ADNEC Quick Brand Sheet Below guidelines apply for both ( Company & Centre Logos )
Abu Dhabi National Exhibitions Company brand marque
Abu Dhabi National Exhibition Centre brand marque
Creative use fonts
Digital and MS office use fonts
Primary brand marque as a solid blue (Pantone 634 C)
Brand marque – inversed
English Primary Typeface – Myriad Pro font family Myriad Pro Light
Primary brand as a solid black marque
Regular Semi-Bold Bold
Primary brand inversed on black background
GE SS Two Light Medium
Bold
أب ت ث أب ت ث أب ت ث
English Primary Typeface – Online and Internal Use Arial (OTF) Regular
AaBbCc
Arial (OTF) Bold
1 x the X-Height of ‘A’ 1 x the X-Height of ‘A’
Minimum width
30mm (W)
The below logos with gradient are NOT to be used any more
Pantone© 634 C C:100 M:00 Y:09 K:40 R:000 G:100 B:135
Primary Pattern
Pantone© 7459 C C:57 M:00 Y:06 K:13 R:72 G:165 B:197
AaBbCc
Arabic Primary Typeface – Online and Internal Use Arial Unicode MS
أب ت ث
Primary Colours
The illustration explains using the X height of ‘A’ once as a gauge to allow for clear space.
A minimum size of 30mm on printed materials, and must be scaled proportionately.
AaBbCc AaBbCc AaBbCc AaBbCc
Arabic Primary Typeface GE SS Two family
Black C:00 M:00 Y:00 K:100 R:00 G:00 B:00