UCO Presentation

YOUR Â TEAM

Lesly

Paige

Fabiola

Nicole

Addison

Kateria

n. /saj/

1.  Cleansing: from the cura5ve proper5es a8ributed to the plant. 2.  From La5n sapere “have good taste, from root *sap-‐ “to taste.” 3.  “Man of profound wisdom,” from old French mid-‐14c..

NOW, LET’S GET STARTED.

GETTING STARTED

From the outside looking in. Industry Company History PR Compe55on

OUR VISIT

You vs. Them •  UCO, welcoming people, warm and homelike atmosphere •  Citrus Club, Everyone is interested in their own personal purpose for being their What makes the UCO unique? •  It’ s not about business here. It’s more about building connec5ons and bonds.

OUR VISIT

“You don’t come to do business. You come to get away.”

“I felt like I was pledging my sorority again. I liked that they were thorough and checking for authen5city.”

“Social capital is key.”

OUR INSIGHT

PEOPLE

& ATMOSPHERE

YOUR REBRAND

Amicable environment + =

Friendly people

Change in current logo

YOUR REBRAND

Yes (8%)

No (92%)

Non-‐members: Do you know what the University Club of Orlando is?

YOUR REBRAND

“PRESTIGE”

“EXCLUSIVITY”

“OLD”

“FRIENDLY”

but also…

“POOR COMMUNICATION”

“BAD FOOD”

YOUR REBRAND

Need to improve

Most valued beneﬁts

Membership numbers

Friendship and exclusivity

CURRENT BRAND

CURRENT LOGO

YOUR REBRAND

YOUR Â REBRAND

The University Club Of Orlando

YOUR REBRAND Educa5onal philanthropy

Long-‐las5ng friendships

The University Club Of Orlando

Powerful bonds

YOUR REBRAND

OTHER COLLATERAL

YOUR AUDIENCES

YOUR AUDIENCES •  •  •  •  •  •  •  •  •  •

Primary Demographics Males and females Age 55+ Income of $100,000+ Married/re-‐married Most have young adult children Business/management/ﬁnancial occupa5ons College graduates Have lived in the present address 5+ years Live/work near downtown Orlando

YOUR AUDIENCES •  •  •  •  •  •  •  •

Secondary Demographics Males and females Generally in their 30’s Income of $100,000+ Single or recently married No children Business/professional occupa5ons College graduates Live/work near downtown Orlando

YOUR AUDIENCES

BBC AMERICA

CBS SPORTS NETWORK

FOX BUSINESS NETWORK

WALL STREET JOURNAL

THEY READ

GOLF CHANNEL

THEY WATCH

USA TODAY

MRI SHOWS

AARP CIGAR AFICIONADO PBS.ORG

THEY VISIT

WEBMD.COM AMAZON.COM

YOUR AUDIENCES Member All-‐Stars David Walker, 60

•  Wealth Advisor •  Member of UCO, 25+ years Watches: Fox News Reads: Architectural Digest, Golf Digest Drinks: Domes5c Beer

YOUR AUDIENCES Professional Pride Elizabeth Goodman, 32 •  Family Lawyer •  Community-‐oriented Income: $75,000 Watches: Fox News, BBC Reads: NPR, CNN Drinks: White wine

YOUR AUDIENCES Professional Pride Mike Rothenberg, 53

•  Finance Director •  Empty Nest Syndrome Income: $165,000 Watches: 60 Minutes, CNN Reads: Art Magazine, News Editorials, Business Weekly Drinks: Old-‐Fashioned

RETENTION RECRUITMENT

THANK YOU PACKAGE

Thank You Package •  Crest Pin •  Event Calendar •  Pen •  Decal •  Polo •  Mini Liquor Bo8les •  Pamphlet

•  •  •  •  •  •

Welcome Package Crest Pin Pen Decal Polo Mini Liquor Bo8les Pamphlet

RETENTION/RECRUITMENT

YOUR REBRAND

OTHER COLLATERAL

YOUR REBRAND

OTHER COLLATERAL

YOUR RETENTION

Bundle Pricing

Thank You Package

Perks Program

YOUR RECRUITMENT

Welcome Package

Grand Opening

Image Building

YOUR RECRUITMENT

Welcome Package

YOUR RECRUITMENT

Grand Opening

YOUR RECRUITMENT

Image Building

“LEAVE IT” CAMPAIGN

CAMPAIGN RATIONALE PERSONIFICATION

& UCO POSITIONING

& NO CALL TO ACTION

YOUR CAMPAIGN

“Leave the menu, we know what you like.” “Leave the oﬃce, we’ll take care of business.”

MEDIA OUTLETS

DIGITAL

•  •  •  •

PRINT

ORLANDO BUSINESS JOURNAL ORLANDO SENTINEL ORLANDO MAGAZINE DIRECT MAIL

FACEBOOK TWITTER LINKEDIN GOOGLE ADWORDS

SOCIAL MEDIA

SOCIAL MEDIA FACEBOOK

Types of Paid Adver5sements Suggested Page