DIGITALRE RUITER MAY - JUL 2019
YOUR DIGITAL MARKETING NEWSLETTER INSIDE: Tips to Prepare for a Digital Marketing Interview Agency vs In-House... making the switch Catch up with GroupM Zurich's Ben Kwan Funniest reasons for NOT taking a job! Work with Adaptive PLUS: The hottest jobs on the market
WELCOME TO THE LATEST
DIGITALRE RUITER Welcome back to DigitalRecruiter. Brought to you by Adaptive Digital. A newsletter focused on the topics of career development and recruitment in the industry, both from the employer and employee perspective. Published quarterly, this publication is a new forum for news, issues and hot topics, straight from the sales team here at Adaptive.
David James David James CEO Adaptive Business Group
The first half of 2019 has been a busy one -Â we are starting to see many cross-platform agency relationships evolving in 2019, with social media experts and SEO agencies working hand in hand, Organic SEO agencies are leaning on PPC campaign managers, and more. It's proving to be an exciting year and we can't wait to see what the second half of it holds in store for us all.
ADAPTIVE DIGITAL'S HOT
LONDON JOBS
German Affiliate Marketing Manager - £45k + Bonus Global Account Director – Leading Digital Agency - Up to £58k Account Manager -
Digital Media - Up to
£40k DOE
Senor Account Executive - Digital Media - Up to £29k DOE SEO Manager -
Luxury Automobile Client, London,
£35,000 + Benefits
CRM Executive - Norwegian speaking - £25k - £32k
To explore job opportunities, visit our website or get in touch with our recruitment team: info@adaptive-digital.com
TIPS TO PREPARE FOR A DIGITAL MARKETING INTERVIEW
MIKE THOMPSETT GLOBAL MARKETING MANAGER ADAPTIVE BUSINESS GROUP
Okay, so you think you’re ready for your next big interview? You’ve got a shiny new CV prepared, your best clothes are prepped and you’re ready to meet that hot new digital marketing agency you’ve had your eye on for a while. It’s a mixture of nervous and excited energy, right? Any kind of interview is a daunting experience, especially if you’re going for one in a field you have set your sights on,
need to show off (or learn),
as no shock that recruiters
questions you need to ask
and employers will do their
yourself – and answer! So, the
research before employment.
team at Adaptive Digital has
Data from an AdWeek survey
put together a guide to help
shows that 47% of employers
you out ahead of your big
will check a candidate’s
interview .
social media platform after receiving an application, and
Above all, the main thing is to
27% will go ahead and check
smash the preparation – you
after first interview. Overall,
can never be too prepared.
it’s estimated that more than
We’ve jotted down some of the
90% of employers use tools
most common things we advise
such as Facebook and
candidates about as we look to
Twitter to do a background
get them in front of some of the
check.
best people in the game. Maybe think twice about that
1. BRUSH UP YOUR APPEARANCE
industries to go into in 2019, and there is a lot to learn.
You’ve got new terminology to get to grips with, skills you’ll
weekend or just improve your privacy settings that little bit
such as Digital Marketing. It’s one of the most competitive
bleary-eyed photo from the
Now, we’re not talking about
more. Avoid any awkward
getting a haircut or getting
questions, or the possibility of
your Sunday best out the
missing a golden opportunity,
wardrobe (although, it might
because of an inappropriate
help) – we mean your social
picture from University, or a
media appearance. In the
sarcastic Tweet that could
world we live in, it should come
land you in hot water.
2. DO YOUR RESEARCH A no-brainer, right?
You want to check over the company’s history, get to know the ins and outs of the hierarchy, know a bit more about who your possible new bosses could be.
Check out any press coverage (be it good, or bad) that the company has had recently.
Perhaps you are going for a job in crisis communication, knowledge on any bad press is likely to be high up on the employer’s wish list.
If it’s a big tech company, check TechCrunch for a bit of insight. Also look at Glassdoor, and other platforms, to get a feel for the company culture.
3. PRACTICE YOUR INTERVIEW It may sound daft or old fashioned, but we often find that the best way to prepare a
You could even go that one step further and watch a few videos on YouTube, or create a Google Alert so anytime they are mentioned in the news, or a
candidate for an interview is to advise them to stand in front of
So, get yourself really well versed with what you’ve done and what your experiences in the particular field are, and then say it over and over again!
the mirror and talk to themselves, reel off some of the ‘old faithful’ questions:
new product is launched, you know about it!
experiences”.
As Dua Lipa so famously sang: “Eat, sleep and breathe it, rehearse and
"Where do you see yourself in
repeat it…”
five years’ time, what’s your You can never be too informed about a company.
dream job, describe any time you’ve had to overcome a challenge” etc.
They will be more impressed if you know what happened two years ago, than what happened two hours ago… think about it!
In one way or another, you should be able to recite the speech better than singing your favourite song in the
One of the first questions asked by either a recruiter or a client is often "tell me about your
shower! If you want to think outside the box a bit more, or try looking at what hiring
managers might be looking for, check out this article – HubSpot has put together a Top 10 Digital Marketing interview questions they ask, with some cheat-sheet answers. There are tonnes of articles out there, so be sure to check a few out before the big day!
4. DEMONSTRATE EXPERIENCE If you’re speaking to one of our consultants at Adaptive Digital, they’ll know a lot about what their client is
to look for in a candidate
5. REMEMBER YOUR MANNERS!
and what experiences they’ll
When all said and done, the
expect you to have had. So
‘traditional’ interview rules still
It’s not the end of the world and,
utilise your consultant – ask
apply. Get there early, look
after all, you’re going to smash it!
them what they think!
sharp, shake hands, maintain
Have a real good look at the
eye contact, be polite, don’t
job description – if it says the
slouch (sorry, do we sound like a
client is after a candidate
parent?)
looking for, what they’re likely
Put it down to experience, learn from it and go again.
Good luck!
***
with experience in managing deadlines, think about any
Just be sure to do everything to
Adaptive Digital recruits across
time you’ve had to juggle
the best of your ability, take
Europe and the USA for digital
work and get it done on time.
pride in who you are and
marketing and ecommerce
Are they looking for someone
remember why you are there. If
professionals, filling roles with
to lead a team? Oh, but you
you’ve got this far, you’ve got
brands & agencies in more than
have no experience of doing
something they are looking for –
20 countries.
so! Instead, think of a time
shine!
you’ve had to manage
workload, expectations, or
FINALLY... DON'T PANIC!
team-building. Anything! If
Interviews are stressful, yes, but
you can demonstrate
they can also be enjoyable.
someone. Even if it’s a
experience or draw some kind of comparison, it’s
If you maybe fluff your lines, or
better than saying nothing.
mess up a little bit, it’s okay.
To view Adaptive Digital’s full range of open jobs, click here.
***
ADAPTIVE DIGITAL'S HOT
DACH JOBS
Junior SEM Manager - Berlin - Circa €40k Advertising Specialist - based in Hamburg - salary DOE Senior Programmatic Specialist - AdTech & Programmatic - €80k Account Manager (Digital Advertising ) - Frankfurt - Circa €45k Senior Paid Search Manager - Frankfurt / Munich / Düsseldorf / Hamburg - salary DOE
To explore job opportunities, visit our website or get in touch with our recruitment team: info@adaptive-digital.com
&
HOW HAS TECHNOLOGY CHANGED DIGITAL MARKETING? Adaptive's Director of Operations, Ben Wattenbach, caught up with Ben Kwan, Managing Director - [m]Platform Services at GroupM Zurich - who has been in the industry for nearly 30 years.
WHAT'S LIFE LIKE AT THE TOP OF A
LEADING DIGITAL MARKETING AGENCY Anyone in Marketing will have heard of GroupM, one of the leading advertising agencies on the planet. Responsible for one in three ads globally, it's safe to say it is one of the most sought-after places to work at. A client of ours, we caught up with Ben Kwan, Managing Director of [m]Platform Services in Zurich about what's changed in his time in the industry, and what he thinks will happen in the coming years. BW: Ben, great to see you again, and thanks for your time at this busy time of year! Let's start off with an easy one, how did you get into the industry?
BK: My pleasure! My entry into Digital Marketing began in the late 90’s, at the peak of the Internet boom, in the Silicon Valley. At the time, I was at Cisco Systems developing Business Intelligence solutions for Marketing.
BW: How long have you been in the game? Where did you start out?
Ben Kwan (above)
BK: For the past two decades, I have been in the
Furthermore, eCommerce platforms have also
cross-section of Marketing, Technology, and Data.
become viable alternatives to the classical
After Cisco I discovered my passion in leveraging
Search, Display, and Video channels.
technology to enhance a Marketers’ capabilities. As an example, I developed a platform to measure
More importantly, eCommerce platforms
traffic patterns across Cisco’s online properties &
enable Marketers to promote their goods &
product ordering tools, enabling Marketing to gain
services at the lower levels of the classical
deeper understanding of their audiences and their
Marketing Funnel, thus more directly
purchase patterns. The resulting solution was the
demonstrating the relative ROI of the channel.
precursor to what the industry commonly refers to as Web Analytics and eCommerce platforms.
BW: How do you see the industry changing in the next five years?
BW: What’s been the biggest change in the industry you’ve seen?
BK: AI (Artificial Intelligence) and Automation will both be undoubtedly the key themes
BK: The biggest change in the industry is the rise of
shaping the next chapter of the industry. The
eCommerce. Beyond commerce, eCommerce
ability for Marketers to embrace this evolution
platforms have become a global gathering point for
and to learn to work along side these
consumers to exchange perspectives, ideas, and
innovations will be the area to watch for.
opinions in similar ways to Social Media.
BW: How has technology changed your line of work? What can you see it doing in the future?
Technology has enabled Marketers to more efficiently reach their desired audiences at the right place and the right time. In comparison to traditional channels, technology
panels or surveys, technology
BW: What are brands looking for
has fundamentally given
has enabled Marketer’s to
when pairing with a digital media
Marketers greater control over
scale access to insights while
agency?
their Marketing investments.
shortening the distance to
their audiences. Thus,
BK: Beyond the fundamentals
From a media buying
ultimately enabling Marketers
such as domain knowledge,
perspective, programmatic
to more readily react to
operational efficiencies, and
technologies has democratized
changing market conditions.
technology expertise, Brands are
access to media and is changing
looking for organizations that
the economics of the industry. If
Coupling these metrics with
understand the Marketer’s
we examine biddable media
advanced data visualization
business and can contribute to
types (such as Search, Social,
technology, Marketers are
new perspectives, capabilities,
Display, Video, etc.), the real-
able to more readily gauge
and ideas that help the Brand
time availability of inventory is
the performance of their
stay relevant in the marketplace.
challenging the notion of a
investments in a holistic view.
media plan as Marketers’ can
With these enhanced
BW: What would you recommend
now optimize towards their
visualization capabilities,
to someone looking to get into
intended outcomes in real-time.
Marketers can more precisely
the digital industry?
monitor, influence, and
With advances in analytics and
optimize the performance of
BK: Digital is Global. Digital is
tracking platforms, Marketers are
their Marketing investments in
Innovation. Digital is
able to capture more granular
near real-time.
Entrepreneurial.
metrics around how audiences
are responding to their creatives,
With our deep experience in
As you start your own path in this
content, sites, and stores. Using
Marketing, Technology, and
dynamic industry, I would
near real-time feedback,
Data, our organization
recommend bringing an open
Marketers can adapt their
specializes in building these
mind to the global marketplace,
messaging & communication
capabilities for Marketers.
being bold and not be afraid to
strategies to suit the demands of
We can architect, build,
share your ideas, and staying
specific audiences.
integrate, and activate the
scrappy. Most importantly, don’t
digital capabilities bespoke to
forget to have fun!
In comparison to traditional
the needs of each Marketer.
***
IN-HOUSE OR AGENCY, WHICH IS FOR YOU? MIKE THOMPSETT GLOBAL MARKETING MANAGER ADAPTIVE BUSINESS GROUP
When choosing a career in
sipping fancy lattes, wearing
there can be a similarity
marketing, often the big
ripped jeans, sitting on bean
with in-house marketing.
question is ‘in-house or agency?’
bags and throwing their ideas on post-its.
IN-HOUSE
experience placing people on
This is often not the case. Digital
On the flipside, you have
both sides of the proverbial
agencies aren’t typically
in-house marketing life.
fence and have a pretty good
specialists in any given subject,
Where you work with one
idea of what it takes to go from
often you will find yourself
brand, one product, one
being in an agency to in-house,
jumping across a range of
team on a day-to-day
or back again.
industries working on clients in
basis and know it all inside-
very different sectors – but
out.
Adaptive Digital has much
AGENCY LIFE As anyone who has worked in one will know, agency life on
focusing on projects as a whole. The plethora of work will give you
Not having to learn too
a broader understanding of
much or get yourself on
marketing, media and advertising
board with a new client’s
as a whole.
ideologies, products, and
the surface is unlike anything else. Having to fill in timesheets, manage client expectations and jump around from project to project – it can be a bit hectic! The perception is that they will be a melting pot of creatives,
get to grips with their There is, however, the occasion
audiences.
where you find a specialist agency – whether it be interiors
Instead, you will be
or web design, fashion to leisure
devoted to your particular
– traditionally dealing with clients
brand and know it all like
in one given field, this is where
the back of your hand
(didn’t mean to rhyme there but, it works…)
In-house marketeers will often be able to manage budgets, whereas in an agency you are guided by the client’s retainer.
You will also often have more responsibility when it comes to decision making and strategizing.
For example, working in-house at a company such as Nando’s, you will be exposed to the ins and outs of their marketing strategy, live and breathe Peri Peri chicken, know all about deals, new restaurants opening and their rewards schemes.
you are clear with what you
After all, they are paying
want. As in any line of work, be
you!
Whereas if you were managing
prepared and organised and
them as a client, you may only
you will find your right path.
In-house work is often more
touch on it for a few hours in your
Much of it comes down to you
structured and with a
week and not know quite as
and your frame of mind and
stronger support network,
much as you’d like, for example,
your personality.
you will have an operations
when you can get a free side
Some people are much more
team to surround yourself
with that half chicken.
in-line with agency work, and
with and be working
will fit in much better. Maybe
alongside people who also
But which do you prefer, and
you are the type who enjoys
live and breathe the
what do you have to do to make
spinning plates and working on
company. Again, this is not
the switch?
multiple clients, in different
the be all and end all. If you
industries. You may crave the
decide to go into agency life
versatility and fast-paced
but decide to make the
lifestyle. It’s also perceived that
switch to in-house (or vice
working at an agency can be
versa). That’s perfectly
Deciding can be tricky – but
more demanding and require
acceptable, and common
there’s no need to think once
you to dedicate longer hours to
practice. It takes a bit of
you’d chosen, that’s that.
the cause – while this is not
adjustment but there’s no
entirely the case – often a
reason you can’t make your
The main thing to do, is remain
client’s demands come before
mind up a bit further into
calm and collected and ensure
anything else.
your marketing career.
MADE YOUR MIND UP?
***
REJECT JOB OFFER
8 OF THE STRANGEST REASONS FOR REJECTING A JOB As recruiters we sometimes are faced with bizarre reasons for candidates not to accept a role, most of the time it's a push-back on the normal bits and bobs (salary, location, commute time, etc.) but every now and then we see an excuse which raises an eyebrow or two...
ADAPTIVE TOP 8 REASONS FOR REJECTING A JOB
8 "Seems too fun..."
One candidate once got to the final stages, going through two interviews in the office and meeting the team, but that's when they decided the role wasn't for them. They said the company culture was too friendly, and the team seemed like they had a bit too much fun...
7
"I thought I saw a rat"
in an interview and claimed that
6 "It's too cold"
the company had a rodent issue!
Are you one of those people who is
Fairly self explanatory, they were
ALWAYS cold? Or do you hate office politics regarding the A/C? This candidate was, they were a little chilly during the interview.
5 "The office is haunted..." Some people see the supernatural, and a client once told us that they'd been rejected because of an alleged ghost amongst the sales floor. No further reports of spooky goings-on have been made.
4
"I had a bad dream about taking the job"
Superstitious? Apparently this potential candidate said they had a bit of a nightmare (literally) surrounding taking the job, so they thought that was reason enough to decline a second interview.
3
"My family told me not to"
The relocation was too far away from this person's family, and they said they were going to miss them too much...
2 1
"I didn't like the smell" Sometimes it can get a bit potent if everyone's using the microwave and eating at their desks!
"I saw my ex nearby, can't risk it!" Our favourite. Apparently on the way back from the interview a candidate saw their ex-partner strolling by, and they decided that an awkward encounter was too risky.
Have you heard a better one? Perhaps you have an idea for our next Top 10! Let us know: marketing@adaptivebusinessgroup.com
ADAPTIVE DIGITAL'S HOT
USA JOBS
Paid Social Manager Manager – Fast growing beauty company – New York
Digital Media Planner – Media Agency – Ft. Lauderdale – $60k Associate Director, Paid Social – digital marketing agency – NYC – up to $115k
Director of Marketing – creative start up agency – LA
SEO Manager – digital marketing agency – New York Media Planner/Buyer – performance marketing agency – LA –
$60k
To explore job opportunities, visit our website or get in touch with our recruitment team: info@adaptive-digital.com
ADAPTIVE BUSINESS GROUP
WE'RE HIRING!
Our team is growing - check out some of our exciting roles across the globe!
ADAPTIVE DIGITAL Recruitment Executive
Specialising in Digital Marketing recruitment. 1x role in Tunbridge Wells, UK & 2x in Berlin, DE
Recruitment Executive Recruitment Consultant Senior Consultant
Depending on experience: Specialising in Digital Marketing recruitment: New York, US
ADAPTIVE GLOBALIZATION Recruitment Executive
Depending on experience: Specialising in Translation & Localization recruitment New York, US
ADAPTIVE TECH Recruitment Executive
Specialising in Software Sales recruitment across different verticals in Berlin, Germany
Recruitment Executive Recruitment Consultant Senior Consultant
Depending on experience: Specialising in Software Sales recruitment across different verticals New York, US
Recruitment Executive Recruitment Consultant Senior Consultant
Depending on experience: Specialising in Software Sales recruitment across different verticals San Diego, US
If you're interested in any of these roles please contact: geraldine.persand@adaptivebusinessgroup.com (EUR) emily.schnieder@adaptivebusinessgroup.com (US)
GET IN TOUCH:
OUR OFFICES Adaptive can provide you with a range of packages, if you are interested in discussing your business needs, or for specific information, please do not hesitate to contact your Adaptive Globalization team at one of our global locations.
UK
DE
Kenwood House 1 Upper Grosvenor Road Tunbridge Wells TN1 2EL +44 (0) 208 123 0036
OberwallstraĂ&#x;e 9, 10117 Berlin +49 (0) 30 71 57 8990
NY
SD
171 Madison Ave Rm 1107 New York NY 10016 +1 (646) 583 1507
512 Via De La Valle #302 Solana Beach, CA 92075 +44 (0) 208 123 0295