2015 ADDY Awards - Advertising Club of Buffalo by AAF Buffalo

THE

Rewards ARE MANY. THE

Awards ARE FEW.

The 2015 WES TERN NEW YORK ADDY AWARDS

Many of us might share the same story. Sitting on our beds as children with rocket ships or stethoscopes and stuffed animals. Dreaming big dreams of changing the world. Instead, we work in advertising. It isnâ&#x20AC;&#x2122;t rocket science. Or medical science. Or science of any kind. At its best, it is art. At its worst, it is still a hell of a lot of fun. In the end, what we do and the people we do it with are the rewards for the long hours, the crazy clients and the fact that mom still drops hints that she wants you to be a doctor.

A FEW WORDS ABOUT THIS

Yes, once a year, we get together and celebrate the best of what we do. But in reality, the best of us is on display every day in the young account executive, the crusty creative director, the wild-eyed interactive wunderkind and the work. Always the work.

Business

Not changing the world, but changing the perception of it. And that is reward enough.

Crazy OF OURS.

I’d like to recognize the people who contributed their time and work to make this year’s ADDY Awards Show a huge success. A big thank you first goes out to Kristen Cronyn. As this year’s Show Chair, she took on a difficult task that is normally a two-person effort. We all appreciate her great leadership skills, work ethic and dedication. Working closely with The Martin Group was a pleasure. For their time commitment and great creative work, we thank everyone on their staff— especially Sarah DiPofi and Christie Berardi. Thank you to Jason Yates, who was an integral part of Judging Weekend by recruiting judges and managing the judging process. Also, thank you to the Ad Club Board, who contributed in different ways. Lastly, congratulations to all of our Gold and Silver award winners as well as the incredibly talented individuals taking home Special Awards. Well deserved! Kristen Cronyn has spent most of her career in the world of Advertising at both Gelia and SKM Group, specializing in interactive project management. She recently made the transition over to the client side (aka dark side) where she manages mobile for employees and customers at M&T Bank. This is her second time chairing the show and she thanks everyone for their hard work in bringing this together. “Cheers to our winners, and to Bonnie’s lemon cookies.”

A MESSAGE FROM

Our President

Scott Bartels HSBC BANK

A MESSAGE FROM

Our Show Chair

Kristen Cronyn M &T BANK

Special Awards Some are just more equal than others

ad club of buffalo special awards Osborn Award for Creativity Named in honor of Alex Osborn of Batten, Barton, Durstine & Osborn fame, this award recognizes individuals who, through outstanding creative achievements, have left an indelible mark on the Western New York creative community. A recipient does not have to be a member of the Ad Club or work primarily in the advertising arts. The key requirement is that the individualâ&#x20AC;&#x2122;s achievements have helped strengthen the local advertising, graphic arts and communication disciplinesâ&#x20AC;&#x201D;as well as gained recognition outside our market.

Kathy Kastan Creative Director GELIA

ad club of buffalo special awards David I. Levy Communicator of the Year Award This award was created to recognize outstanding achievement and service in the communications industry. Nominees should have a distinguished record of achievement over an extended period of time, which includes contributions to his/her company, the industry and the community.

ad club of buffalo special awards Odysseus Award The Odysseus honors a client in the Western New York market with a record of implementing strategic marketing and advertising in an extraordinary way. A nominee can be an individual or group/department, from any business category (e.g., non-profit, retail, service, business-to-business, etc.) and does not have to be an Advertising Club of Buffalo member.

Tod Martin is the founder, President and Chief Creative Officer of The Martin Group. After graduating from the University at Buffalo with a BFA in communication design, Tod spent the early years of his career at several preeminent Buffalo marketing agencies. But he always had his eye on starting a premier creative firm of his own. In 2001, that became a reality with the formation of The Martin Group.

Kathy Glieco, vice president, marketing, at Independent Health and her team worked with Gelia to develop several attention-getting campaigns in 2014. Independent Health demonstrated how it helps to make health care easier for its members with a demonstrably high level of customer service.

It has been guided by two constants—Tod’s leadership and the belief that every client deserves the absolute best of professional expertise, personal attention and world-class creative. As a result, the last decade has seen TMG grow from a client roster that began with a single local bank to some of the most high profile brands in the country.

Branded as The RedShirt Treatment, this extraordinary dedication was brought to life via a light-hearted TV campaign. In the commercials, a RedShirt appears in everyday situations where someone can use a hand: opening a jar, moving a couch, fixing the copy machine and even assisting the Buffalo Bills.

Throughout it all, and in particular since starting The Martin Group, Tod has been a fierce advocate for Buffalo and has been a constant champion for the region, its businesses and its creative talent. His commitment extends to the community through charitable causes and boards of directors ranging from the Buffalo Renaissance Foundation to the BISON Fund to Canisius High School.

The icon of a red shirt is synonymous with the brand. Independent Health embraced the idea of putting that icon into the image commonly known as the “Bat Signal” to represent that whenever you need them, the RedShirts are there to help.

Tod’s has been a career of achievement and accolades including being cited as a top C-Level executive and having TMG named one of “Western New York’s Top Private Companies,” “Western New York’s Most Admired Companies” and the “Fast Track Companies of Western New York in 2014” by Buffalo Business First. But it is especially fitting that Tod wins this award this year, which saw The Martin Group taking up residence in their new downtown Buffalo home, the agency’s expansion into Rochester and the acquisition of Travers Collins, the firm where he served as Partner and Creative Director for more than six years. Tod has always been a communicator, from his art direction to his brand vision to his inexhaustible personal energy and style. Tonight, long in coming, we recognize his dedication and excellence.

Tod Martin President | Chief Creative Officer THE MARTIN GROUP

To reach its Medicare audience, Independent Health supported the concept of showing the RedShirts in a variety of exaggerated “training” scenarios as they prepare to assist their members. The TV spot includes real RedShirts doing their prep work – including running through an obstacle course of tires like a pro athlete would. Independent Health’s marketing group is strategic, yet flexible. Decisive, yet collaborative. And very respectful. Congratulations to Kathy Glieco and her team: Sean Rahill, Jill Bogdan, Kristin Van Dewater, Michael Coniglio, Lisa Russell, Nickole Jackson, Mary Dolloff, Jessica Zyglis, Bob Vacarella, Theresa Sprague, Amy Lucinski, Kelly Myers-Chunco, Kim Harris, Gina Owczarczak and Kara Cook. Gelia is proud to see them win this well deserved honor.

Independent Health Marketing Team

ad club of buffalo special awards Joe Crowley Award for Service

ad club of buffalo special awards Future Star Award

Adina Pera Assistant Account Executive

Jason Yates

CROWLEY WEBB

Associate Creative Director GELIA

If you’ve gone to the ADDYs in the past few years, then you’ve probably seen my dumb face enough to know how much I’ve been involved with this show. Since 2010, I’ve co-chaired three times, worked on the creative twice and stuck my nose in planning on the off years. Seeing that on paper makes me realize I should have picked up a hobby. But it’s really not as much work as it sounds. There have always been a bunch of great people working to put this show together, so it’s (mostly) fun. I can’t name them all, but here are a few of them: Tricia, Scott, both Charlies, Kristen, Lauren, Cait, Bill, Amber, Devon, Alyssa and Tina. I owe a huge thanks to my wife, Jen, and daughter, Josie, for putting up with ADDY season every year. As well as Kastan and Paterson, for making Gelia the type of place that can participate and compete in the ADDYs. One of my favorite achievements, reformatting and shortening the award presentation, means that I’m not allowed to give a speech tonight. You’re welcome. Seriously, I am grateful for this honor. And also happy to enjoy this year’s show as a spectator. Don’t mess it up, Cronyn.

It would be pretty hard to work with Adina Pera and not love your job (or her). After two tours as a Crowley Webb intern, and now two years in as a full-time Assistant Account Executive, she has impressed the hell out of us – and her clients. After being offered a full-time gig (while simultaneously finishing her master’s in Integrated Marketing Communications), she jumped in headfirst as one-half of the account service team on a million-dollar industrial B2B account. (Talk about pressure!) Her talent and unfailing sense of accountability have turned her into a magnet for extra work from all corners of the agency, which she eagerly takes on. On top of a full roster of client work, she’s our go-to-gal for many pro bono projects and managing internal training and professional development initiatives. With current client experience that includes ESAB Welding and Cutting, the Association for Manufacturing Technology, HEALTHeLINK and a mile long list of pro bono accounts, Adina has never been anything less than thrilled with every opportunity to learn and grow. Plus, she’s nice. Like really nice. Luckily, the feeling is mutual. Adina believes the culture at Crowley Webb is something truly special. She’s fueled by the passion of her peers and loves seeing how the agency’s super-talented creative team brings good input to life. Adina’s a big Buffalo lover – dedicated to supporting small businesses and local restaurants and shopping in her Elmwood Village neighborhood. A self-described family gal, her Instagram account is mostly pictures of her two little “meatball” nephews. We can’t blame her – they are the cutest. There’s rarely a day when you won’t hear Adina respond at least once with her signature phrase: “It’s totally fine.” We’d have to disagree, though. With Adina on our team, things are more than fine – they’re excellent.

In the spirit of one of Buffalo’s true giants in the industry, this award recognizes not only hard work, but also outstanding achievement in furthering the activities and interests of the club. All past recipients have shown dedication, commitment and service to the club that went above and beyond the call of duty.

Honoring an outstanding young professional in the marketing and advertising field who has demonstrated great potential in his or her early years in the industry. The recipient must have five years or less experience in the marketing and advertising field (excluding internships or part-time employment while working on a degree) and have been an Advertising Club of Buffalo member for at least one year.

The 2015 Judges Impartial. Wise. And no doubt glad itâ&#x20AC;&#x2122;s over.

Meet Wyatt, Mick, Liz and Trevor ... WYATT QUEENER

Director of Creative Technology R P 3 A G E N C Y | Bethesda, MD As Director of Creative Technology of RP3 Agency in Bethesda, Maryland, Wyatt currently manages technology partner relationships, authors thought-leadership pieces as an outflow of agency digital engagement strategies, introduces test strategies and leads nurturing protocols, and is chief proponent of technology as a creative medium and a means of brand expression. His numerous awards include a 2013 Internet Advertising competition for Outstanding Website, two Communicator Awards, Web Marketing Award, Summit Creative Award, Webby Award and a Silver ADDY Award.

MICK SUTTER

Creative Director H U G E | Washington, D.C. Mick is a Creative Director at Huge in Washington, DC. Before that, he spent 15 years at Arnold as a Copywriter and Creative Director. His client experience includes Amtrak, AARP, Audi, BBC America, Colonial Williamsburg and McDonald’s. His work has been recognized by the Clios, Cannes, One Show, Communication Arts, Webbys, Effies and national ADDYs. He’d like to thank the fine people of Western New York for deeming his opinion worth a damn.

ELIZABETH TERVENSKI

Senior Art and Interaction Director W U N D E R M A N N Y / Y & R G R O U P | New York City Liz is a Senior Art and Interaction Director at Wunderman NY/Y&R Group, leading crossplatform interactive advertising campaigns for leading brands like Coca-Cola and Land Rover. Previously at AKQA, the Pratt Institute graduate (BA in Graphic Design/Art Direction) worked on interface solutions for Target and Xbox. With a solid understanding of user centered design principals, storytelling, technology, strategy and design, she has won a Webby Award for Interactive Advertising and OMMA for Best Integrated Online Campaign.

TREVOR VILLET

Associate Creative Director/Group Copy Director P L A N I T | Baltimore, MD Trevor is Associate Creative Director/Group Copy Director at Planit in Baltimore. After receiving his advertising degree from Michigan State University, he worked at New York’s legendary Wells, Rich, Greene on the Olay and Gain Laundry Detergent accounts. Recent clients include Under Armour, DEWALT, Fila, Marriott and Massey Ferguson. Admitting a severe addiction to the Food Network, he says, “yes, the wings were delicious. But the Brasciole at Tappo was friggin’ amazing.”

2015 Addys How can anyone call this work?

Sales Promotion

G O L D | Inside Sales Team: Sales Kit J U D G E ’ S C H O I C E | Mick Sutter

GOLD |

Ani DiFranco “Allergic to Water” CD Package

G O L D | Andrea Nardello “Echo” CD Package

Block Club

White Bicycle

for Inside Sales Team

for Righteous Babe Records

White Bicycle

PAT R I C K F I N A N Principal

ANI DIFRANCO Folksinger

C A S E Y K E L LY Designer

B R A N D O N DAV I S Creative Director

BRIAN GRUNERT Designer

T I M OT H Y STA SZ A K Lead Designer

C H A R L E S WA L D O R F Photographer

ANDREA NARDELLO Songwriter

BEN SIEGEL Copywriter

OLIVER PRESS Printer

GROVER CLEVELAND PRESS Printer

JULIE MOLLOY Designer

SCOT FISHER Label

R YA N M C M U L L E N Assistant Designer

MARY BEGLEY Label

for Blue Elephant Records

STEVE SOROKA Project Manager DAV I D H O R E S H Business Development KELLER BROS. & MILLER INC. Printer

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Sales Promotion GOLD |

The Black Sheep: Campaign

Block Club for The Black Sheep PAT R I C K F I N A N Principal B R A N D O N DAV I S Creative Director T I M OT H Y STA SZ A K Designer JULIE MOLLOY Designer R YA N M C M U L L E N Assistant Designer BEN SIEGEL Copywriter STEVE SOROKA Project Manager S E A N W R A F T E R ( W R A F T E R B U I LT ) Menu Board Producer KELLER BROS. & MILLER INC. Printer

GOLD |

The Black Sheep: Menu

Block Club

for The Black Sheep

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S I LV E R |

Buffalo Proper: Menu

Block Club for Buffalo Proper

PAT R I C K F I N A N Principal

B R A N D O N DAV I S Creative Director

T I M OT H Y STA SZ A K Designer

T I M OT H Y STA SZ A K Lead Designer

JULIE MOLLOY Designer

R YA N M C M U L L E N Assistant Designer

BEN SIEGEL Copywriter

STEVE SOROKA Project Manager

DAV I D H O R E S H Business Development

S E A N W R A F T E R ( W R A F T E R B U I LT ) Menu Board Producer

KELLER BROS. & MILLER INC. Printer / Copper Die Production

KELLER BROS. & MILLER INC. Printer

BENTON ANNOUNCEMENTS Foil Stamping

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Sales Promotion GOLD |

Buffalo Proper: Campaign

Block Club

for Buffalo Proper PAT R I C K F I N A N Principal B R A N D O N DAV I S Creative Director T I M OT H Y STA SZ A K Designer JULIE MOLLOY Designer R YA N M C M U L L E N Assistant Designer BEN SIEGEL Copywriter STEVE SOROKA Project Manager DAV I D H O R E S H Business Development KELLER BROS. & MILLER INC. Printer / Copper Die Production BENTON ANNOUNCEMENTS Foil Stamping

S I LV E R |

Oerlikon

S I LV E R |

FABTECH Trade Show Campaign

Hadley Exhibits

Crowley Webb

JEAN DUBOW Project Manager

M E AGA N WA L K E R Copywriter

JIM DZIELSKI Production Manager

NICOLE HUTTON Art Director

MICHAEL STEFURA Exhibit Designer

DAV I D B U C K Creative Director

SERGIO LOPEZ Manager of Marketing and Communications - Americas

DPOST Video Production

CARLOS CABRERA Graphic Designer

C R E AT I V E I N ST I N C T Baseball Card Printer

for Oerlikon Balzers Coating USA

for ESAB Welding

D I G I TA L I N C . Retouching MARY KROLL Production Manager ADINA PERA Account Executive

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Collateral Material Block Club magazine: Shhh Editorial Spread

GOLD |

Block Club

for Block Club magazine PAT R I C K F I N A N Principal B R A N D O N DAV I S Creative Director

Illustrations by BLOCK CLUB

BEN SIEGEL Editor and Copywriter

Secrets submitted by OUR READERS

JULIE MOLLOY Designer T I M OT H Y STA SZ A K Designer R YA N M C M U L L E N Assistant Designer

38 BCM 36

BCM 36 39

40 BCM 36

BCM 36 41

LEAH ALLES Assistant Designer STEVE SOROKA Project Manager DAV I D H O R E S H Business Development

G O L D | Block Club magazine: Shhh Book J U D G E â&#x20AC;&#x2122; S C H O I C E | Wyatt Queener

Block Club

for Block Club magazine PAT R I C K F I N A N Principal B R A N D O N DAV I S Creative Director BEN SIEGEL Editor and Copywriter JULIE MOLLOY Designer T I M OT H Y STA SZ A K Designer R YA N M C M U L L E N Assistant Designer LEAH ALLES Assistant Designer STEVE SOROKA Project Manager DAV I D H O R E S H Business Development / Book Production

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42 BCM 36

BCM 36 43

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Collateral Material

GOLD |

Block Club magazine: Shhh Cover

GOLD |

Buffalo Proper: Postcard

Block Club

PAT R I C K F I N A N Principal

B R A N D O N DAV I S Creative Director

BEN SIEGEL Editor and Copywriter

T I M OT H Y STA SZ A K Lead Designer

JULIE MOLLOY Designer

T I M OT H Y STA SZ A K Designer

R YA N M C M U L L E N Assistant Designer

BEN SIEGEL Copywriter

LEAH ALLES Assistant Designer

STEVE SOROKA Project Manager

DAV I D H O R E S H Business Development

KELLER BROS. & MILLER INC. Printer / Copper Die Production

for Block Club magazine

for Buffalo Proper

SKALD Art and Literary Publication

GOLD |

Villa Maria College for Villa Maria College BOB GRIZANTI Assistant Professor JULIE ZACK Assistant Professor JOYCE KESSEL Associate Professor E M I LY Z A J A C Student CARL HUNLEY Student EMMA BALK Student

BENTON ANNOUNCEMENTS Foil Stamping

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Collateral Material

PRESORTED FIRST-CLASS MAIL U.S. POSTAGE PAID ROCHESTER, NY PERMIT NO. 491

John Q. Sample 123 Any Street Anytown, US 45678

GOLD |

Praxis B to B 2015 Calendar

GOLD |

Cherry Blossom Ball Invitation

GOLD |

IMTS Event Invitation

Crowley Webb

M AT T LOW Copywriter

GWEN ITO Copywriter

M E AGA N WA L K E R Copywriter

K E L LY G A M B I N O Art Director

DAV I D B U C K Designer / Illustrator

NICOLE HUTTON Art Director

DAV I D B U C K Creative Director

KARI MASLAK Production Artist

DAV I D B U C K Creative Director

R O B B I E B O LT Production Artist

G AT E WAY P R I N T I N G & G R A P H I C S Printer

DKM AD ART Napkin Printing

COHBER Printer

MARY KROLL Production Manager

I N N OVAT I V E I N T E G R AT E D S O LU T I O N S Boxes

ALAINA GARVEY Account Executive

M AT T M CC A RT H Y Print Production Coordinator

for Praxis

MARY KROLL Production Manager

for Friends of Japanese Garden of Buffalo

for IMTS

ADINA PERA Account Executive

M AT T M CC A RT H Y Print Production Coordinator CHELSEA AURES Account Executive

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Collateral Material

GOLD |

Ben Perrone “Illusion/Delusion” Book

GOLD |

Alexander Levy “American Artist Art Deco Painter” Book

G O L D | Charles Burchfield “Exalted Nature” Book

White Bicycle

BRITTNEY SIKORA Designer

KYLE MORRISSEY Designer

BRIAN GRUNERT Designer

SCOTT PROPEACK Curator

N A N C Y W E E K LY Curator

BEN PERRONE Artist

ALBERT MICHAELS PH.D. Curator

AUDREY LEWIS Curator

for Burchfield Penney Art Center

SCOTT PROPEACK Curator TONY BANNON Director K AT H L E E N H E Y WO RT H Marketing Manager G AT E WAY P R I N T I N G & G R A P H I C S Printer

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for Burchfield Penney Art Center

TONY BANNON Director K AT H L E E N H E Y WO RT H Marketing Manager G AT E WAY P R I N T I N G & G R A P H I C S Printer

for Burchfield Penney Art Center

THOMAS PADON Director TONY BANNON Director K AT H L E E N H E Y WO RT H Marketing Manager KELLER BROS. & MILLER INC. Printer

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Collateral Material 6 GOLD |

Posters

Posters Half-Truths Campaign

4 GOLD |

Gelia

JUDGE’S CHOICE |

for Queen City Roller Girls

Trevor Villet

It was owned by a littLe old laDy who only droVe arOunD the cOrner. (To the smOKe shop for a daily cartoN of cheap ciGs.)

Gelia

J A S O N YAT E S Associate Creative Director

for Smiling Ted’s

REBECCA RUDELL Copywriter

B I L L PAT E R S O N Creative Director

K AT H Y K A STA N Creative Director

The Smoker

PETE REILING Illustrator

KARLIE BEIL Project Manager

B R I T TA N Y K LOT Z B AC H Project Manager Who knOws what half-truths that used car sleaze is telling you? At Smiling Ted’s, we don’t sell you the caR we’re trying to get rid of – we Find the ONe you neEd.

ROLLER DERBY HITS THE CITY RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015 QCRG.NET

El Fuego Del Diablo

Smiling Ted’s Quality used cars

1890 Bailey Ave. 716.89 6.3660

ROLLER DERBY HITS THE CITY RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015 QCRG.NET

Bad Cats & Sudden Death

The previous oWner Only toOk it ouT on weekEnds. (DoWn to the nude bEacH.)

ROLLER DERBY HITS THE CITY RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015 QCRG.NET

Paw-Punchin’ Madness The Nudist

Who knOws what half-truths that used car sleaze is telling you? At Smiling Ted’s, we don’t sell you the caR we’re trying to get rid of – we Find the ONe you neEd.

Smiling Ted’s Quality used cars

1890 Bailey Ave. 716.89 6.3660

A churCh paStor only rode on the highWay oNce a weeK. (WitH his Foul-odored slobBer-mOnsters.)

ROLLER DERBY HITS THE CITY RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015 QCRG.NET

Rolling with the Punches The Slobberers ROLLER DERBY HITS THE CITY RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015 QCRG.NET

Deliciously Dangerous Who knOws what half-truths that used car sleaze is telling you? At Smiling Ted’s, we don’t sell you the caR we’re trying to get rid of – we Find the ONe you neEd.

ROLLER DERBY HITS THE CITY RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015 QCRG.NET

Nine Lives No More 15 |

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Smiling Ted’s Quality used cars

1890 Bailey Ave. 716.89 6.3660

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Collateral Material

LUNG CANCER IS PART OF YOUR LIFE NOW BUT NOT THE ONLY PART

MEALS CAN BE A BATTLE FOR PEOPLE WITH EOE. ★ THE ★

If you’re suffering from eosinophilic esophagitis, you’re invited to see if you may be eligible for the Heroes Study – a clinical research study. Talk to your doctor or call [Study Coordinator] at [PhoneSTUDY Number].

If you’ve been diagnosed with advanced or metastatic squamous non-small cell lung cancer, talk to your oncologist to see if you may qualify for the VESTA Study.

★ THE ★

The purpose of this medical research study is to evaluate the safety and effectiveness of the investigational medication veliparib in combination with carboplatin and paclitaxel in patients with advanced or metastatic squamous non-small cell lung cancer who have not previously received treatment.

STUDY

VESTASTUDY.COM

RPC02-201_V1_March2014

S I LV E R | M&T Annual Report Marketing Brochure

S I LV E R |

Crowley Webb

for Praxis

for M&T Bank Corporation GWEN ITO Copywriter DAV I D B U C K Art Director AMANDA WIDZINSKI Production Artist KC K R AT T Photographer D I G I TA L I N C . Retouching MARY KROLL Production Manager STRINE Printer MARY COOKE Account Executive

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Heroes Poster

S I LV E R |

Breakaway Poster

S I LV E R |

Vesta Poster

Crowley Webb

M E AGA N WA L K E R Copywriter

M AT T LOW Copywriter

L I Z M AT T I N G LY Copywriter

K AT I E H A Z E L Art Director

LILLIAN SELBY Art Director

DAV I D B U C K Creative Director

JOHN MYERS Photographer

AMANDA WIDZINSKI Production Artist

D I G I TA L I N C . Retouching

JOHN PETERS Photorapher

M A RY K AT E M C D E V I T T Illustrator

AMANDA WIDZINSKI Production Artist

ZENGER GROUP Printer

G AT E WAY P R I N T I N G & G R A P H I C S Printer

MINUTE PRINT Printer

MARY KROLL Production Manager

M AT T M CC A RT H Y Print Production Coordinator

K AY L E I G H T R I P I Account Executive

K E L LY S H I E L D S Account Executive

for Praxis

ANDREA IRISH-JONES Account Executive

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Collateral Material INVITE WITH BELLY BAND (FRONT) 1000

State University of New York at Fredonia Science Center Dedication S I LV E R |

S cienceCenterD edication

State University of New York at Fredonia for State University of New York at Fredonia

You are cordially invited to celebrate the opening of the 500

Fredonia Science Center and the generous philanthropy supporting Fredonia Science Magnet MECH.indd 1

PAT T Y H E R K E Y Designer / Communications Designer

9/19/14 3:22 PM

science scholarships, programs and equipment.

1017.14

H O L LY L AW S O N Writer / Science Center Project Shepard BETTY GOSSETT Writer / Associate Vice President for University Development

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J E F F WA LT E R Environmental Designer / Catering Manager

1000

INVITE OUTSIDE ENVELOPE - ADDRESS AND SEAL ON BACK FLAP

Dedication and Ribbon Cutting

toent Noon The F edonia College F11:00 T oundationa.m. 272 C nt aA l venue F edonia donia,, NY 14063 Science Center

Fredonia Science Magnet MECH.indd 1

9/19/14 3:22 PM

Dedication of Named Spaces, Tours and Informal Lunch FREDONIA Noon to 4:00 p.m. Science Center

SCIENCE

R.S.V.P. at foundation@fredonia.edu by Oct. 3

caledonian Pipes & drums

RSVP (FRONT)

R.s.v.p.

Maifest Junifest Poster Maifest Augfest Poster Maifest Poster Campaign

3 S I LV E R |

FREDONIA

Help us celebrate the opening of Fredonia’s new Science Center RSVP by mail to the Fredonia College Foundation Reservations must be received by October 3.

Crowley Webb

SCIENCE

I/We will be attending Dedication ceremony

for Spring Garden Association

Dinner

NUMBER OF GUESTS

I/We cannot attend but would like to contribute a gift to Fredonia Science.

M AT T LOW Copywriter

PRINT NAME (FIRST)

(LAST)

GUEST NAME

ADDRESS CITY

DARRYL COLLING Art Director

STATE

BELLY BAND BACK WITH STICKER TO SEAL

ZIP

EMAIL PLEASE COMPLETE REVERSE SIDE OF RESPONSE CARD

JEFF PAPPALARDO Creative Director MIKE GELAN Illustration

R.s.v.p.

Number of Dinner Tickets Requested ($50/each)

I/We will be attending

caledonian

NUMBER OF GUESTS

Dinner

NUMBER OF GUESTS

I/We cannot attend but would like to contribute a gift to Fredonia Science.

Pipes & drums

PRINT NAME (FIRST)

(LAST)

B U F F A L O | 2015

Please charge my credit card:

MasterCard

VISA

CARD #

EXP. DATE

NAME ON CARD

SIGNATURE

Discover

ENTRÉE CHOICE PER GUEST: Sous Vide Chicken Breast with Chervil on a Bed of Baby Potatoes, Patty Pan Squash, Roasted Carrots and Natural Jus.

The F e onia Co ee e Foundation T Cent nt aA l venuee venu F e onia, NY F

272

14063

Guest(s) name for meal choice (please print):

ZIP

For additional information contact: Betty Gossett at 716.673.3321 or betty.gossett@fredonia.edu.

PLEASE COMPLETE REVERSE SIDE OF RESPONSE CARD

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Total amount enclosed

Grilled Vegetable Lasagna with Pea Puree and Tomato Cream STATE

19 |

Gift in support of Science

Guest(s) name for meal choice (please print):

GUEST NAME

ADDRESS CITY

PLEASE MAKE YOUR CHECK PAYABLE TO: FREDONIA COLLEGE FOUNDATION

Help us celebrate the opening of Fredonia’s new Science Center RSVP by mail to the Fredonia College Foundation Reservations must be received by October 3.

Dedication ceremony

RSVP ENVELOPE (FRONT)

RSVP (BACK)

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RSVP ENVELOPE (BACK) WITH SEAL RSVP (BACK)

Number of Dinner Tickets Requested ($50/each)

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CRAG BURN

PROMOTIONAL BOOKLET

Concierge Dental Group Brochure

Riveter Design

for Concierge Dental Group NEENAH PAPER STARWHITE SOFT TOUCH COVER NATURAL 110C

JORDAN HEGYI Art Director DAV I D A . P R E I S S Illustrator

BLUE AND YELLOW FOILS

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CRAG BURN

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FOLD OUT

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Crag Burn Promotional Booklet

Cenergy

INSIDE BOOKLET (FIRST SPREAD)

for Cenergy

PAT R I C K H O R N U N G Art Director / Designer BRIAN MEYER Copywriter

CRAG BURN

PROMOTIONAL BOOKLET

KELSEY KERR Account Manager

HEADLINE ON TRANSPARENT VELUM OVERLAYING HERO IMAGE

TOM WOLF Photographer PAU L WA H L E R Production Manager

INSIDE BOOKLET (PAGE 1)

CRAG BURN

PROMOTIONAL BOOKLET

NEENAH PAPER STARWHITE SOFT TOUCH COVER NATURAL 110C

BLUE AND YELLOW FOILS

FRENCH PAPER POP-TONE LEMON DROP 100C (YELLOW PAPER COVER WEIGHT)

INSIDE BOOKLET (9.75” X 6.75”) BOOKLET BINDED WITH STITCHES OR STAPLES

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Collateral Material S I LV E R |

2015 Teaser Schedule

S I LV E R |

New Yearâ&#x20AC;&#x2122;s Eve Invitation

Gelia

The Martin Group

J A S O N YAT E S Associate Creative Director

DAV E R I L E Y Creative Director

REBECCA RUDELL Copywriter

TERRY CABER Art Director

B I L L PAT E R S O N Creative Director

JENNIFER HOULE Brand Manager

for Queen City Roller Girls

for Seneca Resorts & Casinos

K AT H Y K A STA N Creative Director KARLIE BEIL Project Manager

S I LV E R |

Luau Party Invitation

The Martin Group

for Seneca Resorts & Casinos

S I LV E R | Do You Want To Build A Snowman? (Christmas Card)

Telesco Creative Group for Mount St. Mary Academy MICHAEL TELESCO Creative Director K I M B E R LY S I M O N S Art Director S U S A N N A H G R AY Account Executive/Production Manager GROVER CLEVELAND PRESS Printer

DION PENDER Senior Vice President / Executive Creative Director

DAV E KO C H Senior Vice President / Executive Creative Director

DUANE BOMBARD Vice President / Creative Director

ANDREW UCCI Copywriter

GREG MEADOWS Vice President / Creative Director

MEL STEVENS Production Designer

KRISTEN PERRI Senior Brand Manager 23 |

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Collateral Material S I LV E R |

Hearts in the Gardens Poster

Direct Marketing S I LV E R |

Half-Truths Postcards

JCharlier Communication Design

Gelia

JIM CHARLIER Art Director/Designer

B I L L PAT E R S O N Creative Director

for JCharlier Communication Design

for Smiling Tedâ&#x20AC;&#x2122;s

K AT H Y K A STA N Creative Director PETE REILING Illustrator B R I T TA N Y K LOT Z B AC H Project Manager

S I LV E R |

TerraClad Product Brochure

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Rhapsody Floor Graphics

OtherWisz Creative Corporation

Crowley Webb

MARK WISZ Art Director

L I Z M AT T I N G LY Copywriter

JILL WISZ Creative Director

K E L LY G A M B I N O Art Director

NICHOLAS HAAS Designer

DAV I D B U C K Creative Director

for Boston Valley Terra Cotta

for Praxis

D I G I TA L I N C . Photoretouching DDI SIGNS Printer MARY KROLL Production Manager K E L LY S H I E L D S Account Executive

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Direct Marketing S I LV E R |

SunTrust Private Wealth

SKM Group

for SunTrust Banks Inc. M O N I S H B H AT TA C H A R Y YA Executive Creative Director JASON HUGHES Associate Creative Director MIKE BROWN Senior Art Director B R I T TA N Y M CC R O N E Graphic Designer TIM MARREN Senior Copywriter JULIE SCHECHTER Account Director V I C T O R I A J AY E S Account Supervisor CHUCK MALCZEWSKI Director of Production Ser vices MARY USEN Production Manager / Production Vendor FIDUCIARY WRITERS GROUP Copywriting

S I LV E R |

Out of Home S I LV E R | RICH’S Innovation Center Environmental Branding

The Martin Group for RICH’S

GREG MEADOWS Vice President / Creative Director KELLI PUTNEY Senior Vice President / Brand Strategist AMANDA SNYDER Brand Manager DAV E KO C H Senior Vice President / Creative Director RACHEL KAZNICA Senior Graphic Designer BIFF HENRICH | IMG_INK Photographer IMG_INK Printing and Installation HADLEY EXHIBITS 3D Production and Installation ADAM BAUER Digital Art Director / Digital Development PAU L VA N H OY Photographer

Employer Direct Mail

Gelia

for Independent Health B I L L PAT E R S O N Creative Director K AT H Y K A STA N Creative Director J A S O N YAT E S Associate Creative Director JOHN MYERS Photography HACJOB Retouching MELISSA SKIPPER Account Executive JON BOAL Account Executive THERESA LORENZ | L I N DA B AT YC K I Production Manager KIM PENTHEROS Art Director

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Before creativity can captivate, Before knowledge

Before a community

I N S P I R AT I O N must be fostered.

can blossom,

can thrive,

MINDS

OPPORTUNITIES

to thrive,

WELLNESS

must be nurtured.

must be nourished.

Hodgson Russ is a proud supporter of social well-being and all who strive to make a positive impact on our community. hodgsonruss.com

Hodgson Russ is a proud supporter of education and all who strive to make a positive impact on our community. hodgsonruss.com

For a community

must be a priority.

washington, dc is now 292 miles closer.

Hodgson Russ is a proud supporter of all those helping to monitor and advance the health of our community. hodgsonruss.com

washington, dc is now 296 miles closer.

washington, dc is now 310 miles closer.

Hodgson Russ is a proud supporter of the arts and all who strive to make a positive impact on our community. hodgsonruss.com

With the addition of an office in Washington, DC, the domestic and international connections you need to move your business forward are now closer than ever. We’re also bringing you five seasoned attorneys and added expertise and depth. And it all adds up to superior service for you.

With the addition of an office in Washington, DC, the domestic and international connections you need to move

Meet our new attorneys at phillipslytle.com/DC.

your business forward are now closer than ever. We’re also bringing you five seasoned attorneys and added expertise

Before creativity can captivate,

and depth. And it all adds up to superior service for you.

must be fostered.

ssom,

NDS

Office Inserts_M.indd your business forward are now closer than ever. We’re also bringing you five seasoned attorneys and pl009809 addedDCexpertise

must be a priority.

Hodgson Russ Charitable Advertising Campaign

The Martin Group for Hodgson Russ LLP

DION PENDER Senior Vice President / Executive Creative Director CHRIS MULDOON Copywriter

Hodgson Russ is a proud LISA STROCK supporter of education and Senior Vice President / Client all who strive to make a positive mpact on our community. JILLIAN FIORELLA hodgsonruss.com

Ser vices

Brand Manager

Hodgson Russ is a proud supporter of the arts and all who strive to make a positive impact on our community. hodgsonruss.com

Meet our new attorneys at phillipslytle.com/DC.

Hodgson Russ is a proud supporter of all those helping to monitor and advance the health of our community. hodgsonruss.com

S I LV E R |

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A new office in Washington, DC means more than Phillips Lytle being located in a vibrant hub for international and government activity. It means our attorneys are in close proximity to federal offices, agencies and trade associations. And it means they have direct access to high-profile contacts in Asia, Europe and the Middle East. It also means we’ve strengthened our roster with the addition of five seasoned attorneys who possess deep domestic and international connections, and will make an immediate, positive impact on our firm. All this means good things for our clients. This expansion instantly puts us in a position to better serve our clients, offering greater expertise, added depth and solid direction as we move forward. And that, in the end, is always our top priority. Meet our new Washington, DC attorneys.

Crowley Webb for Phillips Lytle

M AT T LOW A N D GW E N I TO Copywriters K E L LY G A M B I N O Art Director DAV I D B U C K Creative Director KARI MASLAK Production Artist ZENGER GROUP Printer

ALAINA GARVEY Account Executive

B U F F A L O | 2015

9.625”x13”

New Washington DC Office Inserts

SHANNON VOGEL Account Supervisor

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Front: DC Office Insert Rochester

a capital move.

Front: DC Office Insert Albany

pl009809 DC Office Inserts_M.indd 5

MARY KROLL Production Manager

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and depth. And it all adds up to superior service for you.

For a community

WELLNESS

S I LV E R |

7/15/14 12:57 PM

With the addition of an office in Washington, DC, the domestic and international connections you need to move

to thrive,

urtured.

9.625”x13”

Meet our new attorneys at phillipslytle.com/DC.

I N S P I R AT I O N

owledge

Front: DC Office Insert Buffalo

pl009809 DC Office Inserts_M.indd 1

ian k. portnoy Senior Counsel Phone: (202) 617 2713 | Email: iportnoy@phillipslytle.com Corporate, Education, Energy Industry, Intellectual Property, Not-For-Profit, Project Development, Real Estate

sandhya mehta Partner

Phone: (202) 617 2712 | Email: smehta@phillipslytle.com Corporate, Intellectual Property, International

Mr. Portnoy focuses his practice on infrastructure development and finance, with particular expertise in representing developers of public/private projects throughout the U.S. He has been extensively involved in the privatization of facilities on military bases, enhanced use leases and the development of energy facilities on military bases. He has additional expertise in corporate and transactional matters, as well as securities and intellectual property matters. Mr. Portnoy has a wealth of experience in power purchase agreements with U.S. and foreign energy companies. Additionally, he represents not-for-profit entities, including educational institutions at all levels.

Ms. Mehta advises businesses on corporate, mergers and acquisitions, intellectual property and technology transactions, as well as India-U.S. matters. She has represented high-profile Indian companies in industries such as automotive, medical devices, genomics, pharmaceuticals, financial services and IT consulting, with respect to conducting business in the U.S. Ms. Mehta is also licensed to practice law in India. Columbia University School of Law, LL.M. (Harlan Fiske Stone Scholar), 1996 Delhi University, India, LL.B., with distinctions, 1989 Balliol College, Oxford University, U.K., B.A., with honors, 1986

Villanova University School of Law, J.D., 1968 University of Michigan, with honors, B.A., 1965

james kevin wholey Partner

Phone: (202) 617 2714 | Email: jwholey@phillipslytle.com Government Operations, International, Telecommunications

robert v. cornish, Jr. Partner

Phone: (202) 617 2710 | Email: rcornishjr@phillipslytle.com Banking & Financial Services, Business Litigation, Corporate, Securities

Mr. Cornish focuses on litigation, arbitration, regulatory and compliance matters for broker/dealers, investment advisers, hedge funds, commodity firms, institutional investors and family offices in the U.S. and abroad. He represents clients on FINRA and NFA arbitrations and court proceedings. He also represents securities and commodities registrants in connection with enforcement and disciplinary proceedings before FINRA, NFA, CFTC, SEC and state securities regulators. Having previously held positions of in-house counsel and Chief Legal & Compliance Officer with prominent investment firms, Mr. Cornish provides valuable insight and counseling for investment management clients with complex business management and marketing matters. Samford University, Cumberland School of Law, J.D., 1993 Davidson College, Political Science, B.A., 1989

Mr. Wholey has broad experience at the intersection of federal government, national security and international business. His specific focus is on the legislative, policy and compliance issues involved in international investment, trade and business development. Through his federal government relations and operations practice, he assists clients with transnational compliance matters (Foreign Corrupt Practices Act, EAR, ITAR, export licensing and involvement with various sanctions regimes) and works frequently with the Administration and with Capitol Hill. He spent more than a decade as a senior staff member for several U.S. senators, including three years as chief of staff to then-Senate Leader Bob Dole (R-KS), for whom he also handled trade and telecommunications issues. University of Pennsylvania Law School, J.D., 1980 Brown University, A.B., with honors, 1975

Added expertise. The addition of these five seasoned attorneys affords Phillips Lytle – and our clients – even greater resources in 14 of our current practice area offerings.

rana jazayerli Partner

Phone: (202) 617 2711 | Email: rjazayerli@phillipslytle.com Immigration, International Ms. Jazayerli provides counsel on all areas of U.S. immigration law, with a focus on employment-based visas, counseling employers on a broad range of immigration matters, including the hiring of foreign nationals under temporary employment visa categories such as H-1Bs and L-1As. She also advises employers on proper I-9 form compliance and the use of the federal E-Verify employment authorization program. In addition, Ms. Jazayerli has extensive expertise in the EB-5 Immigrant Investor visa program, providing assistance to individuals seeking U.S. permanent residency through investment, and U.S. companies seeking EB-5 Regional Center designation to allow them to finance job creating projects.

Banking & Financial Services Business Litigation Corporate Education Energy Industry n Government Operations n Immigration

Intellectual Property International Not-For-Profit Project Development Real Estate n Securities n Telecommunications

Phillips Lytle has been recognized by FORTUNE 1000 in-house counsel for delivering superior client service.

Columbia University School of Law, J.D., 1996 American University, School of Communication, M.A., 2002 Georgetown University, School of Foreign Service, B.S.F.S., 1992 P H I L L I P S L Y T L E . C O M | E S T. 18 3 4

NEW YORK: ALBANY, BUFFALO, CHAUTAUQUA, GARDEN CITY, NEW YORK, ROCHESTER | WASHINGTON, DC | CANADA: WATERLOO REGION O N E C A N A L S I D E , 12 5 M A I N S T R E E T , B U F F A L O , N Y 1 4 2 0 3 - 2 8 8 7

(716) 847 8400

Back: DC Office Insert Buffalo

pl009809 DC Office Inserts_M.indd 2

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Newspaper S I LV E R |

Bills Wagons Circle Ad

A T H A N K Y O U F R O M T H E O F F I C I A L B A N K O F T H E B U F FA L O B I L L S

Crowley Webb for M&T Bank M AT T LOW Copywriter DAV E B U C K A N D K AT I E H A Z E L Art Directors JEFF PAPPALARDO Creative Director KARI MASLAK Production Artist D I G I TA L I N C . Retouching CUYLER HETTICH Account Executive

CONSIDER THE WAGONS CIRCLED.

ANN CARUANA VP / Account Service As the Official Bank of the Buffalo Bills since 1985,

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S I LV E R |

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Super Bowl Ad

Gelia

for TRICO JASON PAUTLER Art Director B I L L PAT E R S O N Creative Director K AT I N A H I M A R A S Account Executive DAV E N A P I E R A L A Account Executive

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Digital Advertising Montante Solar Website & Online Animation

GOLD |

Luminus Media LLC for Luminus Media LLC MICHAEL LADUCA Partner TIM BOUCHARD Partner JOSH MULLIN Visual Designer TOMMY CREENAN Front End Designer

SOHO International Film Festival Intro

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dPost

for New Era Cap Co Inc,

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for Soho International Film Festival NYC DPOST | LUX CONTENT Production Company TODD BELLANCA Director A N DY D O N OVA N Executive Producer SIBYL SANTIAGO Producer

New Era - MLB Diamond Era

dPost

A N DY D O N OVA N Executive Producer BILL COUSINS Editorial BEN BARNHARDT Compositing SA M TATO 3D

Next Things Now: Innovation & Entrepreneurship in Buffalo

GOLD |

Paget Films for 43 North

JOHN PAGET Director / Editor / DP PETE REILING Writer PETER BURAKOWSKI Producer J E N N A K AVA N AU G H Producer

SA M TATO VFX Super visor

JOE BUNCE Lighting Director

E DWA R D ST E P H E N S O N Cinematography

CORY MARTIN Assistant Director

DAV E A DA M S Stedicam/Movi Operator

SHANE STEPHENSON Archival Research

SACHI MASUDA Costume Designer

DARYL BENNETT Original Music

BILL COUSINS Editorial / 3D Animation

BRIAN GUNERT | WHITE BICYCLE Graphic Design / Motion Graphics

BEN BARNHARDT Compositing & Colorist

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Digital Advertising S I LV E R |

Identifix Testimonial Video

SKM Group for Identifix

M O N I S H B H AT TA C H A R Y YA Executive Creative Director

Member Login

ROB MURPHY Creative Director

2-for-1 Program

Employers

Brokers

Providers

Corporate Site

good morning!

BRADY MCFADDEN Account Supervisor

Welcome to the most trusted health brand in the country. Health insurance is complicated so think of us as your guide. Everyone has different needs; we’re here to help you decide if we have the right plan for you.

K AT I E J O H N S O N Account Executive

I’m looking for my existing membership perks

STUMPTOWN MEDIA Production Vendor

1-800-888-5407

Or we’re happy to call you

great perks for you...

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$250 Wellness Card

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100 buy-one, get-one free offers.

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148 no-cost services keep you healthy.

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Free Immunizations

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...and your family.

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You and your family can save over $1,000 with 100 buy-one, get-one free offers.

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Protect your family with free annual flu shots.

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western new york, we’ve got you covered. Blue’s recognized by 90% of all hospitals, doctors and specialists worldwide.

Member Login

Seven Counties 50 Years | The Southeast Florida Prosperity Plan

S I LV E R |

Paget Films

for Forest Lawn

S I LV E R |

for Southeast Florida Regional Partnership JOHN PAGET Director CHRIS ELISARA Producer JASON KING Writer ADITI SHARMA Production Coordinator E M I LY G L AV E Y Production Coordinator VICTOR DOVER Executive Producer B R A N D O N Z A R B O | B LU E C R E AT I V E Motion Graphics

Forest Lawn: A Place To Remember

Paget Films JOHN PAGET Director / Editor / DP PETE REILING Writer ELI BENNETT Original Music NICHOLAS EARLEY Lighting Director BILL BROWN Actor (grandfather) LEXI BRENNAN Actress (child) C I N DY L AW I C K I Actress (mother) DARLEEN PICKERING-HUMMERT Casting Director CORY MARTIN Assistant Director

BlueCross BlueShield of Western New York: Exchange Journey S I LV E R |

Block Club

2-for-1 Program

Employers

Brokers

Providers

Corporate Site

good morning! Welcome to the most trusted health brand in the country. Health insurance is complicated so think of us as your guide. Everyone has different needs; we’re here to help you decide if we have the right plan for you.

I’m looking for

there’s commitment in Blue.

my existing membership perks

Subhead copy contingent on video developed by EMA.

for BlueCross BlueShield of Western New York

1-800-888-5407

Or we’re happy to call you

PAT R I C K F I N A N Principal B R A N D O N DAV I S Creative Director JULIE MOLLOY lead Designer T I M OT H Y STA SZ A K Designer

great perks for you...

2-for-1 Discounts

$250 Wellness Card

$0 Preventive Services

100 buy-one, get-one free offers.

$250 for the gym, massage therapy, acupuncture and much more.

148 no-cost services keep you healthy.

show me

$0 Annual Checkup

Free Immunizations

Free Mobile App

It’s the best way to take care of yourself.

Keep your immunizations up-to-date.

View your claims and access your health plan on-the-go.

show me

R YA N M C M U L L E N Assistant Designer

there are so many perks in Blue.

...and your family.

BEN SIEGEL Copywriter STEVE SOROKA Project Manager

2-for-1 Discounts

Free Well Child Visits

Free Flu Shots

You and your family can save over $1,000 with 100 buy-one, get-one free offers.

You love your children; we’ll help keep them healthy.

Protect your family with free annual flu shots.

DAV I D H O R E S H Business Development western new york, we’ve got you covered. Blue’s recognized by 90% of all hospitals, doctors and specialists worldwide.

© 2014 BlueCross BlueShield of Western New York, a division of HealthNow New York Inc., is an independent licensee of the BlueCross BlueShield Association. ® Registered marks of the BlueCross BlueShield Association, an Association of Independent BlueCross BlueShield Plans. Please see our Security, Privacy and other Terms of Use statements for this site. This website contains PDF files that require a PDF reader to view them. Click here to download Adobe Reader.

35 |

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there’s commitment in Blue. Subhead copy contingent on video developed by EMA.

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Digital Advertising S I LV E R |

The Martin Group - Website

S I LV E R |

Face Time - Website

The Martin Group

TOD MARTIN President / Chief Creative Of ficer

DAV E R I L E Y Creative Director

JOSH ROBINSON Developer

ANDREW HENESEY Art Director

ADAM BAUER Art Director / Designer

CHRIS MULDOON Copywriter

COLLIN CORCORAN Designer

CHRISTIE BERARDI Director of Business Development / Brand Manager

CHRIS MULDOON Copywriter

NEWBIRD DESIGN Developer

for The Martin Group LLC

for Face Time

S I LV E R |

ADPRO Sports - Website

The Martin Group for ADPRO Sports

BARBARA RISO Senior Art Director / Designer ANGELINA EZZO Brand Manager MIKE GLUCK | GLUCKWORKS Copywriter DAV I D C L OY D Developer

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Digital Advertising S I LV E R | New Era Cap Presents Andrew McCutchen: Beating the Odds

S I LV E R | New Era Cap Presents: Speak With Your Cap 2014

Cumbo Inc.

for New Era Cap Co. Inc.

for New Era Cap Co. Inc. PETER A. CUMBO Director CHRISTOPHER SANTUCCI Director of Photography

Cumbo Inc.

PETER A. CUMBO Director / Writer CHRISTOPHER SANTUCCI Director of Photography J O H N PAT R I C K LO N G Motion Graphics

S I LV E R | New Era x NFL: Behind the Scenes

Cumbo Inc.

for New Era Cap Co. Inc. PETER A. CUMBO Director / Editor CHRISTOPHER SANTUCCI Director of Photography / Editor

H E A LT H e L I N K : 2 013 R E P O R T T O T H E C O M M U N I T Y

ERIC FRICK Camera Operator TOM WILLS Camera Operator / Steadicam Operator JR KRAUS Camera Operator R YA N F L E E T Editor

INTRODUCTION

S I LV E R |

HealthELink Report to the Community

New Era Cap Presents: The Home of the Authentic

Cumbo Inc.

for New Era Cap Co. Inc. PETER A. CUMBO Director CHRISTOPHER SANTUCCI Director of Photography

INTRODUCTION CHAPTER 1 CHAPTER 2

Crowley Webb

CHAPTER 3 EPILOGUE

for HealthELink GWEN ITO Copywriter

DAV I D B U C K Creative Director

INTRODUCTION CHAPTER 1

JON GERLACH Programming

CHAPTER 2 CHAPTER 3 EPILOGUE

EPILOGUE

WHO WE ARE. HEALTHeLINK, the Western New York Clinical Information Exchange, is a

STAY CONNECTED TO HEALTHeLINK.

collaboration involving the region’s hospitals, physicians, health plans, and other health care providers to serve the eight counties of Western New York. HEALTHeLINK was created to enable the exchange of clinical

We’re encouraged by the many stories of success being shared by doctors, clinics, and medical practices throughout Western New York. We know that through continued collaboration, HEALTHeLINK can make even greater improvements in health, care, and cost for our region.

D I G I TA L I N C . Retouching JENNIFER SCHAEFER Account Executive

We’re excited to share some great news. HEALTHeLINK – one of the leading clinical information exchanges in the United States – is making a significant and positive difference for health care in Western New York. By safely and successfully connecting health care professionals to vital information about their patients when it’s needed most, HEALTHeLINK is paving the way for a more efficient and more effective delivery of care. We invite you to read our report – and we hope you’ll find the results as inspiring as we do.

H E A LT H eL I N K : 2 013 R E P O R T T O T H E C O M M U N I T Y

NICOLE HUTTON Art Director

S I LV E R |

HEALTHeLINK: IT’S WORKING.

information in secure and meaningful ways to improve both efficiency and quality, while also helping to control health care costs. Patients who provide consent allow physicians and providers directly involved in their treatment to securely access relevant medical information via HEALTHeLINK, resulting in more timely and effective treatment at the point of care. To view our Board of Directors listing, visit wnyhealthelink.com/WhoWeAre/BoardofDirectors.

A MESSAGE FROM OUR BOARD CHAIR.

For more information about HEALTHeLINK, call us at 716.206.0993, ext. 311, or visit us at wnyhealthelink.com. facebook.com/healthelink

@healthelink

More than 10 years ago, a group of payers and providers launched a project that has developed into HEALTHeLINK. Lack of patient information and antiquated communication systems among providers was a major contributor to an unsafe, costly, and inefficient health care system. Our goal was to have all relevant patient health data follow that patient in a secure way so that any provider anywhere, anytime, caring for the patient had full knowledge of past history, tests, and medications. To many outside of health care this seems like a given, but we all know how rare these circumstances are when we care for patients. Through truly unprecedented collaboration among health care professionals and New York State, we have set ourselves apart nationally as a community in making tremendous strides in accomplishing this task. The past few years have been dedicated to building the basic infrastructure of this system, increasing physician and hospital adoption and obtaining significant patient consent, all of which are critical factors in the ultimate success of HEALTHeLINK. We have already seen solid evidence of the positive impact on costs and patient care efficiency from studies of Western New York providers using HEALTHeLINK regularly. I use HEALTHeLINK daily in my Pathology practice and can say the positive impact on cost, efficiency, and quality of patient care exceeds what we even thought possible in the original founding group. We want to focus on working with providers to make the system more and more user-friendly and continually add to the ranks of consented patients through educational efforts and cooperative actions with our provider community. This effort will be every bit as difficult as the building of the basic infrastructure, but it is vital to the ultimate goal of transforming health care into an accountable industry. If we can maintain our vision and continue the spirit of collaboration as we have done to date, I am confident we will remain ahead of the rest of the country and create a model for health care reform. David Scamurra, MD Chair, HEALTHeLINK Board of Directors Pathologist, Eastern Great Lakes Pathology/X-Cell Laboratories of WNY

39 |

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B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 4 0

Radio S I LV E R |

Doubletalk Town Radio

Television S I LV E R |

RedShirt = Easy Campaign

Crowley Webb

Gelia

M AT T LOW Copywriter

B I L L PAT E R S O N Creative Director

JEFF PAPPALARDO Creative Director

K AT H Y K A STA N Creative Director

KOKO Production

J A S O N YAT E S Associate Creative Director

CUYLER HETTICH Account Executive

LAURIE WOLFE Producer

for M&T Bank

for Independent Health

PLANET PRODUCTIONS Producer J U DY STA R K M A N Director J O E D E S A LV O Director of Photography DPOST Post Production THERESA LORENZ Production Manager JON BOAL Account Executive

S I LV E R | New Era - MLB Diamond Era Campaign

S I LV E R | My Dad The Athlete

dPost

Quinlan

A N DY D O N OVA N Executive Producer

DAN BARTLO Executive Vice President

BILL COUSINS Editorial

FRANK CONJERTI Creative Director - Digital

BEN BARNHARDT Compositing

CHRISTOPHER SANTUCCI Director of Photography

SA M TATO 3D

J O H N TA K AC S Producer

for New Era Cap Co. Inc.

for Northwest Savings Bank

BEN KIRST Copywriter

41 |

Addys |

B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 4 2

Integrated Campaigns S I LV E R |

Employer Campaign

S I LV E R | Buffalo Bills Healthy Challenge Competition

Gelia

for Independent Health

B I L L PAT E R S O N Creative Director

J A S O N YAT E S Associate Creative Director

K AT H Y K A STA N Creative Director

DEVON SLOBODZIAN Copywriter

J A S O N YAT E S Associate Creative Director

B I L L PAT E R S O N Creative Director

JOHN MYERS Photography

K AT H Y K A STA N Creative Director

HACJOB Retouching

MELISSA SKIPPER Account Executive

L I N D S AY VA R G A Account Executive

JON BOAL Account Executive

THERESA LORENZ / L I N DA B AT YC K I Production Manager ZENGER GROUP Direct Mail Printing

S I LV E R | Revolution Indoor Cycling Branding Campaign

B McCrone Photography & Design for Revolution Indoor Cycling JOEL SIKORA Graphic Designer We’ll be there to look out for you and your employees.

It shouldn’t take superpowers to provide the service you need – just the right training and expertise. With Independent Health, you get more experienced reps who are focused on making your job easier. Whether it’s finding a solution the first time you call, or finding the right plan to fit the needs of your employees, count on the RedShirts.SM We’ll be ready whenever you call for help, and sometimes even before you know you need it. RedShirtTreatment.com/employers

716 DESIGNS Metal Sign Creator

We’ll be there with the right health plans for your employees.

The RedShirts SM have your back – with a full range of plan options to fit everyone’s needs. With our low-cost Choice Plus® plan, your employees get a high-performing network of physicians that coordinates care more efficiently. And our new MaxSM plan offers unique benefits that fit the lifestyles of your employees. No matter which of our many plans is right for your business, the RedShirts will always be there to help. RedShirtTreatment.com/employers

43 |

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B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 4 4

Advertising for the Arts & Sciences Broader Minded Campaign Broader Minded Brochure Broader Minded Microsite

3 S I LV E R |

Gelia

for National Association for Music Education KIM PENTHEROS Art Director

S I LV E R |

Summer Concert Series Poster

Gelia

for Elmwood Village Association J A S O N YAT E S Associate Creative Director PETE REILING Lettering

B I L L PAT E R S O N Creative Director DEVON SLOBODZIAN Copywriter K AT H Y K A STA N Creative Director J A S O N YAT E S Associate Creative Director / Editor GREG KUPPINGER Developer L I N D S AY VA R G A Account Executive PETE REILING Illustrator CHAR SZABO-PERRICELLI Production Manager PARTNERâ&#x20AC;&#x2122;S PRESS Printer

BLACK ROCK ZYDECO

June 24

AQUEOUS

July 1

MCCARTHYIZM

July 8

HAYDEN FOGLE AND THE AMBASSADORS

PLUS

THE FRESHWATER FOUR

July 15

THE INFORMERS

July 22

NEVILLE FRANCIS AND THE RIDDIM POSSE

July 29

SOL Y SOMBRA

August 5

JOHN & MARY AND THE VALKYRIES

August 12

ELMWOOD & BIDWELL TUESDAYS AT 7:00PM

45 |

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B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 4 6

Advertising for the Arts & Sciences S I LV E R | Microscope, Triangle & Compass Posters Music is SmART Campaign

S I LV E R |

Appetite For Wright

Eric Mower + Associates

for Martin House Restoration Corporation

Gelia

TOM MERRICK Executive Creative Director

for National Association for Music Education

GRETCHEN GALLEY Associate Creative Director

J A S O N YAT E S Associate Creative Director

P H I L G R AV E S Associate Creative Director

DEVON SLOBODZIAN Copywriter You know music education fosters learning and creativity in every subject. But not everyone thinks so.

K AT H Y K A STA N Creative Director

WA R R E N STA N E K Illustrator

JOIN NAFME TO LE ARN HOW YOU C AN BECOME AN ADVOC ATE FOR MUSIC EDUC ATION . N AfM E .O RG

KIM PENTHEROS Art Director L I N D S AY VA R G A Account Executive

You know music education fosters learning and creativity in every subject. But not everyone thinks so. JOIN NAFME TO LE ARN HOW YOU C AN BECOME AN ADVOC ATE FOR MUSIC EDUC ATION . N AfM E .O RG

47 |

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B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 4 8

Advertising for the Arts & Sciences S I LV E R | Charles E. Burchfield Award Invitation

White Bicycle

for Burchfield Penney Art Center KYLE MORRISSEY Designer BRIAN GRUNERT Designer CHARLES E. BURCHFIELD Artist / Writer K AT H L E E N H E Y WO RT H Marketing Manager JAMES WYMAN Development Director TONY BANNON Director GROVER CLEVELAND PRESS Printer

S I LV E R |

Artpark Season Brochure

Crowley Webb for Artpark

M AT T LOW Copywriter LILLIAN SELBY Art Director JEFF PAPPALARDO Creative Director DUAL Printer M AT T M CC A RT H Y Print Production Coordinator

S I LV E R | Ani DiFranco “Careless Words” Video

White Bicycle

for Righteous Babe Records BRIAN GRUNERT Designer ZAK CAIN Animator ANI DIFRANCO Folksinger SCOT FISHER Label

CUYLER HETTICH Account Executive

49 |

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B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 5 0

Public Service S I LV E R | 2013-14 Annual Report

Gelia

for Food Bank of WNY ANDREW DUMPLETON Art Director KELLIE MAZUR Copywriter B R I T TA N Y K LOT Z B AC H Account Executive / Project Manager JIM O’NEIL Account Executive CHAR SZABO-PERRICELLI Production Manager CASSIDY HONAN Photographer PARTNER’S PRESS Printer

S I LV E R |

Friends of Night People Poster

S I LV E R |

UNF: Ripple Effect Infographic

Crowley Webb

Block Club

for Friends of Night People

for United Nations Foundation

M AT T LOW Copywriter

PAT R I C K F I N A N Principal

K E L LY G A M B I N O Art Director JEFF PAPPALARDO Creative Director C H A K R A CO M M U N I C AT I O N S Printer M AT T M CC A RT H Y Print Production Coordinator CUYLER HETTICH Account Executive

B R A N D O N DAV I S Creative Director JULIE MOLLOY lead Designer BEN SIEGEL Copywriter T I M OT H Y STA SZ A K Designer R YA N M C M U L L E N Assistant Designer STEVE SOROKA Project Manager DAV I D H O R E S H Business Development

51 |

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B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 5 2

Public Service We Are 1 Campaign We Are 1 Posters

6 S I LV E R |

WE ARE LIVING WITH JOY AND HOPE.

Gelia

for JDRF J A S O N YAT E S Associate Creative Director

WE ARE WORKING TIRELESSLY.

JEFF BUCKI Copywriter K AT H Y K A STA N Creative Director JOHN MYERS Photography B R I T TA N Y K LOT Z B AC H Account Executive / Project Manager JIM Oâ&#x20AC;&#x2122;NEIL Account Executive L I N DA B AT YC K I Production Manager

Natalie Bellini

was diagnosed with Type 1 diabetes as a child.

Lana Stroehlein

has had Type 1 most of her life.

THERESA LORENZ Production Manager ZENGER GROUP Printer

We Are 1: Natalie / Lana Gabriella Pelosi

has had Type 1 diabetes for 16 years.

Brady Gleason

afflicted with Type 1 for four years.

WE ARE DISCOVERING NEW POSSIBILITIES.

We Are 1: Gabriella / Brady

WE ARE PUSHING FORWARD.

WE ARE GOING ON THE OFFENSIVE.

Dr. Nitesh Kuhadiya diabetes researcher.

Sara Vincent

has had Type 1 diabetes for nearly two years.

We Are 1: Nitesh / Sara Maggie Verrico

seven years into her battle with Type 1 diabetes

Will Buckingham has had Type 1 for five years.

We Are 1: Maggie / Will Paul Tatu, Jr.

has battled Type 1 diabetes for two decades.

Maggie Bell

has fought Type 1 for five years.

We Are 1: Paul / Maggie 53 |

Addys |

B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 5 4

Advertising Industry Self-Promotion S I LV E R |

The Holiday Movie Switcheroo

Advertising Industry Self-Promotion S I LV E R |

Share the Light Card and Microsite

Gelia

Crowley Webb

KIM PENTHEROS Art Director

M E AGA N WA L K E R Copywriter

KELLIE MAZUR Copywriter

NICOLE HUTTON Art Director

STEVE SPINNEY Developer

DAV I D B U C K Creative Director

B I L L PAT E R S O N Creative Director

JON GERLACH Programming

K AT H Y K A STA N Creative Director

GROVER CLEVELAND PRESS Printer

BRITNEY GODFREY Project Manager

M AT T M CC A RT H Y Print Production Coordinator

for Gelia

for Crowley Webb

ALEX BROWN Videographer / Editor

S I LV E R |

Doritos - Meet Dick

dPost / Lux Content

for Doritos - Crash the Superbowl DPOST / LUX CONTENT Production Company BILL COUSINS Director BILL COUSINS & BEN BARNHARDT Concept TODD BELLANCA Creative Director A N DY D O N OVA N Executive Producer J O H N TA K AC S Producer S H A N N O N S I LVA Props & Wardrobe BILL COUSINS Editorial BEN BARNHARDT Colorist / Stylist

55 |

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B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 5 6

Advertising Industry Self-Promotion

K AT E O L S C A M P Account Executive

57 |

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B U F F A L O | 2015

ion. GIVE THE PEOPLE Look, I don’t pay attention to commercials. I learned how to use this fast quest -f od

recious squishy faces. And if the music is touching, it eir p th

hatever’s on sale. GIVE THE PEOPLE Oh, I just love the cute ads. Little animals doing sweet things, with yw

pon for. GIVE THE PEOPLE I told my mom about the commercial where the cereal turns into a humongou ou

single time. GIVE THE PEOPLE I’m a bottom-line guy. That’s all I want from an ad. What am I getting? H ry graduate. GIVE THE PEOPLE I’m hugely passionate about design. I really need TO get my portfolio toget

I en

12/12/13 5:01 PM

12/12/13 4:58 PM

2014 WNY ADDY AWARDS

2014 WNY STUDENT ADDY AWARDS

THERESA LORENZ Production Manager

om hitting the diner at 4 a.m. – to working there w go fr h

COMPU-MAIL Printing

ZENGER GROUP Show Book Printing / Poster Printing

CallForEntries_3.indd 1

CallForEntriesSTUDENT.indd 1

J A S O N YAT E S Associate Creative Director DEVON SLOBODZIAN Copywriter B I L L PAT E R S O N Creative Director K AT H Y K A STA N Creative Director JOHN MYERS Photographer W I L L ST R AWS E R Retouching TRISH PHELAN / JIM GRIBBINS Video Interviews ZENGER GROUP Printer THERESA LORENZ Production Manager K AT E O L S C A M P Account Executive

2014 WNY ADDY AWARDS

W I L L ST R AWS E R Retouching

for Advertising Club of Buffalo

ver and over. again. When I go shopping, though, I just bu to

JOHN MYERS Photographer

CallForEntries3_Beerguy.indd 1

lly gets me. WHAT THEY WANT Music and animals together? Forget it, I’ll fall right apart, then watch i rea

K AT H Y K A STA N Creative Director

d start interviewing. But there are all these partie s r an he

n. what they want So I don’t have time to launch the career I desperately want. Which might me ing o a go

TRISH PHELAN / JIM GRIBBINS Web Video Inter views

12/12/13 4:56 PM

2014 WNY STUDENT ADDY AWARDS

2014 WNY ADDY AWARDS

CallForEntries2_businessguy 1

TRISH PHELAN Casting

hen. Then she just bought the healthy stuff she had the c itc

2014 WNY ADDY AWARDS

ALEX BROWN Videographer

hey get their words all wrong? Cracks me up ev hen t e ,w

B I L L PAT E R S O N Creative Director

Gelia

2014 WNY ADDY AWARDS

DEVON SLOBODZIAN Copywriter

2014 WNY ADDY AWARDS

w. All the kids slide down it and land in this giant ainbo B sr

l of candy. WHAT THEY WANT And, like, they jump around until IT opens up and drops them back in their k ow

J A S O N YAT E S Associate Creative Director

2014 ADDY Landing Page 2014 ADDY Show Book 2 S I LV E R |

e sales pitch. What? Why did I choose this beer? g ve th o sa

for Advertising Club of Buffalo

2014 WNY ADDY AWARDS

ward do-hickey – the second my COP show starts up ag or

, I nail it on the nose. WHAT THEY WANT Or I Use the time to visit the Commode. Those advertisers can ain

Gelia

2014 WNY ADDY AWARDS

much does it cost? Period. No call to action? You’re wa ow

ng my time, bro. WHAT THEY WANT But I do like that one with the kids saying funny stuff –you know sti

2014 ADDY Call for Entries Poster Campaign 2014 ADDY Show Videos 2014 ADDY Campaign 3 GOLD |

12/12/13 5:10 PM

CallForEntries1_magazine.indd 1

12/12/13 5:02 PM

Addys |

B U F F A L O | 2015 | 5 8

Elements of Advertising GOLD |

Black Stag Brewing Company Logo

Karn Creative Inc.

for Black Stag Brewing Company KEVIN KARN Art Director DEVON KARN Copywriter

SOHO International Film Festival Intro & Making of Video J U D G E â&#x20AC;&#x2122; S C H O I C E | Elizabeth Tervenski GOLD |

dPost / Lux Content

for Soho International Film Festival NYC DP OST/LUX CONTENT Production Company TODD BELLANCA Director A N DY D O N OVA N Executive Producer SIBYL SANTIAGO Producer SA M TATO VFX Supervisor E DWA R D ST E P H E N S O N Cinematography

GOLD |

Red Siren Logo

The Martin Group

DAV E A DA M S Stedicam/Movi Operator SACHI MASUDA Costume Designer

for Red Siren

BILL COUSINS Editorial / 3D Animation

ROB HOPKINS Senior Art Director

BEN BARNHARDT Compositing & Colorist

CHRISTIE BERARDI Director of Business Development / Brand Manager

My Dad The Athlete

GOLD |

Quinlan

for Northwest Savings Bank GOLD |

New Era - MLB Diamond Era

dPost

for New Era Cap Co Inc A N DY D O N OVA N BILL COUSINS Executive Producer / Editorial BEN BARNHARDT Compositing SA M TATO 3D

59 |

Addys |

B U F F A L O | 2015

DAN BARTLO Executive Vice President FRANK CONJERTI Creative Director - Digital CHRISTOPHER SANTUCCI Director of Photography J O H N TA K AC S Producer BEN KIRST Copywriter

Addys |

B U F F A L O | 2015 | 6 0

Elements of Advertising S I LV E R |

Father Baker-Legacy Logo

Our Lady of Victory Homes of Charity for Our Lady of Victory Homes of Charity DOUGLAS MESS Director of Publications and Graphic Design

S I LV E R |

Gala 22:6 Logo

The Martin Group

for The Catholic Diocese of Buffalo ANDREW HENESEY Art Director GREG MEADOWS Vice President / Creative Director ANGELINA EZZO Brand Manager

S I LV E R |

Forest Lawn: A Place To Remember

Paget Films for Forest Lawn

JOHN PAGET Director / Editor / DP NICHOLAS EARLEY Lighting Director PETE REILING Writer

S I LV E R |

Visit Buffalo Niagara Logo

Visit Buffalo Niagara for Visit Buffalo Niagara

ELI BENNETT Original Music CORY MARTIN Assistant Director

S I LV E R |

ECMC “Today” TV :30

Propellerhead Media for Erie County Medical Center

SHAUN MULLINS Original Music / Sound design / Audio Post THE MARTIN GROUP Agency GREG MEADOWS Vice President / Creative Director CHRIS KING/RHEA ANNA Co-Directors CARL CRITOPH/DPOST Editor

M AT T ST E I N B E R G Creative Director & Illustrator

61 |

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B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 6 2

Elements of Advertising S I LV E R |

Revolution Indoor Cycling Logo

S I LV E R |

Artpark Logo Variations

B McCrone Photography & Design

Crowley Webb

for Revolution Indoor Cycling

for Artpark

JOEL SIKORA Graphic Designer

LILLIAN SELBY Art Director JEFF PAPPALARDO Creative Director CUYLER HETTICH Account Executive

S I LV E R |

Manzella Marketing Group Illustrations

S I LV E R |

Weld Cloud Logo

Manzella Marketing Group

Crowley Webb

STEVE KETTERER Art Director

NICOLE HUTTON Art Director

S H A N D R A H O LT Creative Director

DAV I D B U C K Creative Director

MARCIA RICH Interactive Director

LAUREN MOLENDA Account Executive

for Manzella Marketing Group

63 |

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B U F F A L O | 2015

for ESAB Welding

Addys |

B U F F A L O | 2015 | 6 4

Creative Use of Paper ande r s ade r m ar k | f lickr

Andrea Nardello “Echo” CD Package

White Bicycle

for Blue Elephant Records

2015 Student Addys

C A S E Y K E L LY Designer BRIAN GRUNERT Designer ANDREA NARDELLO Songwriter GROVER CLEVELAND PRESS Printer

Our future bosses

65 |

Addys |

B U F F A L O | 2015

Our future bosses

Addys |

B U F F A L O | 2015 | 6 6

Student: Sales Promotion Teaz International Transparent Package

Student: Collateral Material Efferention

GOLD |

Chad Hornberger

Maribel Avila, Alison Dyer, Kayleigh Forger, Lisa Hinterberger, Athena Kolokotronis, Anne Leue, Jon Mc Cray, Jessica Wilcox

for SUNY Buffalo State College

Fender Music Foundation | Organ Campaign

GOLD |

Chad Hornberger

for SUNY Buffalo State College

for State University of New York at Fredonia AT H E N A KO LO KOT R O N I S Designer and Researcher JESSICA WILCOX Designer and Researcher J O N AT H A N M C C R AY Designer and Researcher ALISON DYER Designer, Researcher and Copy Editor ANNIE LEUE Designer and Researcher M A R I B E L AV I L A Designer and Researcher K AY L E I G H F O R G E R Designer and Researcher

GOLD |

Jell-O Boxes

Lucy Norton

for Villa Maria College

Please Note; Efferention is a publication designed to be unfolded, separated, and affixed to Please Note; a wall to function as a mobile exhibition on the natural resources and environEfferention is a publication designed to be unfolded, separated, and affixed to ment of Utah. a wall to function as a mobile exhibition on the natural resources and environment of Utah. 67 |

Addys |

B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 6 8

Student: Collateral Material - Best of Show

Student: Collateral Material

Code Letterforms Poster, Campaign

S I LV E R |

Lisa Hinterberger

for Villa Maria College

GOLD |

Rebranding Cigarette Pack

Joe Carney

for SUNY Fredonia

S I LV E R |

Moral Imperative

Emma Zaremba

for St. Bonaventure University

69 |

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B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 7 0

Student: Newspaper GOLD |

Change the Mascot

Tylandt A. Doyle

for St. Bonaventure University

Student: Consumer or Trade Publication S I LV E R |

Resurgence

Kerri Linsenbigler

Revived

for St. Bonaventure University

Fireworks over the Whipple Truss Footbridge at Canalsideâ&#x20AC;&#x201C; 2013

Nike of Samothrace statue at the Darwin D. Martin House Complex

Allentown Art Festival 2014

The Official Beer of the New Buffalo

Renewed

Silo City Rocks rock wall on an old grain elevator

Student: Consumer or Trade Publication S I LV E R |

restored

Revitalized

The Official Beer of the New Buffalo

Rejuvenated

South lawn overlooking the Richardson-Olmsted Complex

The Official Beer of the New Buffalo

Rye Not?

Rachel Rising

for Villa Maria College

Join the Resurgence

71 |

Addys |

B U F F A L O | 2015

Join the Resurgence

Addys |

B U F F A L O | 2015 | 7 2

Student: Digital Advertising S I LV E R |

Aurora

Samantha Lonczak for Villa Maria College

Student: Elements of Advertising S I LV E R |

Jesse Ray Miller

Carl Hunley Jr for Villa Maria College

73 |

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B U F F A L O | 2015

Best of Show is next.

Top 5 1. Queen City Roller Girls Campaign | Gelia 2. Queen City Roller Girls Poster - Rolling with the Punches | Gelia 3. Black Sheep Collateral Campaign | Block Club 4. Queen City Roller Girls Poster - Bad Cats and Sudden Death | Gelia 5. Shhh Book | Block Club

ROLLER DERBY HITS THE CITY RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015 QCRG.NET

ROLLER DERBY HITS THE CITY

RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015

QCRG.NET

5. ROLLER DERBY HITS THE CITY RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015 QCRG.NET

75 |

Addys |

B U F F A L O | 2015

Addys |

B U F F A L O | 2015 | 7 6

2015 Season Teaser Campaign

Best of Show

Gelia

for Queen City Roller Girls J A S O N YAT E S Associate Creative Director REBECCA RUDELL Copywriter B I L L PAT E R S O N Creative Director

{{{ Nice job Gelia! }

K AT H Y K A STA N Creative Director KARLIE BEIL Project Manager

77 |

ROLLER DERBY HITS THE CITY

ROLLER DERBY HITS THE CITY RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015

RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015

QCRG.NET

RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015

Addys |

B U F F A L O | 2015

RIVERWORKS, 359 GANSON ST, BUFFALO FEBRUARY 2015

Addys |

B U F F A L O | 2015 | 7 8

Best Showbook Ad OtherWisz Creative Corporation

And the award for self-promotion goes to...

NOW HIRING FOR THE FOLLOWING POSITIONS Marketing and Communications Manager PR & Communications Specialist Web and Mobile App Developer Technical Project Manager

HEALTH

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office slippers

*FRESH COOKIES*

We work with purpose. If you do too , drop us a line and see how you can join the team. POSSIBILITIES@19Ideas.com 19IDEAS.com

A true creative has a vision. A true creator makes it so.

  Tod, we think what you’ve built is inspiring—and based on tonight, it’s safe to say we’re not alone. Congratulations on adding the David I. Levy Award to a career of hard-earned accomplishments. We’re proud to be a part of it…and prouder still to call you “boss.”

tmgbrandfuel.com BRANDING | ADVERTISING | DIGITAL | SOCIAL | PR

Reward yourself tonight.

There are no words.

Dimitri spent his weekend binge watching Golden Girls. He’s not checking emails. He’s sending Candy Crush invitations. He tells people he’s drinking kale juice, but it’s really a Shamrock Shake. Things are rarely what they seem.

Making perception reality.

ShowbookHalf_Perception.indd 1

2/11/15 4:44 PM

We are creating this ad so people at the other agencies know we are still here. (And, to profess our love of falafel.)

Telesco Creative Group TelescoCreativeGroup.com

MEDIA YOU CAN FEEL

Cohber Award winning Conventional and UV Offset Printing, plus awide array of Digital Print capabilities, Web Storefronts, Data Analysis & Management, Mailing and Distribution all under one roof Buffalo Office - John Giblin - 716.954.3333 jgiblin@cohber.com Manufacturing - 1000 John Street, Henrietta, NY 14586 (just an hour away!) cohber.com

illustrations by Izzy Bucki

Rewarding is being home in time for dinner.

Congratulations on another year of sucking up.

#CLIENTSRULE

SEE,

The Addys

WERE REWARDING.

Thank You! S H O W C R E AT I V E

The Martin Group AD CLUB BOARD OF DIRECTORS

Leah Alles Scott Bartels Christie Berardi Katie Briggs Frank Conjerti Shannon Connor Kristen Cronyn Corey Crossman Brita d’Agostino Sarah DiPofi Erin Doherty Jean DuBow Jeanne Dunkle Kelsey Hanks Matt Low Tim Marren James Neiler Dan Nesselbush Tina Pastwik Brittney Sikora JUDGING WEEKEND

SEE YOU NEXT YEAR.

Buffalo Limousine Comfort Suites Downtown WNED - TV JUDGE PHOTOS

Dylam Buyskes | Onion Studio POSTER PRINTING

Cohber A D DY S H OW AUDIO PRODUCTION

Shaun Mullins | Propellerhead Media AWA R D S & SHOWBOOK PRINTING

Zenger Group SHOWBOOK BINDING

Quality Bindery Services Inc. AWA R D & S H OW B O O K PA P E R

Veritiv/Jean “You’re Freaking Awesome” Clemens

VOLUNTEERS & SUPPORTERS

Tricia Barrett Tom and Bonnie Barone Geoff Kelly Hadley Exhibits IMG_INK Jean Clemens Jason Yates Lake Effect Artisan Ice Cream Scott Kerrigan Robert Dimmer John Jiloty Shannon McCabe Kevin Heffernan Krista Grow Matt Low Andy & Beth Donovan Greg Meadows Monish Bhattacharyya Angela Twentyfive Tyler Stanley Tom Merrick Kathleen Golde 2015 SHOW PERFORMERS

The Observers Eric Borketey Ansuade David Adamczyk Maria Rola Michael Sauvageau Geoff Kelly Queen City Roller Girls Alassane Sarr and N’Dias