ENTERING COMPANY
CAMPAIGN
COUNTRY
BRAND
OTHER CREDITS
Best Communications Strategy MediaCom (WI NNER)
Shave Or Crave
India
Gillette India Ltd
BBDO India, Webber India, Compass India, Interface
FCB Media (Highly Commended)
Driving Dogs
New Zealand
SPCA / MINI
.
MediaCom
Soldier For Women
India
Gillette India Ltd
BBDO India, Webber India, Compass India, Interface, CNN IBN , Times Now, Times of India, Radio Mirchi, Times OOH
UM Australia
Fast Front Pages
Australia
News Corp Australia Metro Mastheads
.
UM Australia
Lambnesia
Australia
Lamb
BMF, Hausman, Facebook, Southern Cross Austereo
Best Contribution to a Campaign by a Media Owner
Hong Kong
Hong Kong and Shanghai Banking Corporation
JWT, Mindshare Hong Kong
BBC and Tourism Malaysia
United Kingdom
Tourism Malaysia
.
CNN International
Stay Hilton Experience Asia
Hong Kong
Hilton Hotel & Resorts
CNN, Ignite Digital
SPE Networks - Asia
AXN and Samsung's Engagement via Killer App
Singapore
Samsung
Starcom MediaVest Group
China
Oreo
Carat China
Yahoo Hong Kong Limited (WINNER)
Credit Card Red Hot Dine & Fly
BBC Worldwide
Youku Tudou Inc.
OREO - Twist Open the Bonding
Youku Tudou Inc.
OREO - Twist Open the Bonding Moment
China
Oreo
Carat China
Best Digitally Integrated Campaign Mindshare (WINNER)
Leave a Man, Come Back a Hero
Australia
Lynx
SOAP Creative
BBH Asia Pacific
Chupa chups Making Suckers of the Internet
Singapore
Chupa Chups
.
BBH Asia Pacific (Highly Commended)
Transforming the Talent Show for Social Media
Singapore
Happydent
.
Mindshare
My Life at 55
Thailand
AZAY
mInteraction
Mindshare
Disney's Haunted Halloween Choose Your Dark Side
Hong Kong
Hong Kong Disneyland
.
Mindshare
Dove Bonds of Pakistan Friendship
Dove Shampoo
.
PHD
KNORR VIDEO China RECIPES
KNORR
.
Starcom MediaVest Group
The Club Room Uniting Men and Sport
Australia
Farmers Union Iced Coffee
.
Starcom MediaVest Group
This is My Moment, LIVE.
Malaysia
Samsung
Yahoo! Malaysia
Starcom MediaVest Group
Ambush: Samsung Game Changing Campaign
Singapore
Samsung Mobile
Cheil Singapore
Best Engagement Strategy
Ogilvy & Mather (WINNER)
NextGen CIO
Singapore
IBM Corporation
NEO@Ogilvy
Madison Media Infinity
How Radio Triggered 1.6 Years of Engagement Around an Unspeakable Problem
India
Mediker AntiLice Treatment Naturals
.
MATCH Media
Wild Turkey The Turkey 10
Australia
Wild Turkey
Southern Cross Austereo
MediaCom
Soldier For Women
India
Gillette India Ltd
BBDO India, Webber India, Compass India, Interface, CNN IBN , Times Now, Times of India, Radio Mirchi, Times OOH
MediaCom
Coca-Cola Spreads the Spirit of Ramadhan to Moms during Fasting Month
Malaysia
Coca-Cola
Geometry Global, Radio Networks
Starcom MediaVest Group
Optus - Social Good ROCKS!
Australia
Optus
.
Starcom MediaVest Group (Highly Commended)
UHP First Step to Livelihood
Philippines
United Home . Products (UHP)
Best Entertainment Platform UM Australia (WINNER)
Lambnesia
Australia
Lamb
BMF, Hausman, Facebook, Southern Cross Austereo
BBH Asia Pacific
Transforming the Talent Show for Social Media
Singapore
Happydent
.
Maxus
A Social Cause
India
Tata Tea
.
Maxus
A Social Cause Campaign which Entertained to the Core!!
India
Tata Tea
.
MediaCom (Highly Commended)
Westpac - Air Rescue
Australia
Westpac
Fredbird Productions, Westpac Rescue Helicopter, NSW Ambulance., Map&Page
PHD
Love in a Different Tense
China
Cornetto
Minimax
PHD
The Peforman
Hong Kong
Durex
Kitchen
Starcom MediaVest Group
The Club Room Australia - Uniting Men and Sport
Farmers Union Iced Coffee
.
Best Event/Experiential Campaign MediaCom (WINNER)
Tasting is Believing
Singapore
Coke Zero
Geometry, Momenntum, Ogilvy
FCB Media
Driving Dogs
New Zealand
SPCA / MINI
.
Harbour City Estates Limited
Rubber Duck @ Harbour City
Hong Kong
Harbour City
AllRightsReserved, Brandtology, Mercury Digital
MediaCom
Shave Or Crave
India
Gillette India Ltd
BBDO India, Webber India, Compass India, Interface
MediaCom
AsiaRooms Romance of Travel
Singapore
AsiaRooms.co m
Helpyoumarry.com
Mindshare (Highly Commended)
Ben & Jerry's Sundae Sessions
Australia
Ben & Jerry's
.
Mindshare
Nike - Owning the Night with Bus Shelter
Hong Kong
Nike
McCann Worldgroup (Hong Kong), JCDecaux Cityscape
Mindshare
Axe Apollo Space Academy
Indonesia
Axe
Ogilvy
Starcom Mediavest Group
Starcom MediaVest Group
UHP First Step to Livelihood
Lucky 13
Philippines
United Home . Products (UHP)
Thailand
Foundation for the Blind in Thailand under . the Royal Patronage of H.M. the Queen
Best Launch Campaign MEC (WINNER)
Must Have Whitening
Australia
Optic White
.
BBH Asia Pacific
Transforming the Talent Show for Social Media
Singapore
Happydent
.
MEC
Horrorific Results
Australia
Paranormal Activity 4
Snakk Media
MEC
TVS Dazz Launch Walletman saves the day!
Indonesia
TVS Dazz
.
Mediacom
The World's Coolest Gadget
China
P&G- Braun
.
MediaCom
Rockin' the VW Beetle in China
China
Beetle
Volkswagen Group Import China, Kinetic China, Ogilvy One, HitFM, Tencent, Douban
Mindshare
Lipton Ice Tea Virgin Cocktails "Snaps of Summer"
Australia
Lipton Ice Tea
Pedestrian.TV, Soap, Pulse
PHD
The Peforman
Hong Kong
Durex
Kitchen
Starcom MediaVest Group
The Ultimate Rider
Australia
Insure My Ride
.
UM Australia
Locally Famous Australia
MasterCard
McCann, The Origin Agency, Ensemble Branded Entertainment
Reprise
Best Social Media Strategy
UM Australia (WINNER)
XTL
Australia
Department of Families, Housing, Communities and Indigenous Affairs
BBH Asia Pacific
Chupa chups Making Suckers of the Internet
Singapore
Chupa Chups
.
FoxyMoron
Femina India 'Made By You'
India
Femina India
.
MediaCom
Creating a Media Channel to Fight Hepatitis C
Australia
NSW Health
.
UM Australia
Bucket List
Australia
South African Tourism
Reprise
Best Targeted Campaign GOODSTUPH Pte Ltd (WINNER)
The HP Elite Assembly
Singapore
HewlettPackard Singapore
.
MEC
When Fans Become Famous
Australia
Brilliance
.
Mindshare (Highly Commended)
How a $3 Shampoo Became Synonymous with Hijab Fashion
Malaysia
Sunsilk
.
OMD
The 4th Quarter China
Li-Ning
FUSE
OMD
Two Thoughts One Goal
PHD
Winning Moments
Hong Kong
Wyeth Materna
Wunderman
China
Clear AntiDandruff Shampoo
Fugu Mobile, InMobi
UM
A First of a Kind Media Placement that Juries have Already Loved!
Malaysia
IPG Mediabrands Analytics
.
UM
Saying "Mom, I Love You" is Not That Easy as you Would Think
Malaysia
Bird's Nest
Cerebos Malaysia
UM Australia
Halo: Capture the Poster
Australia
Xbox
Soap, McCann Erickson
Best Use of Content FCB Media (WINNER)
Driving Dogs
New Zealand
SPCA / MINI
.
MATCH Media
Wild Turkey The Turkey 10
Australia
Wild Turkey
Southern Cross Austereo
Starcom MediaVest Group
Optus - Social Good ROCKS!
Australia
Optus
.
Thailand
Foundation for the Blind in Thailand under . the Royal Patronage of H.M. the Queen
Starcom MediaVest Group
UM Australia
Lucky 13
Locally Famous Australia
Best Use of Mobile
MasterCard
McCann, The Origin Agency, Ensemble Branded Entertainment
PHD (WINNER)
Good life Club
India
Brooke Bond Tea
Hungama
MEC
Horrorific Results
Australia
Paranormal Activity 4
Snakk Media
Millennial Media
Gillette Accelerated Brand Singapore Awareness with Innovative Rich Media
Gillette
.
OMD
See the World At Home
Hong Kong
Wyeth Gold
TBWA\Hong Kong
UM
KFC- Finding 'Waze' to 'FAST' Food
Malaysia
KFC
.
UM Australia
Halo: Capture the Poster
Australia
Xbox
Soap, McCann Erickson
UM Australia
Using Mobile to Put the Australia 'Toy' Back Into 'Toy Sale'
Target
Mnet
TBWA\Hong Kong
Best Use of Technology OMD (WINNER)
See the World At Home
Hong Kong
Wyeth Gold
MediaCom
Rural Fire Service (RFS) Getting Bush Fire Planning Done
Australia
NSW Rural Fire . Service
Millennial Media
Angry Birds Catapults Samsung SMART TV Sales Across SEA
Singapore
Samsung / Samsung SMART TV
Starcom MediaVest Group Singapore
Starcom MediaVest
Australia's First Mobile "Post it"
Australia
GIO
.
Starcom MediaVest Group
Australia's First Mobile "Post it" Note
Australia
GIO
.
Starcom MediaVest Group
The Access All Areas App Samsung Plus 7App
Australia
Samsung Brand
.
UM (Highly Commended)
KFC- Finding 'Waze' to 'FAST' Food
Malaysia
KFC
.
UM (WINNER)
'Smiling is an Act of Charity'LISTERINE Rides on a Cultural Insight
Malaysia
Listerine Malaysia
.
Madhouse India
No Comscore No Problem, MadPlanner Answered the Problem of No Comscore for Mobile
India
Multiple clients of GroupM
.
Starcom MediaVest Group
Greater China Women's Study
Singapore
Multiple
.
Starcom MediaVest Group
Taiwan MultiScreen Study
Taiwan
Coke and all SMG Taiwan clients
.
Consumer Research Award
The Creative Use of Media Award UM Australia (WINNER)
Fast Front Pages
Australia
News Corp Australia Metro Mastheads
.
Kinetic WW (Highly Commended)
Nike Live Knitting Shanghai
China
Nike
Team Nike (Kinetic, Mindshare & Wieden & Kennedy)
OMD
See the World At Home
Hong Kong
Wyeth Gold
TBWA\Hong Kong
SparkPHD
Lipton Chai Latte - Spicy Gossip
New Zealand
Lipton/Unilever
.
UM Australia
Halo: Capture the Poster
Australia
Xbox
Soap, McCann Erickson
Match Media (WINNER)
IKEA: A Data Matching Love Australia Story
IKEA
.
LodestarUM
RJ Matrix
India
Tata Nano
.
Starcom MediaVest Group
Data Recasts the Creative Director
Australia
Starcom MediaVest Group & Novartis
.
Starcom MediaVest Group
Word on the Stweet : Real Australia Time Data, Real Life Result
Starcom MediaVest Group
.
New Zealand
Mitre 10
.
India
Parachute Advansed Ayurvedic Hair Oil
.
.
The Data Innovation Award
The Effectiveness Award FCB Media (WINNER)
Making DIY Easy As
Madison Media Infinity (Highly Commended)
Convincing Consumers to Become Our Sales Force
Madison Media Infinity
How a Media Insight facilitated Mediker's Journey from Lice Negative to Life Positive
India
Mediker AntiLice Treatment Naturals
MATCH Media
Wild Turkey The Turkey 10
Australia
Wild Turkey
Southern Cross Austereo
MediaCom
From Tin Cans to Raya Icons: Ambi Pur
Malaysia
Ambi Pur
Geometry Global, Media Prima
Breaks Fast with Muslim Malays
Mindshare
HSBC Smart Dining with Masterchef Sharone Hakman
Malaysia
HSBC
.
PHD
Love in a Different Tense
China
Cornetto
Minimax
Starcom MediaVest Group
This is My Moment, LIVE.
Malaysia
Samsung
Yahoo! Malaysia
The Retail Award MediaCom (WINNER)
Give Music Generator
Australia
Universal Music . Australia
GOODSTUPH Pte Ltd
Sephora Hot Wheels
Singapore
Sephora Singapore
.
Mobext Philippines
McDonald's McDelivery Mobile Site
Philippines
McDonald's
McDonald's
MEC
Mirage
Australia
Mitsubishi Mirage
.
The Utility/Public Service Award Leo Burnett (WINNER)
Volunteer to Promote Volunteering
Australia
SEEK Volunteer
.
FCB Media
Driving Dogs
New Zealand
SPCA / MINI
.
Ogilvy & Mather
NextGen CIO
Singapore
IBM Corporation
NEO@Ogilvy
OMD (Highly Commended)
Spare Space, Spread Love
China
Johnson's Baby .
OMD
Johnson's Baby India Share the Language of
Johnson's Baby
BBDO, LBI, DDB, The Practice
OMD
Starcom Mediavest Group
UM Australia
Johnson's Baby India Share the Language of Love
Johnson's Baby BBDO, LBI, DDB, The Practice
UHP First Step to Livelihood
Philippines
United Home . Products (UHP)
Australia
Department of Families, Housing, Communities and Indigenous Affairs
XTL
Reprise
Record-Breaking Brand of the Year Award - in partnership with Guinness World Records
BRAND
COUNTRY
RECORD
.
.
Sohu (WINNER)
China
The largest smartphone ensemble
.
.
Ariel P&G
Vietnam
Most people hand-washing fabric . simultaneously (single location)
.
Asia Pacific Breweries
Singapore
Farthest Beer Bottle Slide
.
.
Malaysia
Largest Capsule Vending Machine
.
.
Breeze Activbleach
Philippines
The Most People Handwashing Fabric Simultaneouls y (in a single location)
.
.
Encyclopedia Britannica and Taichung City
Taiwan
The Most Pop Ups In A Pop Up Book
.
.
Berjaya Times Square Kuala Lumpur
Highest altitude wedding on an aircraft
.
.
The Floor by O! Sri Lanka
The Most cocktails Commercially Available
.
.
Foreign Language Teaching and Research Press (FTLRP)
China
The most people to write a story
.
.
International Commerce Centre (ICC)
Hong Kong
Largest light and sound show on a single building
.
.
Konica Minolta Business Solutions (HK) Limited
Hong Kong
Static Cycling Relay
.
.
China
Largest online photo album of . handwritten notes
.
P.T. Dokter Toy
Indonesia
Most people playing a . board game simultaneously
.
Superga
Hong Kong
Largest Shoe
.
Fiji Airways
Philips AVENT
Â
Fiji
.