Mobile Application VS Mobile Website Development

Mobile Application Development vs Mobile Friendly Website CR EAT ED BY : ADITMICROSYS AUSTRALIA

Which Is Important? ◦ It is a small presentation for SMALL BUSINESS companies. ◦ Which is most important for them ? i. ii.

Mobile Apps Mobile Website

◦ We had done survey with 800 small business website owners, who have both mobile app and mobile website.

Factors To Count Total Value ◦ ◦ ◦ ◦ ◦

Best ROI Higher Usage Rate Customer Preference Repeat Customers New Customer Generation

BEST ROI

CUSTOMER PREFERENCE

Mobile Website 19% App 81%

Mobile Website 39% App 61%

REPEAT CUSTOMERS

TOTAL VALUE HIGHER USAGE RATE Mobile Website 14% App 86%

App 61%

NEW CUSTOMER GENERATION

Mobile Website 39% App 75%

Mobile Website

Mobile Website 25%

Mobile App

What You Lose? ◌ Without having both Mobile Application & Mobile Website, you will lose at least 25% of your customer’s share of mind!

Mobile App

Mobile Website

Which Is More Important? ◦ Without having both Mobile Application & Mobile Website, you will lose at least 25% of your customer’s share of mind!

10%

9%

SAY MOBILE APP

SAY MOBILE WEBSITE

81%

of intelligent business owners recognize that both are equally important!

Mobile App/Website Development â—Ś Do you really think Mobile App Development companies can make innovative solution for your business?

24%

19%

SAY MOBILE APP

SAY MOBILE WEBSITE

57%

of intelligent business owners recognize that both are equally important!

Push Notification ◦ Open Rates : 97% Push notifications built in to the mobile apps. ◦ Email Marketing : Only 3% of your customers read your messages when delivered via email.

It happens that all of your customers don’t have smart phone which are compatible with mobile apps. Even more than 29% will not be reached with mobile apps alone.

Mobile App Business â—Ś In 2017, Mobile application development business will balloon to over 38 BILLION dollars! â—Ś By 2015, more than 782 million people will be mobile only users, not owning laptop or desktop computers.

Mobile Website â—¦ In 2017, 69% of customers prefer to use MOBILE WEBSITE over full desktop versions.

Mobile Website ◦ Audience Reach :

Viewable by anyone with mobile browser

◦

Mobile Apps ◦ Audience Reach :

Viewable by anyone with mobile browser

User Experience : Limited by ◦ User Experience : Capable of very robust user experiences

bandwidth, technologies and site performance, but improving ◦

Graphics & Effects : Limited by bandwidth and technology

◦

Hardware Access :

◦

Graphics & Effects :

Superior.

Graphics may be stored locally.

Limited. ◦ Hardware Access : Unlimited.

Device geo location can be utilized Camera, microphone, GPS, etc.

Mobile Apps

Mobile Website ◦ Development Ease :

Used

◦ Development Ease :

Unique programming languages & s/w development kits are required

standard tools & technologies ◦

Development

Resources

:

◦

Built for individual devices & OS

Built once & deployed for all devices ◦

Cost : Less expensive than mobile app

◦

Development Resources :

◦

Cost :

More expensive because multiple devices or OS are targeting

Can be found through ◦ SEO : Can be found through app standard search. Main website store search or linked from a redirect to mobile site when mobile website is detected

SEO :

Connect With Us ◦ Check out our portfolio on mobile apps here. ◦ Do you want to create mobile app for your business. Let’s discuss your requirement. ◦ Email us : sales@aditmicrosys.com.au ◦ ◦ ◦ ◦

Twitter : twitter.com/aditmicrosysau Facebook : facebook.com/Adit-Microsys-887908624668076/ LinkedIn : linkedin.com/in/aditmicrosys-australia Google+ : plus.google.com/+AditmicrosysAu

http://aditmicrosys.com.au/portfolio/