Some Rules of Thumb for Every Designer by
ADMEC Multimedia Institute www.admecindia.co.in
Typography vs Design
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An in-depth exploration of
Practical Typography A Workshop by Ravi Bhadauria at ADMEC Multimedia Institute
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Practical Typography A Presentation by: Ravi Bhadauria
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ADMEC MULTIMEDIA INSTITUTE Leader in Animation & Digital Media Education ISO 9001 : 2008 CERTIFIED www.admecindia.co.in | www.graphic-design-institute.com Phones: +91-9811-8181-22, +91-9911-7823-50
Preface & Acknowledgment Dear Reader, ADMEC Multimedia Institute is a growing institute which provides industry oriented training to the world at large. Being a multimedia institute we offer training for designing content for the advertising and publishing on various medias also. This presentation is one of the best presentations from our study material for our weekly workshops which ADMEC conducts every week at the center. We want to share this with the world so that everyone can take benefits from our efforts. This presentation contains very good information about “Use of Typefaces in Graphic Design�. We express thanks to many books and websites, specially Google for making it one of the best presentations of all the time. Thanks Ravi Bhadauria, Instructor (Web and Visual Designing) Director ADMEC Multimedia Institute http://www.admecindia.co.in
What are you going to learn today? ● ● ● ● ●
Why Typography matters? Typography Rules Typographic Terms Use of Typefaces Projects
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Lets see why typography matters I want to show you some design examples that will make clear one thing and that is "How proper use of typefaces in a design improves the overall design while incorrect use of it makes a design drastically mess".
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Typographic Readability and Legibility
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Readability refers to the way in which words and blocks of type are arranged on a page. Legibility refers to how a typeface is designed and how well one individual character can be distinguished from another.
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Legibility
When choosing a typeface, it all depends on how you plan to use it. Ask yourself some basic questions: ●
What size will the text be used at?
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Will it appear as body copy or a headline?
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Does it need to be a workhorse or will it be used more as eye candy? Will it be paired with another font? Does the appearance of the typeface complement the subject matter? www.admecindia.co.in
Things to remember for legibility This leads us into the first of a few things to remember concerning a typeface’s legibility:
Display vs. Text Some typefaces were designed to be used large, such as in headlines. Usually these typefaces are less readable at smaller sizes and should not be used for body copy. These are called display faces.
Different typefaces for different uses ●
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Garamond - highly legible when printed in a large body of text. It was considered as eco-friendly too of its time, conserving ink usage. Bell Centennial - commissioned by AT&T in the 1970's, designed to be used in telephone directories. Georgia and Verdana - designed specifically for the digital screens.
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Helvetica – used worldwide for signage
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Comic Sans – comical issues or comics
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Isadora – a female special typeface www.admecindia.co.in
Things to remember for legibility contd.. Other typefaces are designed specifically to be used in large areas of smaller body copy. These are called text or body faces.
Serif vs. Sans Serif Serif faces are always more readable as our history tells us. In ancient Rome this type of typefaces were very common. All the classical books such as religious books were written in serif typefaces. So, don't use serif in headlines, sub-headlines, intros, titles, captions etc while sans-serif can't be used in long text such as paragraphs.
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x-height Another characteristic to note is x-height. This typically applies to using type at body text sizes. It doesn't take into account the height of the ascenders or descenders. When used small, typefaces with larger x-heights are typically more readable.
Readability Readability is about arranging words and groups of words in a way that allows the readers eye to access the content easily and in a way that makes sense. It’s really an art form that is honed over time as successful combinations are found. In my experience this tends to be one of the hardest tasks beginning designers. Here are few things to keep in mind.
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Spacing / Line height
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Letter Spacing
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Few more Size ● Measure or Line Height ● Contrast ● Hierarchy ●
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Leading or Line Spacing Guidelines
More line spacing generally results in greater legibility, until the lines seem to be separate lines.
Linespacing Guidelines
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The longer the measure (column width), the more the lead
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The greater the x-height, the more the lead.
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The looser the word spacing, the more the lead.
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The darker the face, the more the lead
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The larger the type size the more the lead
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Reference material: less lead; continuous reading: more lead.
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Serifed face: less lead; sanserif face: more lead
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Old style face: less lead; modern face: more lead
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Use of type on a page 1. Don't use more than two type styles (races) on a page. If you use more than one type style, be sure the styles you use in contrast. 2. Don't use more than one type family from one style on a page. For example, DON'T use Times and Palatino on the same page. They will clash. 3. Use as many members of the same family as you'd like on a page. They will AL-WAYS work well together and never clash. 4. Line lengths should be about 60-65 characters long. Bigger types need longer lines while smaller types need shorter ones.
Use of type on a page 5. If you can adjust the leading, make it about 1.25 times the type size (in most cases). 6. Don't use double spacing! the “outline” and “shadow” options usually look amateurish. 7. Don't use short justified lines unless you're prepared to spend time hyphenating words to remove rivers and lakes of white space. 8. Don't put too much type on a page. Let there be pleasant margins. 9. Resist the urge to set lines on angles. Unless you're an excellent designer, these tricks seldom work.
Use of type on a page 10. Remember the most important thing about your page is that it must be legible. People need to be able to read it quickly. 11. Just because your computer can do something doesn't mean you should! 12. Provide at least 3/8" white space around the page. Your copier or printer may need this space for mechanical reasons. 13. Unless you really know what you're doing, don't have different colored items touch each other. This will cause reproduction problems. 14. Don't use full lines of uppercase type, especially if you are using text or script type or an italic family member.
Use of type on a page 15. Higher x-height means more readability so don't forget this legibility test.
16. Manage the kerning for better readability. It is the space between two letters.
Use of type on a page 17. While the space between 2 specific letters in kerning.
18. The space among more than 2 letters is tracking.
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Use of type on a page 19. Monospaced fonts: typewriters, not very legible: The quick brown fox jumped over the lazy dog. -Courier New 20. Variably spaced fonts: spaces between each letterform varies with the shape of that letterform (called “kerning pairs�). Also called proportional spacing: The quick brown fox jumped over the lazy dog.
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Alignment
Justified type creates irregular spacing – especially for mono-spacing without hyphenation ●
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Can result in “rivers” of white space
Both impede legibility
Justified type results in irregular spacing between words, or between words And letters. It also results in “rivers” Of white space. Both impede legibility. Newspapers historically only justify type for reasons of tradition and visual real estate($ per inch).
Alignment
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Flush left, ragged right most legible to western eyes.
Now is the time for all good men to come to the aid of their country. The quick brown fox jumped over the moon. How much wood could a wood chuck chuck if a wood chuck could chuck wood? Now is the time for all good men to come to the aid of their country. The quick brown fox jumped over the moon. How much wood could a wood chuck chuck if a wood chuck could chuck wood?
Alignment
Centered type (except in small amounts) generally impedes legibility. â—?
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Line Length
For text, the optimum line length is 55 – 75 characters per line (counting spaces).
Margins (Note also the gridding)
ALWAYS provide a margin - lack of margins interferes with readability and legibility
ALWAYS provide a margin - lack of margins interferes with readability and legibility
Here is a some flush-left text that does not have a margin on the right side. Not right. Here is a some flush-left text that does have a margin on the right. Much better!
Typographical Hierarchy
This is a level 1 heading This is a level 2 heading This is a level 2 heading This is a level 3 heading
This is a level 2 heading
This is another level 1 heading
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Typographical Hierarchy Plus Indentation
This is a level 1 heading This is a level 2 heading This is a level 2 heading This is a level 3 heading
This is a level 2 heading
This is another level 1 heading
Which one you prefer?
Example 1
Example 2 CRAFTS AND GAMES ARTS FESTIVAL OF ATLANTA AND DECATUR
SEPTEMBER 19-24
Crafts and Games
Arts Festival Of Atlanta and Decatur September 19-24
COME AND ENJOY
Come and Enjoy!
Why is the right example more pleasing?
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Grid Mixes upper and lower case Picture too close to lower-left corner Date stands out more Font is sans serif
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Do not use wrong typefaces?
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the
courses in Web Design, Web Development, Internet
Marketing, Graphic Design, 2D-3D Animation, Video Editing, Post Production, Motion Graphics, Visual Effects, AutoCAD, Revit etc. We provide practical
training with the best placement assistance in all the above courses.
Do not use wrong typeface? Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Video Editing, Post Production, Motion Graphics, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Video Editing, Post Production, Motion Graphics, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Video Editing, Post Production, Motion Graphics, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Video Editing, Post Production, Motion Graphics, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Video Editing, Post Production, Motion Graphics, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Video Editing, Post Production, Motion Graphics, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Video Editing, Post Production, Motion Graphics, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Video Editing, Post Production, Motion Graphics, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are? ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
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Who We Are?
ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are?
ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are?
ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are?
ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Who We Are?
ADMEC Multimedia institute is a group of finest professionals and pioneer training center for the courses in Web Design, Web Development, Internet Marketing, Graphic Design, 2D-3D Animation, Visual Effects, AutoCAD, Revit etc. We provide practical training with the best placement assistance in all the above courses.
Projects on Practical Typography Theory: What is the practical typography and what are the essential things to remember while creating a design, please explain? ●
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Explain Kerning, Tracking, and Leading in detail with all possible examples?
How many types of leading and how it affects our designs? Please explain with examples. ●
Can you suggest 5 best combination of typefaces for a magazine on technology and science? Add the images of typesetting examples as I did in my example in this presentation. ●
Practical: Create a Poster on any of the following given topics: ●
Education (Play School, Vocational Studies, Higher Education
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Fashion (Showroom, Fashion Shows, Fashion Trends)
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Our Country (Culture, Possibilities for Youth, Gained in 50yrs)
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