Direct Lions - Shorlist
Direct Lions Shortlist Title Advertiser/Client Product/ServiceEntrant Company Country A01 Flat Mailing CATNIP DM RETHINK CANADA BULK CAT LITTER WAREHOUSE / CAT Vancouver LITTER THE HEARING TEST-MAILING SERVICEPLA GERMANY GEERS HOERAKUSTIK / GEERS N Munich HEARING AIDS THE 2014 AXA INSURED LOSS CALENDAR RED LION SWITZERLA SWITZERLA ND AXA WINTERTHUR / INSURANCES ND Zürich JC DECAUX STREET VIEW UNPAID BILLS BBDO BELGIUM JC DECAUX / OUTDOOR ADVERTISING BELGIUM Brussels THE REAL TOUCHSCREEN SANCHO COLOMBIA CRAC (REHABILITATION CENTER BBDO Bogotá FOR BLIND ADULTS) / SOCIAL INCLUSION PROGRAM A02 Dimensional Mailing AUDI TEST DRIVE CUBE PHILIPP UND GERMANY AUDI / AUDI A8 KEUNTJE Hamburg PENNY THE PIRATE LUXOTTICA / OPSM KIDS EYE SCREENING TOOL EPIC DENIM MUSTANG / JEANS ALARM CAP NESCAFÉ / NESCAFÉ CLASICO THE BARBECUE BIBLE TRAMONTINA / BARBECUE PRODUCTS GUITAR BOX CITROËN / CITROËN C4 ROCK YOU SPECIAL EDITION A03 Ambient Media: large scale ALL EYES ON S4. SWISSCOM / SAMSUNG GALAXY S4 REINVENTING THE AUTOGRAPH ADIDAS / ADIDAS FLASHBACK BERLIN TOURISMUS & KONGRESS / THE VISITBERLIN MUSEUM PASS THE STREET STORE THE HAVEN NIGHT SHELTER / PUBLIC AWARENESS/CHARITY D ROSE JUMP STORE ADIDAS / ADIDAS D ROSE 3.5 BASKETBALL SHOES CHILDREN'S DAY McDONALDS / McDONALDS
SAATCHI & SAATCHI Sydney KOLLE REBBE Hamburg PUBLICIS MEXICO Mexico City JWT BRAZIL São Paulo
AUSTRALIA GERMANY MEXICO BRAZIL
HAVAS BRAZIL WORLDWID E São Paulo HEIMAT GERMANY Berlin TBWA\SINGA SINGAPORE PORE BBDO GERMANY BERLIN M&C SAATCHI ABEL Cape Town TBWA\LOND ON
Short List Short List Short List Short List
Short List
Short List
Short List Short List Short List Short List Short List
Short List Short List Short List
SOUTH AFRICA
Short List
UNITED KINGDOM
Short List
FAHRENHEIT PERU DDB Lima
Page 1
Award
Short List
Direct Lions - Shorlist SMART DJ DAIMLER / SMART / SMART FORTWO ELECTRIC DRIVE ANZ GAYTMS ANZ / ANZ BANK
BBDO BERLIN
WHYBIN\TB WA GROUP MELBOURN E TUI CATCH A MILLION SAATCHI & HEINEKEN NEW ZEALAND / TUI BEER SAATCHI Auckland MANNEQUINS JUNG von PRO INFIRMIS / PRO INFIRMIS MATT/LIMM AT Zürich ALMOST IDENTICAL DEL CAMPO MONDELEZ INTERNATIONAL / SAATCHI & BELDENT INFINIT SAATCHI Buenos Aires ABORTIONTRAVEL DDB SPAIN CELEM (EUROPEAN WOMEN’S Madrid LOBBY) / SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY CLARO EXTRA MINUTES OGILVY & CLARO COSTA RICA / PREPAID MATHER SERVICE COSTA RICA San Jose THE LEGENDARY POSTERS WIEDEN+KE HEINEKEN / HEINEKEN NNEDY AMSTERDA M NOT A BUG SPLAT BBDO REPRIEVE / FOUNDATION FOR PAKISTAN FUNDAMENTAL RIGHTS / DRONE Lahore STRIKES COLLATERAL DAMAGE AWARENESS INGLORIOUS FRUITS AND VEGETABLES MARCEL INTERMARCHÉ / INTERMARCHÉ Paris MEDICAL EXAMINATION GREY PROCTER & GAMBLE / MAGISTRAL ARGENTINA Buenos Aires MAGIC OF FLYING OGILVYONE BRITISH AIRWAYS / BRITISH AIRWAYS LONDON
GERMANY AUSTRALIA
Short List NEW ZEALAND
Short List
SWITZERLA ND
Short List
ARGENTINA Short List SPAIN Short List COSTA RICA Short List THE NETHERLAN DS
Short List FRANCE ARGENTINA UNITED KINGDOM
McCANN LIMA
PERU
ADAM&EVE DDB London Y&R NZ Auckland AFRICA Sao Paulo
UNITED KINGDOM NEW ZEALAND BRAZIL
Page 2
Short List
PAKISTAN
UNCENSORED ARTICLES MADE IN CHINA MORTIERBRI BELGIUM HUMO MAGAZINE / HUMO MAGAZINE GADE Brussels A04 Ambient Media: small scale PEEPVERTISING PREUSS UND GERMANY EDEL / "INTIMATE EXPOSURES" - THE PREUSS MARILYN MONROE BOOK Berlin HAPPY ID THE COCA-COLA COMPANY / COCACOLA SORRY I SPENT IT ON MYSELF HARVEY NICHOLS / CHRISTMAS CAT CHAT ANIMATES / RETAIL THE DOG WALKING CALENDAR P&G / EUKANUBA
Short List
Short List Short List Short List Short List
Short List
Short List Short List Short List Short List
Direct Lions - Shorlist 3D ON THE ROCKS SUNTORY HOLDINGS LIMITED / SUNTORY WHISKY THE FRIENDLY TWIST THE COCA-COLA COMPANY / COCACOLA VITTEL REFRESH CAP VITTEL - NESTLÉ WATERS / VITTEL, MINERAL WATER LITER OF LIGHT AT NIGHT PEPSICO INTERNATIONAL/MYSHELTER FOUNDATION / LITER OF LIGHT AIR-OIL PHILIPS / PHILIPS AIR FRYER
TBWA\HAKU JAPAN HODO Tokyo LEO BURNETT COLOMBIA Bogotá OGILVY FRANCE Paris BBDO GUERRERO Makati City
COLOMBIA Short List FRANCE THE PHILIPPINES
OGILVY & SINGAPORE MATHER SINGAPORE SHARE MY DABBA McCANN INDIA HAPPY LIFE WELFARE & DABBAWALA WORLDGRO UP INDIA FOUNDATION / SHARE MY DABBA Mumbai A05 Direct response broadcast: TV, radio & infomercials HEIMAT GERMANY THE HORNBACH HAMMER HORNBACH / DIY / HOME Berlin IMPROVEMENT SUPERSTORES HIT 3001 JWT SAN PUERTO DEPARTMENT OF ECONOMIC JUAN San RICO DEVELOPMENT AND COMMERCE OF Juan PUERTO RICO / ENTREPRENEURSHIP ZZZ RADIO - PAMPERS ACE THE P&G DISTRIBUTING PHILIPPINES, SAATCHI & PHILIPPINES INC. / PAMPERS DIAPERS SAATCHI Manila FIFA 14 COLOMBIA Y&R MICROSOFT / XBOX 360 COLOMBIA Bogotá THE SECOND HAND CAMPAIGN SMFB Oslo NORWAY IKEA / FURNITURE #ESURANCESAVE30 LEO USA ESURANCE / DIRECT INSURANCE BURNETT CHICAGO RED BUTTON DEMNER, AUSTRIA ROTE NASEN CLOWNDOCTORS / RED MERLICEK & NOSES CLOWN DOCTORS BERGMANN Vienna QVC: JOAN RIVERS VS. MISS PIGGY QVC / MASS RETAILER
CREATIVE USA ARTISTS AGENCY Los Angeles BALD CARTOONS OGILVY BRAZIL GRAACC / NGO BRASIL São Paulo BROKEN LIVER MARURI ECUADOR NATURE´S GARDEN / HEPALIVE GREY Guayaquil HAVING A GOOD MEMORY HAS ITS BENEFITS MARURI ECUADOR NATURE´S GARDEN / MULTICEBRINA GREY Guayaquil A06 Direct response print or standard outdoor, including inserts
Page 3
Short List
Short List
Short List
Short List
Short List
Short List
Short List
Short List
Short List Short List Short List
Short List
Short List
Short List Short List Short List
Direct Lions - Shorlist THE AUTOCOMPLETE TRUTH UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai 1200 TREES-LIKE PURIFYING BILLBOARD FCB MAYO THE UNIVERSITY OF ENGINEERING Lima AND TECHNOLOGY / ADMISSION 2014 BUILDBOARD GEORGE DEFENCE FORCE RECRUITING / NAVY PATTERSON Y&R Melbourne HAVE A SEAT JWT NESTLÉ / KITKAT Amsterdam
UNITED ARAB EMIRATES PERU
Short List
AUSTRALIA Short List THE NETHERLAN DS
B01 Use of Dgital Marketing SOUND OF HONDA / AYRTON SENNA 1989 DENTSU JAPAN HONDA MOTOR CO. / INTERNAVI Tokyo WE WERE THERE SID LEE Paris FRANCE BNP PARIBAS / BANK & ASSURANCES ASSASSIN'S CREED IV - BLACK FLAG - DEFY SID LEE HISTORY Paris FRANCE UBISOFT EMEA / VIDEO GAME BOB DYLAN LIKE A ROLLING STONE INTERLUDE USA SONY MUSIC / BOB DYLAN BOX SET New York RELEASE City, NY SWEETIE LEMZ THE TERRE DES HOMMES NETHERLANDS / Amsterdam NETHERLAN INTERNATIONAL CHILDRENS' AID DS ORGANIZATION THE EXPERIMENT PUBLICIS ITALY HEINEKEN INTERNATIONAL / ITALY Milan HEINEKEN MY HOME IS AN OVEN DEL CAMPO ARGENTINA BGH / BGH AIR CONDITIONERS SAATCHI & SAATCHI Buenos Aires HALLOWEEN TREATS GONE WRONG PUBLICIS USA P&G / CREST & ORAL B KAPLAN THALER New York BUCHAREST NOT BUDAPEST BV McCANN ROMANIA KANDIA DULCE / CHOCOLATE BAR ERICKSON ROMANIA Bucharest SECOND CHANCE LEO UNITED BUSINESS IN THE COMMUNITY / BURNETT KINGDOM BUSINESS IN THE COMMUNITY LONDON 18TH ZONE EMBASSY BBDO GUATEMAL FRITOLAY / TORTRIX GUATEMAL A A SAY IT WITH A BED ÅKESTAM SWEDEN IKEA / IKEA SWEDEN HOLST Stockholm ALB - WHISPERS CLM BBDO FRANCE ALB - SONY MUSIC ARISTA / ARTIST BoulognePROMOTION Billancourt REMOVAL HAPPENS WING New USA LAW OFFICES OF ESTEBAN York City, NY GERGELY / LEGAL SERVICES
Page 4
Short List
Short List
Short List Short List Short List Short List
Short List
Short List
Short List
Short List
Short List
Short List Short List Short List Short List Short List
Direct Lions - Shorlist HOMELESSFONTS ARRELS FUNDACIÓN / ONG
THE SPAIN CYRANOS McCANN WORLDGRO UP EUROPE Barcelona ??N? THE FIREWALL LIDA London UNITED TOURETTES ACTION UK / EMAIL KINGDOM TRANSAVIA - EBAY LES FRANCE TRANSAVIA.COM / AIRLINE COMPANY GAULOIS Puteaux MILKA LAST SQUARE BUZZMAN FRANCE MONDELEZ INTERNATIONAL / FOOD Paris ARE YOU KLAUS-HEIDI? DDB SWEDEN LUFTHANSA / FLIGHT CARRIER STOCKHOL M THE RAG BAG DDB SWEDEN UNIFORMS FOR THE DEDICATED / STOCKHOL SHOPPING BAG M INCOMPLETE BIOS LEO COSTA RICA FUNDACIÓN PANIAMOR / CHILD BURNETT PROTECTION (NON PROFIT COSTA RICA ORGANIZATION) San Jose INTERNETERVENTION WIEDEN+KE USA OLD SPICE / PERSONAL CARE NNEDY Portland VITTEL COUCH CONVERTER OGILVY FRANCE VITTEL - NESTLÉ WATERS / MINERAL FRANCE WATER Paris ONE NOTE AGAINST CANCER PUBLICIS FRANCE CONSEIL APREC / CHARITY Paris CLICK & DRAG & DONATE & REBUILD MORTIERBRI BELGIUM CONSORTIUM 1212 / CONSORTIUM GADE 1212 Brussels THE FADING NEWS TBWA\ISTAN TURKEY RADIKAL / NEWSPAPER BUL B02 Use of Other Digital Platforms TRACE YOUR ROAD SAATCHI & ITALY LEXUS / LEXUS IS HYBRID SAATCHI Milan DATA NEVER DIES SK PLANET SOUTH SK telecom / TELECOMMUNICATION Seoul KOREA CAMPANY PHOTOSHOP LIVE - STREET RETOUCH ABBY PRANK NORM SWEDEN ADOBE / ADOBE SOFTWARE Stockholm 3D ON THE ROCKS SUNTORY HOLDINGS LIMITED / SUNTORY WHISKY SPEAKING EXCHANGE CNA / ENGLISH COURSE REMEMBERME NEUROBIX FOUNDATION / ALZHEIMERS FOUNDATION
TBWA\HAKU JAPAN HODO Tokyo FCB BRASIL BRAZIL São Paulo OGILVY & COLOMBIA MATHER COLOMBIA Bogotá
Page 5
Short List
Short List Short List Short List Short List Short List
Short List
Short List Short List Short List Short List Short List
Short List Short List Short List Short List Short List Short List
Direct Lions - Shorlist PAY PER LAUGH TEATRE NEU / THEATER
THE SPAIN CYRANOS McCANN WORLDGRO UP EUROPE Barcelona SAMSUNG MAESTROS ACADEMY LEO ITALY SAMSUNG ELECTRONICS ITALY / BURNETT SAMSUNG CONSUMER ELECTRONICS Milan B03 Use of Mobile Marketing KFC PHONE STACK KFC / KFC BRAND PAY PIG WESTPAC / BANKING AUDIOTREES CZECH RADIO / MOBILE APP PLEASE TAKE ME HOME SOARGON / SOARGON POWER SLEEP SAMSUNG / BRANDING & SOCIAL RESPONSIBILITY SAFE DRIVING PROGRAM SAMSUNG / S-DRIVE PROTECTION AD NIVEA / NIVEA SUN KIDS CIF CLEANS ROMANIA UNILEVER ROMANIA / HOUSEHOLD CLEANING PRODUCTS MINUTE OF SILENCE RSL AUSTRALIA / ANZAC APPEAL HEARING AIDE THE SINGAPORE ASSOCIATION FOR THE DEAF / PUBLIC AWARENESS SAT-JF14 RECORD COLLECTION / MUSIC ALBUM - JOHN FRUSCIANTE OFFLINE BOOK MATH PAPER PRESS / PRINTED BOOKS B04 Social Commerce TWEET MACHINE COCA-COLA / COCA-COLA
#THEWORLDNEEDSMORE UNITED NATIONS, OFFICE FOR THE COORDINATION OF HUMANITARIAN AFFAIRS / WORLD HUMANITARIAN DAY B05 Response/Real-Time Activity
BBDO PROXIMITY MALAYSIA Kuala Lumpur LAVENDER* Sydney OGILVY & MATHER PRAGUE CHEIL OPENTIDE Beijing CHEIL AUSTRIA Vienna LEO BURNETT SYDNEY FCB BRASIL S達o Paulo BV McCANN ERICKSON ROMANIA Bucharest DDB GROUP MELBOURN E GREY GROUP Singapore LODUCCA S達o Paulo
Short List
MALAYSIA Short List AUSTRALIA
Short List
CZECH REPUBLIC
Short List
CHINA AUSTRIA AUSTRALIA BRAZIL
Short List Short List Short List Short List
ROMANIA Short List AUSTRALIA SINGAPORE BRAZIL
DDB GROUP SINGAPORE SINGAPORE THE SPAIN CYRANOS McCANN WORLDGRO UP EUROPE Barcelona LEO USA BURNETT NEW YORK
Page 6
Short List
Short List Short List Short List Short List
Short List
Short List
Direct Lions - Shorlist FOOD PHOTOS SAVE LIVES UNICEF / PUBLIC AWARENESS DEAD MAN TWEETING ALS FOUNDATION NETHERLANDS / CHARITIES / PUBLIC AWARENESS MESSAGES DEAR FUTURE MOM COORDOWN ONLUS / WORLD DOWN SYNDROME DAY HITTHEWINNER ADIDAS / TENNIS
FCB NEW ZEALAND Auckland PUBLICIS Amsterdam
SAATCHI & SAATCHI Milan IRIS WORLDWID E London CHOOSE YOUR HOST CIRCUS TURNER / TNT Mexico City SOCIAL SOUNDSCAPE Y&R New MOONSHOP / EVENT York BENTLEY BURIAL LEO ABTO - BRAZILIAN ASSOCIATION OF BURNETT ORGAN TRANSPLANTATION / ORGAN TAILOR DONATION AWARENESS MADE S達o Paulo TRAVEL YOUR TWEET INTERESTING OGILVY & EXPEDIA / EXPEDIA MATHER LONDON B06 Use of Social Audience in a Direct Marketing Campaign ANIMAL STRIKE DDB GROUP PAW JUSTICE / CHARITY NEW ZEALAND Auckland THE SMART PHONE LINE COLENSO SAMSUNG NEW ZEALAND / GALAXY BBDO S4 Auckland UNSELFIE BBDO BBDO Guerrero/TYPHOON YOLANDA GUERRERO APPEAL / FUNDRAISING Makati City DEPARTURE ROULETTE ROADSHOW WIEDEN+KE HEINEKEN / HEINEKEN NNEDY New York THE AUTOCOMPLETE TRUTH MEMAC UN WOMEN / GENDER EQUALITY OGILVY Dubai 360i New York #ROASTJOFFREY HBO / GAME OF THRONES MINDDRIVE SOCIAL FUEL VML Kansas MINDDRIVE / EDUCATION City PHUBBING McCANN MACQUARIE / DICTIONARY MELBOURN E #BRINGDOWNTHEKING DDB GROUP SKY TELEVISION / GAME OF NEW ZEALAND THRONES SEASON 4 LAUNCH Auckland SHARE IT TO END IT JWT CABCY / NON-PROFIT ORGANISATION SINGAPORE GET A FRIEND & GET A GIRLFRIEND PEDIGREE / PEDIGREE KOMBI LAST WISHES VOLKSWAGEN DO BRASIL / VOLKSWAGEN BUS
NEW ZEALAND
Short List
THE NETHERLAN DS
Short List
ITALY UNITED KINGDOM
Short List
MEXICO
Short List
USA
Short List
BRAZIL Short List UNITED KINGDOM
Short List
NEW ZEALAND
Short List
NEW ZEALAND
Short List
THE PHILIPPINES
Short List
USA UNITED ARAB EMIRATES USA USA AUSTRALIA NEW ZEALAND SINGAPORE
ALMAPBBD BRAZIL O S達o Paulo ALMAPBBD BRAZIL O S達o Paulo
Page 7
Short List
Short List Short List Short List Short List Short List
Short List
Short List Short List Short List
Direct Lions - Shorlist MJ BALE-PADDOCK OF PRIDE M.J BALE / MEN'S FASHION LOVE HONEY MAID / SNACKS SKIP STARBUCKS SATURDAY MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA / PUBLIC AWARENESS - GUN CONTROL FRIEND COMPASS MOMONDO GROUP LTD / TRAVEL COMPARISON WEBSITE / TRAVEL SEARCH ENGINE #SHARETHESOFA HEINEKEN / HEINEKEN THE SOCIALBOOK BY TIPP-EX BIC / BUSINESS PRODUCT C01 Acquisitions AUDI TEST DRIVE CUBE AUDI / AUDI A8 PENNY THE PIRATE LUXOTTICA / OPSM KIDS EYE SCREENING TOOL ALMOST IDENTICAL MONDELEZ INTERNATIONAL / BELDENT INFINIT PAY PER LAUGH TEATRE NEU / THEATER
THE CLASSICAL COMEBACK B-CLASSIC / MUSIC FESTIVAL LIVE TEST SERIES VOLVO TRUCKS / THE NEW VOLVO FM BROKEN LIVER NATURE´S GARDEN / HEPALIVE
WHYBIN\TB WA SYDNEY DROGA5 New York GREY GROUP CANADA Toronto McCANN LONDON
AUSTRALIA
Short List
USA
Short List
STARCOM MEDIAVEST GROUP Amsterdam BUZZMAN Paris
THE NETHERLAN DS
Short List
FRANCE
Short List
CANADA Short List UNITED KINGDOM
PHILIPP UND GERMANY KEUNTJE Hamburg SAATCHI & SAATCHI Sydney DEL CAMPO SAATCHI & SAATCHI Buenos Aires THE CYRANOS McCANN WORLDGRO UP EUROPE Barcelona DDB BRUSSELS FORSMAN & BODENFORS Gothenburg MARURI GREY Guayaquil
C02 Retention DACIA SPONSOR DAY PUBLICIS RENAULT ITALIA / DACIA ITALY Milan JC DECAUX STREET VIEW UNPAID BILLS BBDO JC DECAUX / OUTDOOR ADVERTISING BELGIUM Brussels ZZZ RADIO - PAMPERS ACE P&G DISTRIBUTING PHILIPPINES, SAATCHI & SAATCHI INC. / PAMPERS DIAPERS Manila THE BARBECUE BIBLE JWT BRAZIL TRAMONTINA / BARBECUE São Paulo PRODUCTS SPEAKING EXCHANGE FCB BRASIL CNA / ENGLISH COURSE São Paulo C03 Best Low Budget Campaign
Page 8
AUSTRALIA
Short List
Short List
Short List
ARGENTINA Short List SPAIN Short List
BELGIUM SWEDEN ECUADOR
ITALY BELGIUM THE PHILIPPINES BRAZIL BRAZIL
Short List Short List Short List
Short List Short List
Short List
Short List Short List
Direct Lions - Shorlist VERY GOOD MANNERS POLISH RED CROSS / GOOD CHILDHOOD NO SOCIAL NETWORK TIGO - FACEBOOK / INTERNET & MOBILE PHUBBING MACQUARIE / DICTIONARY
CHEIL POLAND Warsaw BIEDERMAN N / McCANN Paraguay McCANN MELBOURN E ANIMAL INSTINCTS PET CONDOMS GEOMETRY THE SAN FRANCISCO SPCA / GLOBAL STERILIZATION PROCEDURES (SPAY/ SAN NEUTER), VETERINARIAN HOSPITAL, FRANCISCO ANIMAL ADOPTION San Francisco DEAR FUTURE MOM SAATCHI & COORDOWN ONLUS / WORLD DOWN SAATCHI SYNDROME DAY Milan CONNECTED WITH PERU Y&R Lima MOVISTAR / TELECOMMUNICATIONS
POLAND
SEARCHING FOR HEARTS PERUVIAN CANCER FOUNDATION / PONLE CORAZON ABORTIONTRAVEL CELEM (EUROPEAN WOMEN’S LOBBY) / SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY BUCHAREST NOT BUDAPEST KANDIA DULCE / CHOCOLATE BAR
FCB MAYO Lima
PERU
DDB SPAIN Madrid
SPAIN
BV McCANN ERICKSON ROMANIA Bucharest FCB NEW ZEALAND Auckland WHYBIN\TB WA SYDNEY AIS London
ROMANIA
BBDO PAKISTAN Lahore
PAKISTAN
OGILVY & MATHER COLOMBIA Bogotá OGILVY & MATHER INDIA Mumbai PUBLICIS LONDON
COLOMBIA
BANK JOB BROTHERS IN ARMS / MENTORING M.J BALE-PADDOCK OF PRIDE M.J BALE / MEN'S FASHION I WISH MY SON HAD CANCER HARRISON'S FUND / HARRISON'S FUND NOT A BUG SPLAT REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS SHUTTER BILLBOARDS CARULLA / CARULLA 24 HORAS :{TO:) CLEFTTOSMILE OPERATION SMILE INDIA / CLEFT AWARENESS
FUCK THE POOR THE PILION TRUST / YOUTH HOMELESSNESS CHARITY C04 Product Launches THE SMART PHONE LINE COLENSO SAMSUNG NEW ZEALAND / GALAXY BBDO S4 Auckland INGLORIOUS FRUITS AND VEGETABLES MARCEL INTERMARCHÉ / INTERMARCHÉ Paris
Page 9
PARAGUAY AUSTRALIA
Short List Short List Short List
USA Short List ITALY PERU
Short List Short List Short List
Short List
Short List NEW ZEALAND
Short List
AUSTRALIA
Short List
UNITED KINGDOM
Short List
Short List
Short List INDIA Short List UNITED KINGDOM
Short List
NEW ZEALAND
Short List
FRANCE
Short List
Direct Lions - Shorlist FOOTBALL RELIGION FOCA BEER / BEER
GREY BRAZIL BRASIL Sao Paulo LOLA Madrid SPAIN
TOUCHABLE MEMORIES PIRATE3D / BUCCANEER 3D PRINTER DRINKABLE BOOK DDB NEW WATERISLIFE / NON-PROFIT YORK New York D01 Fast Moving Consumer Goods OPENING BANDS BBDO PEPSICO ARGENTINA / PEPSI MUSIC ARGENTINA Buenos Aires TUI BEER PLUMBER SAATCHI & HEINEKEN NEW ZEALAND / TUI BEER SAATCHI Auckland ALMOST IDENTICAL DEL CAMPO MONDELEZ INTERNATIONAL / SAATCHI & BELDENT INFINIT SAATCHI Buenos Aires THE LEGENDARY POSTERS WIEDEN+KE HEINEKEN / HEINEKEN NNEDY AMSTERDA M MATCHING CAN OGILVY & COCA-COLA / COCA-COLA MATHER COLOMBIA Bogotá MILKA LAST SQUARE BUZZMAN MONDELEZ INTERNATIONAL / FOOD Paris VITTEL COUCH CONVERTER OGILVY VITTEL - NESTLÉ WATERS / MINERAL FRANCE WATER Paris #SHARETHESOFA STARCOM HEINEKEN / HEINEKEN MEDIAVEST GROUP Amsterdam BROKEN LIVER MARURI NATURE´S GARDEN / HEPALIVE GREY Guayaquil D02 Cars & Automotive Services SOUND OF HONDA / AYRTON SENNA 1989 DENTSU HONDA MOTOR CO. / INTERNAVI Tokyo KOMBI LAST WISHES ALMAPBBD VOLKSWAGEN DO BRASIL / O São Paulo VOLKSWAGEN BUS 3.9 SECONDS NEW VERBA AUDI / RS6 SRL Torino THE ELECTRIC TRAFFIC REPORT DDB OSLO PEUGEOT / PEUGEOT ION LIVE TEST SERIES FORSMAN & VOLVO TRUCKS / THE NEW VOLVO BODENFORS FM Gothenburg D03 Other Consumer Products (including Durable Goods) ALL EYES ON S4. HEIMAT SWISSCOM / SAMSUNG GALAXY S4 Berlin EPIC DENIM KOLLE MUSTANG / JEANS REBBE Hamburg
USA
ARGENTINA NEW ZEALAND
Short List Short List Short List
Short List Short List
ARGENTINA Short List THE NETHERLAN DS
Short List
COLOMBIA Short List FRANCE FRANCE THE NETHERLAN DS ECUADOR
JAPAN BRAZIL
Short List Short List
Short List
Short List
Short List Short List
ITALY
Short List
NORWAY
Short List
SWEDEN
GERMANY GERMANY
Page 10
Short List
Short List Short List
Direct Lions - Shorlist MY HOME IS AN OVEN BGH / BGH AIR CONDITIONERS THE BARBECUE BIBLE TRAMONTINA / BARBECUE PRODUCTS D04 Financial Products & Services THE TALK HALFWAY KBC / FINANCIAL SERVICES ANZ GAYTMS ANZ / ANZ BANK
DEL CAMPO ARGENTINA SAATCHI & SAATCHI Buenos Aires JWT BRAZIL BRAZIL São Paulo
TBWA\BELGI UM Brussels WHYBIN\TB WA GROUP MELBOURN E REAL LIFE OGILVY ALLIANZ / INSURANCE FRANCE PRODUCTS/SERVICES Paris D05 Commercial Public Services, incl. Healthcare & Medical THE CAMPAIGN GOOGLE COULDN'T EADRAY WUNDERMA MICROSOFT / OUTLOOK.COM N London SPEAKING EXCHANGE FCB BRASIL CNA / ENGLISH COURSE São Paulo SHUTTERSTOCK OUTDOOR GALLERY TBWA\ISTAN SHUTTERSTOCK.COM / IMAGE BANK BUL SECOND PARENTS JWT AACI / PRIVATE EDUCATION ARGENTINA Buenos Aires D06 Travel, Entertainment & Leisure PAY PER LAUGH THE TEATRE NEU / THEATER CYRANOS McCANN WORLDGRO UP EUROPE Barcelona TRANSAVIA - EBAY LES TRANSAVIA.COM / AIRLINE COMPANY GAULOIS Puteaux THE CLASSICAL COMEBACK DDB B-CLASSIC / MUSIC FESTIVAL BRUSSELS HOMESICK PILLS OGILVY & AFS / AFS MATHER ARGENTINA Buenos Aires SOLVING #SOCHIPROBLEMS PEREIRA & AIRBNB / SHORT-TERM HOME O'DELL San RENTALS Francisco D07 Retail & E-Commerce, including Restaurants INGLORIOUS FRUITS AND VEGETABLES MARCEL INTERMARCHÉ / INTERMARCHÉ Paris SHOW YOUR JOE FCB KMART / JOE BOXER CHICAGO Chicago CHRISTMAS IN A DAY AMV BBDO SAINSBURY'S / SAINSBURY'S London SUPERMARKETS DOMINO'S STEADY PIZZA ARTPLAN DOMINO'S / PIZZA DELIVERY Rio de Janeiro D08 Publications & Media SENSATIONALIST BEST SELLERS McCANN LIBRARÍA ESPAÑOLA / BOOKS ECUADOR Quito
BELGIUM
Short List
Short List
Short List
AUSTRALIA Short List FRANCE
Short List
UNITED KINGDOM BRAZIL
Short List
TURKEY
Short List
ARGENTINA
Short List
Short List
SPAIN Short List
FRANCE BELGIUM
Short List Short List
ARGENTINA Short List USA
FRANCE USA
Short List
Short List Short List
UNITED KINGDOM
Short List
BRAZIL
Short List
ECUADOR
Page 11
Short List
Direct Lions - Shorlist ALERT SHIRT FOXTEL / FOXTEL SPORTS PACKAGE PHUBBING MACQUARIE / DICTIONARY ROOM OF SILENCE FOX SPORTS / FOX SPORTS
THE PRIZE FOR NOT VOTING KLEINE ZEITUNG / NEWSPAPER DALLAS GAS STATION TNT / DALLAS D09 Business Products & Services RESULTS DON'T LIE CAANZ COMMUNICATION AGENCIES ASSOCIATION / THE NEW ZEALAND EFFIE AWARDS D10 Corporate Image & Information POWER SLEEP SAMSUNG / BRANDING & SOCIAL RESPONSIBILITY A TRIP OUT TO SEA GUY COTTEN / MARINE SECURITY GEAR - LIFEJACKETS 18TH ZONE EMBASSY FRITOLAY / TORTRIX SAFE DRIVING PROGRAM SAMSUNG / S-DRIVE RADAR FOR GOOD THE COCA-COLA COMPANY / NONALCOHOLIC BEVERAGE DEEZER MONKEY TAXI MONKEY WEEK / INDEPENDENT MUSIC FESTIVAL THE COCA COLA BIO COOLER THE COCA-COLA COMPANY / COCACOLA THE SOUL EMBRACE COCA-COLA / TROPHY TOUR VROOM RING BOOM CLARO / CLARO D11 Charities FOOD PHOTOS SAVE LIVES UNICEF / PUBLIC AWARENESS THE SOCIAL SWIPE BISCHร FLICHES HILFSWERK MISEREOR / DONATIONS
CHE PROXIMITY Melbourne McCANN MELBOURN E FOX INTERNATIO NAL CHANNELS LATAM Rio De Janeiro OGILVY & MATHER VIENNA GREY NEW YORK
AUSTRALIA AUSTRALIA
Short List Short List
BRAZIL Short List
AUSTRIA USA
WHYBIN\TB NEW WA\DAN ZEALAND Auckland CHEIL AUSTRIA Vienna CLM BBDO BoulogneBillancourt BBDO GUATEMAL A LEO BURNETT SYDNEY BV McCANN ERICKSON ROMANIA Bucharest LOLA Madrid
AUSTRIA
LEO BURNETT COLOMBIA Bogotรก DAVID Buenos Aires OGILVY GUATEMAL A
COLOMBIA
FCB NEW ZEALAND Auckland KOLLE REBBE Hamburg
FRANCE GUATEMAL A AUSTRALIA
Short List Short List
Short List
Short List Short List Short List Short List
ROMANIA Short List SPAIN
Short List
Short List ARGENTINA
Short List
GUATEMAL A
Short List
NEW ZEALAND
Short List
GERMANY
Page 12
Short List
Direct Lions - Shorlist SWEETIE LEMZ THE TERRE DES HOMMES NETHERLANDS / Amsterdam NETHERLAN INTERNATIONAL CHILDRENS' AID DS ORGANIZATION MOVIES THAT CHANGE LIVES Y&R Moscow RUSSIA CHANGE ONE LIFE / ADOPTION AWARENESS GIVE BLOOD. GIVE POWER. – CHAMPIONS JUNG FOR von CHILDREN. GERMANY GERMAN RED CROSS / BLOOD MATT DONATION Hamburg HOMELESSFONTS THE SPAIN ARRELS FUNDACIÓN / ONG CYRANOS McCANN WORLDGRO UP EUROPE Barcelona #THEWORLDNEEDSMORE LEO USA UNITED NATIONS, OFFICE FOR THE BURNETT COORDINATION OF HUMANITARIAN NEW YORK AFFAIRS / WORLD HUMANITARIAN DAY DRINKABLE BOOK USA DDB NEW WATERISLIFE / NON-PROFIT YORK New York MINUTE OF SILENCE DDB GROUP AUSTRALIA RSL AUSTRALIA / ANZAC APPEAL MELBOURN E HEARING AIDE GREY SINGAPORE THE SINGAPORE ASSOCIATION FOR GROUP THE DEAF / PUBLIC AWARENESS Singapore FUCK THE POOR PUBLICIS UNITED THE PILION TRUST / YOUTH LONDON KINGDOM HOMELESSNESS CHARITY BENTLEY BURIAL LEO BRAZIL ABTO - BRAZILIAN ASSOCIATION OF BURNETT ORGAN TRANSPLANTATION / ORGAN TAILOR DONATION AWARENESS MADE São Paulo RAISING VOICES OGILVY & ARGENTINA COLEGIO LAS LOMAS ORAL / MATHER ARGENTINA COLEGIO LAS LOMAS ORAL Buenos Aires THE HAIR FEST OGILVY & MEXICO CASA DE LA AMISTAD / HAIR MATHER DONATION Mexico City UNLOAD YOUR 401K GREY NEW USA STATES UNITED TO PREVENT GUN YORK VIOLENCE / ANTI GUN VIOLENCE ORGANIZATION SHARE MY DABBA McCANN INDIA HAPPY LIFE WELFARE & DABBAWALA WORLDGRO UP INDIA FOUNDATION / SHARE MY DABBA Mumbai GIFT BOX LEO HONG KONG THE SALVATION ARMY, CROWN BURNETT RELOCATIONS / RE-CYCLING HONG KONG D12 Public Health & Safety, Public Awareness Messages SAVE VLEESBAAI IRELAND/DA SOUTH REVAG / SAVE VLEESBAAI VENPORT AFRICA Johannesburg
Page 13
Short List
Short List Short List
Short List
Short List
Short List Short List Short List Short List
Short List
Short List
Short List
Short List
Short List
Short List
Short List
Direct Lions - Shorlist THE AUTOCOMPLETE TRUTH UN WOMEN / GENDER EQUALITY
MEMAC UNITED OGILVY ARAB Dubai EMIRATES PAW PRINT PROMISE CHEIL CHINA CHINA GUIDE DOG TRAINING OPENTIDE CENTRE / CHINESE GUIDE DOG Beijing ANIMAL INSTINCTS PET CONDOMS GEOMETRY USA THE SAN FRANCISCO SPCA / ANIMAL GLOBAL STERILIZATION PROCEDURES (SPAY/ SAN NEUTER), VETERINARIAN HOSPITAL, FRANCISCO ANIMAL ADOPTION San Francisco Y&R BEIJING CHINA 10M² OF LOVE UNICEF CHINA / BREAST IS BEST PLASTIC BOTTLE LIFE VEST Y&R VIETNAM NUTIFOOD / NUTRITION PRODUCTS VIETNAM Ho Chi Minh City DEAR FUTURE MOM SAATCHI & COORDOWN ONLUS / WORLD DOWN SAATCHI SYNDROME DAY Milan DUPE OGILVY YARRA VALLEY WATER / WATER MELBOURN UTILITIES E ABORTIONTRAVEL DDB SPAIN CELEM (EUROPEAN WOMEN’S Madrid LOBBY) / SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY SECOND CHANCE LEO BUSINESS IN THE COMMUNITY / BURNETT BUSINESS IN THE COMMUNITY LONDON #PUBLOOSHOCKER LEO DFT / THINK! DON'T DRINK AND BURNETT DRIVE LONDON GLOBAL WARMING MENU ONIRIA/TBW WWF / WWF A Asuncion YOU ARE MY SON LOWE-SSP3 MINISTRY OF DEFENSE / PROGRAM Bogotá OF HUMANITARIAN ATTENTION TO THE DEMOBILISED THE LIONFISH INVASION. TERRIBLY DELICIOUS GEOMETRY COLOMBIA'S MINISTRY OF GLOBAL ENVIRONMENT AND NATURAL Bogotá RESOURCES / THE LIONFISH INVASION THE RAG BAG DDB UNIFORMS FOR THE DEDICATED / STOCKHOL SHOPPING BAG M SEGUNDA CHANCE EMPLOYMENT AGENCY ARTPLAN AFROREGGAE / NGO Rio de Janeiro OGILVY WORDS CAN BE WEAPONS CENTER FOR PSYCHOLOGICAL BEIJING RESEARCH, SHENYANG / CENTER FOR PSYCHOLOGICAL RESEARCH E01 Integrated Campaign Led by Direct Marketing WE WERE THERE SID LEE Paris BNP PARIBAS / BANK & ASSURANCES POWER SLEEP CHEIL SAMSUNG / BRANDING & SOCIAL AUSTRIA RESPONSIBILITY Vienna
ITALY AUSTRALIA
Short List Short List
Short List
Short List Short List
Short List Short List
SPAIN Short List UNITED KINGDOM
Short List
UNITED KINGDOM
Short List
PARAGUAY
Short List
COLOMBIA Short List COLOMBIA Short List SWEDEN BRAZIL
Short List Short List
CHINA Short List
FRANCE AUSTRIA
Page 14
Short List Short List
Direct Lions - Shorlist CONNECTED WITH PERU Y&R Lima MOVISTAR / TELECOMMUNICATIONS KOMBI LAST WISHES VOLKSWAGEN DO BRASIL / VOLKSWAGEN BUS YOU ARE MY SON MINISTRY OF DEFENCE / PROGRAM OF HUMANITARIAN ATTENTION TO THE DEMOBILISED SAFE DRIVING PROGRAM SAMSUNG / S-DRIVE MILKA LAST SQUARE MONDELEZ INTERNATIONAL / FOOD MEMORY EDITION FUNDACIÓN REINA SOFÍA / FUNDACIÓN REINA SOFÍA THE HAIR FEST CASA DE LA AMISTAD / HAIR DONATION
PERU
Short List
ALMAPBBD BRAZIL O São Paulo
Short List
LOWE-SSP3 Bogotá
COLOMBIA Short List
LEO BURNETT SYDNEY BUZZMAN Paris SRA. RUSHMORE Madrid OGILVY & MATHER Mexico City
AUSTRALIA FRANCE SPAIN MEXICO
Page 15
Short List Short List Short List Short List