Adrian Firth Digital Credentials
Nov 2013
Product innovation & branding
Creating new and engaging digital products and services
Client BBC
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Agency Saint Project What will the BBC look like in 5 years (Pitch)
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Services Creative direction Interaction design Web development
What will the BBC look like in 5 years time
BBC What will the BBC look like in 5 years time

Overview I led the design team in this pitch to help win RKCR/Y&R a place on the BBC roster.
Overview I led the design team in this pitch to help win RKCR/Y&R a place on the BBC roster.
Š Athlon 2012
Overview I led the design team in this pitch to help win RKCR/Y&R a place on the BBC roster.
Š Athlon 2012
Overview I led the design team in this pitch to help win RKCR/Y&R a place on the BBC roster.
Š Athlon 2012
Overview I led the design team in this pitch to help win RKCR/Y&R a place on the BBC roster.
Š Athlon 2012
Overview I led the design team in this pitch to help win RKCR/Y&R a place on the BBC roster.
Š Athlon 2012
Overview I led the design team in this pitch to help win RKCR/Y&R a place on the BBC roster.
Š Athlon 2012
Overview I led the design team in this pitch to help win RKCR/Y&R a place on the BBC roster.
Š Athlon 2012
A new kind of biking holiday company, designed for families
Client Bikecation
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Project Product strategy Brand identity Website Services Strategy Branding Creative concepts Interaction design Web development
Awarded best new brand 2013 Bronze nomination Fresh Awards
Bikecation A new kind of biking holiday company, designed for families.
Overview Bikecation are a cycling holiday company targeting those who want a more relaxed approach to biking trips.
Our brief was to create a distinctive brand identity that would distinguish the company from the more aggressive male centered cycling holiday products.
© Athlon 2012
Overview Bikecation are a cycling holiday company targeting those who want a more relaxed approach to biking trips.
Our brief was to create a distinctive brand identity that would distinguish the company from the more aggressive male centered cycling holiday products.
© Athlon 2012
Overview Bikecation are a cycling holiday company targeting those who want a more relaxed approach to biking trips.
Our brief was to create a distinctive brand identity that would distinguish the company from the more aggressive male centered cycling holiday products.
© Athlon 2012
Overview Bikecation are a cycling holiday company targeting those who want a more relaxed approach to biking trips.
Our brief was to create a distinctive brand identity that would distinguish the company from the more aggressive male centered cycling holiday products.
© Athlon 2012
Overview Bikecation are a cycling holiday company targeting those who want a more relaxed approach to biking trips.
Our brief was to create a distinctive brand identity that would distinguish the company from the more aggressive male centered cycling holiday products.
© Athlon 2012
Redesign of Whitbread global corporate website
Client Whitbread plc
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Project Corporate website
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Services Strategy Creative concepts UX / Interaction design Visual design
Whitbread plc. Explore the world of Whitbread 24/7. Redesign of global corporate website.
Overview Whitbread is the power behind some of the UK’s most successful, muchloved hospitality brands.
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They employ over 40,000 people worldwide and serve more than 19 million customers every month.
Our brief was to redesign their global corporate website reflecting the 24/7 nature of their brand.
© Athlon 2012
Overview Whitbread is the power behind some of the UK’s most successful, muchloved hospitality brands.
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They employ over 40,000 people worldwide and serve more than 19 million customers every month. Our brief was to redesign their global corporate website reflecting the 24/7 nature of their brand.
Branding a strategic development facility.
Client The Exedra
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Project Branding
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Services Creative direction Interaction design Print design
The Exedra Branding a strategic development facility.

Overview The Exedra is an independent strategic development facility that brings together teams of experts to solve challenging business problems. It takes it’s name from an ancient Greek chamber or room used for holding discussions. Our brief was to develop a new visual identity.
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The creative concept took inspiration from spirograph style shapes representing the Exedra. Different patterns reflect different projects and individuals that change around a central negative space. This is very true of their organisation and created a very distinctive visual identity.
Š Athlon 2012
Overview The Exedra is an independent strategic development facility that brings together teams of experts to solve challenging business problems. It takes it’s name from an ancient Greek chamber or room used for holding discussions. Our brief was to develop a new visual identity.
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The creative concept took inspiration from spirograph style shapes representing the Exedra. Different patterns reflect different projects and individuals that change around a central negative space. This is very true of their organisation and created a very distinctive visual identity.
Overview The Exedra is an independent strategic development facility that brings together teams of experts to solve challenging business problems. It takes it’s name from an ancient Greek chamber or room used for holding discussions. Our brief was to develop a new visual identity.
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The creative concept took inspiration from spirograph style shapes representing the Exedra. Different patterns reflect different projects and individuals that change around a central negative space. This is very true of their organisation and created a very distinctive visual identity.
ACE
The Life of a Carton Infographic.
Client ACE
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Project Infographic illustration
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Services Creative direction
ACE The Life of a Carton - Infographic
Overview ACE, The Alliance for Beverage Cartons and the Environment, provides a European platform for beverage carton manufacturers and their paperboard suppliers to benchmark and profile cartons as renewable, recyclable and low carbon packaging solutions. At Tonic, I designed and illustrated an info-graphic piece to demonstrate that beverage carton packaging is the smart green choice today and in the future. These illustrations have been used across a range of media, from print to digital and PPT presentations.
Š Athlon 2012
Overview ACE, The Alliance for Beverage Cartons and the Environment, provides a European platform for beverage carton manufacturers and their paperboard suppliers to benchmark and profile cartons as renewable, recyclable and low carbon packaging solutions. At Tonic, I designed and illustrated an info-graphic piece to demonstrate that beverage carton packaging is the smart green choice today and in the future. These illustrations have been used across a range of media, from print to digital and PPT presentations.
Overview ACE, The Alliance for Beverage Cartons and the Environment, provides a European platform for beverage carton manufacturers and their paperboard suppliers to benchmark and profile cartons as renewable, recyclable and low carbon packaging solutions. At Tonic, I designed and illustrated an info-graphic piece to demonstrate that beverage carton packaging is the smart green choice today and in the future. These illustrations have been used across a range of media, from print to digital and PPT presentations.
Overview ACE, The Alliance for Beverage Cartons and the Environment, provides a European platform for beverage carton manufacturers and their paperboard suppliers to benchmark and profile cartons as renewable, recyclable and low carbon packaging solutions. At Tonic, I designed and illustrated an info-graphic piece to demonstrate that beverage carton packaging is the smart green choice today and in the future. These illustrations have been used across a range of media, from print to digital and PPT presentations.
Client Sony
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Agency Tonic 
 Project Sony Europe
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Services Creative direction
 Interaction design
Design Director for Sony Europe digital communications
Sony What TV is right for me? Augmented reality application.

Overview We created this augmented reality web application to allow people to see Sonys range of TVs in situ in their homes and choose what size is right for them.

Overview We created this augmented reality web application to allow people to see Sonys range of TVs in situ in their homes and choose what size is right for them.

Š Athlon 2012
Overview Various Sony Campaigns developed in my time at Tonic.

Š Athlon 2012
Winning pitch for Bacardi UK digital account
Client Weapon7
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Location London
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Project Bacardi Pitch
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Services Creative direction Design direction Team selection
Bacardi UK I led the Weapon 7 design team to help win the Bacardi UK account. 

Overview The Bacardi account is the most significant account Weapon7 have ever won. Weapon7 now supply all digital communications to the Bacardi Group including Bombay Sapphire, Grey Goose, William Lawson.
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Here are a selection of stills from the 90 page document & short film created over a 5 day period for the pitch.
Overview The Bacardi account is the most significant account Weapon7 have ever won. Weapon7 now supply all digital communications to the Bacardi Group including Bombay Sapphire, Grey Goose, William Lawson.
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Here are a selection of stills from the 90 page document & short film created over a 5 day period for the pitch.
Š Athlon 2012
Client Mizuho Bank
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Location London
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Project Branding and website
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Services Interaction design Web development
Online branding and website design for Japans 2nd largest Bank

Overview Mizuho bank is the second largest financial company in Japan. Following an 8 way pitch, I led the team to help redesign their European website. Not only did we have to improve the user experience, we had to develop a brand concept that would reflect their Japanese heritage. We developed a concept based on origami. This would both reflect their values of structure, opportunity and heritage but also give us a format to communicate specific products and services. We commissioned a talented artist to create the origami shapes and made significant improvements to the overall systematic design of the website. We even managed to introduce some playfulness into the design which can be a challenge when working with large corporate organisations. © Athlon 2012
Overview Mizuho bank is the second largest financial company in Japan. Following an 8 way pitch, I led the team to help redesign their European website. Not only did we have to improve the user experience, we had to develop a brand concept that would reflect their Japanese heritage. We developed a concept based on origami. This would both reflect their values of structure, opportunity and heritage but also give us a format to communicate specific products and services. We commissioned a talented artist to create the origami shapes and made significant improvements to the overall systematic design of the website. We even managed to introduce some playfulness into the design which can be a challenge when working with large corporate organisations. © Athlon 2012
Interactive content & digital advertising
Tactical campaigns, social media and online advertising
Greenpeace Integrated campaign to help save the Arctic
 

Overview My production company, RAD Digital ltd, was asked to partner with Ogilvy on the 2013 Greenpeace campaign to help Save the Arctic.
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The campaign features Downton Abbeys Carson, actor Jim Carter.
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Rad led the design and handled all digital aspects of the campaign.
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The campaign is due to launch November 2013
Greenpeace Integrated campaign to help save the Arctic
 

Overview My production company, RAD Digital ltd, was asked to partner with Ogilvy on the 2013 Greenpeace campaign to help Save the Arctic.
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The campaign features Downton Abbeys Carson, actor Jim Carter.
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Rad led the design and handled all digital aspects of the campaign.
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The campaign is due to launch November 2013
Lloyds Digital out of home campaign. Rebrand launch.
 

Overview RAD Digital ltd, was asked to create the digital outdoor advertising to support RKCRs massive relaunch of High Street Bank Lloyds.
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The campaign dominated Londons streets for September and October 2013.
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Rad developed a series of subtle animations using 3D image mapping techniques.
BP Fitter Fuels Campaign Rich interactive video-based content experience for BP
Overview Working with Ogilvy, I planned, directed and facilitated the production of an exciting and rich content experience to promote BP Ultimate. I worked with the lovely folks at PlayPeople to produce the shoot and Athlon production for the development.
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Film Direction Live Shoot Storyboarding Concept Development Interactive Video Sound Design Mobile executions
BP London 2012 Olympics Digital campaign
Overview Working with Ogilvy, we launched the BP 2012 digital campaign translating the existing TV and Print creative across a range of online and outdoor digital platforms.
Overview Working with Purpose, we launched the created a high-impact online campaign to promote the new Epson Workforce Pro series of printers.
We created a 3D animation of a printer morphing into various different items to reflect the versatility of the new product.
The assets we also used as part of a print campaign.
© Athlon 2012
Epson Europe Engineered for business Digital campaign
Overview Working with Purpose we produced a pan-European digital campaign to highlight how Epson products are engineered for business. We rolled the campaign out across online and outdoor digital environments.
© Athlon 2012
Expedia People shaped travel. Brand rollout to social media channels
Overview Working with Ogilvy, I led the digital side of their People shaped Travel campaign.
Artwork
A selection of my personal work
Penny pictures Portraits made entirely from pennies
 

Overview My production company, RAD Digital ltd, was asked to partner with Ogilvy on the 2013 Greenpeace campaign to help Save the Arctic.
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The campaign features Downton Abbeys Carson, actor Jim Carter.
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Rad led the design and handled all digital aspects of the campaign.
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The campaign is due to launch November 2013
Penny pictures Portraits made entirely from pennies
 

Overview I made the first of my penny pictures in 2007. It was an image of Mohammed AlFayed. I wanted to make an image that was in stark contrast to the penny it was made from. Images of the first penny pictures were quickly blogged about around the world resulting in features in national newspapers, gallery representation and various exhibitions in the UK and Europe. The works have been exhibited around the world at various prestigious art fairs and exhibitions.
Penny pictures Portraits made entirely from pennies
 

Overview I made the first of my penny pictures in 2007. It was an image of Mohammed AlFayed. I wanted to make an image that was in stark contrast to the penny it was made from. Images of the first penny pictures were quickly blogged about around the world resulting in features in national newspapers, gallery representation and various exhibitions in the UK and Europe. The works have been exhibited around the world at various prestigious art fairs and exhibitions.
Jigga whaaat… Jigga who Jay Z portrait made entirely from Swarovski crystals
Overview I made this image of Jay Z from 22500 Swarovski Crystals. It took forever to make. The aim was to make an image which was at odds with itself and its own aesthetic. Is it bling, audacious, beautiful, and ugly all at the same time.
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It created some controversy online, many people thought it was disgusting and repulsive, which was kind of the point. People also thought it was made of real diamonds, which it wasn’t. It sold at a charity auction for £12,000.
A Fixed Point Drawings and prints using a pendulum
Overview For this body of personal work I wanted to create something which was totally chaotic but ultimately, via external invisible forces, forms something very perfect and mathematical. The works have featured in several exhibitions including Neville Brodys ‘Anti Design Festival’ as part of London Design Week.
A Fixed Point Drawings and prints using a pendulum
Overview For this body of personal work I wanted to create something which was totally chaotic but ultimately, via external invisible forces, forms something very perfect and mathematical.
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The works have featured in several exhibitions including Neville Brodys ‘Anti Design Festival’ as part of London Design Week.
Thank you For more work visit: www.adrianfirthportfolio.com www.adrianfirth.com Adrian Firth
+44 (0) 7861 309 994 adrian@radlondon.co.uk
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