2021
PORTFOLIO Adle Meye Enriquez
Hi! I consider myself as someone who can quickly & effectively conceptualize insight-driven marketing campaigns, pen compelling feature stories, PR articles, & copies.
I'm Adle Meye Enriquez, a creative and marketing professional with over 5 years of experience. Recognized for proficiency in copywriting, strategic marketing, project implementation, and customer relations, I have worked with well-known and thriving brands namely Philippine Airlines, Manila Doctors Hospital, Pampers, Foodpanda, Megawide Construction Corp., Twitter Philippines, Netflix Philippines, NTT DATA, Nissin Food Products Co., Ltd for Nissin Cup Noodles Philippines, Cricket Lighters Philippines, and more. I've also won and received recognition from Asia Pacific Tambuli Awards & Youtube Ads Awards.
2019 ASIA PACIFIC TAMBULI AWARD
2019 YOUTUBE ADS AWARD PHILIPPINES
BRANDS I'VE WORKED FOR
SAMPLE WORKS
PRESS RELEASE
Philippine Airlines celebrates Christmas togetherness with “Regalo” Filipinos see working abroad as the norm, and more often than not, questions like “Wala ka bang balak mag-abroad?” (Don't you have plans working abroad?) get casually dropped during reunions. Most deem that better opportunities are found overseas. In fact, in a 2017 data published by Philippine Statistics Authority, there are 2.3 million Overseas Filipino Workers (OFWs) spread out across the world, 11 million if we count immigrants. The selfless sacrifice of our OFWs made them our “bagong bayani” (modern-day heroes); also because they contribute significantly to the country’s economy. Yet, the greener pasture has its consequences: Parents who decide to pursue jobs outside the country must endure being miles and miles away from their loved ones. On top of that, they have to bear with culture and language barriers, the instability of jobs for some, the incessant worrying and sleepless nights, and scrimping on themselves just to save most of their salaries and make ends meet for their families back home.
During the season where love, laughter, carols, and giving gifts are widely displayed and present, the lack of choice for OFW families to spend Christmas together has always been a scene too cinematic and familiar. Kids of OFW parents may have the coolest, branded shoes, latest gadgets, and imported treats but these material things would never equate to the warm hugs from their moms and dads, the setting up of Christmas tree together on a chilly Saturday morning, and the busy but jolly preparations for the Christmas eve feast. For OFW families, loneliness is shared, and both parties need to sacrifice for the lack of presence of the ones they love most. It is impossible to articulate the immensity of missed occasions, birthdays, graduations, the yearning, and nights spent alone. And to generalize the struggle of every overseas worker would be unfair. But one thing we all know and have surely felt is the surreal moment of finally being able to hug and breathe in the person who was away for a very long time. With the newest video of Philippine Airlines, “Regalo,” this priceless present was perfectly captured.
“We wanted to honor the sacrifices of our OFWs and their families longing to spend the holidays with them in the Philippines. We hope that through this simple video, we are able to give back and celebrate the true essence of Christmas – the spirit of togetherness,” says Ria Domingo, PAL Vice President for Marketing. Through the eyes of a child, we wanted to express that the best present is one’s presence, and our modern-day heroes can count on PAL to bring them home safely especially during this season. For indeed, we know that at the very heart of every Filipino Christmas is our loved ones coming home,” added Domingo.
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NEWS PICK-UPS
PRESS RELEASE
Megawide eyes growth in Precast business The engineering conglomerate recently received AITECH accreditation for innovative engineering technologies for housing development
Engineering and infrastructure conglomerate Megawide anticipates more affordable housing projects following certification renewal from Accreditation of Indigenous Technologies for Housing (AITECH). Megawide Precast meets the criteria for development of governmentfunded housing projects such as PAG-IBIG, subject to official bidding and awarding processes. “Megawide strives to be globally competitive by continuously seeking engineering innovations on top of adherence to world-class building standards. Technologies such as Precast forms the foundation of strong relationships with and trust from our partners as we mutually deliver excellent quality and exceptional value to our projects,” said Megawide Chairman Edgar. B Saavedra.
Megawide’s Precast passed the rigorous evaluation of the AITECH committee for the manufacturing of its prefabricated concrete products for use in in buildings (residential, commercial, industrial), horizontal housing units, and water retaining structures. This seal of approval further cements Megawide position as one of the major players in the affordable housing segment, with the longterm objective of alleviating the huge backlog in the country through its engineering excellence and cutting-edge innovation in construction. Precast systems offer higher standardization and customization, improved design, and more durable structural integrity than traditional construction methods and materials. Components are also manufactured with provisions for fixtures and pipings to achieve greater costefficiency.
The company’s main precast facility is located in Taytay, Rizal and is considered to be one of the largest and most advanced facilities of its kind in Southeast Asia. Megawide also continues to expand its Precast capacity to accommodate market demands through plants located in key cities of Cebu and Batangas, and 2 more plants under way in Pandi, Bulacan and Calamba, Laguna. AITECH certifies contractors and developers utilizing innovative technologies which are appropriate for housing and can serve as alternatives to traditional or conventional building technologies.
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NEWS PICK-UPS
PRESS RELEASE
Philippine Airlines gives a new meaning to Christmas wish Have you always wanted something for Christmas? A new phone, wallet, or shoes? Have you always stared longingly at a store display and dreamed of purchasing that item once you have saved enough and even said to yourself, "'Pag laki ko mabibili ko rin 'yan." (As soon as I'm older, I'll be able to afford that). The newest video of Philippine Airlines "Snow" shows how human aspirations evolve into something meaningful. "PAL, through this simple video, imparts the message that it wishes nothing but heartwarming family reunions this Christmas. It gives us joy knowing that we bring families closer together this holiday season," says PAL Chief Sales and Marketing Officer Eugene Go. When the festivity is mostly about buying things, we forget the true essence of Christmas which is celebrating this very special occasion with your loved ones. This holiday is about connection and the greatest gift? Showing up and being present. This invaluable effort can make a huge difference for someone else. "Wishes can be granted in different ways. It could be giving a loved one a new gadget, shoes, or a car. But the most priceless gesture is to be a gift for someone this Christmas," says Go.
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PRESS RELEASE
Philippine Airlines at Southeast Asian Games 2019 Athletes and sports enthusiasts can't get enough of the limitededition PAL 2019 SEA Games Collection during the live events! During much-awaited sports matches, athletes were given exclusive PAL items such as Plane plushies and Microfiber towels. Aside from the merchandise, PAL flight attendants were also present to hand the souvenirs to medalists during the awarding ceremonies. As official carrier and platinum sponsor, PAL flew in to Manila SEA Games delegates and officials. Snag our adorable and limited-edition Plane plushie and bring home a slice of the Game with PAL's SEA Games merchandise available at PAL FanZones in World Trade Center, Clark Parade Grounds, and New Clark City, PAL LazMall Store in Lazada, PAL Boutique Stores, and PAL Boutique Website (boutique.philippineairlines.com)
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PRESS RELEASE
Twitter and NESCAFÉ Philippines co-create ‘The Moment’ for KathNiel fans KathNiel fans in Philippines took to Twitter to express their support for the couple recently and NESCAFÉ Philippines responded by partnering with Twitter in a dedicated 24-hour Moments campaign on the platform. This marks the first time NESCAFÉ has launched a TVC material on Twitter exclusively before anywhere else, and the first-of-its-kind Moments campaign in Southeast Asia, an innovative move that strengthens the collaboration between NESCAFÉ Philippines and Twitter. “KathNiel fans on Twitter were vocal about their desire to see the couple return to the limelight. Working closely with NESCAFÉ and their agencies, we carefully analyzed the data. Together we agreed there was an opportunity for participatory storytelling – whereby the audience is an active participant.” Rohan Routroy, Brand Strategist for Southeast Asia, Twitter said “As a leader in digital innovation and brand storytelling, NESCAFÉ Philippines it was clear to us all that this was the perfect opportunity to debut the first Moments campaign in Southeast Asia. ”Moments take people to the heart of a story, and brands have always been behind some of the best creative integrations on the platform. The exclusive Moment in this case acted as a teaser to the TVC, unfolding the love story between KathNiel with each Tweet moment highlighted. The last frame asks fans to come back to NESCAFÉ’s handle to see how the story ends, in line with the launch of the TVC on Twitter. “Just being present is not enough anymore in the current digital environment especially in such a competitive industry like ours. Having a two-way relationship with our consumers has always been in the forefront of our priorities and we are always excited to work with Twitter on finding innovative ways of fostering these further,” said NESCAFÉ Philippines’ Brand Manager, Enrico Yee. “The Twitter Moment campaign was the perfect way to communicate the brand given the nature/essence of NESCAFE Creamy White as a product. NESCAFE Creamy White allows you to linger longer in moments that truly matter just like its milkiness that stays.” #KathNielCreamyWhiteMoment trended organically taking the top two spots on Twitter. It peaked at the top spot after the new NESCAFÉ KathNiel TVC was added to the Promoted Moment. Within 24-hour campaign window, brand and the hashtag received over 120,000 mentions and over 4.3 million impressions. Between July 16 and July 21 2016, KathNiel’s Creamy White campaign received close to 38,000 likes and 27,000 retweets. The combination of strong creative assets, partnership with influencers, and well-planned campaign execution were key to its success.
WORD COUNT: 424
NEWS PICK-UPS
SOCIAL MEDIA POST - COPYWRITING
Philippine Airlines 1
Grab our PAL Anniversary treat for 2020! For every 5-day rental of myPAL Roam, get 1-day unlimited Wi-Fi access for FREE. Use code: ROAMTO80 Rent now at roam.philippineairlines.com 2
Curious of how love feels 40,000ft above? Get a chance to experience our one-of-akind send off for A350 Love Bus to Bangkok. Surprises await lucky passengers! Wear your best 80s retro attire and book PR730 Manila to Bangkok on April 8, 2019 at philippineairlines.com. This event is open to all.#flyPAL4Stars #A350LoveBus
SOCIAL MEDIA POST - COPYWRITING 1
Megawide
Strict health and safety measures are currently implemented at the Parañaque Integrated Terminal Exchange, or PITX, to ensure the safety of passengers, visitors, and employees working in the terminal amidst the COVID-19 crisis. Dubbed as the country's first landport, PITX opened in 2018 and is operated by Megawide subsidiary, MWM Terminals, Inc. #Megawide #FirstWorldPH 2
Hailed as Asia's Next Premier Getaway, the new Clark International Airport (CIA) will not only help decongest the passenger traffic at Ninoy Aquino International Airport, but will also expand connectivity between regions and further boost job market in Central Luzon. The revamped passenger terminals are expected to create more jobs fit to the local community and uplift the socioeconomic activities in the entire region. Even during its construction amid pandemic, CIA has already generated almost 2000 workers. #Megawide #FirstWorldPH
SOCIAL MEDIA POST - COPYWRITING
Megawide
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Filipinos deserve first-world. That’s the core of Megawide’s belief. From major airports such as Mactan-Cebu International Airport and Clark International Airport, to the country’s first landport, the Paranaque Integrated Terminal Exchange, to public school classrooms in Luzon, Megawide is committed to delivering first-world engineering and operations for the country. #Megawide #FirstWorldPH 2
Megawide continues to meet project demands amid the strict government protocols and logistics restrictions during this pandemic. Last August 15, we were able to complete another milestone topping off the cold storage facility of ORCA Cold Chain Solutions in Caloocan. #Megawide #FirstWorldPH
SOCIAL MEDIA POST - COPYWRITING
Cricket Lighters Philippines
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Fire up your summer adventures with the new Cricket "White Hot" Electronic Lighters! #Cricket2015. This will be available this month in Mini Stop, Mercury Drug, Puregold, Shopwise, Rustan's, Robinson's Supermarket, Handyman, Unimart, Cash and Carry, Makati Supermarket and Waltermart outlets. 2
Brighten your day with a sweet treat- try La Union's very own Bibingkang Galapong! #LaUnion #Cricket2015
SPEECH WRITING
Ms. Ma. Sylvia Domingo Philippine Airlines Vice President for Marketing Speech for 2020 Discovery Hospitality Webinar on New Normal Tourism
Good morning Discovery Hospitality webinar participants and guests! Thank you for inviting me as panelist for your World of Discovery episode that focuses on Safe Space. Hope you’re all safe and doing well. I’m sure that all of us are aware that the COVID-19 pandemic has greatly affected every industry on a global scale, and it can be tough to enjoy usual activities given the New Normal. With all the unprecedented changes in restrictions, requirements, and safety protocols, our team has learned to adapt very quickly in inexplicable yet astounding ways — so we can make flying during this time safer for everyone. You see, I have been with Philippine Airlines for almost 35 years, and I can attest this is the biggest transformation we have ever experienced. It felt like we had to immediately shift 180-degrees in terms of operations and the way we communicate to our audience. The global pandemic has indeed changed the way people think about travel.
We can't deny that everyone has high concerns on how we're going to travel nowadays. And based on the latest IATA study, the organization that sets global standards for the airline industry, passengers are highly concerned about safety in every aspect of the journey, especially flying. Passenger preference in choosing an airline has changed as well. Pre-COVID, the top priority was price and promo, but this has now shifted and has been replaced by Health and Safety Measures on our own 2020 COVID-19 Passenger Behavior Study. Amid these concerns, however, we believe that it is our duty to ensure passengers feel safe when they travel with us, while of course retaining our signature service culture of heartwarming service or Buong-Pusong Alaga. Safety and wholehearted service. This is the promise we committed to our passengers when we first flew almost 80 years ago, and one we are determined to keep amid this global pandemic.
So, when you’re ready to fly, trust and believe that we’ll be ready to welcome you to the New Normal with our Same Heart. We’ve totally transformed our entire travel experience, from the minute you book to the moment you land – all with the passengers’ well-being in mind. All these measures are in place so that passengers can fly worry-free on their next trips with us. Let me explain further the added precautions we’ve redefined for every passenger's well-being. To minimize contact, we have imposed new standards on top of physical distancing such as installing clear barriers on ticket office and check-in counters, ground staff and cabin crew in personal protective gear, as well as securely sealed inflight meals. We also offer Onboard Distancing Seat Options on select international flights if passengers wish to ensure that seats beside them are vacant.
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SPEECH WRITING
As part of our digitization efforts, we highly encourage passengers to do Online Check-in as well, as early as 24 hours before their flight.
in the cabin goes through hospital-grade High Efficiency Particulate Air Filters (or HEPA Filters) that eliminates up to 99.99% of airborne viruses and bacteria.
Next, for intensified cleaning & disinfection, all high-touch areas, such as the counters, clear barriers, seating areas, are thoroughly cleaned.
Also, the air flow in the cabin goes from top to bottom, never left to right or front to back. This further reduces the already low risk of the spread of airborne microbes.
Our highly-trained aircraft cleaning team are also on top of the disinfection of all cabin surfaces inside every aircraft before each flight, using high-grade eco-friendly disinfectants.
Aside from these, we have also piloted several customer-centric initiatives to make our customer journey more seamless for our passengers.
And, while inflight, lavatories and other high-touch cabin areas are frequently sanitized by our cabin crew. While inside the aircraft, I know you’re all concerned that you’re in an enclosed space with other passengers. But I guarantee you, planes are actually safer and have cleaner air than most other confined space. About 50% of the air in the cabin is refreshed every 2 to 3 minutes, bringing in fresh air into the cabin. The other 50% that is recirculated
Last July, we launched our International OneStop Shop, where passengers arriving in Manila will be directed to an IATF-certified end-to-end facility designed to make the RTPCR Testing and quarantine experience more efficient and convenient. This also includes a partnership with over 60 hotels in Metro Manila, offering discounted rates that can be availed by our passengers when waiting for their test results to be released.
where passengers can arrange their travel requirements more conveniently and get priority RT-PCR testing at discounted rates in our partner laboratory facilities. As we carry out these enhanced measures for our passengers, we also encourage them to help us in keeping everyone safe by: 1. Wearing a face mask and face shield at all times, as required by the Philippine government 2. Keeping a safe distance from each other, and 3. Observing frequent hand hygiene These may be scary and uncertain times, but you can be assured that we’re doing everything we can to make flying safer and more comfortable for everyone as we enter the new normal. Thank you, everyone, and we look forward to welcoming you onboard soon. Mabuhay!
For passengers travelling within the Philippines, we also have the Domestic One-Stop Shop
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SPEECH WRITING
Mr. Gilbert Sta. Maria Philippine Airlines President and Chief Operating Officer Speech for 2020 Department of Tourism Meeting
As an integral part of the Philippine tourism industry, we at Philippine Airlines always keep in mind that expanding our route network brings togetherness and delivers deeper people-to-people connections. The accessibility and convenience we provide to both Filipino and foreign markets that give life to the country culturally, socially, and economically are goals we hold dearly and greatly consider as privilege. We recognize that the Philippines has become one of the world’s richest tourist havens and that tourism has greatly helped in boosting the Philippine economy. Just recently, we participated in one of the biggest Philippine travel and tourism events, The Philippine Travel Agencies Association (PTAA) TravelTour Expo. And, in this event alone, we were able to provide promotions and bookable fares for travels to and within the Philippines to more than 100,000 travelers and visitors present during the event.
This year, we are excited to relaunch our direct Cebu to Los Angeles route that would provide a new gateway for tourists coming from Los Angeles and the rest of the US. We also support government initiatives such as the Visa Free Entry for Taiwan residents, among many others. By March, as the airline turns 79, we look forward to launching our Anniversary Seat Sale beginning March 01, which aims to bring great travel deals to all when travelling to and from the Philippines. Aside from that, we already have key programs lined up for the year to further support Philippine tourism initiatives such as: 1. No Stopover Fees on connecting flights via Manila and Cebu 2. Free Philippine Connecting Fares to further entice visits to our beautiful islands. This means that tourists flying to any Domestic destination will get their Domestic connecting fare for free.
So, if you plan to fly from New York to Boracay via Manila, your Manila to Boracay flight is on us. On top of these, working hand in hand with our government partners has opened a lot of opportunities, such as our partnership with the Department of Tourism for Guide to The Philippines to promote sustainable tourism in the country. Also, having an inhouse tour packaging program like PAL Swingaround that offers convenient flight & hotel packages has opened doors for foreigners and locals to explore more of the Philippines. With our fine-tuned route network and heartfelt, full-service customer experience that matches the needs and desires of today’s global travelers, trust that our commitment to being the premier flag carrier that aims to build a stronger trade and tourism industry in the Philippines is now stronger than ever.
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SPEECH WRITING
Mr. Bernard Francis Chief Commercial Group Advisor Speech for Philippine Airlines 2019 Kick-Off Event
For years, Philippine Airlines has instilled the 5 core values unto every employee. One that strikes me the most is the importance of growing a successful and empowered team.
Relating this to our work, every individual, the ones beside you are also responsible of the projects you handle.
But it is not impossible.
Cooperation is not only shown in sports but also in small environments seeking greatness. In the Philippines, you call it Bayanihan. In Malay, we call it Kerjasama. But in whichever dialect, one thing is for certain: it is a unique trait that is celebrated and revered because it evokes the feeling of warmth, a spirit of cooperation towards one goal in mind.
And with the things I have witnessed Commercial is capable of doing in the past 14 months I have been with PAL, I am positive we can make this happen.
Team Commercial, wouldn’t you agree, success is much sweeter when it’s shared and celebrated with warriors come together as one?
Do you know the African proverb, “It takes a village to raise a child?” I am saying this because the proverb expresses that morals which are not instilled in home will be taught by neighbors.
But not everything should just be about work. I want us to make it a point to celebrate outside of work. With colleagues turned friends turned families, figuratively or literally.
Growing a successful and empowered team. Often talked about, right? And admittedly much easier said than done.
As The High School Musical song goes: We’re all in this together. Be one for 3.1. Thank you and Mabuhay! May our goals for 2019 bring us to greater heights.
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FEATURE WRITING
Mabuhay Magazine Feature Philippine Airlines' Inflight Magazine NEW AND EXCITING UPGRADES IN 2020
FEATURE WRITING
Mabuhay Magazine Feature Philippine Airlines' Inflight Magazine NEW AND EXCITING UPGRADES IN 2020 Philippine Airlines is introducing a slew of service updates to further elevate the passenger experience. This year, PAL passengers have plenty of exciting enhancements to look forward to – and these are just the start.
MANADO, INDONESIA 3x weekly to/from Davao (from March 29)
HOT NEW DESTINATIONS
The name Manado, which is derived from the native Minahasa language, means “di jauh” in Bahasa Indonesia, roughly translating to “in a faraway place”. The capital city of North Sulawesi is surrounded by mountainous terrain and is located at the Bay of Manado, a popular diving destination that overlooks the sapphire blue waters of the Celebes Sea. Travelers will find conveniences such as a wide selection of boutique and luxury hotels.
PAL will be launching four more routes in the first quarter of the year and increasing the airline's connectivity to the rest of the world. These new gateways include flights to Perth, Manado, Kota Kinabalu and Jinjiang from Manila, Davao, Zamboanga and Clark respectively. PERTH, AUSTRALIA 4x weekly to/from Manila (from March 31)
With some of the world’s best beaches and nature attractions, the laidback capital of Western Australia is perfect for those who’d like a retreat from city life – but prefer the best of both worlds. While Sydney and Melbourne may be world-famous for an established dining culture, urbanites will be glad to know that Perth is is quickly catching up with a buzzy cluster of bars, restaurants and cafes. Where to visit: The breathtaking scenery at Cape Le Grand National Park (pictured, insert) is worth the eight-hour road trip from the city. Here, there are panoramic beaches, freshwater pools and bushwalking trails along the rugged coastline. Need a break? Soak your feet at the Injidup Natural Spa, a crystalline rockpool that’s a three-hour drive from Perth.
Where to visit: With pristine islands just off the coast, diving is a must here. Bunaken National Marine Park (pictured, insert) is a vibrant ecosystem that’s home to about 390 species of coral, and an estimated 2,000 types of fishes. Also worth the trip is Tomohon Flower Festival, an impressive showcase of local flora typically held late in the year at nearby Tomohon city. KOTA KINABALU, MALAYSIA 3x weekly to/from Zamboanga (from March 31)
This west coast city of Sabah, formerly known as Jesselton, is the place to visit for magnificent vistas, resort getaways and outdoor activities like climbing and river rafting. Going back to nature may be the reason why most visitors are drawn to Kota Kinabalu, but the city is also filled with shopping malls, markets, hawker centers and entertainment complexes.
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FEATURE WRITING
Where to visit: The best views are atop Mount Kinabalu (pictured), the highest mountain in Malaysia at 4,095m above sea level. Part of Kinabalu Park, a Unesco World Heritage Site, the mountain and its surrounding landscape are rich with wildlife, including plants and animals like the Rafflesia and the orangutan. Another noteworthy stop is the Mari Mari Village, a museum showcasing Borneo culture. marimariculturalvillage.com JJINJIANG, CHINA 3x weekly to/from Clark (from January 16)
Located on the southeast coast of Fujian province with stunning views of the South China Sea, Jinjiang boasts an ancient history that can be traced to the Neolithic period. Today, it is a prosperous metropolis with a thriving clothing and footwear manufacturing industry. Jinjiang is also a cultural stronghold known for its Buddhist temples and stone pagodas from the Tang and Song dynasties. Where to visit: Check out the Manichean Temple (pictured, insert), also known as Cao’an, on Huabiao Mountain. Built between 1131 and 1162, the temple features a 1.5m-tall granite sculpture of Prophet Mani, the religion’s Iranian founder. MORE DELECTABLE MEALS
Last year the airline revealed myPAL Flavors, a meal upgrade service with a mouthwatering variety of Filipino and international specialties in Premium Economy and Economy, and also the chance to be among the first to be served a meal inflight. Now, passengers on domestic flights departing from and arriving in Manila, and international flights departing from Manila, have more to rejoice about. PAL is widening its meal selection – new additions range from Italian, Japanese, Korean and American cuisines, to an indulgent Celebration Cake. Hearty choices include gyudon, a Japanese beef bowl with steamed white rice and chicken parmesan, served in creamy garlic parmesan sauce.
CONVENIENCE ON THE MOVE
The PAL Mobile App, which boasts a sleek new look and upgraded functionality with more assistive options for flight bookings and online check-ins, is up for an update this year. Brand new features include a Manage My Booking facility that will allow users to purchase add-ons and rebook flights via the app, Additional Payment Options ranging from new credit card schemes and e-wallets, a Reserve and Hold option where users will be allowed to pay for their booking via accredited Payment Centers and an improved Online Check-In facility that will provide a more optimized performance. ULTIMATE INFLIGHT COMFORT
It doesn’t matter if you’re traveling on a long-haul flight or making a short domestic trip, PAL’s Travel Extras lets passengers tailor their experience with options that offer the utmost convenience and comfort. The latest product offering is Choice Seats Neighbor-Free*, which allows Economy Class travelers to request an extra seat/s or row if they prefer a more private space. This ensures their immediate surroundings remain neighborfree throughout the journey, so they can stretch out and relax in maximum comfort with multiple seats. Rates range from US$120 (one extra seat), US$220 (two extra seats), and US$325 (three extra seats) to destinations in the US, Canada and London.
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FEATURE WRITING
Greenpiece Feature TREES & STORIES
FEATURE WRITING
Greenpiece Feature TREES & STORIES You are comfortably sitting on a wooden bench while eagerly holding a hardbound book. You are hooked in reading this perfect novel from cover to cover, your eyeglasses almost falling off of your nose. Beautiful oak trees and damp grass surround you which make you feel peaceful and safe. Birds are starting to chirp out of their nests, like singing a melody from a dramatic opera. You are almost at the climax of what you are reading and you feel that the nature is conspiring with the intensity of occurrences in the novel as the cool air sends a shiver down your spine every time it blows unexpectedly. Great philosopher Cicero once said, “If you have a garden and a library, you have everything you need.”Indeed, some of the basic necessities of human race are food and knowledge. Let us digest the words of Cicero one by one. I believe that what he meant with garden is, this is where we can easily find food to eat, edible fruits to be exact. And with library, we usually gain wisdom through different reading materials. A garden and a library would be perfect if we want a simple life. On the other side, which is another belief on Cicero’s statement, it is also true that reading books amidst the natural environment that surrounds you is such a great way to relax. The vast and serene view of trees and grass relaxes everyone’s soul and makes one forget the mundane happenings in his life. To be in a quiet and soothing place while reading an interesting book is what most passionate readers want so they can fully concentrate and feel the story written in every pages of the book.
In Busan, South Korea, a forest library can be found at the base of Baekyang Mountain. Phone booth-like shelves were placed before the entrance to the comforting Unsu Temple. The shelves contain over 300 books, including illustrated children books, comic books, classics, and novels for adults. Visitors are allowed to borrow books without any charge and bring the selected reading material to the nearest bench or wooden chair for them to peacefully read. The forest library was a part of South Korea’s Ministry of Culture, Sports and Tourism’s National Reading Campaign last 2012. It was constructed to encourage Koreans to read at least twelve books by the end of the year without actually carrying around heavy books and staying indoors while reading. Moreover, no one guards the forest library so it also showcases honesty, trust and generosity among readers. Other forest libraries can be also found in the areas of Incheon, Seoul, Daegu and Gyeonggi-do Province of South Korea. Adventure within books is one of the best ways in gaining knowledge while staying in a quiet place makes us contemplate and appreciate the beauty of life. Trees and stories from books could be a perfect match whenever we want to take a break and to have a positive emotional development within ourselves.
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POETRY (IN FILIPINO)
21st Century Literature for Senior High School PUBLISHED TEXTULA (POETRY IN FILIPINO)
I.
II.
III.
Isang payapang araw, Kalaro'y hinahanap May batang nakadungaw, Sirang manika'y akap
Hiling ko'y 'wag umalis Bakas ay uukit Salita'y 'di dadaplis Alaalang uulit
Sarili'y hinahanap Wala sa alapaap Bingi sa mga huni Huwag sanang mahuli
Tanging bilin in inay "Siya ay 'wag lapitan" Sapagkat 'di kapantay, Iba ang kinagisnan Kagyat na nangangatal, Sa tukso ay tampulan Kakaiba ang asal Kaya't tinatawanan Ngunit kung iinuhin Siya'y kaibigang tunay Mata'y mala-bituin Ngiti ay laging alay
BRANDING
Mabuhay Magazine Managed overall look and content of Philippine Airlines' inflight magazine, Mabuhay from cover to inside pages. Branding work also included monthly coordination with company stakeholders in charge with stories featured such as Corporate Communications, Route Marketing, Ancillary Business Unit, Product Research.
BRANDING
myPAL Flavors Led the conceptualization, planning, and marketing campaign implementation for Philippine Airlines' meal upgrade service branded as myPAL Flavors.
BRANDING
myPAL Roam Developed and sustained branding and marketing efforts of Philippine Airlines' myPAL Roam. This included e-commerce (product website) as well as visual merchandising at the airport.
NOW, LET'S WORK. Adle Meye Enriquez adleenriquez@gmail.com (+632) 905 824 6036