addkraft’s S-M-C (StrategyMarketing-Content) approach ensures consistent performance on our projects. We use four core processes to ensure that our Strategy-Marketing-Content approach connects with your target audience: 1. Contextual Content Crafting 2. Competitive Intelligence 3. Strategic Content Marketing 4. Content and Lead Generation Click on each link above to see how these four processes work for us. Our specific services can be categorized as follows; please click on each category for a brief overview of what the service covers:
Strategy Go-to-Market Strategy Positioning and Re-Positioning Research – strategic and tactical Landscape, gap and competitive strategy mapping Go-to-market planning and readiness
Marketing Lead and demand generation services Partner marketing services Collateral development & releases Marketing planning and execution
Content Start-up Services Bridging content strategy with wireframes and GUI Generic Services Content writing for web and portals Content for Wikipedia