2014 FINALISTS AGENCY/COMPANY
BRAND/TITLE
CLIENT
FILM TV CINEMA SINGLE CAMPAIGNS & GREY
ANDOKS "MALAGUENA"
LEO BURNETT MANILA BBDO GUERRERO
McDONALD'S "GYM" DOT "PARKING" EDEN CHEESE "UNSILENT NIGHT"
JWT MANILA PUBLICIS JIMENEZBASIC BBDO GUERRERO BLACKPENCIL MANILA
LUCKY ME! "WILD SIDE" PANTENE "DAENERYS" PREVIEW MAGAZINE "LIPSTICK"
ANDOK’S LITSON CORP Golden Arches Development Corporation DEPARTMENT OF TOURISM MONDELEZ PHILIPPINES INC. MONDE NISSIN CORPORATION PROCTER & GAMBLE SUMMIT MEDIA
FILM: TV CAMPAIGN ACE SAATCHI & SAATCHI
CEBUANA REMITTANCE "REMEET"
PJ LHUILLIER, INC.
FILM INTERNET AND MOBILE VIDEO TBWA\SMP BLACKPENCIL MANILA BBDO GUERRERO
OISHI "FOREVERMORE" PREVIEW MAGAZINE "HOW NOT TO INSTAGRAM" PANTENE "DAENERYS"
Liwayway Marketing Corp SUMMIT MEDIA PROCTER & GAMBLE
FILM INTERNET & MOBILE VIDEO CAMPAIGN ACE SAATCHI & SAATCHI TBWA\SMP
MYDSL "SCREEN AGE LOVE STORY" OISHI "UNSKIPPABLE CAMPAIGN"
PLDT Liwayway Marketing Corp
FILM FICTION ACE SAATCHI & SAATCHI
MYDSL "SCREEN AGE LOVE STORY"
PLDT
DIWA FILM SINGLE STRAIGHT SHOOTERS MEDIA GABRIELA "DAD" LOWE INC. LEO BURNETT MANILA
FILM CRAFT : DIRECTION
GABRIELA
SAVE THE CHILDREN "SHRINK" SAVE THE CHILDREN WWF EARTH HOUR "NIGHTLIFE" WWF PHILIPPINES INC.
88STOREY FILMS CORP. FILMPABRIKA INC. FILMPABRIKA INC.
EDEN CHEESE "UNSILENT NIGHT" PREVIEW MAGAZINE "HOW NOT TO INSTAGRAM" PREVIEW MAGAZINE "LIPSTICK"
MONDELEZ PHILIPPINES INC. SUMMIT MEDIA SUMMIT MEDIA
FILM CRAFT : PRODUCTION DESIGN & ART DIRECTION UNDERGROUND LOGIC
WWF "NIGHT LIFE"
WWF PHILIPPINES INC.
FILM CRAFT: VISUAL EFFECTS AND DIGITAL IMAGING 88STOREY FILM/ HAVAS COBRA ENERGY DRINK WORLDWIDE MANILA "IMMORTALS-‐ATHLETES" TBWA\SMP/ UNDERGROUND LOGIC OISHI "FOREVERMORE" McDONALD'S FILMPABRIKA INC. "KALEIDOSCOPE"
INTERBEV PHILIPPINES INC Liwayway Marketing Corp Golden Arches Development Corporation
FILM CRAFT: AUDIO CRAFT (Music, Sound Design, Voice) CAMPAIGNS & GREY HIT PRODUCTIONS FILMPABRIKA INC./ HIT PRODUCTIONS
ANDOKS "MALAGUENA" PANTENE "DAENERYS" COKE "SYMPHONY"
ANDOK’S LITSON CORP PROCTER & GAMBLE THE COCA-‐COLA FAR EAST LIMITED
WWF "NIGHT LIFE"
WWF PHILIPPINES INC.
CCP VIRGIN LABFEST "SILENT ROOM" CHAMPION "KETCHUP EULOGY" CHAMPION "HOT CHOCOLATE"
CULTURAL CENTER OF THE PHILIPPINES PEERLESS PRODUCTS MANUFACTURING INC. PEERLESS PRODUCTS MANUFACTURING INC.
CHAMPION " EULOGY" CCP VIRGIN LABFEST "45 MINUTES"
PEERLESS PRODUCTS MANUFACTURING INC. CULTURAL CENTER OF THE PHILIPPINES
FILM CRAFT: ANIMATION UNDERGROUND LOGIC
RADIO SINGLE LEO BURNETT MANILA TBWA\SMP TBWA\SMP
RADIO CAMPAIGN TBWA\SMP LEO BURNETT MANILA
RADIO BRANDED AUDIO CONTENT TBWA\SMP ACE SAATCHI & SAATCHI
BOYSEN " BOYSEN AUDIO GUIDE " PAMPERS DIAPER "ZZZ RADIO"
PACIFIC PAINT PHILS INC. PROCTER & GAMBLE
DIWA RADIO SINGLE TBWA\SMP McCANN WORLDGROUP McCANN WORLDGROUP
BBDO GUERRERO
THE RED WHISTLE "MIRROR" THE RED WHISTLE PHILIPPINE CANCER SOCIETY, PCSI "HOLD" INC PHILIPPINE CANCER SOCIETY, PCSI "PRESS" INC NATIONAL UNION OF JOURNALISTS OF THE NUJP "VOICES" PHILIPPINES
RADIO CRAFT: COPYWRITING LEO BURNETT MANILA TBWA\SMP
CCP VIRGIN LAB FEST "SILENT ROOM" CHAMPION "KETCHUP EULOGY"
CULTURAL CENTER OF THE PHILIPPINES PEERLESS PRODUCTS MANUFACTURING INC.
RADIO CRAFT: MUSIC AND SOUND DESIGN CAMPAIGNS & GREY
LIGO SARDINES "YOLANDA"
A. TUNG CHINGCO (LIGO SARDINES)
INTEGRATED CAMPAIGN ACE SAATCHI & SAATCHI ACE SAATCHI & SAATCHI BBDO GUERRERO
MYDSL "SCREEN AGE LOVESTORY" PAMPERS DIAPER "ZZZ RADIO" PANTENE "LABELS AGAINST WOMEN"
PLDT PROCTER & GAMBLE PROCTER & GAMBLE
DIWA INTEGRATED BBDO GUERRERO LEO BURNETT MANILA
BBDO GUERRERO "#UNSELFIE" P&G+RED CROSS "AID COUTURE INTEGRATED"
BBDO Guerrero PROCTER & GAMBLE
INNOVATION Y&R PHILIPPINES ACE SAATCHI & SAATCHI
MAYNILAD "MAYNILAD KIT" PAMPERS DIAPER "ZZZ RADIO"
BBDO GUERRERO
SMART "TXTBKS" PEPSI "NIGHT LIGHT"
MAYNILAD PROCTER & GAMBLE SMART TELECOMMUNICATIONS PEPSICO INTERNATIONAL
PRINT SINGLE TBWA\SMP
ENVIROTECH "CLASSROOM"
TBWA\SMP
ENVIROTECH "EXPLODED"
JWT MANILA BBDO GUERRERO BBDO GUERRERO BBDO GUERRERO
GNC "SWAMP" SARIDON "MAILMAN" SARIDON "SWEEPER" SARIDON "VENDOR" YOUNG CREATIVE COMPETITION "COCKFIGHT"
Y&R PHILIPPINES
ENVIROTECH WASTE RECYCLING INC. ENVIROTECH WASTE RECYCLING INC. GNC LIVE WELL (TOTAL NUTRITION CORPORATION) BAYER PHILIPPINES INC. BAYER PHILIPPINES INC. BAYER PHILIPPINES INC. CREATIVE GUILD OF THE PHILIPPINES
PRINT CAMPAIGN ACE SAATCHI & SAATCHI JWT MANILA BBDO GUERRERO
CEBUANA LHUILLIER PAWNSHOP "MONEY NEEDS" PJ LHUILLIER, INC. GNC LIVE WELL (TOTAL GNC "VILLAINS" NUTRITION CORPORATION) SARIDON "ELECTION CAMPAIGN" BAYER PHILIPPINES INC.
BRANDED PRINT CONTENT DE LA SALLE COLLEGE OF DLS-‐CSB Center for BENILDE "THE BENILDE Institutional Communications BOOK"
DE LA SALLE COLLEGE OF SAINT BENILDE
DIWA PRINT SINGLE LEO BURNETT MANILA LEO BURNETT MANILA
WWF EARTH HOUR "ICEBERG" WWF EARTH HOUR "TREE"
WWF PHILIPPINES INC. WWF PHILIPPINES INC.
DIWA PRINT CAMPAIGN TBWA\SMP LEO BURNETT MANILA
CARA PHIL "RESCUE PETS" WWF EARTH HOUR "CANDLES"
CARA WELFARE PHILS. WWF PHILIPPINES INC.
OUTDOOR POSTER SINGLE TBWA\SMP Y&R PHILIPPINES
ENVIROTECH "CLASSROOM" GELATTO "BARACK"
JWT MANILA PUBLICIS JIMENEZBASIC
GNC "SWAMP" MOTORTRADE "OPEN FACE" YOUNG CREATIVE COMPETITION "COCKFIGHT"
Y&R PHILIPPINES
ENVIROTECH WASTE RECYCLING INC. GREGAN 101 GNC LIVE WELL (TOTAL NUTRITION CORPORATION) MOTORTRADE NATIONWIDE CREATIVE GUILD OF THE PHILIPPINES
OUTDOOR POSTER CAMPAIGN Y&R PHILIPPINES
GELATTO " ANGELA/ BARACK/ MAHMOUD" GREGAN 101
OUTDOOR FREEFORMAT SINGLE TBWA\SMP TBWA\SMP TBWA\SMP ACE SAATCHI & SAATCHI
BOYSEN "AUDIO GUIDE " BOYSEN "FOLIAGE" BOYSEN "TREE LUNGS" CEBUANA REMITTANCE "FAMILY RE-‐MEET"
JWT MANILA Y&R PHILIPPINES TBWA\SMP BBDO GUERRERO
IMODIUM "BEACH" KOPIKO ASTIG "BUS" NUVALI " KOI FISH FEED" PEPSI "NIGHT LIGHT"
PACIFIC PAINT PHILS INC. PACIFIC PAINT PHILS INC. PACIFIC PAINT PHILS INC. PJ LHUILLIER, INC. JOHNSON & JOHNSON PHILIPPINES INBISCO PHILS. AYALA LAND INC. PEPSICO INTERNATIONAL
DIWA OUTDOOR SINGLE DDB PHILIPPINES
TBWA\SMP LEO BURNETT MANILA LEO BURNETT MANILA
CARA WELFARE "I AM HOME-‐ CAT A" CARA WELFARE PHILS. THE RED WHISTLE " LONG LIVE NEGATIVE POSTER-‐TEAL" THE RED WHISTLE WWF EARTH HOUR "CORAL" WWF PHILIPPINES INC. WWF EARTH HOUR "ICEBERG" WWF PHILIPPINES INC.
DIWA OUTDOOR CAMPAIGN DDB PHILIPPINES BBDO GUERRERO
CARA WELFARE "I AM HOME CAMPAIGN" CARA WELFARE PHILS. CHILDHOPE "SUPPLIES" CHILDHOPE ASIA PHILIPPINES
LEO BURNETT MANILA
WWF EARTH HOUR "CANDLES POSTER CAMPAIGN" WWF PHILIPPINES INC.
PRINT & OUTDOOR CRAFT: ART DIRECTION TBWA\SMP
BOYSEN "TREE LUNGS"
PACIFIC PAINT PHILS INC.
TBWA\SMP TBWA\SMP
TBWA\SMP LEO BURNETT MANILA IDEASXMACHINA ADVERTISING
ENVIROTECH "CLASSROOM" NUVALI "KOI FISH FEED"
ENVIROTECH WASTE RECYCLING INC. AYALA LAND INC.
THE RED WHISTLE "LONG LIVE NEGATIVE POSTER-‐TEAL" THE RED WHISTLE WWF EARTH HOUR "ICEBERG" WWF PHILIPPINES INC. SEIKO PHILS. "ALL THE TIME" SEIKO WATCHES
PRINT & OUTDOOR CRAFT: ILLUSTRATION TBWA\SMP Y&R PHILIPPINES TBWA\SMP McCANN WORLDGROUP McCANN WORLDGROUP
BOYSEN "TREE LUNGS" GELATTO "BARACK" NUVALI "KOI FISH FEED" XENON "ANGELS VS. DEMONS" XENON "OWLS VS. BATS"
PACIFIC PAINT PHILS INC. GREGAN 101 AYALA LAND INC. PIONEER TRUCKS PIONEER TRUCKS
PRINT & OUTDOOR CRAFT: DIGITAL IMAGING TBWA\SMP IDEASXMACHINA
ENVIROTECH WASTE ENVIROTECH "CLASSROOM" RECYCLING INC. PAWS PHILS. "MAGNIFICATS" PAWS PHILS
PRINT & OUTDOOR CRAFT: PHOTOGRAPHY IDEASXMACHINA
HEALTH JUSTICE PHILS. "SUNOG BAGA"
HEALTH JUSTICE PHILS
DIRECT RESPONSE (ANALOG): SMALL SCALE AMBIENT/ ENVIRONMENTAL TBWA\SMP TBWA\SMP
BENCH "GIVAGIF" NUVALI "KOI FISH FEED INVITE"
Suyen Corp. AYALA LAND INC.
DIRECT RESPONSE (ANALOG) : AMBIENT/ ENVIRONMENTAL (LARGE SCALE) ACE SAATCHI & SAATCHI
CEBUANA REMITTANCE "FAMILY REMEET"
PJ LHUILLIER, INC.
DIRECT RESPONSE (ANALOG) : BROADCAST (TV/Radio) ACE SAATCHI & SAATCHI
PAMPERS DIAPERS "ZZZ RADIO"
PROCTER & GAMBLE
DIWA DIRECT RESPONSE (Analog) TBWA\SMP
CARTWHEEL FOUNDATION ORGANIZATION "CARTHWHEEL PAD PAPER"
CARTWHEEL FOUNDATION ORGANIZATION
DESIGN: FLAT IMAGE & EDITORIAL TBWA\SMP
BLACKPENCIL MANILA Y&R PHILIPPINES TBWA\SMP
BALD BAKER "BALD BAKER" BLACKPENCIL MANILA "BLACKPENCIL CALLING CARD" GELATTO "BARACK" NUVALI "KOI FISH FEED"
BALD BAKER
Blackpencil Manila GREGAN 101 AYALA LAND INC.
DESIGN: SMALL/ MEDIUM SCALE THREE DIMENSIONAL Y&R PHILIPPINES
ADOBO MAGAZINE "GENEROSITEE"
Adobo Magazine
Y&R PHILIPPINES DDB PHILIPPINES Y&R PHILIPPINES
BIBBO CHEESEDOG "BIBBO SOLAR STOVE" GATORADE "SUPERSTAR SWEAT" MAYNILAD "MAYNILAD KIT"
BIBBO HOTDOGS PEPSICO INTERNATIONAL MAYNILAD
DESIGN: LARGE THREE DIMENSIONAL TBWA\SMP
BOYSEN "TREE LUNGS"
PACIFIC PAINT PHILS INC.
DESIGN: TYPOGRAPHY TBWA\SMP
LAKIHAN MO LOGO NIGHTS "ROCK.REBUILD.LAKIHAN MO LOGO NIGHTS #26 LAKIHAN MO LOGO NIGHTS
DIWA DESIGN TBWA\SMP IDEASXMACHINA ADVERTISING PUBLICIS JIMENEZBASIC
TBWA\SMP LEO BURNETT MANILA LEO BURNETT MANILA
CARTWHEEL FOUNDATION ORGANIZATION "PAD PAPER" MUNTINLUPA "TRASHEMONS" PJB "PORK BARREL"
CARTWHEEL FOUNDATION ORGANIZATION MUNTINLUPA CITY GOVERNMENT PUBLICIS JIMENEZBASIC
THE RED WHISTLE "LONG LIVE NEGATIVE POSTER-‐TEAL" THE RED WHISTLE WWF EARTH HOUR "ICEBERG" WWF PHILIPPINES INC. WWF EARTH HOUR "NIGHTLIFE" WWF PHILIPPINES INC.
DIGITAL & MOBILE: BRAND PROPERTIES & ONLINE ADVERTISING OGILVY & MATHER PHILIPPINES OGILVY & MATHER PHILIPPINES
GERBER "THE GERBER FARM" Nestlé Philippines, Inc. TANG "RECYCLASS"
MONDELEZ PHILIPPINES INC.
DIGITAL & MOBILE : SHAREABLE CONTENT AND ONLINE COMMUNITY SOLUTIONS LEO BURNETT MANILA
JWT MANILA
McDONALD'S "GYM" DRUMSTICK DUO "TWEET SURPRISE" EDEN CHEESE "UNSILENT NIGHT"
LEO BURNETT MANILA PUBLICIS MANILA McCANN WORLDGROUP
McDONALD'S "MEET UP" MILO "COACH NARCISO" NESCAFE 3 IN 1 "EDGAR"
LEO BURNETT MANILA
McDONALD'S "FRIES HEIST" PANTENE "LABELS AGAINST WOMEN" PREVIEW MAGAZINE "HOW NOT TO INSTAGRAM"
PUBLICIS MANILA
BBDO GUERRERO BLACKPENCIL MANILA
Golden Arches Development Corporation Nestlé Philippines, Inc. MONDELEZ PHILIPPINES INC. Golden Arches Development Corporation Nestlé Philippines, Inc. Nestlé Philippines, Inc. Golden Arches Development Corporation PROCTER & GAMBLE SUMMIT MEDIA
DIGITAL & MOBILE : TOOLS AND APPS OGILVY & MATHER PHILIPPINES BBDO GUERRERO
AXE "AXEPRESSWAY" BBDO "CRAP SITE"
LEO BURNETT MANILA
McDONALD'S "MEET UP"
UNILEVER PHILIPPINES BBDO GUERRERO Golden Arches Development Corporation
DM9JAYMESYFU/DI9IT
SMART "TXTBKS"
SMART TELECOMMUNICATIONS
DIGITAL & MOBILE: DIGITAL-‐LED INTEGRATED, PROMO OR ACTIVATION CAMPAIGN ACE SAATCHI & SAATCHI LEO BURNETT MANILA OGILVY & MATHER PHILIPPINES
MYDSL "SCREEN AGE LOVE STORY" McDONALD'S "FRIES HEIST"
PLDT Golden Arches Development Corporation
TANG "RECYCLASS"
MONDELEZ PHILIPPINES INC.
DIWA DIGITAL AND MOBILE
LEO BURNETT MANILA
BBDO GUERRERO "#UNSELFIE" P&G+ RED CROSS "AID COUTURE WEBSITE, SALES TRACKER"
TBWA\SMP
THE RED WHISTLE " ETERNAL" THE RED WHISTLE
BBDO GUERRERO
BBDO Guerrero
PROCTER & GAMBLE
PROMO & ACTIVATION ACE SAATCHI & SAATCHI JWT MANILA LOWE INC. ACE SAATCHI & SAATCHI DM9JAYMESYFU/DI9IT OGILVY & MATHER PHILIPPINES
CEBUANA REMITTANCE "FAMILY REMEET" CREAM SILK "SONATA" GONUTS DONUTS "GONUTS CONSTRUCT TABLES" PAMPERS DIAPER "ZZZ RADIO"
PJ LHUILLIER, INC. UNILEVER PHILIPPINES The Doughnut People Inc.
SMART "TXTBKS"
PROCTER & GAMBLE SMART TELECOMMUNICATIONS
TANG "RECYCLASS"
MONDELEZ PHILIPPINES INC.
DIWA PROMO & ACTIVATION BBDO GUERRERO Y&R PHILIPPINES IDEASXMACHINA LEO BURNETT MANILA
BBDO GUERRERO "#UNSELFIE" HERO FOUNDATION "DOG TAG" MUNTINLUPA "TRASHEMONS" P&G+RED CROSS "AID COUTURE PRESS KIT"
BBDO Guerrero HERO FOUNDATION MUNTINLUPA CITY GOVERNMENT PROCTER & GAMBLE
PUBLIC RELATIONS TBWA\SMP BBDO GUERRERO
NUVALI "KOI FISH FEED" PANTENE "LABELS AGAINST WOMEN"
DM9JAYMESYFU/DI9IT
SMART "TXTBKS"
TBWA\SMP
CHAMPION "MEGA YDC"
AYALA LAND INC. PROCTER & GAMBLE SMART TELECOMMUNICATIONS PEERLESS PRODUCTS MANUFACTURING INC.
MEDIA : CREATIVE USE OF RADIO OR ANY FORM OF AUDIO BROADCAST TBWA\SMP ACE SAATCHI & SAATCHI
BOYSEN "AUDIO GUIDE" PAMPERS DIAPER "ZZZ RADIO"
PACIFIC PAINT PHILS INC. PROCTER & GAMBLE
MEDIA : CREATIVE USE OF OUTDOOR/AMBIENT (Small scale)
TBWA\SMP
NUVALI "KOI FISH FEED INVITE"
AYALA LAND INC.
MEDIA : CREATIVE USE OF OUTDOOR/AMBIENT (Large scale) TBWA\SMP Y&R PHILIPPINES
BOYSEN "TREE LUNGS" KOPIKO ASTIG "BUS"
PACIFIC PAINT PHILS INC. INBISCO PHILS.
MEDIA : CREATIVE USE OF DIGITAL OR MOBILE PLATFORM TBWA\SMP ACE SAATCHI & SAATCHI
BENCH "GIVAGIF" MYDSL "SCREEN AGE LOVESTORY"
DM9JAYMESYFU/DI9IT TBWA\SMP
SMART "TXTBKS" OISHI "UNSKIPPABLES"
Suyen Corp. PLDT SMART TELECOMMUNICATIONS Liwayway Marketing Corp