4 Fundamental Marketing Traits Every Professional Should Have Whether you are a small, medium or large business owner, you always have a role to play in marketing; may it be local or digital marketing. In fact, marketing sits across every department of entrepreneurship and it is something you cannot overlook. Although marketing is a very complex subject, yet there are some fundamental traits which are to be adopted by all entrepreneurs, especially the professional marketers. You should make these marketing traits, a part of your personality. Here are some factors which really affect your company’s output in the long run:
Understanding Pareto’s Principle Pareto’s Principle, which is also known by the marketing experts as the 80/20 rule or principle of factor sparsity, explains the fact that 80% of your sales come from 20% of your clients. This is an approximate value; however, the actual figures vary in different businesses. The main idea is that entrepreneurs should identify their sources of profit and should target them, whether they are individual customers or companies as a whole.
Segmentation of Customers Adopting the same strategy rules and tone while dealing with all customers is never a great idea for any entrepreneur. An optimized customers’ experience doesn’t mean that you are going to treat all customers in the similar way. In fact, you need to decide what is beneficial for your business. The segmentation of customers can be done by differentiating them based on their age, location and potential to purchase, and their previous sales record with your company.
Provision of Truly Efficient Live Support An efficient customer care department is what every customer desires. In the modern era, if you are not providing real-time support via phone calls, rapid response emailing and live chat service your competitors have a big edge over you. Without making use of live support service, you cannot provide your customers, the support they are expecting from you; and not being able to come up to your customers’ expectations means no guarantee of their retention too. So you should purchase live support software from a recognized company such as WGLiveChatSoftware™ to ensure customers’ satisfaction and retention in the long run.
Do not Oversee Social Media Marketing Social media portals which include Facebook, Twitter and LinkedIn have become necessary part of individual as well as business networking across the cyber space. Overseeing these channels of marketing is going to push your business way behind. The social media marketing is one of the strongest means of digital marketing around the world and no business can survive without it. You can use the social networking sites to target individuals as well as groups associated with your industry and to promote your business to them, in a strategic and wise manner. The role of a social media strategist in every online business is to make the new promotions and distinctive features of the business, viral across the masses, and ultimately drive traffic towards their websites to generate leads. Being an online entrepreneur, do not forget to educate your marketers as regards techniques mentioned above. If you know more, do not forget to share with us.