How to Have a Successful Digital Marketing Campaign in 2016?

How to Have a Successful Digital Marketing Campaign in 2016? www.adbot.in

In a recent study it has been proved that this year, more than 50% of the digital marketing companies in India didn’t have any defined objective and goals.

Moreover, most of the businesses do not have any marketing plan, be it a small or large business. Here are two marketing models that will surely help business in 2016.

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t has clearly showed that digital marketing trends are changing so fast that most of the businesses are unable to respond to these changes. That leads businesses to be a part of sinking fish of yesterday. Apparently, if digital marketing companies in India will jump into SEO marketing tactics without a strategy the results will be excessive in cost and poor.

Luckily, people can find some methodologies and models in order to get the perfect digital marketing strategy.

Here are a few marketing proven methods that can be used in planning the suitable marketing strategies.

SOSTAC by PR smith: SOSTAC stands for S stands for Situation: currently?

Where we are

O stands for Objective: Where do you want to go?

S stands for Strategy: How will we go there?

T stands for Tactics: How exactly to reach there?

A stands for Action: What’s your plan?

C stands for control: Have you reached there?

This is one of the simplest forms to define the marketing plan that was developed by PR smith in 1990’s. This method is also essential for the people who have reached super high level.

Asking why, how and when will surely give any business the expected outcome.

Race: Another framework to create the entire plan is RACE is developed when the need of

marketing plan required. Here R stands for “reach”, A stands for “Act”, C stands for “Convert” and E stands for “Engage”. However, many people also call this process “PRACE”, where P refers to “Plan” and contains reviewing at the market and competitors. It may include looking at specific channels.

Reach: The ultimate motive of this stage is to reach the right audience that can only be done by visibility across various social media channels and in search engines. This includes brand awareness through organic and inorganic sources.

Act: Most of the times customers do not interact with the business when they visit websites, so this step includes to find out the answer why? What businesses should do to create loyal customers? Moreover, using analysis tools such as Google analytics will give business a clear vision to act upon.

Convert: The primary goal of this procedure is the qualified lead and the first step to create a relationship with the customer.

Engage: Conversion is not the end to form a relationship with customers, engaging them and forming a long term relationship over the long term is important to be a long term player in the market. Furthermore, customers are also a part of marketing strategies that can be done through review, referral and social sharing.

For digital marketing companies in India, it is recommended to look at these models that will help them reach the finish line in a desired way.

We are an awarded digital marketing agency possessing few of the best digital marketing, advertising brains and Google advertising services. We create performing ads by paramount strategy for your brand, ad servers, and audience. Explore the plethora of opportunities that this potential Indian market has to offer with us and see your business grow in a manner that you would have never imagined.

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