski market. When instructing the routes are limited because of having to take a group back to a cafĂŠ and this product idea could let me and a group take longer and new routes.
Full research can be found:
https://prezi.com/yehpqwz6fykw/ids2/
NIKE_AURA.
The lid will have a tight fitting to the cork insulate/main casing (air tight), with the aim to stop the lid opening unexpectedly as well as preserving the content for as long as possible. This will be achieved by a snap fitting and elastomer seal. The lid will be made from a injection moulding friendly polymer modelled in black semi transparent aesthetic with the iconic Nike tick applied.
The main case is made from white HDPE, which has the properties needed for this part. White and black is a colour scheme heavily used by Nike in existing products along with a burst of colour, this was the thinking behind all my colour choices.
Rigid silicone exoskeleton, this aids the user when holding the device especially with cold/wet hands. Although is strong enough to clip onto a backpack using a carbine. A regular feature of Nike’s conceptual ideation.
Small holes are evenly spread around the surface where the sleeve meets the cork insulate, these will act as vents. Releasing pressure that will build up during the chemical reaction. Leaking shouldn’t be an issue, due to the diameter along with the content should be emptied once the food has been consumed.
Inner silicone sleeve, must be removed to drop the calcium tablet and water to initiate the chemical reaction. Therefore the material must be thin and flexible to overcome undercuts created by the shape of the main casing. Although needs a rigid rib to fit into its allocated place on main casing. The thickness of the sock will sufficient to prevent a fork from puncturing the wall.
A cork insulate will be applied to the internal walls of the main HDPE casing. This sustainable and durable material choice, is unlike Nike although has properties perfect for this application Heat Resistant Waterproof Good Insulator Improves Structural Strength
How Aura works...
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Before a day of hitting the slopes cook any meal which can be reheated (pasta and rice dishes are perfect providing a high energy source to the user), once cooked pour into the silicone pocket ensuring it is fitted to the inside of the main casing. Close the lid and go. Once hungry simply pop off the lid, remove the inner sock with the aid of the red tabs provided. Drop the calcium oxide tablet (7g) into the cavity, add approximately 125ml of water then quickly and safety reattach the silicone sock back into the groove provided in the cork insert. This will provided around 8KJ of energy, but more importantly will produce an exothermic reaction reaching to around 65C. Wait for 3-4minutes this will ensure the reaction is 100% finished. During previous step steam will also be produced, however small holes are located on the surface of the cork layer acting as a ventilation system to prevent pressure from building. During the reaction period, stirring the content with a fork/spoon will ensure evenly heated food. Once you have finished eating pull out the silicone sock again and empty the remainder of the reaction onto the floor/snow, this will have no negative affect on the surrounding environment. Refit the sleeve and push the lid closed.
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NIKE_AURA.
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Brief NSFC is on a mission to create a brand that lifts Norwegian seafood out of the ordinary and ensures it is not seen as just a commodity. Your challenge is to create a premium two-pack of chilled fish cakes that is highly innovative, has a strong Norwegian identity and stands out on shelf using environmentally sustainable or recyclable materials where possible
Nutritional information needs to be displayed - inside lid cannot be used as it must be visible at all times
What is the current packaging/branding? Simple with the colour scheme matching the Norwegian flag (red blue white)
Issues around logistic: Large, bulky and doesn’t stack well
Packaging split/opening needs to be adjusted as this is wasting a lot of packaging which cannot be justified
Who is our market audience? Adults purchasing from a super market or food store Potentially could be buying for themselves or children due to the nutritional value of omega 3 How can I make the packaging attractive and engaging enough for the customer to pay a little more? - Presentation, Point of sale
How can the content be kept chilled but still dry? - Material choices
What differentiates the brand from others?
The design is engaging as hoped, the point of display should further help whilst keeping to the NSF theme
The companies origins and beliefs. Fresh Norwegian fish farmed sustainably by local fisherman using traditional methods as they have done so relatively unchanged for hundreds of years Presentation layout Overall impression evocative of brand Shape evocative of brand Texture evocative of brand
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Overall impression Evocative of keyword Shape evocative of keyword Texture evocative of keyword
Size and proportion evocative of brand Colour evocative of brand Grapheme's used in final design
Appropriate packaging for brand
Size and proportion evocative of keyword Range of ideas presented COLOUR Evocative OF KEYWORDS
“It’s about what is below the waters surface not above”
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Design Week_
Initial Design Proposal
Dunelm
The brief set by Dunelm was to design a product to enhance and improve cooking in the home in the style of their infinity range, with sustainability at the centre of the design.
Persona Chris is a 20 years old student currently in his second year of study. He enjoys competing in sports and like most student the only thing he hates more than revision is cleaning.
Task Analysis The user searches the kitchen for a peeling device, in the situations he can’t find one that is clean he will find a used one and rinse under the tap to clean. He doesn’t care what it looks like as long as it does the job. Insights: Students usually don’t wash pots shortly after using them which means it is harder to wash later. Therefore a non-stick material choice would be a good option.
Chris’ parents purchase these kitchenware items for him before returning to start the new academic year. They are happy to pay a little more than willing if they know it will last longer than a cheaper substitute or has a guarantee included.
A two in one knife and attachable peeler. A handy yet clever way of eliminating the need to buy more products than you need. The blade is made from high quality copper coated in a non stick material as found on ceramic pans, this means the knife will not only last cut after cut but will but much easier to clean. The peeler is detachable and uses the knifes blade to peel the fruit or vegetable, which can be simply removed
User, Task, Environment
to wash. The product is extremely safe with very little blade being
Overview
exposed to cause harm due to the shape of the attachable.
The knife will mostly be kept in a draw but may also be soaked in water and will come in contact with food Dual functionality may be an area to investigate Materials used needs to be food safe and appealing
Market Analysis A trip to Dunelm further helped shape the design proposal. The current infinity range has a distinct style which flows throughout the range helping it identify itself compared against similar products - polished metals with a copper element to the design, along with other expensive material choices with customer guarantee included in purchase. Non-stick kitchenware products were present in a variety of different products. Insights: The current infinity range is ideal for my persona with the customer guarantee, granted the range is more expensive than similar products however my persona isn’t actually purchasing the item his parents are. The ranges style cannot be ignored and must be included in my design however because of the price range this gives me greater flexibility with material choices.
Environmental Key Points 70% of material choices can be recycled The handle is made from recycled polymer Copper blade is produced from used copper which is in keeping with the infinity range All waste materials produced during manufacturing can put back into the manufacturing cycle customer guarantee ensures brand loyalty and confidence in the product Designed for dismantlement
• 10 Year Customer Warranty • • • •
Non-Stick Copper blade Two in one device - Knife and Peeler 75% made from recycled materials Recyclable
The blade is copper to follow the existing Dunelm range. It is covered in PTFE using the same method to produce non stick Fr ying pans, this will make the product more expensive
to produce however will hugely improve the products life, reducing the amount of products needed over a time period.
The product is dual function meaning it can cut like a normal knife but also safety peel using the attachment. From a Sustainability aspect this reduces the need for Two items by replacing it with just one, reducing resources used, packaging, energy thus have a reduced impact on the environment.
Sustainability has been considered throughout the whole design phrase, this has lead to innovation and also limitations. Where possible I would source recycled/ recyclable materials to use through the product which shouldn’t have any affect on the quality and ver y little on price for both manufacture and costumer.
Infinity_
Dunelm
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The IBM Careers academy team need an mobile app which will be used during a two day event in London, for undergraduates and recent graduates on how IBM can help grow their career. A team of four to design, code and test before releasing in four weeks time.
Empathy Mapping - Who is the User? And what does this mean? Aged between 20-24
Mixture of both male and female with a wide range of degree backgrounds They are going to be interested in technology since they work for IBM
They are unlikely to be checking their email prior to the event unless they are organised so must work on mobile as they are likely to have one on the day
They may view the agenda prior to the event on their work laptop therefore must be desktop friendly
They will expect the app to work perfectly since it is branded IBM therefore if it doesn’t work for them they wont use it on the day
It is unlikely other than on the day the app will be used again by the user
An app must work better and have more use cases than a standard agenda leaflet usually handed out during these events or it will be deemed unsuccessful
The user doesn’t care about unnecessary detail this cannot be forgot during the design and content
Pages needed: Log in Page - Security reasons also allows the organisers to track the demographics of visitors
Welcome Page - Explaining about the day, On desktop going straight into the main page is odd for users Event Agenda - Who is speaking, where they are speaking and on what topic
My Calendar **Optional if we have time** - Allows our user to create their own event schedule for the events they choose to add How to Find Us - How the user finds the location on the day
Social **Later added** - After discussion with the marketing team
Low Fidelity Wire frames
Mid/High Fidelity Wire frames
User Testing and Improvements identified
Quick rough sketches, detailing layout, flows and used to help
User Experience was focused on first in grey scale wire
During user testing a lot of issues were uncovered
explore user interactions. During this stage conversations with the rest of the team were constantly back and forth, changes are much easier to make here than later on. The focus always being “what will this mean for the user and what benefit will it create�. Calls between the App creation team and the wider event team also took place to show our intentions for the app and to confirm we were heading in the correct direction. During these calls many of the early assumptions we made about the content were incorrect and needed changing slowing progress.
frames, how will Ben our persona use our app. What
happens if he has no internet connection? What happens if he assigns himself to the wrong group during log in? All of these scenarios must be considered to have a complete user case and identify unidentified areas.
After this a style guide was created which would appear throughout the app feeling like a complete single
experience to our user. Colour palettes was selected in line with the current Careers Academy colours. A flat UI to fit
with the IBM Design Guidelines which creates a timeless aesthetic for future careers events.
including:
Accessibility issues text being too small, colour contrast of text against background colour.
Filter feature was dropped as its use case was inferior to the issues it was causing with interface design.
Lots of the layouts looked a lot different on mobile than when on illustrator and needed adjusting accordingly.
Twitter Black API was switched to a white one to fit with the rest of the pages.
Greater user functionality created by allowing the user to
click on the address to open google maps on their mobile
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The App must have a welcome screen, as the previous screen (not shown) is a login as the web app is being hosted behind an IBM firewall for security reasons as a result means the user can log in using their IBM ID’s meaning no need to register or sign up. The “Learn More” button jumps the user to the event agenda screen which will be the most visited page on the app. Vector image is being used as the background this is a popular trend for 2015/16, however the app as a whole followers ‘flat’ design which is timeless and mean it can be used as a foundation to build upon for future events.
The hamburger menu is the main navigation on a mobile device, if viewed on desktop the main navigation would be located at the top. The app is dynamically designed to incorporate scalability which means it fits and works on any screen size, increasing user friendliness. A drop down on event schedule reveals the filters available for the user to flick between.
The event agenda is the main page on the app, this is where the user will be looking to see what’s happening throughout the day and what time and where it is happening. The information provided is the bare minimum this is because when viewed on mobile too much info clutters the screen and reduces functionality. The expansion function reveals more info for the user if they wish eliminating this issue. The add icon, allows the user to add that event to their own personal schedule within the app if there was more time for development it was intended this would populate the users native calendar on their mobile device.
The my schedule is populated from the event schedule, once events are added this can be viewed in more detail by clicking the “i” with the option to delete if the user no longer is interested in visiting that talk. On the day of the event the schedule will connect to the local time allowing the user to see forth coming events and which have already passed.
Our event attendees are located all over the UK therefore not everyone knows where IBM South bank Offices are. Shown as a scroll down page it covers all of the possible ways they may attend (car, tube, train) and the corresponding information. If used on mobile the address when clicked on will open Google or apple maps (depending on your device) using the users current location giving instructions how to get there.
During and prior to the event the marketing team will be using twitter to keep attendees up to date on any changes or announcements. Therefore a Twitter API has been used to create a news feed populated with IBM associated tweets. Within this page the user can tweet whilst at the event using a set hash tag, creating free publicity. The API will open the Twitter app on the users phone meaning there is no need to log in.
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Design a height adjustable desk. Why? Harvard Business Review says that sitting down is the smoking of our generation. What? Height adjustable, low environmental impact, long lasting. Market? You know the type “Creative with frameless glassesâ€?, professionals, desk bound, good understanding of design issues. Cost? Less than ÂŁ400 per unit.
Research Studies prove that standing up for a part of the working day can reduce the risk of Diabetes, High Blood Pressure and Cardiovascular disease drastically. As well as increasing the rate of your metabolism and calories burn Standing also is linked to increased productivity Critical for my intended user User Research - Angle adjustable platforms such as the ‘Priory drawing board’ are perfect for those who often jump between hand sketching and digital designing Students are unlikely to be willing to purchase such a product therefore this group of people can be disregarded. Leaving Professionals the key intended users I aim to focus on Open offices are becoming increasingly popular in working environments, sources suggesting they boost creativity, team communication and productivity Anthropometric data will definitely be needed during the design process to determine the height of the desk, in its lowest and maximum height
Design Direction The obvious social benefits are clear, this information just needs to be presented in a clear format for the user to identify and connect with Sustainability is a huge part of the design process, apart from focusing on the potential for upgradable/repair, the nature of the product means it is limiting from a sustainability aspect. However, material choices will be hugely significant, I will be aiming to create a closed loop system From my research it is clear that if I am aiming to manufacture the table at the price mentioned in the brief, electronic height adjustable mechanism’s are too expensive therefore another method must be sourced - manual systems Professional designers are my isolated target audience working in a open office environment. These individuals are unlikely to be purchasing the tables themselves rather the company for its employers To match both the user and environment the table will be placed in the design direction will be raw minimal - unfinished metals, natural materials
Persona - Tom Clark Tom aged 30 is a graphic designer and lives in Bristol with his small growing family. He works in a small independent graphic design consultancy, which he has worked in since graduating. He aspires to become a senior design at the firm with the aim of one day owning his own small consultancy. An average day sees Tom working on many different platforms from computers to cardboard from the standard 9-5 pm although often works longer than this to complete his assigned projects. Other than the rare occasionally toilet and lunch break he doesn’t move from his desk, an aspect of the job he doesn’t like as he otherwise considers Himself as active and healthy person
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Improvements The health benefits which occur as a result of standing at a desk rather than sitting along with increased productivity - social design Reuses a product which had came to the end of its life cycle (wood crates) - continuing to close the loop A bespoke desk unlike any other perfect for my intended user in meeting their expected requirements from a table of this nature. Sold for approximately ÂŁ400 with manufacturing costs considerably lower, with sustainability being the centre during the design process Uses a smart and simple lifting system which needs little maintenance and produces zero pollution during its operation as well as being able to be recycled at the end of its life cycle. Diverse - allowing the user to sketch and work on a computer at the same time, angle adjustable to be ergonomically friendly whilst stood sketching and can be made into a corner desk or separated completely. Allowing the user to use the environment around them to their advantage
POLYMER WHEEL
BOLT
TRACKS
ALUMINIUM BEAM
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Adam Huskisson
Experience
Industrial & UX Designer
2015-16
About me
IBM Hursley Design Studio UX Designer (Placement)
I worked in a cross disciplinary team on a number of software based products over the cross of my placement year. Including an exec sales dashboard, the new iteration of a class leading development and tracking tool, customer solutions for the healthcare industry and IBM’s cognitive computing system: Watson.
I work best when I am surrounded by the freedom of whiteboards and Post-it notes where even stupid ideas can blossom into great ones. Teamed with like minded individuals looking to push boundaries and create a great experience.
2015
Although grounded by a understanding in product design , my real passion lie in UI Design and UX Design.
Dunelm Group Design Week Winner
A five day intensive challenge set by Dunelm with the brief “a product for our kitchenware range with sustainability at the centre of the design”. With over 120 submissions, my proposal was selected by the lead designer at Dunelm to be further explored. 2014
British Heart Foundation Volunteer
2013
ADP Architecture 2 Weeks shadowing
Software Skills Adobe Illustrator Adobe Photoshop Adobe After Effects Adobe Indesign Sketch Balsamiq Axure Creo Solidworks Keyshot HTML CSS
Education Passions
2013 - 17
Loughborough University, England Industrial Design Studies & Technology (BA Hons) - Predicted 1st
2011 - 13
Hartlepool Sixth Form College A levels - Product Design, Law, General studies AS levels - Maths, Physics, Economics
2008 - 11
High Tunstall College of Science 11 GCSE’s including English Maths and Science (All grades B or above)
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