RAD Digital Creds
Jan 2014
RAD
 Introduction
RAD is a small creative production company of digital ninjas based in London.
RAD
 Introduction
We get things done and take pride in the process that gets us there. We specialise in digital campaigns. We love digital outdoor. We are RAD.
We’re already working with leading brands
RAD Introduction
Case Studies

Digital partner Rad were asked to create all digital aspects of Greenpeace’s 2013 Save Santa’s Home, Christmas campaign. We provided art direction, website design and social media guidelines. ! Ad of the day, The Drum. Dec 3rd 2013 Client Greenpeace
Project Save Santas Home
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Services Art direction Web design
Greenpeace Save Santas Home, Christmas campaign
 

Overview Working with Ogilvy, we designed all digital aspects of Greenpeaces Save santas home christmas campaign.
Greenpeace Save Santas Home, Christmas campaign
Greenpeace Save Santas Home, Christmas campaign
Creative direction Design Branding
Greenpeace Save Santas Home, Christmas campaign
Digital outdoor ads RAD were asked to support RKCR with the recent Lloyds banks rebrand. We created all the digital outdoor ads for the massive brand campaign running from October 2013. Client RKCR 

Project Lloyds rebrand
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Services 3D projection mapping Animation DOOH Production
Lloyds DOOH Lloyds rebrand 2013
Overview We quickly recreated the print posters using a mixture of 3D environments and wireframe models. Then we animated the elements to bring the poster to life. Cinema 4D After Effects Photoshop
Lloyds DOOH Lloyds rebrand 2013
Overview We quickly recreated the print posters using a mixture of 3D environments and wireframe models. Then we animated the elements to bring the poster to life. Cinema 4D After Effects Photoshop
Digital outdoor ads Digital outdoor animation and production based on existing print campaign.
Client Ogilvy & Mather
 Project Ford quotes
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Services Design
 Animation Production
Ford DOOH
Overview Design Animation Production
Ford DOOH
Overview Design Animation Production
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Digital outdoor ads RAD devised a complex 2D/3D animation technique to bring a static image to life, making a group of people levitate for Oxfam’s 2013/14 Lift campaign. Client RKCR Project Oxfam Lift
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Services 3D Projection Mapping Post production Design Animation DOOH Production
Oxfam Lift
Overview Design Animation Production
Oxfam Lift
Overview Design Animation Production
Responsive website design Laurene Powell Jobs, the intensely private widow of Steve Jobs, has teamed up with other Silicon Valley luminaries to back an ambitious new journalism site dubbed Ozy Media. !
Rad were asked to re-imagine the Ozy website homepage and brand ID. Client Ozy.com
 Project Re-imagine Ozy Homepage
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Services Creative direction Design Branding

Ozy.com Responsive website design
Overview Creative direction Design Branding
Ozy.com Responsive website design
Overview Creative direction Design Branding
Ozy.com Responsive website design
Overview Creative direction Design Branding
Online advertising An assortment of rich and standard banner ads for B&Q’s ‘Unloved Rooms’ campaign.
Client Karmarama
Project B&Q Rich and standard banners
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Services Animation Production
B&Q Online advertising
Overview Animation Production Flash Photoshop AS3
B&Q Online advertising
Overview Animation Production Flash Photoshop AS3
Mobile advertising An assortment video banner ads for mobile to support Expedia’s ‘Travel Yourself Interesting’ campaign. Client Ogilvy & Mather
Project Expedia
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Services Design Production


Expedia Mobile advertising

Thank you For more information contact:
Anna Firth Client Services Director
+44 (0) 7436 580 421 anna@radlondon.co.uk
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