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TableofC ontents IN TRO D U CTIO N ................................................................................................................................3 1.Leadership theoriesin hospitality operations.............................................................................. 3 2.O peration m anagem ent................................................................................................................. 7 3.Food beveragein hotelindustry....................................................................................................7 4.Custom erserviceneeds,serviceand expectations....................................................................... 8 CO N CLU SIO N ...................................................................................................................................11 References.......................................................................................................................................... 12
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INTRODUCTION Hospitality operations are major and an effective tool in hotel industry to improve the management and services in hotels. A specific role of hospitality operation manager is that plan a specific strategies and manage their team in the direction of achieve their long term goals.
Hotel overview: City centre hotel is a 3 star hotel at present time and hotel will be undergoing
a development project
in order to upgrade it 5 star
luxurious hotel. In this scenario, operation management has responsibility to achieve the target in hotel industry and follows the steps and effective strategies to move in that direction as well(Anderson and Xie, 2010). Operation manager majorly consider the several steps like manage the fund, manage their staff members, ensure the business operates efficiently and mainly the operation manager has the responsibility in which they ensure that customer feels like home in their hotels. By ensuring this, management has to provide the best services to their customers and fulfil all the requirements of their customers. 1. Leadership theories in hospitality operations The major objective of each and every hotel industry is that to maximize their business at world wide area and their management also plan the different strategies and tactics to achieve the set target goals. In general, to achieve that type of set target the staff must be support and give full coordination in order to reach that objectives. Operation manager has that responsibility to encourage and motivate their staff members in the direction of achieving the targets and ensure that employees are highly motivated and their performance is in effective and efficient manner(Baldacchino,
1995).
To improve the performance of their employees, operational manager makes the effective strategies and plan or provide effective training sessions to improve
their
performance
as
well.
A
operational
manager
has
the
responsibility to manage their staff and provide best services to their customers as well. Management process mainly includes several factors like Get quality hospitality assignment help at the best price in the industry. Our hospitality assignment writers are highly-qualified.
autocratic management, participative, parental or more. Moreover, specific theories are also used to achieve the set targets, X and Y theory, contingency theory or system theory as well. Manager also has an effective role regarding build a efficient culture, know the requirements and demands of the customer, make better communication with national and international customers, using basic needs of theory and hierarchy, Equity theory or more. These all steps are require to achieve the set target and goals of City Centre Hotel(Bharwani and Butt,
2012). Maximizing the business in hotel industry, operational objectives are very
clear and effective and decided by department of operation management. Hospitality operations include the process of implementing useful tactics in order to achieve the long term goals and providing best services as well. This process is mainly depend on the demand rate and requirements of the customers. Each and every hotel industry want to earn gross profit and earn reputation in the current market of hotel industry. City Centre wants to spread their business at world wide and also want to improve their providing services so that they apply different leadership styles to achieve the targets and satisfaction. The different leadership styles is given below:  Autocratic leadership theory: This theory is a classical leadership theory which is used to marked by the leaders and managers. In this case they have no need to explain their thoughts and ideas to somebody else they has their own point of view relate to the management as well. This leadership style is majorly used in that situation where more control is needed and there is little margin of errors as well. There are 3 types of autocratic leadership like; manufacturing, construction and improvement as well. There is very easy to approach the set target goals of the company and has an effective impact on the progress of 5 star hotel. There are basic topic which has to be in mind to apply the autocratic leadership theory and these are:
1. Respect yout team staff: This is the process in which manager directs Get quality hospitality assignment help at the best price in the industry. Our hospitality assignment writers are highly-qualified.
their team mates to work with efficiently and manage the task at their own basis and with the help of team mates as well.
2. Explain the rules: In this case the team member has to know the rules and regulation applied by the management and what are the basic needs of the customer, this is main factor which include in the processing of understanding the rules of manager.
3. Be consistent: To upgrade the 5 star hotel management has to be consistent towards the customer's needs and demands and provifing services as well. In addition to this, it is the effective process to improve the quality services and pr5oduction rate of the hotel management as well. 4. Educate: This process is mainly include the process of improving the strengths of the employees in the way of providing effective training and seminars regarding the rules and regulations of 5 star luxurious hotel as well. This is the effective leadership theory to improve the quality of the production and force their management to supply the effective services and fulfil the all requirements of the customers. Operational manager has the sdeveral key roles in improving the quality rate of the production and employee as well.  Contingency theory: This theory is majorly used to improve the performance of organisation as well as employees. Operational manager identifies relation of management and their employees, define the task structure, state the power of leaders, position of the management and organisation or more. Individual leadership style is effectively used in hotel industry and fix the situation regarding organisational structure. This process is used to describe the role of operational manager and each individual who is relate to the management of the City Centre. Contingency is applied when situations are highly favourable or unfavourable, task orientation leaders are more effective. There is a big challenge for hotel management to providing best services to their Get quality hospitality assignment help at the best price in the industry. Our hospitality assignment writers are highly-qualified.
customers
and
consistent
level
of
quality
services.
Operational
management plays a vital role to achieve the set target and long term goals of hotel industry. They also has a pressure in recruitment, selection and training practices as well(Cetin and Dincer,
2014). Leadership style
affect the way of front-line employees to do their own job and task. In this type of leadership theories, manager who are committed for providing services to their customers and also relate to empowering leadership styles. For that, they has to create an effective environment and convey their commitment to front-line employees. This theory leads to employees who are interested in sharing the values and roles towards the hotel industry. This theory is states that, operational manager apply his own leadership theory according to the situation and right conditions as well. This theory is majorly applicable for Front-line office, because of different department in the hotels has their different roles and task so the leadership theories applied accordingly. There are some important contingency which is applied in the hotel industry and these are; Recent technology, suppliers and distributors, customers and competitors, government or union. This theory is states that, Management need to satisfy with their providing services to their customer and keep the balance between internal environment of hotel and the requirements of the consumer. Management should concern about the applied leadership theories as well as customer's satisfaction.  X and Y theory: This theory simply encourage the employees and improving the performance of each individual. To spread the business of City Centre Hotel and increase the rate of undergoing process of becoming luxurious 5 star hotel, this leadership theories are must be applied to encouraging their employees and improve key skills and knowledge. To analyse in depth of theory X and Y regarding the hotel industry, operational manager has the effective knowledge of that theory of leadership: Get quality hospitality assignment help at the best price in the industry. Our hospitality assignment writers are highly-qualified.
1. Theory X: Theory X is states that, mainly the employees not like their task or role at the workplace and most of the employees threatened before task allotment or work hard enough. In this case, manager assume that their employee's are demotivated, dislike their role and work and naturally disappointed as well(Devi Juwaheer,
2004). In this theory
manager assumes that workers are: Dislike their own work Need to be supervised and trained by the trainer of hotel management Have to be controlled, forced and threatened Avoid responsibility Not dedication towards the work
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2. Theory Y: This theory states that, In this theory managers are optimistic and has positive opinion for their staff members. They encourage their staff members to improve their work performance and keep best relationship between management and team members as well. In this style of management assumes that workers are: More involved in decision-making process Self-motivated to complete the task Enjoy their work at workplace Solve problems in creative and effective manner Operational Manager of the hotel City Centre has the responsibilities of managing the
staff members and also manage the task which is given to
them. In the process of upgrading 5 star luxurious hotel operational manager has the new responsibilities to maintain the staff and their tasks as well. In this case scenario, Upgrading 3 star hotel into 5 star hotel the operational manager has the different types of roles and responsibilities to improve the different types of operational activities and production rate or more. The 5 star luxurious hotel has different culture, activities, targets, responsibilities, customer service or expectations. There are several types of leadership styles which is important to give the boost to the hotel industry and their performance and services as well. By examining the process of manager's commitment to service quality into high service qualities in which including the employee's commitment to serving their customers. These leadership styles mainly based on the behaviour of employee's and their providing services to their customers as well. Leadership styles mainly used to influence the employees and encouraging them towards their work, many of the operational manager use the leadership styles to achieve and accomplish the target goals. Mainly a leader's style varies according to the needs and demands, education, environment, personality, training and personal philosophy as well(DiPietro and Wang,
2010).
In the process of up gradation from 3 star luxurious hotel to 5 star luxurious hotel, Operational manager has more responsibilities in the way Get quality hospitality assignment help at the best price in the industry. Our hospitality assignment writers are highly-qualified.
of set target market and building up the culture of customer services, Know the requirements of the customer like what type of quality services they want from the management. Moreover, setting the expectations of the customer or more. In the case of improving the quality services and production rate management has follows the several theories and hierarchy to achieve the target goals and has an effective impact on the brand value of the hotel industry as well. Hotel operations management program offers to improve the business skills and knowledge regarding the areas like front line management, housekeeping operations, food beverage management or human resource planning as well. In 5 star luxurious hotel, operational services are change in compare with 3 star luxurious hotel and these type of services are based on the customer's requirements and demands. Regular inspection of hotel by chief manager Annual strategic business plan formation Continuous evaluation of personnel performance of each individual and management as well Measure all area of profitability and improve the performance Detailed program formation Maintenance assistance including guidance 2.Operation management
Program
description:
Operational
management
include
various
functions to improve the quality services of City Centre Hotel. Furthermore, this program is focuses on the service quality and improvement of the production rate as well. In this program the hospitality services includes the factors like; Catering, customer service, event planning, food service, hotel operations, marketing, regional tourism and more( Harrington and
Ottenbacher,
2011).
Hotel management majorly need to develop the marketing mix theory to deliver the strategies in the current market of hotel industry. Marketing mix Get quality hospitality assignment help at the best price in the industry. Our hospitality assignment writers are highly-qualified.
includes 4P's method in which it consist product, price, promotion and place.
1. Product: In the up gradation of 5 star hotel, product and raw material selection is must to maintain the market reputation and brand value of the City Centre Hotel. In addition to this, hotel must provide the best food product to their customer and use effective quality in the product selection. Taste of the food and quality of the food both are the major factor to be considered by the operational manager and plan the strategies accordingly.
2. Price: Customer's know that the price rate in 5 star luxurious hotel is quite high in compare with the 3 star hotels but still customer want the reduction in high prices. In that particular case, management has to plan the strategies to reduce the high prices and impress their customer towards their providing services(Kusluvan, Ilhan and Buyruk,
2010).
3. Promotion: Promotion of the services and excellency of their quality improve the business growth of the City Centre Hotel. In the process of promoting the business management follows the steps like advertising in magazines, sponsor specific events and
state and fulfil the need of
customers. 4. Place: This process has a particular aim to provide the excellent environment to their customer, arrange the entertainment programs, manage outdoor seating on green and provide friendly environment to their customers(Lashley and McGoldrick,
1994).
3.Food beverage in hotel industry In today's high demand and requirements from hotels and providing best serviuce for the same is the big challenge for operation manager. There are 5 types of customer process and it includes different services provided by the management like; service at laid cover, self service, service at a single point, service depend on the particular situation, part serive. On the basis of 5 star hotels and their services, management has to plan the strategies accordingly. Get quality hospitality assignment help at the best price in the industry. Our hospitality assignment writers are highly-qualified.
Foods and beverage service in 5 star hotel mainly classified in the way of how to serve the food and it includes the process of preparing, presenting and serving the food. In addition to this, it is the process wqhich include the effective planning and strategies to improve the providing services of hotels. This department is majorly responsible for maintainning the high quality services of the food and service, manage the cost rate, managing the restaurant which is relate to that hotel(Nebel,
Braunlich and Zhang,
1994).
Operational manager is responsible for overall operations related to the several departments like food and beverage, cost rate, stock or more. In addition to this, operational manager has the responsibility to manage their work with their team members and plan the effective strategies to improve their performance as well. Operational manager has the responsibility to make the decision which is efficient for all the employees and affect the business in positive way. Operational manager in the hotel industry are like to work with efficiency and with the service members, bartenders, host staffs, kitchen staff, dishwashing team or more. Operational manager like to work with the customer's needs and requirements. This position of the operational manager requires to deal with the demand of the customer's, handle the complaints of guests and work with several department as well. Operational manager also handles the business operation in an effective manner and approach. In this case, manager will responsible for the overall business functions of 5 star hotel and management. These task is include ordering functions, financial planning, supervising employees and direct them. 4.Customer service needs, service and expectations In the luxurious 5 star hotels customer's needs and demands and high customer satisfaction starts with understanding the customer's expectations and their interest as well. Operational manager has to know the needs and requirements of the customer like what actually they want from them and what type of services they expected from them. To achieve that type of expectations industry wants the feedback from the customer which include the providing Get quality hospitality assignment help at the best price in the industry. Our hospitality assignment writers are highly-qualified.
services are met the expectations of the customer or not. Customer do not want to pay high price on the same quality of product which is available in other hotels with the same quality same material and same test as well. For that reason, their interest towards the luxurious hotel is decreased day by day. Operational manager has to plan the strategies that their customer stay with them for long time and take the services which provided by them(P. Crick, and Spencer,
2011).
 Needs of the customer: Customer's needs are mainly based on their interest and budget as well. They actually wants the perfect quality and services from the hotel industry. In addition to this, operational manager has the responsibility to fulfil the requirements of the customers and make the strategies to achieve that one. Maslow's hierarchy is the best way to achieve the set target goals in hospitality operations and it mainly includes the process of motivate the employees and providing effective environment so that they can work efficiently and improve the performance as well(Pegg,
Patterson and Gariddo,
2012). Operational
manager mainly deals with the need of customers and their requirements as well. Maslow sites the 5 basic needs of each individual and these are: 1. Physiological 2. Safety 3. Love and belonging 4. Esteem and self-actualization  Operational manager should realize the needs of the customers and improve the quality services accoding to the demand of the customers. They should realise the needs and requirements of the customer and provide the related service to their regular and irregular customers. Physiological need is mainly consist those customer's need who has no enough money, in this case operational manager has the responsibility to provide the best quality food and service to them at low price so that customer can afford the luxurious food and services(Teare,  The need of love and belonging is majorly refer
1996).
to the customers needs
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and demands and these are accepted by the other people and groups. This process is include the factor that operational manager must respect the demand of the customers and bring the respect fore their customers. Operational manager has the responsibility to make the effective environment in hotel so that their customer feels friendly with their staff and make the effective friendly environment(Xu,
2010).
CONCLUSION As per the above study regarding the hospitality operation it is concluded that each and every hotel which turns into 5 or 7 star luxurious hotel, has the effective value of operation management. In addition to this, it is most important process to implementing the effective results for that particular hotel and improve the quality rate and production rate of hotel. Moreover, it also concluded that leadership styles are most important to achieve the set target of the City Centre Hotel
and different department has the different needs and
to fulfil that needs management plan the strategies accordingly.
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REFERENCES Books and Journals Anderson, C.K. and Xie, X., 2010. Improving hospitality industry sales: Twentyfive years of revenue management. Cornell Hospitality Quarterly. 51(1). pp.53-67. Baldacchino, G., 1995. Total quality management in a luxury hotel: a critique of practice. International Journal of hospitality management. 14(1). pp.67-78. Bharwani, S. and Butt, N., 2012. Challenges for the global hospitality industry: an HR perspective. Worldwide Hospitality and Tourism Themes. 4(2). pp.150-162. Cetin, G. and Dincer, F.I., 2014. Influence of customer experience on loyalty and word-of-mouth in hospitality operations. Anatolia. 25(2). pp.181-194. Devi Juwaheer, T., 2004. Exploring international tourists' perceptions of hotel operations by using a modified SERVQUAL approach–a case study of Mauritius. Managing Service Quality: An International Journal. 14(5). pp.350-364. DiPietro, R.B. and Wang, Y., 2010. Key issues for ICT applications: impacts and implications for hospitality operations. Worldwide Hospitality and Tourism
Themes. 2(1). pp.49-67. Griffin, R.K., Shea, L. and Weaver, P., 1997. How business travelers discriminate between mid-priced and luxury hotels: An analysis using a longitudinal sample. Journal of Hospitality & Leisure Marketing. 4(2). pp.63-75. J. Harrington, R. and C. Ottenbacher, M., 2011. Strategic management: An analysis research.
of
its
representation
International
Journal
and
of
focus
in
recent
Contemporary
hospitality
Hospitality
Management. 23(4). pp.439-462. Kusluvan, S., Kusluvan, Z., Ilhan, I. and Buyruk, L., 2010. The human dimension: A review of human resources management issues in the tourism and hospitality industry. Cornell Hospitality Quarterly. 51(2). pp.171-214.
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