LEARN WITH TOPGUESTCMO LECTURERS
UPSKILL WITH GET THE UNFAIR ADVANTAGE
DIGITAL MARKETING CERTIFICATE
GIVE YOURSELF AN UNFAIR ADVANTAGE
THIS IS THE INDUSTRY QUALIFICATION WHICH IS TRUSTED BY THE COUNTRY’S LEADING CMOS AND THE ONE YOU WANT ON YOUR RESUME.
WHY STUDY WITH ADMA?
ADMA is Australia’s peak marketing and advertising industry body and go-to resource for effective and creative data-driven marketing, in conjunction with partners who are leaders in their field.
“ GREAT COURSE WITH AMAZING CONTENT. I LEARNT SO MUCH AND CAME AWAY WITH SOME GREAT SKILLS TO USE WITHIN MY BUSINESS.
Shane Sunstone StudioThe course has been redesigned by leading industry experts practicing in the field – not just in theory.
Get access to some of Australia’s great marketing minds and learn cutting edge strategies from practicing professionals.
Access live tutorials, discussion forums, video resources, documents, and tools through ADMA’s IQ Learning Lab.
TO BE THE BEST, LEARN FROM THE BEST
Learn from today’s most accomplished marketing leaders. Hear from guest CMOs as they share their experiences tackling digital marketing challenges. This is a rare opportunity to learn what is working in the real world, not just in theory.
YOUR SUBJECT MATTER EXPERT
YOUR GUEST LECTURERS
SIMONE BLAKERS
Customer Experience Consultant
LiquidCX
Simone Blakers has a passion for combining emerging technology, data and social media to design experiences that customers love to share. Over her 25 year career she has stayed at the forefront of technology, leading globally awarded digital, CX and social media agencies in both Australia and the UK. Simone now works directly with clients and agencies leading CX Strategy, Marketing Automation and Human Centred Design initiatives.
IAIN ADDY
Head of Digital Marketing, Martech & Content Suncorp Group
JO BOUNDY
Chief Marketing Officer
Commonwealth Bank Australia
#1 CMO50 2021
SUSAN COGHILL
Chief Marketing Officer
Tourism Australia
#11 CMO50 2022
TRISCA SCOTT-BRANAGAN
Chief Marketing Officer
Australian Business Growth Fund #5 CMO50 2017
STUART TUCKER
Chief Customer Officer
hipages Group
A BREAKDOWN: HOW THE COURSE WORKS
Content is rich in dynamic theory and practical applications. The course is brought to life in collaboration with marketing experts to ensure it meets current needs of the industry and covers the end-to-end marketing life cycle.
10-week hybrid course delivered online in the IQ Learning Lab. 24/7 access to on-demand lectures, resources, and tools.
Unpack each week’s content at weekly live tutorials with activities and tools to workshop your coursework.
Interactive sessions with some of Australia’s leading CMOs as guest lecturers. These sessions are live and not recorded.
Week-by-week, develop your own detailed marketing strategy, ready to implement into your business.
Earn the highly regarded ADMA Digital Marketing Certificate Badge, which you can display on your CV and LinkedIn.
Connect and network with peers. Learn from other participants about their digital marketing context.
COURSE CALENDAR FOR JUNE START
WEEK 6
Wednesday
July 26
WHAT WE COVER, WEEK BY WEEK
Emails, Landing Pages, Websites and Mobile Marketing
6.1. Owned – email and SMS
6.2. Platforms – landing pages, mobile, apps
COVER,
WEEK 1
Wednesday June 7
Digital Landscapes and Strategic Frameworks
1.1.
1.2. Future trends
1.3. Strategic framework
WEEK 2
Wednesday June 14
Audience Targeting and Journey Mapping
2.1. Targeting segmentation personas
2.2. Journey mapping
WEEK 3
Wednesday June 21
Content Marketing, Personalisation and Digital Display
3.1. Content marketing
3.2. Personalisation
3.3. Paid – display, programmatic
2 WEEK BREAK
Addy, Suncorp
WEEK 7
Wednesday August 2
WEEK 8
Wednesday August 9
WEEK 9
Wednesday August 16
Implementation, Martech, Data and Automation
7.1. Implementation – Martech
7.2. Implementation – automation
Measurement, Pirate Metrics and Google Analytics
8.1. Measurement – pirate metrics and Google Analytics
Optimisation: Testing, Conversion Models and Working Practices
9.1. Conversion rate optimisation
9.2. Testing and conversion
9.3. Working practices
FINAL WEEK (OPTIONAL)
Wednesday August 23 & 30
6.3. Live tutorial with Simone Blakers Feat. Jo Boundy, Commonwealth Bank Australia
7.3. Live tutorial with Simone Blakers
WEEK 4
Wednesday July 12
WEEK 5
Wednesday July 19
Search: SEM and SEO
4.1. Paid – search
4.2. Owned – search
Social and Influencer Marketing
5.1. Paid – social
5.2. Owned – social
5.3. Paid/Earned – influencers
Australia
8.2. Live tutorial with Simone Blakers
9.4. Live tutorial with Simone Blakers
Final Assessment Q&A - Live Group Session with Simone
An opportunity to join a group session with the instructor to discuss your assessment progress and gain valuable insights and feedback. This final week is not mandatory, and you may opt out if you are not completing the assessment task. It is highly recommended you attend if you are completing the assessment.
Students who pass the assessment will receive a Digital Certification (badge) from ADMA. This is an industry recognised certificate, acknowledging your learning and ability to apply your knowledge using the skills and information that you have gained from the Digital Marketing Certificate.
Students who choose to complete the course only will receive a Certification of Completion.
For participants choosing to continue with the assessment - presentations will be scheduled in for a 1:1 presentation timeslot of approximately 20 mins with the instructor for you to present your digital marketing strategy, using the powerpoint template provided in the course resources.
WEEK 5.00 PM – 6.30 PM AEST
WHAT WE
WEEK BY
Digital marketing landscape
1.4. Live tutorial with Simone Blakers Feat. Stuart Tucker, hipages
2.3. Live tutorial with Simone Blakers Feat. Iain
3.4. Live tutorial with Simone Blakers Feat. Trisca Scott-Branagan, Australian Business Growth Fund
4.3. Live tutorial with Simone Blakers
5.4. Live tutorial with Simone Blakers Feat. Susan Coghill, Tourism
6.30
AEST
5.00 PM –
PM
TIMETABLE CONTENT IS CORRECT AT TIME OF PRODUCTION AND IS SUBJECT TO CHANGE.
When does the Digital Marketing Certificate start?
The Digital Marketing Certificate is 10 virtual sessions over 10 weeks. The next course will start on 7 June 2023. There is a weekly recorded lecture followed by an interactive tutorial.
Tutorials are every Wednesday
• 5.00pm - 6.30pm (SYD, CAN, MEL, TAS, QLD)
• 4.30pm – 6.00pm (NT, SA)
• 3.00pm - 4.30pm (WA)
How long is the course?
The course is 10 virtual sessions, over 10 weeks. Pre-recorded lectures are released weekly and available on-demand, with one-hour tutorials each week on Wednesday.
All course content will be available for the 10 weeks of your course + 1 month of the last session.
What dates do I need to be online for the live tutorials?
See course calendar. Live tutorials are not recorded.
How do I access it?
Students can access the course from anywhere in Australia from their computers from their ADMA IQ Learning Lab Portal. The course is online, with lectures released weekly to be watched on-demand. Live tutorials are not recorded. Find out more about ADMA IQ Learning Lab.
Will I receive a certificate or award?
At the completion of this course, you will receive a Certificate of Completion. The assessment is non-mandatory. If you choose to complete and pass the final assessment, you will receive the ADMA Digital Marketing Digital Badge. Digital badges symbolise your achievements in a way that can be displayed, accessed, verified, and shared online.
Who can participate in the course?
Marketers who have some experience in digital but want to feel more confident in applying it to their business goals and are keen to learn how to leverage digital across a broad spectrum of channels.
Digital marketers who may have only one perspective of digital, or who are a specialist in one area of digital and want to broaden their skill base.
Small and medium-sized businesses who want to learn more about how digital can help grow their business.
What if I have technical issues?
Please email us at iq@adma.com.au
Can I get reimbursed for this course?
Speak with your manager about any professional development allowances you may have or speak with your accountant to confirm if the course fee is tax-deductible.
How much does the Digital Marketing Certificate cost?
The standard course fee for Digital Marketing Certificate is $4,645 (inc GST). ADMA members have a discounted rate of $3,495 (inc GST). Speak with your manager or HR representative to check if your organisation is an ADMA member.
I can’t make the current date. How often do you run this certificate?
Please fill out an Expression of Interest to be notified when enrolments for the next Digital Marketing Certificate are available.
FAQ
HOW CAN DIGITAL MARKETING CERTIFICATE BENEFIT...
MY CAREER MY MARKETING TEAM
“ THE COURSE DELIVERY AND INSIGHTS WERE EXCELLENT AND I WOULD HAVE NO HESITATION IN RECOMMENDING THIS COURSE TO ANYBODY IN THE MARKETING ENVIRONMENT WHO WANTS TO INCREASE THEIR GENERAL DIGITAL MARKETING KNOWLEDGE.
Patrick 2022 Student• A DIGITAL MARKETING STRATEGY built by you, with tailored feedback on any specific areas from our subject matter expert and CMO guest lecturers
• CONFIDENCE in your understanding of the current digital marketing landscape and future trends
• PROOF of the hard work you’ve put in with your ADMA Digital Badge for your CV and Linkedin
• FRAMEWORKS & METHODOLOGIES that you can apply in your current and future roles
• TOOLS & TEMPLATES to test and optimise your digital marketing strategy and tactics
• GUIDELINES for conversations to get the most out of your media agency
“ THE IMPORTANCE OF TRAINING TOGETHER: I THINK SENDING COHORTS OF YOUR TEAM TOGETHER THROUGH COURSES HELPS THEM HAVE A COMMON UNDERSTANDING, A COMMON LANGUAGE, AND A CONSISTENT FOUNDATION TO BUILD ON.
Susan Coghill Chief Marketing Officer, Tourism Australia• ACCESS top marketing minds in the country, who can assist with any questions your team have
• PRIORITISE your team and encourage them to build skills to fill gaps in their knowledge of the end-to-end marketing process
• HAVE CONFIDENCE that your team is up to date with the latest in best practice
• A DIGITAL MARKETING STRATEGY built by your team that is designed to tackle your business challenges
• INSPIRE your team and renew their enthusiasm for the digital marketing space with fresh perspectives
• CONNECT your team with other motivated marketers in other verticals
ARE YOU READY TO BE EXCEPTIONAL?
Be inspired and engage with some of Australia’s best marketers in a small interactive group led by a virtual instructor.
The limited class size ensures your individual needs are met, and no question is left unanswered.
START YOUR 10-WEEK JOURNEY TO BE A DISTINGUISHED DIGITAL MARKETER.
On completion, you will have:
• an actionable digital marketing strategy ready to apply back in your role,
• a certificate, which you can proudly display; and
• a digital badge if you choose to go the extra mile.
ENROL NOW
“THE DIGITAL MARKETING CERTIFICATE IS BEST-IN-CLASS AND INDUSTRY-CERTIFIED.”
Paul McCrory Group Industry Director, Meta