APAC Effie Awards 2014 – Finalists No.
Entry Title
Agency
Client
Country
Single Market - Automotive Toyota Marketing Japan Corporation Shanghai General Motors Shanghai General Motors
1
Aqua Social Fes!!
Dentsu Inc.
Japan
2
Excelle Life
Lowe China
3
Go Young! Go SUV!
Lowe China
4
CumminsRoss
5
I bought a Jeep Mercedes-Benz BClass After Dark Campaign
Ogilvy Beijing
Fiat Chrysler Group Australia Beijing MercedesBenz Sales Service Co.,Ltd.
6
Parking Darts
TBWA HAKUHODO
NISSAN
Japan
O.P.Natural Product Co.,Ltd
Thailand
Pernod Ricard New Zealand
New Zealand
Taiwan Beer
Taiwan
China China Australia China
Single Market - Beauty & Wellness 7
Reflection: If Looks Can Kill
JWT
Single Market - Beverages – Alcohol 8
Absolut Unique
9
Mom's Catered Banquet Dish
Ogilvy & Mather New Zealand McCann Worldgroup Taipei
NODOGOSHI DREAMS
Dentsu Inc.
KIRIN Brewery Company,Limited
Japan
BBH Communications India Pvt. Ltd.
Diageo India Pvt. Ltd
India
Barnes, Catmur & Friends
Boundary Road Brewery
New Zealand
Hindustan Unilever Ltd.
India
10
11
12
VAT MAN Why Import Craft Beer When You Can Import Craft Brewers?
Single Market - Beverages Non-Alcohol 13
Good Life Club
PHD India
14
How Coca-Cola Won The Battle For Indian Teens
McCann World Group
15
Made for Cricket
Walter
Coca-Cola India PepsiCo International
16
Milo Cans Twisted Football
Ogilvy Malaysia
Nestle Products Sdn Bhd
India Pakistan Malaysia
17
Pepsico Bring Happiness Home
BBDO China
Pepsico China
China
18
Tang - Cherishing Individuality
Ogilvy & Mather Communications Pvt. Ltd.
Mondelez International
Bangladesh
I&S BBDO
Mars Japan Ltd.
Japan
Single Market - Food Apology Press Conference Grand 19 Prix 20
Dive Into Love 2013
PHD Shanghai
Unilever
China
21
Kit Kat Zizan
J.Walter Thompson Sdn Bhd
Nestle Malaysia Sdn Bhd
Malaysia
22
Say It With Chocolate
Geometry Global
Mondelez Malaysia Sales Sdn.Bhd
Malaysia
DBS Bank Ltd
Singapore
McCann
Victorian Responsible Gambling Foundation
Australia
M&C Saatchi
New Zealand Police
New Zealand
Single Market - Financial Products & Services 23
Expect the Even More Unexpected
DDB Group Singapore
Single Market - Government / Institutional
24 25
100 Day Challenge Increasing the diversity of NZ Police
26
Overcoming 'It won't happen to me'.
JWT Sydney
27
SUTD Women's Campaign
Goodfellas
NSW Rural Fire Service Singapore University of Technology and Design
Australia
Singapore
Single Market - Household Supplies & Services 28
Scent Mix Recipe 12
GREY Tokyo
P&G
Japan
29
The Soil Restaurant
TBWA HAKUHODO
Protoleaf
Japan
30
The Truth Lies Behind
I&S BBDO
Shabondama Soap Co., Ltd.
Japan
Bartle Bogle Hegarty Ltd
Singapore
Havas Worldwide Australia
Virgin Mobile Australia
Australia
Lowe Lintas and partners
Idea Cellular Limited
India
Single Market - IT /Telco
32
Creating Street Art Through the Web How Brad Pitt's Bro helped Virgin Mobile punch above its weight
33
Idea Honey Bunny
31
2
Single Market - Media, Entertainment & Leisure 34
Facebook Powered Slot Cars
GPY&R Brisbane
V8 Supercars
Australia
35
NetEase News-The Attitude Is On You
Proximity Shanghai
NetEase, Inc.
China
McDonald's Restaurant Pte Ltd
Singapore
Pizza Hut
Singapore
Single Market - Restaurants 36
Meet Share Love
37
Pasta Hut
DDB Group Singapore J Walter Thompson Singapore Pte Ltd
38
Shaking up the category and winning
Clemenger BBDO Sydney
Hungry Jack's
Australia
39
Hell's Most Fiendish Invention Yet: Pizza Roulette
Barnes, Catmur & Friends
Hell Pizza
New Zealand
40
How OPSM and our ocean lifeguards rescued Australian's eyes from the sun.
Saatchi & Saatchi
Luxottica
Australia
41
Making DIY Easy As
DraftFCB New Zealand
Mitre 10 (NZ) Limited
New Zealand
42
Marionettebot
TBWA HAKUHODO
UNITED ARROWS LTD.
Japan
Iris Sydney
Christchurch & Canterbury Tourism
Australia
Ogilvy & Mather
Taiwan High Speed Rail Corporation
Taiwan
Single Market - Retail
Single Market - Travel / Tourism
44
Christchurch Reimagined: How BIG thinking got Aussies back to Christchurch Driving action through one of the most powerful emotions - guilt
45
Dumb Ways to Die
McCann
46
It's More Fun In The Philippines
BBDO Guerrero
43
Metro Trains Philippine Department of Tourism
Australia
Samsung Life Insurance Insurance Australia Group
South Korea
Philippine s
Single Market - Other Products & Services
47
Bridge of Life
Cheil Worldwide
48
Car Creation
Whybin\TBWA
Australia 3
50
Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth Smoking Kid - A Personal Message to the Smokers
51
Unilever Fun Fair
49
Grey Worldwide India Pvt. Ltd Ogilvy & Mather Thailand
Kewal Kiran Clothing Limited Thai Health Promotion Foundation
Riverorchid Cambodia
Unilever Cambodia
Cambodia
Bank of New Zealand
New Zealand South Korea
India Thailand
Single Market - Asia Pacific Brands 52
Be Good With Money
Colenso BBDO
53
Bridge of Life
Cheil Worldwide
54
Car Creation
Whybin\TBWA
Samsung Life Insurance Insurance Australia Group
55
Feel Tip Top
Colenso BBDO
Fonterra Brands Ltd
New Zealand
56
The Smart Phone Line
Colenso BBDO
Samsung Electronics
New Zealand
57
Work Til You Die
Colenso BBDO
Bank of New Zealand
New Zealand
Australia
Single Market - Brand Experience 58
Car Creation
Whybin\TBWA
Insurance Australia Group
Australia
59
Feel Tip Top
Colenso BBDO
Fonterra Brands Ltd
New Zealand
60
GILLETTE SHAVE SEXY
BBDO CHINA
P&G CHINA
China
61
Idea Hunny Bunny
Lowe Lintas and partners
Idea Cellular Limited
India
62
NetEase News-The Attitude Is On You
Proximity Shanghai
NetEase, Inc.
China
63
SAY IT WITH CHOCOLATE
Geometry Global
MONDELEZ MALAYSIA SALES SDN.BHD
Malaysia
Single Market - Brand Revitalisation 64
Car Creation
Whybin\TBWA
Insurance Australia Group
Australia
65
Making low Prices Irresistible
Belgiovane Williams Mackay
Kmart
Australia
Greenpeace
Australia
Single Market - David vs Goliath 66
Getting John West to Change its Tuna
Saatchi & Saatchi
4
67
How Brad Pitt's Bro helped Virgin Mobile punch above its weight
Havas Worldwide Australia
Virgin Mobile Australia
Australia
68
Shaking up the category and winning
Clemenger BBDO Sydney
Hungry Jack's
Australia
The Good Guys
Lowe Lintas and partners
ICICI Prudential Life Insurance Company Limited
India
69
Single Market - GoodWorks - Brand 70
Bridge of Life
Cheil Worldwide
Samsung Life Insurance
South Korea
71
Help A Child Reach 5
Lowe Lintas and partners
Unilever
India
72
Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth
Grey Worldwide India Pvt. Ltd
Kewal Kiran Clothing Limited
India
73
Women For Women
McCann World Group
Johnson & Johnson Private Limited
India
Single Market - GoodWorks – Non Profit 74
Getting John West to Change its Tuna
Saatchi & Saatchi
Greenpeace
Australia
75
Let's talk ability
TBWA
Centre For Enabled Living Ltd
Singapore
76
78
Old Parts For New Smoking Kid - A Personal Message to the Smokers The world's first petition-signing robot. Driving the Australian Government to action.
79
Trial by Timeline
77
Ogilvy & Mather Advertising HK
Hong Kong
Ogilvy & Mather Thailand
ORBIS Thai Health Promotion Foundation
Havas Worldwide Australia
Save Our Sons
Australia
Colenso BBDO
Amnesty International
New Zealand
Thailand
Single Market - Media Innovation
80
100% Natural. Seeded.
Lowe Lintas and partners
Hindustan Unilever Limited
India
81
Beyond The Wall
Colenso BBDO
Frucor Beverages Ltd
New Zealand
5
82
Idea Hunny Bunny
Lowe Lintas and partners
Idea cellular limited
India
83
Say It With Chocolate
Geometry Global
Mondelez Malaysia Sales Sdn.Bhd
Malaysia
84
Shaking up the category and winning
Clemenger BBDO Sydney
Hungry Jack's
Australia
85
Trial by Timeline
Colenso BBDO
Amnesty International
New Zealand
Single Market - New Product or Service 86
The smallest café in the world
Cheil Worldwide
Dongsuh Food
South Korea
87
Work Til You Die
Colenso BBDO
Bank of New Zealand
New Zealand
Single Market - Small Budget 88
Dumb Ways to Die
McCann
Metro Trains
Australia
89
Gillette Shave Sexy
BBDO China
P&G China
China
90
Shaking up the category and winning
Clemenger BBDO Sydney
Hungry Jack's
Australia
91
Shoe Dating
Geometry Global, Malaysia
Heart and Sole Sdn Bhd
Malaysia
92
Trial by Timeline
Colenso BBDO
Amnesty International
New Zealand
Lowe Singapore
Unilever
Singapore
The Monkeys
Parmalat
Australia
BBDO Company Limited Guangzhou Branch
Wrigley Confectionery (China) Limited
China
Ogilvy & Mather Singapore
Health Promotion Board Singapore
Singapore
JWT Japan
Nestle Japan Ltd.
Japan
DraftFCB New Zealand
Health Promotion Agency
New Zealand
BBDO Hong Kong Ltd.
Mars Foods Inc.
China
Single Market - Sustained Success 93 94
95 96 97
98
Dip. Dab. Drop. Effectively Killing Hungrythirsty Dead Extra Flavors of Life – The Favorite Campaign of a Generation in China I Quit - From AntiSmoking to ProQuitting Kit Kat - Sweetness for Adults The Journal: Three years of changing behaviour & saving lives
Multi Market - Products 99
How Snickers Got on its Game in Asia
6