Branding Guidelines
Last Update: 2/6/2010
Branding Guidelines Master Logo (Horisontal) (Use on white)
Master Logo (Vertical) (Use on white)
Logo white out
(Use on solid backgrounds)
Protection area
Minimum size Wrong usage examples
30 mm
Branding Guidelines Fonts Heading1 Zapfino Regular Heading2 Myriad Pro Bold Sub Heading Myriad Pro Regular Body Copy Myriad Pro Light Other ( if needed) Myriad Pro Light Italic Myriad Pro Italic Myriad Pro Bold Italic Myriad Pro Black Myriad Pro Black Italic
Layout Samples
Heading1
GE MB Farasha Ligh
ﻣﺮﻛﺰ اﻟﻌﻴﻦ ﻟﻠﻤﺆﺗﻤﺮات Heading2 AxtAdvertising Bold Sub Heading AxtAdvertising Medium Body Copy AxtAdvertising Light Other ( if needed) AxtAdvertising Medium Italic AxtAdvertising BoldCond AxtAdvertising ExtraBold
Branding Guidelines Color Palette The AL AIN CONVENTION CENTRE colour palette features a range of Brown & Yellow. Consistent use of these colours on both printed and on-screen applications will help in building distinctive brand personalities for AL AIN CONVENTION CENTRE. (CMYK), and for web and on-screen presentation (RGB and HEX). For non-traditional reproduction methods such as embroidery and
Colours
Pantone® DS 316-1 U
CMYK
Pantone® 7403 C
CMYK
Pantone ® 7534 C 60%
CMYK
Pantone® 316-1 U 50%
CMYK
Pantone® 316-1 U 20%
CMYK
70. 80. 100. 0 1. 11. 58. 2 0. 2 . 5 . 6 35. 40. 50. 0 14. 16. 20. 0
RGB 107. 72. 40 RGB
232. 206. 121
HTML E8CE79
RGB 244. 240. 234 HTML D7D3C7
RGB
181. 154. 127
RGB
225. 214. 202