ADELA RISHA SAPUTRA
Design Portfolio A RC H I T E C TU R E - G R A P H I C D E S I G N - I L LU S T R AT I O N S E L E C T E D WO R K S F RO M 2 0 1 2 - P R E S E N T
adelasapu t ra@gmail.com
2
ADELA RISHA SAPUTRA adelasaputra@gmail.com issuu.com/adelars +61 450 767 112
11 March 1994 Tangerang (Indonesia) Melbourne (Australia)
Monoprints by Adela Saputra (2014)
adelasapu t ra@gmail.com
3
Etching by Adela Saputra (2014)
adelasapu t ra@gmail.com
4
01
VIRTUAL ENVIRONMENTS
STUDIO AIR
06 - 09
16-17
Paper Lantern
02
DESIGNING ENVIRONMENTS Mad Max Pavilion 10-11
STUDIO EARTH
A Pavilion to keep ‘Secrets’ 12-13
INTERN PROJECTS
03 04
Geometric tensility
05 06
MELBOURNE UNIVERSITY INDONESIAN STUDENTS ASSOCIATION (MUISA) Event Posters & Brochures 18-19
07 09
PERSPEKTIF MAGAZINE Volume 01 - 04 22-23
INFOGRAPHICS
Marketing campaign for ObserveIT 24-25
08
INDONESIAN CAREER EXPO Branding & Design templates 20-21
Paramount Developers ‘A-Team’ 14-15
adelasapu t ra@gmail.com
5
01
Virtual Environment software used
rhinoceros 5.0 adobe indesign
individual work 2013
adelasapu t ra@gmail.com
6
Paper Lantern
Deriving from natural pattern of Fibonacci spiral in red cabbage as its concept (01), experiments from paper to moulding inspired its digital form. As the form developed, triangular panels were customised as its skin derived from the spiraling pattern.
adelasapu t ra@gmail.com
7
exploded diagrams -
adelasapu t ra@gmail.com
8
LED lights were installed on the inner layer of the skin and fully functioned with switches. The project interface was to be held as a cup, with another hand on its bottom.
CONTENTS adelasapu t ra@gmail.com
9
02
Designing Environment -
software used
adobe photoshop adobe indesign individual work 2013
adelasapu t ra@gmail.com
10
Mad Max Interpretation Centre This project was to design an interpretation centre for Mad Max film utilizing the underground carpark on South Lawn, University of Melbourne. The agenda of my project was to design a space where users will experience the dynamic and tense atmosphere derived from the 'reverse rotation' analogy of Mad Max (right image) by designing a smooth but dynamic curves that provides an access through the underground carpark and allows users to sit in positions that gives them tension.
2
1
Because the car is going too fast, our eyes cannot keep up with its motion and results in us seeing the wheels rotating in reverse (blue arrows).
This analogy takes the car wheels' rotation when they are going extremely fast (as seen in the film).
3
6
4
5
7
CONTENTS N
EAST SECTION 0
2
4
6m
adelasapu t ra@gmail.com
11
03
Studio Earth software used
adobe photoshop adobe indesign individual work 2014
adelasapu t ra@gmail.com
12
A Pavilion to keep ‘Secrets’ LIGHT STUDY DIAGRAM 10am Sunlight - LEFT Noon - CENTER 3pm Sunlight - RIGHT
Three watercolor sketches of shadows and lights on the design at various times in a day for each spaces in the design, which brings different experiences to the users. The design wants the users to experience being secluded - from the outside world, and to focus only on themselves, the ground and the surrounding nature. The secret is to find yourself and recognizing the nature around the island in the midst of a busy city life.
CONTENTS adelasapu t ra@gmail.com
13
image 01 visualization for children science museum in ‘groveland’
Paramount Developer ‘A-Team’
software used
sketchup autocad adobe photoshop collective work tangerang, indonesia 2014-2015 adelasapu t ra@gmail.com
14
04
image 02 branding for groveland recreation park
image 03 floor plan of preschool
Intern Projects -
A-Team is a creative consultant specializes in tourism and recreation park projects. During my time as an intern, I assisted on conceptualizing a local recreation park project which included a children science museum (image 01), created its branding 'Groveland' (image 02) and tackled on several in-house layout design projects for an indoor preschool (image 03) and a customer service facility (image 04). Groveland is currently on its construction phase since July 2015; the preschool is still on its planning stage and the customer service was due to finish last July 2015.
image 04 floor plan of customer service space
CONTENTS adelasapu t ra@gmail.com
15
software used
rhinoceros grasshopper adobe suites
01
individual work 2015
02
05
Studio Air -
03
Studio Air asked us to design a space on air; not touching the ground, anywhere along the Merri Creek river.
04
My tackle on the brief focused on geometric tensility to create a flexible and dynamic space that changed across seasons as means to appreciate the natural ecosystem along the Merri Creek, especially around CERES Community Environment Park. Experiments were mostly around single surface iterations with anchor points dragged to reach maximum tensile capacity. Thus, creating a single surface shelter with maximum capacity to sustain load from falling leaves and wind.
05
CONTENTS adelasapu t ra@gmail.com
17
06 image 05 - introductory brochure to the organization (2014)
MUISA Design Projects -
I was active in MUISA from September 2013 until 2014 as the design staff under media and marketing division, and continued as the head of media and marketing division for another year.
adelasapu t ra@gmail.com
18
image 06 - several event posters made for organization software used
adobe photoshop adobe indesign adobe illustrator individual work & collective work 2014-15
My responsibility as the head was to overlook all marketing materials on every media platforms (social media, video, photos, newsletter etc.).
Achievements during my leadership:
• •
Created identity or branding for MUISA. Re-designed the website for a modern and new look (as part of the branding).
• •
Successfully produced several event teasers. An increase of popularity for the organization by 66% during the year, measured by 'likes' on Facebook (an increase of 400 likes from initially 600).
CONTENTS adelasapu t ra@gmail.com
19
07
software used
adobe photoshop adobe indesign adobe illustrator collective work 2014
Indonesian Career Expo Indonesian Career Expo (ICarE) is a yearly event hosted by MUISA to provide company channeling for students who intend to continue their career in Indonesia. In 2014, ICarE was firstly held in University of Melbourne, and I was in charge of its branding and initial design concepts such as logo, sponsorship proposal and brochures.
adelasapu t ra@gmail.com
20
CONTENTS adelasapu t ra@gmail.com
21
08 Perspektif Magazine A bi-annual ndependent magazine run by mainly Indonesian students, covering essays, literature and opinion pieces in respond to the chosen theme from contributors all over the world. Currently it has published four volumes. For full coverage of the magazine: issuu.com/perspektifmagazine
adelasapu t ra@gmail.com
22
software used
adobe photoshop adobe indesign adobe illustrator collective work 2014-15
All four volumes are published with me as the creative director. Under my supervision, we have created the logo, branding, design concept and layout template.
CONTENTS adelasapu t ra@gmail.com
23
09 ObserveIT Marketing Campaign adelasapu t ra@gmail.com
24
software used
adobe photoshop adobe illustrator individual work 2014
InfoGraphics
ObserveIT is an IT company that focuses on promoting online security to their clients. One of their marketing campaigns is to educate people about the hazards of online transactions in the form of friendly infographics. My artwork (right image) won first place on an open-contest via 99designs.com.au and following that ObserveIT requested another series of infographic (left image). CONTENTS adelasapu t ra@gmail.com
25
watercolor drawings individual work 2015-2016
adelasapu t ra@gmail.com
26