2009 ARAW AWARDS OFFICIAL FINALISTS FILM Entrant
Advertiser
Title
FILM Single Entries F1. Alcoholic Drinks 1 TBWA \SANTIAGO MANGADA PUNO
ABSOLUT
HUGS
1 McCann Worldgroup Philippines
The Coca-Cola Export Corporation
Angel 45s
2 McCann Worldgroup Philippines
The Coca-Cola Export Corporation
Cinema 30s
3 McCann Worldgroup Philippines
The Coca-Cola Export Corporation
Sundo 45s
4 Publicis Manila, Inc.
Nestle' Philippines, Inc.
Freshman TVC
5 Publicis Manila, Inc.
Nestle' Philippines, Inc.
Triomphe TVC
6 Publicis Manila, Inc.
Nestle' Philippines, Inc.
Home
1 Ace Saatchi & Saatchi
Mead Johnson Nutritionals
Tahimik TV30s
2 Ace Saatchi & Saatchi
Mead Johnson Nutritionals
Tubig TV30s
3 Ace Saatchi & Saatchi
Mead Johnson Nutritionals
Chop-chop TV30s
4 McCann Worldgroup Philippines
Nestle Philippines Inc.
Offering 60s
RFM Corp.
Coach TV30s
1 BBDO Guerrero/ Proximity Philippines
Procter and Gamble
Fireflowers
2 CAMPAIGNS & GREY
SARA LEE PHILIPPINES
SMELLY'
3 Leo Burnett Manila
PROCTER & GAMBLE
Nardo
4 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
EXTREME YOGA
1 BBDO Guerrero/Proximity Philippines
PROCTER & GAMBLE
Elevator Socks Copy
2 CAMPAIGNS & GREY
GLAXO SMITHKLINE PHILIPPINES
WIRE'
3 CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
MANO-GLOVE'
F2. Non-Alcoholic Drinks
F4. Dairy Products
F5. Savoury Foods and Seasonings 1 Ace Saatchi & Saatchi F6. Household Maintenance Products
F8. Cosmetics, Beauty Products, Toiletries
F9. Pharmaceuticals and Industrial Pharmaceuticals
Page 1 of 35
1 JWT Manila
Bayer Philippines
Robot
2 JWT Manila
Bayer Philippines
Vacuum Salesman
3 McCann Worldgroup Philippines
United Laboratories, Inc.
Spot 30s
4 TBWA\SANTIAGO MANGADA PUNO
JANSSEN PHARMACEUTICA
BARAKS
F12. Banking, Investment, Insurance, Property Development 1 Leo Burnett Manila
Vista Land & Lifescape Inc.
Sikip
2 PC&V Communications, Inc.
UnionBank of the Philippines
BURGLARY
1 BBDO Guerrero/ Proximity Philippines
Philippine Pizza Inc.
Subtitle
2 CAMPAIGNS & GREY
TOKYO-TOKYO INC.
HULI KA-BASKETBALL'
3 CAMPAIGNS & GREY
TOKYO-TOKYO INC.
COWAII'
4 DDB Philippines
Golden Arches Development Corp.
FIRST LOVE
5 DDB Philippines
Golden Arches Development Corp.
Loyal
6 DDB Philippines
Golden Arches Development Corp.
Wishlist
7 Leo Burnett Manila
Golden Arches Development Corporation
COOK
8 Leo Burnett Manila
Golden Arches Development Corporation
Hold This Please
Healthy Options Inc.
Teenager
CINEMANILA
LABOR OF LOVE
CATV, Inc.
Usi 60s
Hewlett Packard
Lost Dog 60s Thematic
F13. Fastfood Outlets, Restaurants
F14. Retail Stores, Franchise, Rental Companies 1 Ogilvy & Mather Philippines F16. Entertainment and Leisure 1 TBWA\SANTIAGO MANGADA PUNO F17. Publications and Media 1 McCann Worldgroup Philippines F19. Business Equipment & Services 1 BBDO Guerrero/ Proximity Philippines
Page 2 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS FILM F20. Utilities and Commercial Public Services 1 BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Grandson (New supers)
2 BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
Bully
3 BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
Chase 45s
4 BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
Gaming
5 DM9JaymeSyfu
C.U.R.E. Inc
Chopsticks
6 DM9JaymeSyfu
C.U.R.E. Inc
Bossing
1 CAMPAIGNS & GREY, NEURON
LAMOIYAN CORPORATION
SILENT'
2 McCann Worldgroup Philippines
Benigno S. Aquino Foundation
Glasses 30s
F21. Corporate Image
F23. Public Service Message, Fund Raising and Cause Appeals 1 BBDO Guerrero/ Proximity Philippines
Childhope Asia Philippines
Good Kids
2 DDB Philippines
Golden Arches Development Corp.
HANDS
3 Leo Burnett Manila
WWF Philippines
REVERSE CHRISTMAS
4 Publicis Manila, Inc.
Nestle' Philippines, Inc.
Bantay TVC
5 TBWA \SANTIAGO MANGADA PUNO
UP Alumni Association
Riles
1 ARKEOFILMS
Procter & Gamble
Mano Po' series
2 FILMEX
Nestle Philippines
HOME
3 FILMEX
Golden Arches
COOK
4 FILMEX
Nestle Philippines Inc.
THE OFFERING
5 FILMEX
Unicef
LIPAD
6 MEDIA CIRCUIT INC
ADCONGRESS
STAGEHAND
7 PROVILL
Golden Arches Development Corp.
FIRST LOVE
8 Revolver Studios Incorporated
TEAM MANILA
Away
9 Revolver Studios Incorporated
CINEMANILA
Araw Craftsmanship -- FILM F24. Best Direction
Page 3 of 35
LABOR OF LOVE
10 TBWA \SANTIAGO MANGADA PUNO
ABSOLUT
HUGS
11 ABRACADBRA
UP Alumni Association
“RILES” TVC 60'S
1 88Storey Films
Ad Congress
Assistant
2 FILMEX
Unicef
LIPAD
3 DM9JaymeSyfu
Smart Communications
HOME
4 FILMEX
Nestle Philippines
HOME
5 Dentsu Indio
Unicef
LIPAD
6 FILMEX
Nestle Philippines
PULA
7 Provill
Nestle Philippines
MONDIAL
8 Revolver Studios Incorporated
Unilever-RFM
Platinum
9 ROADRUNNER NETWORK INC.
21st Philippine Advertising Congress
Magician
10 TBWA \SANTIAGO MANGADA PUNO
ABSOLUT
HUGS
11 Underground Logic Inc.
Nestle Philippines
Maestro
1 Arkeofilms
Procter & Gamble
Mano Po' series
2 FILMEX
WWF-Philippines
REVERSE CHRISTMAS
3 POSTMANILA
U.P. Alumni Association
Riles
4 POST MANILA
Manila Design Week
Away
5 POST MANILA
Cinema 2000
Feature Film
6 Revolver Studios Incorporated
Ad Congress
The Date
7 Underground Logic Inc.
Araw Awards
The Assistant
F25. Best Cinematography
F26. Best Editing
Page 4 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS FILM F27. Best Art Direction 1 88Storey Films
PepsiCo
Alley
2 88Storey Films
PepsiCo
Vendo
3 DDB Philippines
Advertising Board of the Phils.
Perspectives (The Magician)
4 DDB Philippines
Advertising Board of the Phils.
5 DDB Philippines
Advertising Board of the Phils.
6 DDB Philippines
Advertising Board of the Phils.
Perspectives (The Assistant) Perspectives (The Stagehand) Perspectives (The Date)
7 Leo Burnett Manila
Petron Corporation
Transformers
8 McCann Worldgroup Philippines
Benigno S. Aquino Foundation
Glasses 30s
9 McCann Worldgroup Philippines
CATV, Inc.
Fan 30s
10 TBWA\SANTIAGO MANGADA PUNO
UP Alumni Association
Riles
11 TBWA Santiago Mangada Puno
ABSOLUT
HUGS
12 TBWA Santiago Mangada Puno
CINEMANILA INTERNATIONAL FILM FESTIVAL
LABOR OF LOVE
13 TBWA Santiago Mangada Puno
TEAM MANILA
Away
1 CAMPAIGNS & GREY
GINEBRA SAN MIGUEL, INC.
BALLERINA'`
2 MEDIA CIRCUIT INC
ADCONGRESS
STAGEHAND
3 Revolver Studios Incorporated
TEAM MANILA
Away
4 Revolver Studios Incorporated
CINEMANILA
LABOR OF LOVE
5 ABRACADBRA
U.P. Alumni Association
“RILES” TVC 60'S
1 CAMPAIGNS & GREY
GINEBRA SAN MIGUEL, INC.
BALLERINA'`
2 HIT PRODUCTIONS
Nestle Phils., Inc.
MONDIAL TVC 60s
3 HIT PRODUCTIONS
Nestle Phils., Inc.
TRIOMPHE TVC 60s
4 HIT PRODUCTIONS
Vista Land Life Inc.
SIKIP TVC 30s
5 Leo Burnett Manila
Vista Land Life Inc.
F28. Best Production Design
F29. Best Use of Music
Page 5 of 35
Sikip
6 Leo Burnett Manila
WWF Philippines
REVERSE CHRISTMAS
7 Publicis Manila, Inc.
Nestle' Philippines, Inc.
Home TVC
8 TBWA \SANTIAGO MANGADA PUNO
ABSOLUT
HUGS
1 DM9JaymeSyfu
C.U.R.E. Inc.
Boss
2 DM9JaymeSyfu
C.U.R.E. Inc.
Chopsticks
3 HIT PRODUCTIONS
PANA
THE STAGEHAND TVC 60s
4 HIT PRODUCTIONS
PANA
THE DATE TVC 60s
5 SOUNDESIGN
Healthy Options, Inc
Teenager TVC 30's
6 SOUNDESIGN
Manila Design Week
Away TVC 30's
7 SOUNDESIGN
Petron Corp.
Transformer TVC 45's
1 OPTIMA DIGITAL INC.
WWF
Reverse
2 RoadRunner Network, Inc.
RoadRunner Network, Inc.
Power Unleashed
3 Unitel Productions
Nestle Philippines Inc.
Freshman
1 RoadRunner Network, Inc.
Bayer Philippines
Robot
2 Unitel Productions, Inc.
Bayer Philippines
Robot
3 CAMPAIGNS & GREY
GINEBRA SAN MIGUEL, INC.
BALLERINA'`
4 RoadRunner Network, Inc.
Bayan Telecommunications
Bayan Heads - Rocker
5 ROADRUNNER NETWORK INC.
Bayan Telecommunications
“ROCKER” TVC 30's
TEAM MANILA
LIGAW
F30. Best Sound Design
F31. Best Visual Effects
F32. Best Animation
F33. Best Copy 1 TBWA Santiago Mangada Puno
Page 6 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS FILM FILM Campaign 1 ABS-CBN Creative Communications ManagementABS-CBN Broadcasting Corporation
Bugbog
ABS-CBN Creative Communications ManagementABS-CBN Broadcasting Corporation
Bungangera
ABS-CBN Creative Communications ManagementABS-CBN Broadcasting Corporation
Lasenggo
2 BBDO Guerrero/Proximity Philippines
FedEx
Laddie
BBDO Guerrero/Proximity Philippines
FedEx
Overloaded
BBDO Guerrero/Proximity Philippines
FedEx
Stacking
3 BBDO Guerrero/Proximity Philippines
PepsiCo International
Cis
BBDO Guerrero/Proximity Philippines
PepsiCo International
Elvin
BBDO Guerrero/Proximity Philippines
PepsiCo International
Eulyn
BBDO Guerrero/Proximity Philippines
PepsiCo International
Rico
4 CAMPAIGNS & GREY
TOKYO-TOKYO INC.
huli ka- basketball'
CAMPAIGNS & GREY
TOKYO-TOKYO INC.
huli ka - library'
CAMPAIGNS & GREY
TOKYO-TOKYO INC.
huli ka- parlor'
5 CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
Mano po: lola
CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
Mano: glove
CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
Mano: mechanical hand
6 DDB Philippines
Golden Arches Development Corp.
Bangs
DDB Philippines
Golden Arches Development Corp.
Japorms
DDB Philippines
Golden Arches Development Corp.
Lfs
7 DDB Philippines
Advertising Board of the Philippines
The assistant
DDB Philippines
Advertising Board of the Philippines
The date
DDB Philippines
Advertising Board of the Philippines
The magician
DDB Philippines
Advertising Board of the Philippines
The stagehand
8 DM9JaymeSyfu
C.U.R.E. Inc.
Launch chopsticks
DM9JaymeSyfu
C.U.R.E. Inc.
launch all lines
DM9JaymeSyfu
C.U.R.E. Inc.
Page 7 of 35
launch tone
2009 ARAW AWARDS OFFICIAL FINALISTS RADIO Entrant
Advertiser
Title
RADIO Single Entries R4. Dairy Products 1 BBDO Guerrero/ Proximity Philippines
Fonterrra Brands Philippines
Freedom
1 CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
TIRA'
2 CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
GRASA'
3 CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
AMOY'
Unilever Philippines
Slip of the Tongue
1 CAMPAIGNS & GREY
PROCTER & GAMBLE
SAYANG'
2 Y&R Philippines. Inc.
IProtect, Inc.
Illusion
3 Y&R Philippines, Inc.
IProtect, Inc.
Stalker
1 JWT Manila
Pilipinas Shell Petroleum Corporation
Are we there yet?
2 JWT Manila
Ford Group Philippines
Eyewitness
R6. Household Maintenance Products
R8. Cosmetics, Beauty Products, Toiletries 1 Ogilvy & Mather Philippines R9. Pharmaceuticals and Industrial Pharmaceuticals
R10. Automotive, Auto Products and Services
R12. Banking, Investment, Insurance, Property Development 1 Leo Burnett Manila
Vista Land & Lifescape Inc.
Taxi
2 Leo Burnett Manila
Vista Land & Lifescape Inc.
Bulilit
Pizza Hut
Timecheck
1 Publicis JimenezBasic
CEBU PACIFIC
EXCESS BAGGAGE'
2 Publicis JimenezBasic
CEBU
'BIRTHDAY'
3 Publicis JimenezBasic
CEBU PACIFIC
R13. Fastfood Outlets, Restaurants 1 BBDO Guerrero/Proximity Philippines R15. Transport, Travel, Tourism PACIFIC
R23. Public Service Message, Fund Raising and Cause Appeals 1 DM9JaymeSyfu
Pro-Life Philippines
'INSECURITY'
Page 8 of 35
Regrets
2 DM9JaymeSyfu
Pro-Life Philippines
Awake
3 Leo Burnett Manila
WWF Philippines
Chandelier
4 Leo Burnett Manila
WWF Philippines
Lamppost
5 Leo Burnett Manila
Virlanie Foundation Inc.
Bridge
6 Leo Burnett Manila
Virlanie Foundation Inc.
Sidewalk
7 Leo Burnett Manila
Virlanie Foundation Inc.
Cart
IProtect, Inc.
STALKER RC 45s
1 AMP/amon+maneze
Strip-The Ministry of Waxing
No Bush'
2 DM9JaymeSyfu
Pro-Life Philippines
Awake
3 DM9JaymeSyfu
Pro-Life Philippines
Regrets
4 HIT PRODUCTIONS
Coffee Dream, Inc.
PARALLEL UNIVERSE RC 30s
5 JWT Manila
Creative Guild of the Philippines
THANK YOU RC 60s
Araw Craftsmanship -- RADIO R24. Best Sound Design 1 HIT PRODUCTIONS R25. Best Vocal Performance
Page 9 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS RADIO R26. Best Copy 1 CAMPAIGNS & GREY
PROCTER & GAMBLE
AMOY'
2 CAMPAIGNS & GREY
PROCTER & GAMBLE
GRASA'
3 DM9JaymeSyfu
Pro-Life Philippines
Awake
4 DM9JaymeSyfu
GA Satellite Ventures
Parallel U
5 DM9JaymeSyfu
Pro-Life Philippines
Regrets
6 DM9JaymeSyfu
Schering Plough Corp.
Speed
7 TBWA\SANTIAGO MANGADA PUNO
CANCER WARRIORS FOUNDATION
HOPE
8 Y&R Philippines, Inc.
Colgate-Palmolive Philippines, Inc.
Anthony & Cleopatra
9 Y&R Philippines, Inc.
Colgate-Palmolive Philippines, Inc.
Romeo & Juliet
10 DM9JaymeSyfu
Gabriela
NAT GEO RC45'S
1 BBDO Guerrero/Proximity Philippines
Johnson & Johnson
Ex (1)
BBDO Guerrero/Proximity Philippines
Johnson & Johnson
Let's talk (1)
BBDO Guerrero/Proximity Philippines
Johnson & Johnson
Reunion (1)
2 CAMPAIGNS & GREY
SARA LEE PHILIPPINES
Bulok
CAMPAIGNS & GREY
SARA LEE PHILIPPINES
Nosey balikbayan
CAMPAIGNS & GREY
SARA LEE PHILIPPINES
Nosey barkada
3 CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
Amoy
CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
Grasa
CAMPAIGNS & GREY
PROCTER & GAMBLE (P&G), PHILIPPINES
Tira
4 Leo Burnett Manila
WWF Philippines
Chandelier
Leo Burnett Manila
WWF Philippines
Lamp
Leo Burnett Manila
RADIO Campaign
WWF Philippines
Lamppost
5 Publicis JimenezBasic
CEBU PACIFIC
'birthday'
Publicis JimenezBasic
CEBU PACIFIC
Publicis JimenezBasic
CEBU PACIFIC
Page 10 of 35
Excess baggage 'insecurity'
2009 ARAW AWARDS OFFICIAL FINALISTS PRINT Entrant
Advertiser
Title
PRINT Single Entries P2. Non-Alcoholic Drinks 1 Creative Juice Manila
Food Flow
Caravan
2 Creative Juice Manila
Food Flow
Pedicab
1 TBWA\Santiago Mangada Puno
Pacific Paint (Boysen) Philippines Inc
Hibiscus
2 TBWA\Santiago Mangada Puno
Pacific Paint (Boysen) Philippines Inc
VIOLET
3 TBWA\Santiago Mangada Puno
Pacific Paint (Boysen) Philippines Inc
LILY
4 TBWA\Santiago Mangada Puno
Pacific Paint (Boysen) Philippines Inc
ORCHID
Unilever Phils
Axe ' Mars & Venus'
1 Ace Saatchi & Saatchi
2211 Works
Behind Me
2 Ace Saatchi & Saatchi
2211 Works
You & Me
3 Ace Saatchi & Saatchi
2211 Works
Embrace
4 Ace Saatchi & Saatchi
2211 Works
She Hated
1 JWT Manila
Manila Hotel
Beatles
2 JWT Manila
Manila Hotel
Hemingway
3 JWT Manila
Manila Hotel
MacArthur
1 Ace Saatchi & Saatchi
Ace Saatchi & Saatchi
Mind Map
2 BBDO Guerrero/Proximity Philippines
BBDO Guerrero/Proximity Philippines
Asymmetrical Art Director
P6. Household Maintenance Products
P8. Cosmetics, Beauty Products, Toiletries 1 Lowe Inc. P10. Automotive, Auto Products and Services
P15. Transport, Travel, Tourism
P21. Corporate Image
P22. Promotions NONE P23. Public Service Message, Fund Raising and Cause Appeals 1 Leo Burnett Manila
WWF Philippines
Page 11 of 35
Eagle
2 Leo Burnett Manila
WWF Philippines
Turtle
3 Leo Burnett Manila
WWF Philippines
Tamaraw
4 Leo Burnett Manila
WWF Philippines
Bulb
1 Adphoto Inc.
Pacific Paint 'Boysen' Philippines
LILY
2 Adphoto Inc.
Pacific Paint 'Boysen' Philippines
Hibiscus
3 Adphoto Inc.
Pacific Paint 'Boysen' Philippines
VIOLET
4 TBWA\Santiago Mangada Puno
Pacific Paint 'Boysen' Philippines
Yellow Bell
5 Adphoto Inc.
Pacific Paint 'Boysen' Philippines
ORCHID
6 BBDO Guerrero/ Proximity Philippines
Childhope Asia Philippines
Ladder
7 BBDO Guerrero/Proximity Philippines
Kodak Philippines
Cory
8 TBWA\SANTIAGO MANGADA PUNO
CINEMANILA INTERNATIONAL FILM FESTIVAL
Waterworld
Araw Craftsmanship -- PRINT P24. Best Photography
Page 12 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS PRINT P25. Best Art Direction 1 Ace Saatchi & Saatchi
2211 Works
Behind Me
2 Ace Saatchi & Saatchi
2211 Works
You & Me
3 BBDO Guerrero/ Proximity Philippines
BBDO Guerrero/ Proximity Philippines
Asymmetrical Art Director
4 BBDO Guerrero/Proximity Philippines
Hewlett-Packard
Dino
5 BBDO Guerrero/Proximity Philippines
Hewlett-Packard
Fly Trap
6 BBDO Guerrero/Proximity Philippines
Hewlett-Packard
Sumo
7 Creative Juice Manila
Food Flow
Caravan
8 Creative Juice Manila
Food Flow
Pedicab
9 Creative Juice Manila
Food Flow
Harvest
10 DM9JaymeSyfu
Makati Fire Station
Match
11 JWT Manila
Adobo Magazine
Droga
12 JWT Manila
Adobo Magazine
Sagmeister
13 Leo Burnett Manila
PROCTER & GAMBLE
Red
14 Leo Burnett Manila
PROCTER & GAMBLE
Blue
15 Lowe Inc.
Penguin Group
Penguin 'Healthy Habit'
16 Lowe Inc.
Unilever Phils
Axe 'Mars & Venus'
17 Lowe Inc.
Federal Land Inc.
Federal Land 'Binoculars'
18 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
LILY
19 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
Hibiscus
20 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
VIOLETS
21 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
ORCHID
22 TBWA\SANTIAGO MANGADA PUNO
FIREFLY ELECTRIC AND LIGHTING
ATTIC
23 TBWA\SANTIAGO MANGADA PUNO
FIREFLY ELECTRIC AND LIGHTING
Living Room
24 TBWA\SANTIAGO MANGADA PUNO
FIREFLY ELECTRIC AND LIGHTING
BATH
25 TBWA\SANTIAGO MANGADA PUNO
CINEMANILA INTERNATIONAL FILM FESTIVAL
Waterworld
P26. Best Copy 1 Ace Saatchi & Saatchi
2211 Works
Page 13 of 35
Behind Me
2 Ace Saatchi & Saatchi
2211 Works
You & Me
3 Ace Saatchi & Saatchi
2211 Works
She Hated
4 Ace Saatchi & Saatchi
2211 Works
Embrace
5 BBDO Guerrero/Proximity Philippines
BBDO Guerrero/Proximity Philippines
Asymmetrical Art Director
1 Leo Burnett Manila
WWF Philippines
Scarf
2 Leo Burnett Manila
PROCTER & GAMBLE
Blue
3 McCann Worldgroup Philippines
Unilever Philippines
Pollution
4 TBWA\SANTIAGO MANGADA PUNO
FIREFLY ELECTRIC AND LIGHTING
BATH
5 TBWA\SANTIAGO MANGADA PUNO
FIREFLY ELECTRIC AND LIGHTING
ATTIC
6 TBWA\SANTIAGO MANGADA PUNO
FIREFLY ELECTRIC AND LIGHTING
Living Room
7 TBWA\SANTIAGO MANGADA PUNO
1/of Gallery
Dali
P27. Best Illustration
Page 14 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS PRINT PRINT Campaign 1 Ace Saatchi & Saatchi
2211 Works
Behind me
Ace Saatchi & Saatchi
2211 Works
Embrace
Ace Saatchi & Saatchi
2211 Works
She Hated
Ace Saatchi & Saatchi
2211 Works
You & me
2 BBDO Guerrero/Proximity Philippines
Childhope Asia Philippines
Meal
BBDO Guerrero/Proximity Philippines
Childhope Asia Philippines
Tv
BBDO Guerrero/Proximity Philippines
Childhope Asia Philippines
Video game
3 BBDO Guerrero/Proximity Philippines
Pizza Hut
Just parking
BBDO Guerrero/Proximity Philippines
Pizza Hut
Lapit na
BBDO Guerrero/Proximity Philippines
Pizza Hut
Nasa kanto na
BBDO Guerrero/Proximity Philippines
Pizza Hut
Near na
4 BBDO Guerrero/Proximity Philippines
PROCTER & GAMBLE
Clamp
BBDO Guerrero/Proximity Philippines
PROCTER & GAMBLE
Socks
BBDO Guerrero/Proximity Philippines
PROCTER & GAMBLE
Suction cap
5 BBDO Guerrero/ Proximity Philippines
Hewlett Packard
Dino
BBDO Guerrero/ Proximity Philippines
Hewlett Packard
Flytrap
BBDO Guerrero/ Proximity Philippines
Hewlett Packard
Sumo
6 Creative Juice Manila
Food Flow
Caravan
Creative Juice Manila
Food Flow
Harvest
Creative Juice Manila
Food Flow
Pedicab
7 JWT Manila
Nokia Philippines
Bike
JWT Manila
Nokia Philippines
Pushcart
JWT Manila
Nokia Philippines
School boy
8 JWT Manila
Adobo Magazine
Droga
JWT Manila
Adobo Magazine
French
JWT Manila
Adobo Magazine
9 JWT Manila
Manila Hotel
Page 15 of 35
Sagmeister Beatles
JWT Manila
Manila Hotel
Hemingway
JWT Manila
Manila Hotel
Macarthur
10 JWT Manila
Vargas Museum
Harvest
JWT Manila
Vargas Museum
Laundry woman
JWT Manila
Vargas Museum
Tupada (cockfight)
11 Leo Burnett Manila
WWF Philippines
Eagle
Leo Burnett Manila
WWF Philippines
Tamaraw
Leo Burnett Manila
WWF Philippines
Turtle
12 TBWA Santiago Mangada Puno
Pacific Paint (Boysen) Philippines Inc
Hibiscus
TBWA Santiago Mangada Puno
Pacific Paint (Boysen) Philippines Inc
Lily
TBWA Santiago Mangada Puno
Pacific Paint (Boysen) Philippines Inc
Orchid
TBWA Santiago Mangada Puno
Pacific Paint (Boysen) Philippines Inc
Violet
Page 16 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS OUTDOOR, AMBIENT & POINT OF PURCHASE Entrant
Advertiser
Title
OUTDOOR, AMBIENT & POINT OF PURCHASE Single Entries OAP2. Non-Alcoholic Drinks 1 Leo Burnett Manila
The Coca-Cola Export Corporation
Inverted Pyramid
1 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
Hibiscus
2 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
LILY
OAP6. Household Maintenance Products
3 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
ORCHID
4 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
VIOLET
1 BBDO Guerrero/Proximity Philippines
PROCTER & GAMBLE
Escalator
2 BBDO Guerrero/Proximity Philippines
PROCTER & GAMBLE
Falling Poster
3 JWT Manila
Kimberly Clark Philippines, Inc.
Snot
OAP8. Cosmetics, Beauty Products, Toiletries
4 Ogilvy & Mather Philippines
Unilever Philippines
Siren
5 Ogilvy & Mather Philippines
Unilever Philippines
Balloon
2211 Works
Behind Me
1 Ace Saatchi & Saatchi
Primer Group of Companies
Monsters Arachnid
2 Ace Saatchi & Saatchi
Primer Group of Companies
Monsters Beast
3 Ace Saatchi & Saatchi
Primer Group of Companies
Monsters Rex
1 BBDO Guerrero/ Proximity Philippines
Philippine Pizza Inc.
Bike Clock
2 BBDO Guerrero/Proximity Philippines
Krispy Kreme
Marathon
3 DDB Philippines
Golden Arches Development Corp.
Clock Outdoor
Creative Guild of the Philippines
DIY Poster
FedEx
Mud
OAP10. Automotive, Auto Products and Services 1 Ace Saatchi & Saatchi OAP11. Clothing, Footwear, Accessories
OAP13. Fastfood Outlets, Restaurants
OAP16. Entertainment and Leisure 1 BBDO Guerrero/ Proximity Philippines OAP19. Business Equipment & Services 1 BBDO Guerrero/Proximity Philippines OAP20. Utilities and Commercial Public Services
Page 17 of 35
1 TBWASANTIAGO MANGADA PUNO
MANILA ELECTRIC COMPANY
TOASTER
2 TBWA TEQUILA MANILA
MANILA ELECTRIC COMPANY
IRON
3 TBWA Santiago Mangada Puno
MANILA ELECTRIC COMPANY
FAN
4 TBWASANTIAGO MANGADA PUNO
MANILA ELECTRIC COMPANY
RADIO
1 Leo Burnett Manila
Leo Burnett Manila
HumanKind Office
2 TBWASANTIAGO MANGADA PUNO
TBWA SANTIAGO MANGADA PUNO
RECYCLE BAG
3 TBWASANTIAGO MANGADA PUNO
TBWA SANTIAGO MANGADA PUNO
PANTY
4 TBWASANTIAGO MANGADA PUNO
TBWA SANTIAGO MANGADA PUNO
CMYK
1 Ace Saatchi & Saatchi
Primer Group of Companies
The Stick
2 Ace Saatchi & Saatchi
Primer Group of Companies
The Leaf
3 Ace Saatchi & Saatchi
Primer Group of Companies
The Rock
1 Leo Burnett Manila
PROCTER & GAMBLE
Escalator
2 Leo Burnett Manila
WWF Philippines
Stickies
3 OgilvyOne Worldwide Manila
Nike Philippines
Flywire
OAP21. Corporate Image
OAP25. Ambient- Small Scale Special Solutions
OAP26. Ambient- Special Build
Page 18 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS OUTDOOR, AMBIENT & POINT OF PURCHASE OAP27. Ambient- Live Stunts, Events 1 Bates 141
HSBC
HSBC Dream
2 DDB Philippines
PLDT-Smart Foundation
Dog Tag Day
3 Lowe Inc.
Ditus Sapienta, Inc.
Victoria Court 'Van'
1 Ace Saatchi & Saatchi
Primer Group of Companies
Explore Map
2 Leo Burnett Manila
WWF Philippines
Eagle
3 Leo Burnett Manila
WWF Philippines
Turtle
4 Leo Burnett Manila
WWF Philippines
Tamaraw
OAP29. Point-of-Purchase - Posters
Araw Craftsmanship -- OUTDOOR, AMBIENT & POINT OF PURCHASE OAP31. Best Photography 1 DM9JaymeSyfu
MediaScape
Spidey
1 Ace Saatchi & Saatchi
Primer Group of Companies
Monsters Arachnid
2 Ace Saatchi & Saatchi
Primer Group of Companies
Monsters Beast
3 Ace Saatchi & Saatchi
Primer Group of Companies
Monsters Rex
4 Ace Saatchi & Saatchi
2211 Works
Behind Me
5 Ace Saatchi & Saatchi
2211 Works
You & Me
6 Ace Saatchi & Saatchi
2211 Works
She Hated
OAP32. Best Art Direction
7 DM9JaymeSyfu
Schering Plough Corp.
Chain
8 DM9JaymeSyfu
Makati Fire Station
Match
9 DM9JaymeSyfu
Pascual Laboratories
Knob
10 Leo Burnett Manila
WWF Philippines
Eagle
11 Leo Burnett Manila
WWF Philippines
Tamaraw
12 Leo Burnett Manila
WWF Philippines
Turtle
13 Leo Burnett Manila
WWF Philippines
Candle Box
14 Leo Burnett Manila
WWF Philippines
Stickies
15 Lowe Inc.
Video City
Video City 'Joint'
16 OgilvyOne Worldwide Manila
Analogsoul Inc.
Books
17 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
Page 19 of 35
Hibiscus
18 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
LILY
19 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
ORCHID
20 TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
VIOLETS
21 TBWA\SANTIAGO MANGADA PUNO
TBWASantiago Mangada Puno
Recycle
22 TBWA\TEQUILA MANILA
MANILA ELECTRIC COMPANY
TOASTER
23 TBWA\TEQUILA MANILA
MANILA ELECTRIC COMPANY
IRON
24 TBWA\TEQUILA MANILA
MANILA ELECTRIC COMPANY
FAN
25 TBWA\TEQUILA MANILA
MANILA ELECTRIC COMPANY
RADIO
1 Ace Saatchi & Saatchi
2211 Works
Behind Me
2 Ace Saatchi & Saatchi
2211 Works
She Hated
3 Ace Saatchi & Saatchi
2211 Works
You & Me
4 Ace Saatchi & Saatchi
2211 Works
Embrace
5 Ace Saatchi & Saatchi
Yabang Pinoy
Hear Up Poster
6 Ace Saatchi & Saatchi
Yabang Pinoy
Bar Oak Poster
7 OgilvyOne Worldwide Manila
Analogsoul Inc.
Kiss
8 TBWA\SANTIAGO MANGADA PUNO
TBWA\Santiago Mangada Puno
SUPOT
OAP33. Best Copy
Page 20 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS OUTDOOR, AMBIENT & POINT OF PURCHASE
OAP34. Best Illustration
1 Ace Saatchi & Saatchi
Primer Group of Companies
Monsters Beast
2 Ace Saatchi & Saatchi
Primer Group of Companies
Monsters Rex
3 BBDO Guerrero/ Proximity Philippines
Department of Tourism
Nature
4 Leo Burnett Manila
WWF Philippines
Scarf
5 Leo Burnett Manila
Leo Burnett Manila
Tarot
6 Leo Burnett Manila
WWF Philippines
Tamaraw
7 Leo Burnett Manila
WWF Philippines
Turtle
8 Leo Burnett Manila
PROCTER & GAMBLE
Blue
9 Ogilvy & Mather Philippines
Clarity Aesthetic Center Inc
Mary
10 TBWA\SANTIAGO MANGADA PUNO
1/ of Gallery
Dali
11 TBWA\SANTIAGO MANGADA PUNO
FIREFLY ELECTRIC AND LIGHTING
ATTIC
12 TBWA\SANTIAGO MANGADA PUNO
FIREFLY ELECTRIC AND LIGHTING
Living Room
13 TBWA\SANTIAGO MANGADA PUNO
FIREFLY ELECTRIC AND LIGHTING
BATH
1 Ace Saatchi & Saatchi
Primer Group of Companies
Africa
Ace Saatchi & Saatchi
Primer Group of Companies
America
OUTDOOR, AMBIENT & POINT OF PURCHASE Campaign
Ace Saatchi & Saatchi
Primer Group of Companies
Australia
2 Ace Saatchi & Saatchi
Primer Group of Companies
Monsters Arachnid
Ace Saatchi & Saatchi
Primer Group of Companies
Monsters beast
Ace Saatchi & Saatchi
Primer Group of Companies
Monsters rex
3 Ace Saatchi & Saatchi
2211 Works
Behind me
Ace Saatchi & Saatchi
2211 Works
Embrace
Ace Saatchi & Saatchi
2211 Works
She Hated
Ace Saatchi & Saatchi
2211 Works
You & me
4 Ace Saatchi & Saatchi
Primer Group of Companies
The leaf
Ace Saatchi & Saatchi
Primer Group of Companies
The rock
Ace Saatchi & Saatchi
Primer Group of Companies
The stick
5 BBDO Guerrero/ Proximity Philippines
Childhope Asia Philippines
BBDO Guerrero/ Proximity Philippines
Childhope Asia Philippines
Page 21 of 35
Digestive Respiratory
BBDO Guerrero/ Proximity Philippines
Childhope Asia Philippines
Vascular
6 BBDO Guerrero/ Proximity Philippines
Childhope Asia Philippines
Blanket
BBDO Guerrero/ Proximity Philippines
Childhope Asia Philippines
Chicken
BBDO Guerrero/ Proximity Philippines
Childhope Asia Philippines
Diploma
BBDO Guerrero/ Proximity Philippines
Childhope Asia Philippines
T-shirt
7 BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
Lola - boypren
BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
Lola - center panel
BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
Lola - mag park
BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
Lola - online shopping
BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
Lola - stairway
BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
Lola - wag magkalat
BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
BBDO Guerrero/ Proximity Philippines
Bayan Telecommunications
8 BBDO Guerrero/ Proximity Philippines
Hewlett Packard
Lola stairway Lola-novaliches,quezon avenue & commonwealth Versus - Dino
BBDO Guerrero/ Proximity Philippines
Hewlett Packard
Versus - Flytrap
BBDO Guerrero/ Proximity Philippines
Hewlett Packard
Versus - Sumo
Page 22 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS OUTDOOR, AMBIENT & POINT OF PURCHASE
9 Creative Juice Manila
Food Flow
Caravan
Creative Juice Manila
Food Flow
Harvest
Creative Juice Manila
Food Flow
Pedicab
10 DDB Philippines
Golden Arches Development Corp.
Bus
DDB Philippines
Golden Arches Development Corp.
Car
DDB Philippines
Golden Arches Development Corp.
Fitting room
DDB Philippines
Golden Arches Development Corp.
Jeep
DDB Philippines
Golden Arches Development Corp.
Taxi
11 DDB Philippines
Golden Arches Development Corp.
Apple traymat
DDB Philippines
Golden Arches Development Corp.
Elephant traymat
DDB Philippines
Golden Arches Development Corp.
Umbrella traymat
12 DM9JaymeSyfu
Gabriela
overview
DM9JaymeSyfu
Gabriela
hands
DM9JaymeSyfu
Gabriela
mouth
DM9JaymeSyfu
Gabriela
eyes
13 TBWA\Santiago Mangada Puno
TBWA Santiago Mangada Puno
Bush
TBWA\Santiago Mangada Puno
TBWA Santiago Mangada Puno
Cmyk
TBWA\Santiago Mangada Puno
TBWA Santiago Mangada Puno
Panty
TBWA\Santiago Mangada Puno
TBWA Santiago Mangada Puno
Recycle
Pacific Paint (Boysen) Philippines Inc
Hibiscus
14 TBWA\SANTIAGO MANGADA PUNO TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
Lily
TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
Orchid
TBWA\SANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
Violet
15 TBWA\Tequila Manila
MANILA ELECTRIC COMPANY
Fan
TBWA\Tequila Manila
MANILA ELECTRIC COMPANY
Iron
TBWA\Tequila Manila
MANILA ELECTRIC COMPANY
Radio
TBWA\Tequila Manila
MANILA ELECTRIC COMPANY
Toaster
16 TBWA\Santiago Mangada Puno
ADIDAS PHILIPPINES, INC.
Ball pass
TBWA\Santiago Mangada Puno
ADIDAS PHILIPPINES, INC.
Banner 1
TBWA\Santiago Mangada Puno
ADIDAS PHILIPPINES, INC.
TBWA\Santiago Mangada Puno
ADIDAS PHILIPPINES, INC.
Page 23 of 35
Banner 2 Banner 3
TBWA\Santiago Mangada Puno
ADIDAS PHILIPPINES, INC.
Cut-outs
TBWA\Santiago Mangada Puno
ADIDAS PHILIPPINES, INC.
Huddle
Page 24 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS DIGITAL Entrant
Advertiser
Title
DIGITAL Single Entries DG1. Banner 1 BBDO Guerrero / Proximity Philippines
Pepsi Philippines
200mm Finger Sprint
2 DDB Philippines
Women's Crisis Center
Cover-Up
3 dentsuINDIO
Canon Marketing Philippines, Inc.
Lens Demo
4 Harrison Communications, Inc.
United Nation
Coins
5 JWT Manila
Frod Group Philippines
Beyond Boundaries
Nike Philippines
Balloon
Cheil Marketing Corporations
LIVE LOUD
Nestle Philippines Incorporated
Listo Ka ba?
1 BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Grandson
2 BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Gaming
3 BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Glowing Balls
4 BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Mints
5 JWT Manila
Creative Guild
Khaboom Game
6 OgilvyOne Worldwide Manila
Motorola Philippines
Motorola RAZR Slashfest
7 OgilvyOne Worldwide Philippines
Nike Philippines
Give Us This Day
8 OgilvyOne Worldwide Philippines
Nike Philippines
9 OgilvyOne Worldwide Manila
Nike Philippines
10 TBWA\SANTIAGO MANGADA PUNO
JANSSEN PHARMACEUTICA
War of Words Promo Ang Mamatay ng Dahil Sa'yo Obama Teaser
11 TBWA\SANTIAGO MANGADA PUNO
TEAM MANILA
Away
12 TBWA\SANTIAGO MANGADA PUNO
TEAM MANILA
LIGAW
13 Media Contacts, Inc.
Bank of the Philippine Islands
6 OgilvyOne Worldwide Manila TBWA SANTIAGO MANGADA PUNO TEQUILA 7 MANILA DG2. Beyond the Banner 1 BBDO Guerrero / Proximity Philippines DG3. Viral
Page 25 of 35
Expect More Freedom
DG4. Websites 1 BBDO Guerrero/Proximity Philippines
Pepsi Philippines
Pepsi Max Max Mo 'TO!
2 BBDO Guerrero/Proximity Philippines
Amorsolo
Amorsolo Retrospective
3 BBDO Guerrero / Proximity Philippines
Nestle Philippines Incorporated
Listo Ka ba?
4 BBDO Guerrero / Proximity Philippines
Department of Tourism
Live your Dreams and Tags
5 dentsuINDIO
Honda Cars Philippines, Inc.
The Fun Utility Vehicle
6 McCann Worldgroup Philippines
Jollibee Foods Corporation
Jollitown Website
7 OgilvyOne Worldwide Philippines
OgilvyOne Worldwide Philippines
Map
8 OgilvyOne Worldwide Manila
Nike Philippines
Philippine Basket Ball Team
9 OgilvyOne Worldwide Manila
Nike Philippines
Prepare for Battle
10 OgilvyOne Worldwide Manila
Nike Philippines
This is Love
11 Tribal DDB
PLDT-Smart Foundation
Website
Globe Telecom
Kada Kwento
DG6.Branded Content 1 Burnwater Design Studios
Page 26 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS DIRECT-TO-CONSUMER Entrant
Advertiser
Title
DIRECT-TO-CONSUMER Single Entries DR1. Flat Mailing 1 JWT Manila
ATRIEV (Adaptive Technology for Rehabilitation, Integration and Empowerment of the VisuallyImpaired
ATRIEV Invite
2 TBWA Santiago Mangada Puno
United Nations Children's Fund
PISO PARA SA BATANG PINOY
1 Ace Saatchi & Saatchi
Primer Group of Companies
Pins Mailer
2 BBDO Guerrero/Proximity Philippines
Kapisanan ng mga Broadkaster ng Pilipinas
Antennanator
3 BBDO Guerrero/Proximity Philippines
Childhope Asia Philippines
Cans
4 BCD Pinpoint Direct Marketing, Inc.
Microsoft Philippines
Origami
5 BCD Pinpoint Direct Marketing, Inc.
Institute for Solidarity in Asia (ISA)
Blank Book
6 BCD Pinpoint Direct Marketing, Inc.
Makati Business Club
Storybook
7 JWT Manila
Ricco Renzo
Superhero Starter Kit
8 Leo Burnett Manila
Skycable
Cube
DR2. Dimensional Mailing
9 Leo Burnett Manila
Philip Morris Inc.
Record
10 Leo Burnett Manila
Terry S.A. Inc.
Balikbayan Box
11 Leo Burnett Manila
The Coca-Cola Export Corporation
007 Black Light
BBDO Guerrero/Proximity Philippines
Asymmetrical Art Director
1 BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Grandson (New supers)
2 BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Gaming
Kimberly - Clark Philippines Inc
Be Comfy be You
DR3. Direct Response 2, Including Inserts 1 BBDO Guerrero/Proximity Philippines DR4. Direct Response TV & Infomercials
DR6. Field Marketing 1 Bates 141
Page 27 of 35
2 BBDO Guerrero/Proximity Philippines
Pepsi Philippines
3 DDB Philippines
PLDT-Smart Foundation
PepSikat:Get ready at magpasikat (Get ready to get famous) Dog Tag Day
Page 28 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS DESIGN Entrant
Advertiser
Title
DESIGN Single Entries D1. Product Design 1 BBDO Guerrero/Proximity Philippines
Pizza Hut
Bike Clock
2 BBDO Guerrero/ Proximity Philippines
Emperador Distillers, Inc.
Ice Tray
3 TBWA Santiago Mangada Puno
TBWASantiago Mangada Puno
Recycle
4 ASPAC LAW
REPUBLIKA WORLDWIDE
Republika Business Cards
1 Leo Burnett Manila
WWF Philippines
Candle Box
2 Lowe, Inc.
PhilMusic
PhilMusic 'Headphone' T-Shirt
3 TBWA\TEQUILA MANILA
MANILA ELECTRIC COMPANY
TOASTER
4 TBWA\TEQUILA MANILA
MANILA ELECTRIC COMPANY
IRON
5 TBWA\TEQUILA MANILA
MANILA ELECTRIC COMPANY
FAN
6 TBWA\TEQUILA MANILA
MANILA ELECTRIC COMPANY
RADIO
1 BBDO Guerrero/Proximity Philippines
Department of Tourism
Business Cards
2 BBDO Guerrero/ Proximity Philippines
Eye Republic
Magnifying Calling Cards
3 JWT Manila
PAWS
Paper Pets
4 McCann Worldgroup Philippines
Benigno S. Aquino Jr. Foundation
Glasses' Logo
1 Leo Burnett Manila
Leo Burnett Manila
HumanKind Office Design
2 TBWASANTIAGO MANGADA PUNO
Pacific Paint (Boysen) Philippines Inc
FLOWERS
3 TBWASANTIAGO MANGADA PUNO
TEAM MANILA
GMA
4 TBWASANTIAGO MANGADA PUNO
Ayala Land Inc.
BIG SURPRISES BOARD-UP
Strip-The Ministry of Waxing
Treatment Room Warning Signs'
D2. Packaging Design
D3. Corporate and Brand Identity
D4. Environmental Design
D5. Environmental Graphics 1 AMP/amon+maneze
Page 29 of 35
2 Bates 141
Dell
Dell Studio
3 DM9JaymeSyfu
Music One Corp.
4 Lowe, Inc.
PhilMusic
Equa PhilMusic 'Tabs Anywhere' Stickers
D6. Clothing Design 1 BBDO Guerrero/Proximity Philippines
Emperador Distillers, Inc.
Speaker Shirt
2 Lowe, Inc.
PhilMusic
PhilMusic 'Tabs' T-Shirt
Page 30 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS INTEGRATED CAMPAIGN Entrant
Advertiser
Title
INTEGRATED Campaign C6. Integrated THE MARK PECKSON PROJECT CHASE Hate Late Integrated Campaign Live Your Dreams
1 ACE SAATCHI AND SAATCHI
Yabang Pinoy
2 BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
3 BBDO Guerrero/ Proximity Philippines
Pizza Hut
4 BBDO Geurrero/Prximity Philippines
Department of Tourism
5 BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
6 BBDO Guerrero/ Proximity Philippines
NU 107
7 DDB Philippines
PLDT-Smart Foundation
Lola Techie NU 107 Integrated Campaign Ako Mismo (I, Myself)
8 DDB Philippines
Golden Arches Development Corp.
Burger Burger Campaign
9 DDB Philippines
Advertising Board of the Phils.
Perspectives
10 DM9JaymeSyfu
CARITAS
Launch
11 Leo Burnett Manila
Vista Life & Lifescape Inc.
Camella Bulilit Campaign
12 Leo Burnett Manila
WWF Philippines
13 Leo Burnett Manila
Sony BMG
14 McCann Worldgroup Philippines
Benigno S. Aquino Foundation
15 McCann Worldgroup Philippines
Jolibee Foods Corporation
16 McCann Worldgroup Philippines
The Coca-Cola Export Corporation
17 Publicis JimenezBasic
FRESH & FAMOUS
Earth Hour Campaign Eraserhead The Reunion Campaign I am Ninoy 'Project Yellow' Campaign Jollibee 'Jollitown' Campaign Coca-Cola 'Drink Coke Wear A Smile Promotion' Campaign 'CHEESY'
18 Publicis Manila, Inc.
Nestle' Philippines, Inc.
Alien
19 Publicis Manila, Inc.
Nestle Philippines, Inc.
20 TBWA Santiago Mangada Puno
JANSSEN PHARMACEUTICA
Page 31 of 35
Palistuhan OBAMA IN MANILA
21 Y&R Philippines, Inc.
Manikako, Inc.
Manikako
Page 32 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS ARAW MEDIA Entrant
Advertiser
Title
ARAW MEDIA Single Entries M01. Best Use of Television 1 Leo Burnett Manila
Golden Arches Development Corporation
Counting Sheep
2 Zenith Optimedia Philippines, Inc.
Nestle Philippines
Nescafe and Camera Cafe
Johnson & Johnson's Philippines, Inc.
Botelya - Love in a Bottle
1 DM9JaymeSyfu
Gabriela
Duct Tape
2 Ogilvy & Mather Philippines
Unilever Philippines
Siren
M02. Best Use of Cinema 1 McCann Worldgroup Philippines M06. Best Use of Outdoor
M07. Best Use of Ambient Media (Small Scale) 1 Ace Saatchi & Saatchi
Primer Group of Companies
2 DDB Philippines
Women's Crisis Center
Outdoor Essentials Leaf/Stick/Rock Tapak
3 Y&R Philippines, Inc.
IProtect, Inc.
Mirror
1 Leo Burnett Manila
PROCTER & GAMBLE
Hair Hockey
2 Leo Burnett Manila
WWF Philippines
Stickies
M08. Best Use of Ambient Media (Large Scale)
M09. Best Use of Special Events and Stunt/Live Advertising 1 DDB Philippines
PLDT-Smart Foundation
Dog Tag Day
2 Publicis JimenezBasic
SAN MIGUEL CORP
'OKTOBERFEST'
1 Euro RSCG Manila
Philippine Department of Tourism
2 Leo Burnett Manila
Sony BMG
3 Media Contacts, Inc.
Philippine Department of Tourism
HappySlip Video Blogs Eraserhead Reunion Concert Awesome Philippines
M10. Best Use of the Internet
ARAW MEDIA Campaign -- BEST USE OF MIXED MEDIA
Page 33 of 35
2 Leo Burnett Manila
WWF Philippines
Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Lola Techie - Integrated Campaign Earth Hour Campaign
Leo Burnett Manila
WWF Philippines
Earth Hour Campaign
Leo Burnett Manila
WWF Philippines
Earth Hour Campaign
Leo Burnett Manila
WWF Philippines
Earth Hour Campaign
1 BBDO Geurrero/Proximity
Bayan Telecommunications
BBDO Geurrero/Proximity
Bayan Telecommunications
BBDO Geurrero/Proximity
Bayan Telecommunications
BBDO Geurrero/Proximity
Bayan Telecommunications
BBDO Geurrero/Proximity
Bayan Telecommunications
BBDO Geurrero/Proximity
Bayan Telecommunications
BBDO Geurrero/Proximity
Bayan Telecommunications
Page 34 of 35
2009 ARAW AWARDS OFFICIAL FINALISTS ARAW MEDIA 3 DDB Philippines
Golden Arches Development Corp.
Burger Burger Campaign
DDB Philippines
Golden Arches Development Corp.
Burger Burger Campaign
DDB Philippines
Golden Arches Development Corp.
Burger Burger Campaign
DDB Philippines
Golden Arches Development Corp.
Burger Burger Campaign
4 DDB Philippines
PLDT-Smart Foundation
Ako Mismo (I, Myself)
DDB Philippines
PLDT-Smart Foundation
Ako Mismo (I, Myself)
DDB Philippines
PLDT-Smart Foundation
Ako Mismo (I, Myself)
DDB Philippines
PLDT-Smart Foundation
Ako Mismo (I, Myself)
Page 35 of 35