A pinch of personal touch to digital marketing can give you a success treat

A pinch of personal touch to Digital Marketing can give you a success treat What if your favourite brand sends you a personalized ad. Or even better, Imagine, if they sent you a personalised message with a shop cart suggesting everything in par with your choice? After sweeping through email marketing, Social media and content marketing, now the aspect of personalization is on its way video marketing. The aim here is to get people to feel the brand is appealing to each and every one of them individually rather than being addressed as just another in the million. Imagine a company sending you a video addressing you by your name and asking you to try their service? It might even be an irrelevant service, yet the personalized message will get you to try at least.

Why is this important?

Till a little while ago the biggest aspect of a customer-brand relationship is the chance for face the face interaction one can make the best out of. With a good sales person and a strong sales pitch, you can have your customer staying loyal because there you get to approach the customer with a personalized spice to it. But today the biggest drawbacks about available technology and online marketing is you do not always get to meet your customer. So, just a strong pitch can never make the magic happen. A tad bit of personalization can coverup for it.

Now the question is, Will this be personalized video be the future of digital marketing?

Well, Nike a sports brand that has never given up a chance to relate to its customers had taken yet another successful step with the personalized videos campaign they had launched. They took the data collected form their sports wearables to their advantage and paired up with French Artist McBess to unwrap a beautiful set of personalized videos. They used the chance to motivate their loyal customers and in the process, capture the attention of a million more who fell for this brand.

Like the above example, brands that are looking to provide an experience unique as well as explicit from the others will take this tool to their advantage. It is the easiest yet closest to a customer heart one can get. A video depicting a story is powerful but with your customer playing a role in it, you already have their dream come true. And what more, you can glide your way through to anything between 200-1500% CTR(Click through Rate) and that is a pinch of personal success for your brand.