See Beauty in Diversity

Positive ExposureSheds Light On All Types of Beauty.

Through his beautiful photography, NYC-based photographer Rick Guidotti promotes a more inclusive, compassionate world where differences are celebrated.

Rick Guidotti photographed some of the most beautiful people in the world for high-end magazines and campaigns. It was indeed a glamorous job with many perks—at least, for a little while.

In the 90s, while walking down a Manhattan street, Guidotti noticed a striking-looking woman with pale skin and white hair; a woman with albinism. (A genetic condition that results in loss of pigmentation in the hair and eyes) Inspired by this woman, Guidotti began a process of self-discovery; and was disheartened to learn that in medical textbooks, children with a difference were seen as a disease, a diagnosis first, not as people. Suddenly, the world of hi-end fashion didn’t seem so pretty anymore, and Guidotti didn’t love the concept of being told who was ‘beautiful’ and who was not. Thus, he decided to move his career in a different direction.

First, he photographed a woman with albinism for a well-received Life magazine spread. Then, in 1998, in Manhattan, where he still maintains a photo studio, he launched a not-for-profit organization called Positive Exposure.