Cannes lions 2013 festival programme by theme speakers

CANNES LIONS FESTIVAL 2013 FULL PROGRAMME 1

ART & DESIGN FEATURING:

SHEPARD FAIREY

ANNIE LEIBOVITZ

Contemporary Artist

Photographer

VIVIENNE WESTWOOD Designer

PETER SCHREYER

REM KOOLHAAS

President

Architect

Hyundai-Kia Motors Group

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YOU NEED AN ENEMY Sun 16 June

Pete Favat, Chief Creative Officer at Arnold Worldwide, and graphic designer

14:00 - 14:45

Shepard Fairey for a discussion on the role of the enemy in brand building today. Find your enemy. More...

BUILDING A BRAND FRAME BY FRAME: ANNIE LEIBOVITZ, DISNEY & MCGARRYBOWEN Tue 18 June 10:00 - 10:45

Annie Leibovitz features in a discussion on expert photographic storytelling that builds brands as told through the story of Disney. More...

STORYSCAPING IN STYLE WITH FASHION'S LEADING LADY, VIVIENNE WESTWOOD Tue 18 June 12:00 - 12:45

Gaston Legorburu, SapientNitro's Worldwide Chief Creative Officer, joins the inimitable and enduring Queen of British Fashion, Dame Vivienne Westwood, to de-construct the narrative behind some of the most innovative stories of all-time. More...

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DESIGN & ART: EAST MEETS WEST Tue 18 June 14:00 - 14:45

Featuring legendary Automotive Design Head and Hyundai-Kia Motor Group Global President Peter Schreyer, this seminar celebrates the theme of Global Creativity by offering different Asian-European Cultural perspectives. More...

THE OGILVY & INSPIRE SERIES RETURNS WITH ICONIC ARCHITECT REM KOOLHAAS Thurs 18 June 14:00 - 14:45

Iconic architect Rem Koolhaas delivers the third annual Ogilvy & Inspire address, bringing an architect’s vision and structure to the ephemeral notions surrounding inspiration. More...

A BRAVE NEW WORLD FOR CIRQUE DU SOLEIL Thurs 18 June 18:00 - 18:45

As entertainment becomes increasingly important in advertising, Cirque du Soleil is paving the way for brands to develop innovative consumer experiences. More...

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A GLOBAL PERSPECTIVE FEATURING:

HAKUHODO: 1 + 1 = 3: A FORMULA FOR CREATIVE ALCHEMY Sun 16 June 15:00 - 15:45

How are truly innovative campaigns - the ones that are unlike any that have ever come before - created? Does it take pioneering a totally new field of advertising or inventing a totally new method? More...

FOREIGNER: NO BOUNDARIES FOR CREATIVITY Sun 16 June 17:00 - 17:45

Four Brazilian creatives, each one with huge experience on working abroad or with 'foreigners’, make the audience think about seeking new frontiers within the industry and to seek out opportunities in places with untapped or unexplored (creative) potential. More...

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Mon 17 June 13:00 - 13:45

INTRODUCING CANNES CHIMERA Cannes Lions and The Bill & Melinda Gates Foundation are joined by an allstar cast of previous Cannes Lions Grand Prix winners to launch a new global creative challenge as part of the Cannes Chimera Initiative. More...

Mon 17 June 13:00 - 13:45

THE INDEPENDENT AGENCY SHOWCASE The seminar features award-winning work and challenging views from some of the leading independent creative agencies in the world today, including UltraSuperNew Inc. and D6. More...

Mon 17 June 15:00 - 15:45

PROTOTYPING COMMUNICATION Creative lab PARTY's four partners explain how the concept of prototyping helped achieve the final outputs. More...

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EVERY COMPANY IS A MEDIA COMPANY: WHOEVER CONTROLS THE MEDIA, CONTROLS THE MIND Mon 17 June 17:00 - 17:45

In this new era when every company is a media company, Cheil Worldwide will present the rapidly-evolving communications ecosystem, alongside the brands pioneering the new model of the 21st century media companies.

More...

Tue 18 June 16:00 - 16:45

Fri 21 June 11:00 - 11:45

HOW TO REACH A BILLION EYEBALLS? Global marketers from Volkswagen Group and PepsiCo in China revealed the secrets to their success in the country. More...

KEEPING AHEAD OF THE CREATIVITY CURVE: WHAT’S NEXT FOR AFRICA? Diageo CMO Andy Fennell and South African creative Dale Tomlinson explore the potential for brands in Africa. More...

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Sat 22 June 14:00 - 14:45

BEING THE UNDERDOG: BUILDING AN IDENTITY THROUGH CREATIVITY This session focuses on how markets that are under the constant shadow of giants use their creative output to build an image of their own. More...

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DIGITAL & TECHNOLOGY FEATURING:

ASTRO TELLER

KEVIN SYSTROM

JANE MCGONIGAL

DAVID KARP

NAOKO KATAYAMA

Captain of Moonshots

CEO, Co-founder

Game Designer, Author

Founder

Executive Planning

Google

Instagram

Tumblr

Director Dentsu Holdings USA

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A REVOLUTION IN THE MAKING Tue 18 June

Astro Teller, Captain of Moonshots, will give a glimpse of the ethos, people

11:00 - 11:45

and approach behind Google[x], and invite you all to be moonshot thinkers.

More...

CREATIVE REVOLUTION: RICH CONTENT Tue 18 June 14:00 - 14:45

Instagram's Kevin Systrom and Facebook's Justin Shaffer share their unique perspectives on how today's social platforms are offering exciting new possibilities for creative expression. More...

THE FUTURE IS A MASSIVELY MULTIPLAYER GAME Tue 18 June

Visionary game designer Jane McGonigal reveals how we can harness the

15:00 - 15:45

power of games to solve real-world problems and boost global happiness.

More...

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FULL OF TOMORROW / IDEAS THAT COULD SHAPE FUTURE CANNES LIONS Tue 18 June 17:00 - 17:45

From rapid prototyping and household robotics, to cognitive computing and the explosion of coding culture, Wildfire identifies not just the technological advancements, but also their impacts on established industries and consumer behaviours. More...

THE NEXT BIG CHALLENGE: CREATIVITY IN SOCIAL MEDIA Wed 19 June 13:00 - 13:45

LinkedIn CEO Jeff Weiner joins creative leaders who are confronting the question of what effective advertising looks like in a social media world.

More...

DISCOVERING LIFE THROUGH ENTERTAINMENT Wed 19 June 14:00 - 14:45

Microsoft talks about the future of entertainment, the changing role of brands, and how multi-sensory entertainment can bring people together in the living room and across all the screens in consumers’ lives. More...

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Thur 20 June 15:00 - 15:45

Thur 20 June 16:00 - 16:45

A FIRESIDE CHAT WITH DAVID KARP David Karp speaks about why creativity flourishes on Tumblr, and why Tumblr is so different from other social networks. More...

HAPPY HACKING This session explores hacking with consumers, instead of the traditional approach to co-creating with consumers. More...

TECHTALK Mon 17 June Fri 21 June

Technology is influencing the creative process across the entire communications industry. TechTalk sessions in the Young Lions Zone at the Palais des Festivals abring speakers from innovtive companies to the Cannes Lions stage in a friendly and open setting. More...

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THE FUTURE FEATURING:

MARCO TEMPEST

JOHN KENNEDY

DAVID ROWAN

HIROSHI ISHII

JAMES HILTON

Techno-Illusionist

Vice-President,

Editor

Professor of Media

Co-Founder

Corporate Marketing

Wired

Arts and Sciences

Chief Creative Officer

MIT Media Lab

AKQA

IBM

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Sun 16 June 13:00 – 13:45

MAKERS. SHARING HISTORY AND CREATING CONNECTIONS VIA THE STORIES OF WOMEN WHO SHAPED YESTERDAY, TODAY AND TOMORROW Join Gloria Steinem, Dyllan McGee and Maureen Sullivan as they discuss this groundbreaking MAKERS initiative and how media, content and shared history has the power to document the past – and inspire the future. More...

CUTTING-EDGE SCREEN ADVERTISING Mon 17 June

SAWA, the global trade body for the most penetrating medium on the planet

12:00 - 12:45

- cinema - once again invigorates you, inspires you and entertains you as can only happen at the movies.Come see the new innovations in technology.

More...

TED@CANNES: THERE IS MAGIC IN THE FUTURE Tue 18 June

As part of its conversation on what's next, Starcom MediaVest Group presents

13:00 - 13:45

a special TED session, including an original performance developed exclusively for the Festival by Marco Tempest, world-renowned techno-illusionist. More...

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Thur 20 June 10:00 - 11:15

NEW DIRECTORS' SHOWCASE Find out who is among the hottest new directing talent in a session that draws a full house every year. More...

FUTURE LIONS AWARDS Thur 20 June

This is your chance to see the best new talent as they launch their careers on

17:00 - 17:45

the stage at Cannes Lions; AKQA’s Future Lions Award is the official student competition of Cannes Lions. More...

Fri 21 June 13:15 - 14:00

THE ERA OF "YOU": THE NEW SCIENCE OF GIVING PEOPLE WHAT THEY WANT John Kennedy, Vice-President, Corporate Marketing at IBM, takes to the stage for a session from the tech company. More...

IS THE MACHINE THE MESSAGE? Fri 21 June 15:15 - 16:00

The Creative and the Futurist, Chacho Puebla and David Rowan, join forces to take the Cannes Lions audience into a future where the colliding worlds of technology, science and the arts will reinvigorate the global advertising

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industry. More...

THE MINORITY REPORT METHODOLOGY Fri 21 June 17:15 - 18:00

Sat 22 June 11:00 - 11:45

The seminar examines how Minority Report’s stunningly prescient technological predictions came true and how agencies and advertisers can learn from their approach. More...

DARE'S DEADLY 60 Join DARE and friends for an hour of quick fire inspiration, controversy and mayhem. It might even make you future-proof for the next 60 years. More...

CO-CREATING ADVERTISING 2020 Sat 22 June 12:00 - 12:45

The Wharton Future of Advertising Program reveals what advertising could/should look like in 2020 and what should we do now for that future.

More...

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HEAR FROM THE BRANDS FEATURING:

MUHTAR KENT

KEITH WEED

Chairman, CEO

Chief Marketing &

The Coca-Cola

Communications

Company

Officer Unilever

JEAN-FRANÇOIS VAN BOXMEER Chairman of the Executive Board, CEO Heineken

RICHARD LEE

ALEXEI ORLOV

Chief Marketing Officer,

Chief Marketing

PepsiCo; Chief Creative

Officer, Greater China

Officer, Tingyi Asahi

and ASEAN

Beverages

Volkswagen Group

PepsiCo / Tingyi Asahi

China

Beverages

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Mon 17 June 12:00 - 12:45

WORK THAT MATTERS Coke shines a spotlight on how its belief in cultural leadership is shaping its creatively driven marketing plans for the future. More...

MARKETING2020 Tue 18 June 13:00 - 13:45

Tue 18 June 16:00 - 16:45

EffectiveBrands is proud to present the Marketing2020 seminar about the future of brands, the marketing organisation, and how to evolve client agency collaboration to get the greatest creativity. More...

HOW TO REACH A BILLION EYEBALLS? Global marketers from Volkswagen Group and PepsiCo in China revealed the secrets to their success in the country. More...

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AXE: CELEBRATING 30 YEARS IN THE MATING GAME Wed 19 June 15:00 - 15:45

Unilever CMO Keith Weed shares the creative journey of Axe, drawing on the insights and inspiration of the Unilever and BBH teams to share its secrets of success. More...

THE NEXT CREATIVE REVOLUTION Wed 19 June 16:00 - 16:45

Fri 21 June 16:00 - 16:45

Fri 21 June 12:00 - 13:00

Alfredo Gangotena, CMO of MasterCard, and Nick Law, Global CCO of R/GA, talk about how clients and agencies are reorganising to meet the challenge of this next creative revolution. More...

KEEPING AHEAD OF THE CREATIVITY CURVE: WHAT’S NEXT FOR AFRICA? Diageo CMO Andy Fennell and South African creative Dale Tomlinson explore the potential for brands in Africa. More...

THE CANNES DEBATE WITH THE COCA-COLA COMPANY Sir Martin Sorrell is joined by two of leaders from the 2013 Cannes Lions Creative Marketer of the Year, The Coca-Cola Company: CEO Muhtar Kent

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and Chief Marketing & Commercial Officer Joseph Tripodi. More...

MAURICE LÉVY INVITES ... JEAN-FRANCOIS VAN BOXMEER Fri 21 June 14:15 - 15:00

Maurice Lévy, Chief Executive Officer at Publicis Groupe, talks to JeanFrancois van Boxmeer, Chairman and CEO at Heineken, about communications at the third largest brewer in the world. More...

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CELEBRITIES ON STAGE FEATURING:

ROBBY NOVAK

CONAN O’BRIEN

SEAN COMBS

LOU REED

Kid President

Comedian, Writer,

Producer, Artist, Performer;

Musician

Producer, Late Night

CEO, Founder

Television Host

Bad Boy Worldwide Entertainment Group

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WORLDMAKERS: MEET THE PARENTS Mon 17 June

This session features 'Kid President' Robby Novak and his brother-in-law Brad

16:00 - 16:45

Montague, as well as JWT's Jeff Benjamin and his mother, all taking about childhood, mentorship, talent and inspiring creativity. More...

WHAT CONNECTS IN COMEDY Wed 19 June

CNN anchor Anderson Cooper sits with comedian, writer, producer and prolific late

11:00 - 11:45

night television host Conan O’Brien for an inspiring exploratory about what connects in comedy. More...

Wed 19 June 12:00 - 12:45

CULTURE AS A CREATIVE CATALYST Steve Stoute introduces innovative pioneer Sean Combs to unearth the insights, inspirations and passions that continue to influence his creative vision. More...

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GREY MUSIC SEMINAR WITH LOU REED Continuing in the tradition of presenting legendary music icons in a one-on-one

Thur 20 June

frank and absorbing discussion about creativity and inspiration, Tim Mellors and

12:00 - 12:45

Jim Heekin invite The Velvet Underground songwriter Lou Reed to the stage.

More...

SPOTLIGHT ON THE INDUSTRY FEATURING:

JIMMY WALES

DAVID LUBARS

GEORGE LOIS

LEE CLOW

PAUL BENNETT

Founder

Chairman, Chief

Master Communicator

Global Director of

Chief Creative Officer

Wikipedia

Creative Officer

Media Arts,

IDEO

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BBDO North America

TBWA\Worldwide; Chairman TBWA\Media Arts Lab

HEMINGWAY, DICKENS AND MICHELANGELO: THE BEST AGENCY EVER? Mon 17 June

Andrew Robertson and David Lubars explain what they have learned from the

14:00 - 14:45

work of one of the greatest planners (Hemingway), writers (Dickens) and art directors (Michelangelo) of all time. More...

Mon 17 June 14:00 - 14:45

Wed 19 June 10:00 - 10:45

HOW TO BE MORE ADAPTIVE…AND WHY IT WILL MAKE YOU MORE CREATIVE Delegates hear how the principles of adaptive behaviour learned from F1 can be applied to their own industry. More...

IS THE ADVERTISING INDUSTRY AS WE KNOW IT TO BE LEFT IN THE HISTORY PAGES OF ENCYCLOPAEDIA? MOFILM’s David Alberts interviews Jimmy Wales, Founder of Wikipedia, and asks will advertising as we know it be trampled by the crowd. More...

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Wed 19 June 12:00 - 12:45

Fri 21 June 10:00 - 10:45

WHEN ADVERTISING GROWS UP Three industry experts with very different backgrounds answer a simple question: what should advertising look like when it grows up? More...

TBWA\: LEGENDS: A MILLION STORIES A conversation with Lee Clow and George Lois about the past, present and future of advertising. More...

CREATIVITY INSIDE-OUT: A NEW WAY OF DOING BUSINESS Sat 22 June 13:00 - 13:45

The agency discusses how creating the right context and posing the right questions on the inside will shape the outside that companies with purpose are striving for – while pushing creativity and innovation in new and exciting ways.

More...

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