Cinderella - Finding Your Perfect Content Fit

C inderella

Finding Your Perfect Content Fit

W

e’re all familiar with the story of Cinderella.

And in the world of content marketing, many brands also struggle to fit into their perfect, shimmering shoe.

For Cinder’s, success meant everlasting love.

For us, it’s finding the content sweet spot.

1

C

inderella was up against some stiff competition, fighting against her loud and mighty step-sisters to be heard.

2

T

hat slipper may have had Cinder’s name on it, but what if another fair maiden had swooped in to take the prize?

We must all be aware of who is attempting to muscle in on our man (ahem, audience).

3

L

uckily, Cinders made sure she was well prepared, by understanding:

1. The competitor landscape. Specifically who she was up against…

2. What they were doing, especially what was and wasn’t working…

3. And most importantly, who her target audience was. Making sure he fell for her, hook, line and sinker…

4

B

ut be careful!

Those in the market for magic slippers should never overlook the voodoo sandals, enchanted trainers or hypnotic ugg boots that could be lurking on the horizon.

5

3 LITTLE PIGS

H

Seven Dwarfs

owever, slippers aren’t a case of one size fits all.

When the prince’s men went from house to house, they would’ve had a few doors slammed in their faces. Not everyone was interested in their glittering proposal. In fact, this fancy footwear was created with a very specific audience in mind…

6

T

rying to appeal to everyone will often result in the exact opposite.

By focusing on one audience, you’ll be better equipped to address their needs, overcome their specific pain points, and provide unique value to them.

This is your content sweet spot.

7

A

nd so, this fairytale ends with the magic that occurs when the shoe finally fits.

For Cinders, the prize was marriage, happiness, and a crown on her head.

But knowing what your happy ever after looks like is important too‌.

8

lla

Cindere

0000

10000

C

lear content objectives ensure you know when your fairytale has been achieved. Whether it’s visits, shares, conversions, or something else, your content can make magic.

It’s just a case of moulding your very own happy ever after….

9

The End