The Times of India Bangalore Matrimonial Ads; for targeting the right segment of population
One of the major parameters that every company keeps in mind is their Target Market. It is as per this that they advertise and promote. Now, the target market depends heavily on the nature of the business or the products or services offered if we have to talk in a layman’s language. It is this factor that makes companies strive for advertising in a correct manner and to reach the right crowd which is again nothing but the target market! One of the examples we can take to understand this concept is of a Farm tractor manufacturing firm which obviously wouldn't want to advertise in a way where their target audience would be children! It means it is a commercial product which will have its prospective buyers that are agriculturists and farm owners. So, obviously they will have to promote the product in that market segment.
Now once it is clear that they will have to promote and advertise for the farmers and people related with agriculture, the next step is to find the correct channel. Finding the right medium to advertise is crucial when one is thinking to promote the product or service locally, regionally, or nationally.