2007-2010 Industrial Design portfolio

Page 1


HELLO I’M ANGIE! This book contains projects I’ve completed during my four years attending The Cleveland Institute of Art. As a designer, I enjoy exploring and creating from different materials. I am very grateful to have had that opportunity in school and apply it to what I love the most, Industrial Design. My sole purpose is to provide positive experiences for individuals when interacting with my designs. To always create solutions that are inviting, gratifying, and fulfill the users needs, while still incorporating a part of my soft, emotive, and tactile aesthetics.

USABILITY

EXPERIENCE

ERGONOMIC


CONTENTS

1

Design Language Project: Atmospheric Sound System

2

Furniture Project: Floh

3

Fisher Price Sponsored Project: Mouse Chase

4

A Piece of Cleveland Sponsored Project: Nesting Desks

5

Other Projects


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BOSE BRANDING Ac t au ivew dio ea r

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1 DESIGN LANGUAGE

OBJECTIVE: Complete research and develop a harmonious new product line for the Bose brand as a group. Communicate brand essence, values, function, performance, quality or experiences, and resonate with the intended users.


DESIGN LANGUAGE RESEARCH PHASE RESEARCH PHASE

SURVEY RESULTS ON BOSE BRAND

EASY TO USE an online survey sent to individuals from ages 68% give Bose great sound qualityQUALITY LIVE PE STOMERS 17 and up. S tability EXCELLENCE 47% consider Bose expensive VALUE FOR CUSTOMER Personal interviews were conducted and as a QUALITY Ranked 2 out of 5 in style group we visited local retailers to view and testLIVE PERFORMANCE EASY TO USE the Bose brand and it’s competition. VALUE FOR CUSTOMERS *Items listed in order of importance Stability EXCELLENCE E EASY TO USE QUALITY LIVE PERFORMANCE Stability EXCELLENCE VALUE FOR CUSTOMERS EXCELL LIVE PERFORMANCE EASY TO USE QUALITY FOR CUSTOMERS Stability EXCELLENCE VALUE FOR CU TO USE QUALITY LIVE PERFORMANCE EASY TO USE Stability VALUE FOR CUSTOMERS EXCELLENCE ORMANCE EASY TO USE QUALITY LIVE PERFORMAN Stability EXCELLENCE VALUE FOR CUSTOMERS ALITY LIVE PERFORMANCE EASY TO USE QUALITY BRAND POSITIONING MAP VALUE FOR CUSTOMERS Stability EXCELLENCE VALUE EASY TO USE QUALITY LIVE PERFORMANCE EAS

research phase was a group effort. LIVE The PERFORMANCE Our team formulated a series of questions for

NCE

Ages 18-40 do NOT Bose users

Superlative Quality

Obscure Obscure

Competitive Quality

Well Known

Competitive Quality


DESIGN LANGUAGE CREATING A PRODUCT LINE

After the research was completed, we discovered two beneficial areas to focus on:

Stability

MEDICAL and NEW PORTABLE AUDIO.

I selected to be in the New Portable audio category. ERFORMANCE EASY TO USE

RS

Listed below our the guidelines we created for our new product lines.

EXCELLENCE

NEW PORTABLE AUDIO DESIGN LANGUAGE

TARGET AUDIENCE

Use Bose values Easy to use Portable Soft shapes Clean lines Orange accent color

30 years old - 41 years old male female Middle to upper class Likes to listen to music Somewhat tech savy Enjoys the outdoors Travels

EASY TO USE

LENCE

No black White 20%-80% grays Acrylic logo flush with surface

USTOMERS E

NCE

Y

EASY TO USE

EXCELLENCE

QUALITY

Stability

LIVE PERFORMANCE

Stability

LIVE PERFORMANCE

VALUE FOR CUSTOMERS EASY TO USE

E FOR CUSTOMERS Stability EXCELLENCE SY TO USE QUALITY LIVE PERFORMANCE

EXCE


DESIGN LANGUAGE CONCEPT PHASE

enjoy high quality sound wirelessly outdoors

Handle for easy transporting handle for easy and secure transporting

charging

play music from your iphone using bluetooth technology

indoor & outdoor speakers

speaker charging

speakers equipped for different terrains

Soundpot speaker system

Outdoor speaker system Charging station

Portable outdoor stereo system

clear sound ipod/iphone

ambie

ing + nt light

music

= soo

thing

ph atmos

ere

speaker remove bottom to charge

charged

low bat-

Illuminating speaker system

rechargable battery and ac adapter view callers during conversations special software allows users to hold live conference calls in air

Teleconference system

view callers during conversations

Ultra portable speaker

wipe clean


DESIGN LANGUAGE CONCEPT PHASE

Sounds waves for music and high frequency soundwaves to keep mosquitos away

This spread contains ideas I created to show different ways Bose could extend their product line by using sound technology in different ways and attract a different target audience.

Fabric trim attracts sun giving electricity to speakers & extending play time

twist speaker system on ring

Ring securely attached to material

Unzip side to charge at home

Sound blanket

Sound shelter

Provides sound to babies or user. Vibrations relax and relieve

Heat sensors Turns off when not in contact with body

Speakers woven iinto material High power, high efficiency loudspeaker converts electrical power into high intensity sound. Soundwaves cool keeping food fresh

Portable acoustic refrigerator

med grade plastic Interface on top control sound & temperature

Musical vibrations

Relaxing for parent Stimulating for the baby grip texture on bottom

4 cords

Sound in womb

The concepts highlighted in orange lead me to my final direction.


DESIGN LANGUAGE REFINEMENT PHASE

Direction 1

Direction 2

In my refinement process I narrowed down my direction to two ideas that would remain true to Bose’s values but also create a product that would catch the attention of my target audience.

SOLAR ENERGY

The images to the right; represent quick sketches in refining form, details, and function along with inspirational images

BOSE

MIMICKING NATURE

SOFT FORMS


DESIGN LANGUAGE

FEATURES & EXPLODED VIEW I decided to design a portable outdoor speaker system stemming from my Soundpot concept & Sound blanket concept. This will make Bose current portable and outdoor lines more diverse but will still maintain the company’s values. The Atmospheric Sound System gives Bose a new aesthetic to attract a younger target audience who felt Bose was too plain, enjoys music and outdoor actvities.

BOSE ATMOSPHERIC SOUND SYSTEM WIRELESS SPEAKERS

Attach the transmitter to an ipod touch or other mobile devices and use bluetooth technology to transmit music to the speaker pods.

SPEAKER EXPLODED VIEW

SPEAKER SIDE VIEW 7 in

SOLAR PANEL SPEAKER

RENEWABLE ENERGY Each speaker has a solar panel on top to absorb the sunlight and produce electricity to provide longer playing time. This is ideal for outdoor actvities that carry into the night. PORTABLE FOR OUTDOORS

5 3/4 in

BUTTONS/ BLUETOOTH RECHARGABLE BATTERY

PLASTIC CASING

The Atmospheric Sound System is compact enough to fit in a backpack while being assembled. Ideal for outdoor activities on the go or right in a backyard for entertaining . FLORAL FOUR The set comes with four floral inspired waterproof speakers, four stainless steel retractable poles, and one transmitter. This allows the user to arrange their speakers in order to cover their area.

16 in

RETRACTABLE POLE

LOCK


DESIGN LANGUAGE FINAL DESIGN FUNCTIONS

Bluetooth indicator Power button Volume control

m

CONNECT

SET UP

STACK

TURN ON

ACTIVATE

Push in back button to slide onto retractable pole

Place into ground Fully extended = 32 in.

Stacking is an option to maximize the volume in a certain area or send music in a specific direction.

Press the power button on each speaker. All buttons are flush with the surface and respond to a light touch. Then high quality sound will flow out from the speaker pods.

Download and turn on BOSE PORTABLE REMOTE APP


DESIGN LANGUAGE

FINAL DESIGN- BOSE ATMOSPHERIC SOUND SYSTEM

The Bose Atmospheric Sound System is a wireless, portable, and water resistant sound system that allows the user set up an area outdoors and surround themselves in a musical environment.



2 FURNITURE DESIGN

floh OBJECTIVE:

Design and make a functional piece of furniture that takes into consideration the user, the purpose, ergonomics, materials, aesthetics, and fabrication within the defined project schedule.


FURNITURE DESIGN

USER PROFILE Alicia Perez

Age: 34 Occupation: Boutique owner Needs: Recently moved to a loft apartment in the city and wants to purchase new seating for her living room and that can be easily transported and assembled. Activities: She works alot so she likes to relax after dinner. She watches t.v., reads magazines and surfs the internet to see what’s up in coming in the fashion and design world. She enjoys yoga, meditating, and walks in the park. Taste: She likes to purchase trendy accessories but when it comes to big ticket items Alicia buys items that will last a long time and won’t go out of style next year. She loves home decor with texture and designs her home to have a serene feeling.


FURNITURE DESIGN RESEARCH PHASE

Many living room chairs and couches owned by Americans families tend to be bulky pieces and are very similar in style. An ergonomic chair should have lumbar support and incline at 120 degrees Armrests support the arms and help support the back Proper seating can help relieve stress and reduce muscle tension

Ikea armchair Width: 29 7/8” Depth: 28 3/4” Height: 28/34” Seat height: 16 1/2”

Ikea sofa chair Width: 30 3/4” Depth: 31 7/8” Height: 33 1/8” Seat height: 17 3/8”

Personal Loveseat Width: 22” Depth: 23”- 30” Height: 31” Seat height: 17”

Herman Miller Loveseat Width: 32.75” Depth: 32.75” Height: 32” Seat height:15”


FURNITURE DESIGN

RESEARCH PHASE/ INSPIRATIONS

The waterfall inspired the flow idea and the idea of relaxation. I was interested in the simplicity of the forms and use of materials in the images above.

Images of different ways people use their chairs.


FURNITURE DESIGN CONCEPT PHASE

This page consists quick sketches of furniture for people with needs for:

Hug coffee table table hugs four stools - birch and felt cubes - stores easily to open living space

pinch

Pinch chairs fold flat

hug

Open-ended chair open seating removable ottoman or surface

slider

tabdos

Table couch combination. The table can be pulled out and used separately and the couch would divide into two chairs.

flo Flexible seat cushion. Pull tab to move foam pillow for neck supports when laying or use for an armrest

sofa

A saving space B multiple functionalities Chair for laying or sitting

I decided to continue and develop the idea of a living room chair that the user can sit and lounge on and meet the project deadline on time.


FURNITURE DESIGN REFINEMENT PHASE

transparent plastic like an ice cube gray and white cushioning gray felt upholstery walnut bench fixed fabric padding for comfort

light birch veneer chartreuse textured upholstery over polyurethane foam padding

white birch veneer walnut or ebony detail

reclaimed wood memory foam padding upholstered in deep texture aqua fabric


FURNITURE DESIGN ORTHOGRAPHIC VIEW

Seat depth

21

21 Seat width

18.5 Armrest

9.5 Seat height

17

32


FURNITURE DESIGN TAKING 2D TO 3D

Quick sketches of constructions ideas in order to determine the most efficient way to build my design to meet the deadline.

Images of full size foam core mock ups. I was trying to make the chair with minimal parts. The top piece is one continuous piece and the bottom consists of two.


FURNITURE DESIGN TAKING 2D TO 3D

CONSTRUCTION I made a form to hold the shape of the curve in the bottom portion of the chair which is made of baltic birch plywood. Kerf cuts were made in order to bend the wood without breaking. The two layers were bent then glued together using epoxy resin and clamped over the form together. Once the bottom piece was completed, I attached the other leg which was also made of baltic birch with a metal bracket. I made a second form to create the bend in the top portion of the chair. The form was made out of particle board and 2x4 wood.The material for the top portion is bendable plywood. The bend was completed by wetting, steaming, and clamping the two pieces of plywood around the form. Both pieces were glued together using epoxy resin. The top and bottom pieces were connected with custom bent steel fixtures. Two steel joints were placed to support the back of the chair. Another steel joint was used to support the armrest.


FURNITURE DESIGN FINAL DESIGN FEATURES ERGONOMIC FEATURES

Angled armrest for casual comfort & support

There is an angle in the seat to relieve strain on legs and provide more comfort for the back

17 inches from the floor to prevents strain on the knees Made for the 90 percentile

Soft curves and bend with allows the user to sit comfortably and lounge unlike regular sofa chairs that tend to restrict the way one sits.


floh

FINAL DESIGN MOCK-UP FLEXIBILITY The Floh chair shows a different spin on typical living room chairs. The design allows the user to reposition themselves instead of being restricted to an upright position. It also showcases flexibility in materials.

SIMPLICITY

Floh is an ergonomic and minimal piece of furniture made of birch plywood, walnut, felt, and custom bent metal. Minimal parts to assemble. The creamy color felt and organic curves provide a soft aesthetic to convey comfort, relaxation, and nature.

The Floh chair is an elegant piece of furniture committed to relaxation. The chair was designed to feel comfortable and appear soothing using minimal parts.

FUNCTIONALITY The walnut portion of the chair provides a soothing and beautiful piece to relax on but can also provide a place to set items on when the entire chair is not in use. There is also plenty of room to store items underneath the chair. This allows the user to maximize the use of their space.



3 TOY DESIGN PROJECT

OBJECTIVE:

Design a toy that successfully integrates a 2 inch ball(s) into the product’s main play pattern. This product should NOT be a“watch-me”, it should encourage physical interaction. The product should communicate its purpose to the buyer, and child, at a glance.


TOY DESIGN PROJECT RESEARCH PHASE

interests P arents

: for child

g ndly lookin - Cute/frie l a - Education ild ch r fo n Fu -

Concerns: - Should be frien dly - Safe - Simple to use - Easy to assembl e - Price (depending on income)

ions

at spir

In

te Stimula n a c e oys: Ways w rough t h t n e r child

oking ealistic lo at are r h t s y o t sh - Pull/Pu end, any size ial, pret f o s ll a ance soc -B h en o t aterials - Props/m al/active play sounds ic s y h ement or and p duce mov o r p t a h toys t - Active fort d’s own ef il h c y b


TOY DESIGN PROJECT CONCEPT PHASE

The project required a toy that included a two inch ball(s). The next two pages consists of different concepts using the ball or multiple balls. My intentions were to produce toys that encourage different types of play.

r/active o t o m s gros play social play learnin g play otor/ fine m ative l u p i n ma

For ages ld + 2 years o p U

For ag es 1 year old + Up


TOY DESIGN PROJECT CONCEPT PHASE Cuckoo chicken

Oh n o B

oa!

This is the concept I decided to further explore

mice croqu et

Meatba ll Ma

d n es s

For ages 4-5 years old


TOY DESIGN PROJECT REFINEMENT PHASE

Intended

Users:

ges 3-5 Children a

I decided to go forward with my Mice croquet idea. I wanted to make an interactive game for children that integrate electronics, maintain their attention, encourage gross motor skills, provide other ways of play, and most importantly is FUN!

Phase 1 - no holds bar In the refinement phase, I narrowed down my direction to the concept of sweeping two mice characters through different hoops. First phase shows the initial refinement work. Three dimensional pieces with electronics.

boing!

Phase 2 - consider the cost Plastic plastic and ball Painted graphics

The second phase shows the refinement process for another toy company that was interested in my idea. This phase focuses on simplifying the forms to reduce manufacturing costs.

Soft tail

Use child safe materials Keep simple eyes for toddler friendly appearance

Foam hoops- simple to make for manufacturing & kid friendly


TOY DESIGN PROJECT ORTHOGRAPHIC VIEW

6 in

6 in

6 in

6 in

4 in

4 in

4 in

4 in

7 in

7 in

7 in

7 in

wider feet for stability - so the hoops will not fall over

1 in diameter 1.5 in diameter

5 in

The broom contains a foam handle and base. Plastic pole houses two buttons and small electronics.

19 in

6.35 in 2.75 in

7 in 2 in

The ball is plastic, with painted graphics and a soft jersey fabric tail to provide different texture.


MOUSE CHASE

FINAL TOY DESIGN

Is an eight piece toy set for children ages 3 and up. Mouse Chase is fun, encourages use of gross motor skills, fine motor skills, and social play. Sweep away the mice before they eat anymore food in your house!

Press the ‘Music Notes’ button to hear music while playing

Press the mallet icon button to ‘Shake’ the broom while sweeping away the mice

FINAL DESIGN



A PIECE OF CLEVELAND SPONSORED PROJECT

OBJECTIVE: Develop useful furniture for students in the Design Environment using reclaimed materials and local manufacturing. The materials came from demolished homes in Cleveland and the surrounding cities.


APOC PROJECT

RESEARCH PHASE

UNDERSTANDING EACH DESIGN DEPARTMENT’S WORKSPACE: Interior design = large & crammed drafting spaces Industrial design = large & cluttered drafting spaces Communication design = smaller studio office spaces

CONSIDERATIONS - the need for one studio per student - flexibility and efficiency in studio layout - flexibility in studio use (workspace, gallery, classroom) - robust use, graffiti and personalization - enable traditional tools (drawing, rendering, modeling) - enable the use of technology (laptops, Wacom) - secure personal storage - clean/contemporary visual presence - promote interaction and studio energy

PRIORITIES - provide a more portable and compact desk for the annual Design spring show and for the end of the year storage - provide room to draw computer work - large desk-height work surface - personal storage - open-studio feel - use reclaimed lumber provided by APOC - simple form and easy to mass produce


APOC PROJECT

CONCEPT PHASE

Quick sketches of studio furniture that address the prioritIes requested by the students made from existing studio furniture, reclaimed lumber, and found objects.

DESK HUT Two desk in one All reclaim lumber

PUZZLE DESK Simple ‘L’ shaped desks that interlock forming a large surface for group meetings and projects. Literally connecting the students.

Swivel hooks for coats, bags, tools, cords, etc.

1.Utilizing space above desk level 2. Provides additional secure storage space

3. Sustainable usage of materials 4. Connecting students by working closer and encouraging social interaction, etc.

UNIVERSAL DESK A desk for all ID students shorter than drafting tables

L-DESK Lightweight drafting table height. Flexible footboard. Adjustable & collapsible legs to save space when stored. 3.5’

5. Allow personalization in spaces 6. Portability for in studio events and end of year clean up

STUDIO DESK Lightweight, stable drafting desk on casters. 2’ft

Comes with personal cutting mat and dry erase calendar connect to desk

Slim storage for drawing tools

Top would be 1” thick

3’ft

1 1/4”

Thin table top- minimizes materials used compared to current desks. Twist knob & lift or slide down to adjust height

WALL DIVIDERS Thinner and slightly shorter Easier to move in and out of studio space holes to run material through- like electrical cords or rope to pin on

CABINET EXTENSION Utilizing space above ground level Wooden cabinet that rest on existing metal cabinets to provide more secure storage space and organization (hides stuff)

Wood top with drafting option.

slots inside cabinet to insert dividers to help keep students stuff organized

Stretch band footboard for resting feet and movement (minimal leg activity= some exercise while sitting). This may help users that get antsy sitting in one place.

Metal base with wooden footboard

FLIP DESK Lightweight, stable drafting table height. Adjustable footboard. Used for everday work and presentations.

Fully extend desk for everday work

removable board

magnetic chalk board foam core

Front flap folds down for presentations & provide a surface for displaying models, etc

Drilled holes for electrical cords, etc.

less material than original rolling walls Adjustable footrest


APOC PROJECT

REFINEMENT PHASE

I decided to take the Nesting desk concept and refined it for the final design and incorporated elements from my other concepts, like drilled holes for cords, miniziming materials, simple design and construction so it could be easily mass produce using reclaimed lumber. I noticed there were clutter issues, no area for electrical cords, current desks were very heavy, take a lot of space and not efficient for Spring show. I wanted to provide plenty of work surface for the necessities and help prevent clutter and provide more function than the current heavy drafting desks currently used.

Reclaimed lumber provided by APOC

Design spring show in studio space

Design studio space - critiques


APOC PROJECT

ORTHOGRAPHIC & EXPLODED VIEWS 20” 14” 22”

24” 16”

54” inches

TOP

32” 35”

RIGHT

1” diameter

LEFT

FRONT

10.5x4”

Nest Desks are a minimal design and made with joints little hardware for efficient local manufacturing.

BOTTOM


APOC PROJECT

NESTING DESKS FEATURES This page consists of two floor plans that display how the nesting desks could be arranged in a 7x7 work space. The unique form has the ability to connect the desk front to front, back to back, or side-by-side. The desks allow a variety of desk arrangements for space planning. When the two desks interlock from the back they form a larger work surface for group meetings (circled in red- top right). Provides a visual idea of connecting with other students in the design departments, provide individual space and the option to share. The desk height allows for informal critiques and standing for project critiques and displaying models.

#1

CONNECT WITH STUDENTS ID ID

7X7 STUDIO SPACES

#2

COLLABORATE

#3

CREATE


APOC PROJECT FINAL DESIGN NESTING DESK MOCK-UP CONNECT - COLLABORATE - CREATE

Made for existing school cabinets to slide under at the end of the school year for temporary storage placement

Contains space for individual power protectors and areas for electrical cords (metal box show in exploded view)

Bar for hanging items and allows the desk to be easily moved



PERSONAL PROJECTS


Two Bucks

T-shirt design concept


City of Cleveland Recruitment Material


Angie DeJesus


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