Promo & Activations - Shortlist
Promo & Activation Lions Shortlist Title Advertiser/Client Product/ServiceEntrant Company Country A01 Use of Promotional Stunts and Live Advertising ALL EYES ON S4. HEIMAT GERMANY SWISSCOM / SAMSUNG GALAXY S4 Berlin THE STREET STORE M&C SOUTH THE HAVEN NIGHT SHELTER / PUBLIC SAATCHI AFRICA AWARENESS/CHARITY ABEL Cape Town TROJAN MAILING JUNG von GERMANY DHL / POSTAL DELIVERY MATT Stuttgart D ROSE JUMP STORE TBWA\LOND UNITED ADIDAS / ADIDAS D ROSE 3.5 ON KINGDOM BASKETBALL SHOES MORE THAN A NUMBER LEO USA KELLOGG'S / SPECIAL K BURNETT CHICAGO SENSACIONALIST BEST SELLERS McCANN ECUADOR LIBRARÍA ESPAÑOLA / BOOKS ECUADOR Quito ASICS RYAN HALL TREADMILL VITRO San USA ASICS AMERICA / ASICS Diego DEFYING DEATH VALLEY JUNG von GERMANY DAIMLER / MERCEDES-BENZ BMATT KLASSE F-CELL/F-CELL Hamburg TECHNOLOGIE NON-VIOLENCE BUS McCANN MEXICO THE NON-VIOLENCE PROJECT MEXICO MEXICO / NON-VIOLENCE CITY G+ CONVERSE GARAGE GOOGLE UNITED GOOGLE & CONVERSE / GOOGLE + London KINGDOM ALMOST IDENTICAL DEL CAMPO ARGENTINA MONDELEZ INTERNATIONAL / SAATCHI & BELDENT INFINIT SAATCHI Buenos Aires WHATEVER HAPPENS STUNT BBDO NEW USA ANHEUSER-BUSCH / BUD LIGHT YORK EXTREME SIMULATOR DLKW LOWE UNITED SEAT / CUPRA London KINGDOM MELBOURNE REMOTE CONTROL TOURIST CLEMENGER AUSTRALIA TOURISM VICTORIA / TOURISM BBDO VICTORIA MELBOURN E HAVE A SEAT JWT THE NESTLÉ / KITKAT Amsterdam NETHERLAN DS FUCK THE POOR PUBLICIS UNITED THE PILION TRUST / YOUTH LONDON KINGDOM HOMELESSNESS CHARITY BETC Paris FRANCE AMAZING STREET HACKS UBISOFT / WATCHDOGS COCA COLA SLURP! SAATCHI & DENMARK COCA-COLA / COCA-COLA SAATCHI Copenhagen THE TAKEOFF LES FRANCE TRANSAVIA.COM / AIRLINE COMPANY GAULOIS Puteaux
Page 1
Award Short List Short List
Short List Short List Short List Short List Short List Short List
Short List Short List Short List Short List Short List
Short List
Short List Short List Short List Short List Short List
Promo & Activations - Shortlist CHANGE THE BEEP ROSAPARK MONOPRIX / SUPERMARKET SELF Paris BRANDED PRODUCTS A RAINBOW FOR THE RAINBOW NATION FCB SOUTH COCA-COLA SOUTH AFRICA / COCA- AFRICA COLA Johannesburg CAR CRASH LIVE BROADCAST FCB MEXICAN RED CROSS / DONATION WORLDWID CAMPAIGN E Mexico City BENTLEY BURIAL LEO ABTO - BRAZILIAN ASSOCIATION OF BURNETT ORGAN TRANSPLANTATION / ORGAN TAILOR DONATION AWARENESS MADE São Paulo A02 Use of Live Shows/Concerts/Festivals THE GREAT PHONE SWAP CRISPIN SONY MOBILE / XPERIA Z PORTER + BOGUSKY Gothenburg FIAT ITALIAN MASTERPIECE SAPIENTNIT CHRYSLER GROUP / FIAT 500L RO Miami, FL TRIAL OF SUZUKI john st. CAPE FAREWELL / ENVIRONMENTAL Toronto CHARITY THE LIVING PIANO LOWE GROUPE MÉDIA TFO / GROUPE MÉDIA ROCHE TFO Toronto CLARO EXTRA MINUTES OGILVY & CLARO COSTA RICA / PREPAID MATHER SERVICE COSTA RICA San Jose THEATRE COMMERCIALS FAMOUS THEATER AAN DE STROOM / BRUSSELS THEATRE THE HAIR FEST OGILVY & CASA DE LA AMISTAD / HAIR MATHER DONATION Mexico City A03 Use of Exhibitions and Digital Installations FLASHBACK BBDO BERLIN TOURISMUS & KONGRESS / BERLIN THE VISITBERLIN MUSEUM PASS LEGO. BLIND ART PROJECT SERVICEPLA LEGO / LEGO. BLIND ART PROJECT N Munich THE SOCIAL SWIPE KOLLE BISCHÖFLICHES HILFSWERK REBBE MISEREOR / DONATIONS Hamburg WALK INTO A BOOK KIROWSKI HUNGARIAN TELEKOM (T-MOBILE) / ISOBAR TXTR E-BOOK SERVICE Budapest REPAIRED WITH GOLD WHYBIN\TB CHRISTCHURCH & CANTERBURY WA SYDNEY TOURISM / TOURISM WORDS CAN BE WEAPONS OGILVY CENTER FOR PSYCHOLOGICAL BEIJING RESEARCH, SHENYANG / CENTER FOR PSYCHOLOGICAL RESEARCH BLOWING IN THE WIND ÅKESTAM APOTEK HJÄRTAT / APOLOSOPHY HOLST Stockholm
Page 2
FRANCE SOUTH AFRICA MEXICO
Short List Short List Short List
BRAZIL Short List
SWEDEN Short List USA CANADA CANADA
Short List Short List Short List
COSTA RICA Short List BELGIUM MEXICO
GERMANY GERMANY GERMANY HUNGARY AUSTRALIA
Short List Short List
Short List Short List Short List Short List Short List
CHINA Short List SWEDEN
Short List
Promo & Activations - Shortlist NO CHILD BRIDES CHILD SURVIVAL INDIA / CHILD SURVIVAL INDIA
HAVAS INDIA WORLDWID E INDIA Gurgaon MAGIC OF FLYING OGILVYONE UNITED BRITISH AIRWAYS / BRITISH AIRWAYS LONDON KINGDOM RETURN OF THE ASHES OGILVY & THAILAND HHK INTERTRADE / CARAN DACHE & MATHER FOREST CONTROL Bangkok SOUND OF HONDA / AYRTON SENNA 1989 DENTSU JAPAN HONDA MOTOR CO. / INTERNAVI Tokyo A04 Use of Guerrilla Marketing in a Promotional Campaign (Small Scale) PEEPVERTISING PREUSS UND GERMANY EDEL / "INTIMATE EXPOSURES" - THE PREUSS MARILYN MONROE BOOK Berlin HAPPY ID THE COCA-COLA COMPANY / COCACOLA BILLS ONLY COLLECTION BOX RED CROSS / ANNUAL FUNDRAISING DRIVE 2014 SADDLE BLOSSOMS COGOO - CLEAN CITY ORGANIZATION / STOP ABANDONING BICYCLES PROTECTION AD NIVEA / NIVEA SUN KIDS BUCHAREST NOT BUDAPEST KANDIA DULCE / CHOCOLATE BAR
McCANN LIMA
PERU
Short List
Short List Short List Short List
Short List
Short List
JWT MEXICO MEXICO Mexico City
Short List
TBWA\HAKU JAPAN HODO Tokyo
Short List
FCB BRASIL BRAZIL S達o Paulo BV McCANN ROMANIA ERICKSON ROMANIA Bucharest THE TIGER ALPHABET TBWA\HUNT\ SOUTH TIGER BRANDS / TIGER BRANDS LASCARIS AFRICA JOHANNESB URG LAND ROVER BOTTLE CAP Y&R SOUTH SOUTH LAND ROVER SOUTH AFRICA / LAND AFRICA Cape AFRICA ROVER Town PIANO NEW MACEDONIA SKOPJE JAZZ FESTIVAL / SKOPJE MOMENT NEW IDEAS JAZZ FESTIVAL 2013 COMPANY Skopje PORTRAITS AGAINST OBLIVION LOWE URUGUAY AMNESTY INTERNATIONAL / ANNUAL GINKGO REPORT Montevideo PRESERVING PRIDE DDB DUBAI UNITED HENKEL / PERSIL BLACK & PERSIL ARAB WHITE EMIRATES CIF CLEANS ROMANIA BV McCANN ROMANIA UNILEVER ROMANIA / HOUSEHOLD ERICKSON CLEANING PRODUCTS ROMANIA Bucharest DEEZER MONKEY TAXI LOLA Madrid SPAIN DEEZER MONKEY WEEK / INDEPENDENT MUSIC FESTIVAL DRINKABLE BOOK DDB NEW USA WATERISLIFE / NON-PROFIT YORK New York Page 3
Short List Short List
Short List
Short List
Short List
Short List Short List
Short List
Short List Short List
Promo & Activations - Shortlist PUTPOCKETS OGILVYONE UNITED CRIMESTOPPERS / ANTI LONDON KINGDOM PICKPOCKETING VITTEL REFRESH CAP OGILVY FRANCE VITTEL - NESTLÉ WATERS / VITTEL, FRANCE MINERAL WATER Paris UNCENSORED ARTICLES MADE IN CHINA MORTIERBRI BELGIUM HUMO MAGAZINE / HUMO MAGAZINE GADE Brussels ELO TEDDY BEAR DM9DDB São BRAZIL AMARAL CARVALHO HOSPITAL / Paulo HEALTHCARE/CANCER HOSPITAL THE INVERTED JERSEY AFRICA Sao BRAZIL BOTAFOGO DE FUTEBOL E REGATAS / Paulo BOTAFOGO DE FUTEBOL E REGATAS A05 Use of non-Traditional Ambient in a Promotional Campaign (Large Scale) THE SMART PHONE LINE COLENSO NEW SAMSUNG NEW ZEALAND / GALAXY BBDO ZEALAND S4 Auckland THE SOCIAL SWIPE KOLLE GERMANY BISCHÖFLICHES HILFSWERK REBBE MISEREOR / DONATIONS Hamburg DILL - THE RESTAURANT. INGO SWEDEN LIDL / SUPERMARKETS Stockholm RENOVATED BILLBOARDS JUNG von GERMANY OBI / OBI MATT Hamburg BLOWING IN THE WIND ÅKESTAM SWEDEN APOTEK HJÄRTAT / APOLOSOPHY HOLST Stockholm NOT A BUG SPLAT BBDO PAKISTAN REPRIEVE / FOUNDATION FOR PAKISTAN FUNDAMENTAL RIGHTS / DRONE Lahore STRIKES COLLATERAL DAMAGE AWARENESS THE TAKEOFF LES FRANCE TRANSAVIA.COM / AIRLINE COMPANY GAULOIS Puteaux A RAINBOW FOR THE RAINBOW NATION FCB SOUTH SOUTH COCA-COLA SOUTH AFRICA / COCA- AFRICA AFRICA COLA Johannesburg BRAZIL BLOOD CHARGER PUBLICIS FUNDAÇÃO PRÓ-SANGUE / BRASIL São FUNDAÇÃO PRÓ-SANGUE Paulo SEE ONE. WANT ONE. LEO UNITED McDONALDS / McDONALDS BURNETT KINGDOM LONDON A06 Use of Customer in-Store Experience LIGHTEN UP JWT INDONESIA LEUCH'TECH / PRODUCT JAKARTA ELECTRONICS BOOBS CLEMENGER AUSTRALIA PACIFIC BRANDS UNDERWEAR BBDO GROUP / BONDS MELBOURN E THANKFUL RECEIPTS PROJECT THE LEO THAILAND EK-CHAI DISTRIBUTION SYSTEM / BURNETT TESCO LOTUS GROUP THAILAND Bangkok Page 4
Short List Short List Short List Short List
Short List
Short List Short List Short List Short List Short List
Short List
Short List Short List Short List Short List
Short List
Short List
Short List
Promo & Activations - Shortlist THE GAME OF TIME EL TIEMPO PUBLISHING HOUSE / EL TIEMPO NEWSPAPER PAY PER LAUGH TEATRE NEU / THEATER
SANCHO COLOMBIA BBDO Bogotá
THE SPAIN CYRANOS McCANN WORLDGRO UP EUROPE Barcelona INGLORIOUS FRUITS AND VEGETABLES MARCEL FRANCE INTERMARCHÉ / INTERMARCHÉ Paris NIKE FREE BOX URUGUAY PUBLICIS NIKE URUGUAY / NIKE FREE 5.0 IMPETU Montevideo A07 New Product Launch/re-Launch or Multi-Product Promotion THE BOTTLED WALKMAN FCB NEW NEW SONY NZ / RETAIL ITEM ZEALAND ZEALAND WATERPROOF HEADPHONES LAUNCH Auckland SORRY I SPENT IT ON MYSELF ADAM&EVE HARVEY NICHOLS / CHRISTMAS DDB London CLASSICAL BAND MERCHANDISE FCB ZURICH SWISS YOUTH SYMPHONY ORCHESTRA / LEISURE/ENTERTAINMENT JC DECAUX STREET VIEW UNPAID BILLS BBDO JC DECAUX / OUTDOOR ADVERTISING BELGIUM Brussels INGLORIOUS FRUITS AND VEGETABLES MARCEL INTERMARCHÉ / INTERMARCHÉ Paris CABVERTISING DROGA5 HEINEKEN / NEWCASTLE BROWN ALE New York FOOTBALL RELIGION FOCA BEER / BEER
UNITED KINGDOM SWITZERLA ND BELGIUM FRANCE USA
GREY BRAZIL BRASIL Sao Paulo SECRETS JWT THAILAND O.P.NATURAL PRODUCTS / ORIENTAL BANGKOK PRINCESS LIVE TEST SERIES FORSMAN & SWEDEN VOLVO TRUCKS / THE NEW VOLVO BODENFORS FMX, THE NEW VOLVO FL, THE NEW Gothenburg VOLVO FM SAT-JF14 LODUCCA BRAZIL RECORD COLLECTION / MUSIC São Paulo ALBUM - JOHN FRUSCIANTE RETURN OF THE ASHES OGILVY & THAILAND HHK INTERTRADE / CARAN DACHE & MATHER FOREST CONTROL Bangkok REARVIEW CAMERAMAN BADILLO PUERTO TOYOTA DE P.R. / RAV4 SAATCHI & RICO SAATCHI Guaynabo AIR-OIL OGILVY & SINGAPORE PHILIPS / PHILIPS AIR FRYER MATHER SINGAPORE A08 Use of Broadcast in a Promotional Campaign FOX CRIME: CINEMA CRIME SCENE IRELAND/DA SOUTH FOX INTERNATIONAL CHANNELS / VENPORT AFRICA FOX CRIME CHANNEL SOUTH AFRICA Johannesburg
Page 5
Short List
Short List
Short List Short List
Short List Short List Short List
Short List Short List Short List Short List Short List
Short List
Short List Short List
Short List
Short List
Short List
Promo & Activations - Shortlist NO FAKE PROFILES SERVICEPLA GERMANY PARSHIP / PARSHIP.AT N Munich THE WOMAN WHO CAN'T WATCH MOVIES FCB SPAIN SPAIN CANAL+ SPAIN / CANAL+ SPAIN Madrid THE ALTERNATIVE COMMENTARY HAVAS POLAND NC+ / CANAL+ SPORT WORLDWID E Warsaw THE SOCIAL MEDIA GUARD MEMAC UNITED COCA-COLA COMPANY / COCA-COLA OGILVY ARAB Dubai EMIRATES THE WORLD'S FIRST ALL-LEGO AD BREAK PHD London UNITED WARNER BROS. / THE LEGO MOVIE KINGDOM BALD CARTOONS OGILVY BRAZIL GRAACC / NGO BRASIL São Paulo BROKEN LIVER MARURI ECUADOR NATURE´S GARDEN / HEPALIVE GREY Guayaquil A09 Use of Print or Standard Outdoor in a Promotional Campaign THE AUTOCOMPLETE TRUTH MEMAC UNITED UN WOMEN / GENDER EQUALITY OGILVY ARAB Dubai EMIRATES LOWE-SSP3 COLOMBIA YOU ARE MY SON MINISTRY OF DEFENSE / PROGRAM Bogotá OF HUMANITARIAN ATTENTION TO THE DEMOBILISED 1200 TREES-LIKE PURIFYING BILLBOARD FCB MAYO PERU THE UNIVERSITY OF ENGINEERING Lima AND TECHNOLOGY / ADMISSION 2014 PROTECTION AD FCB BRASIL BRAZIL NIVEA / NIVEA SUN KIDS São Paulo THE LEGENDARY POSTERS WIEDEN+KE THE NNEDY HEINEKEN / HEINEKEN NETHERLAN AMSTERDA DS M A10 Use of Games #HITTHEWINNER IRIS UNITED ADIDAS / TENNIS WORLDWID KINGDOM E London #ESURANCESAVE30 LEO USA ESURANCE / DIRECT INSURANCE BURNETT CHICAGO THE SCARECROW CREATIVE USA CHIPOTLE MEXICAN GRILL / FAST ARTISTS CASUAL DINING AGENCY Los Angeles WALL GAMES SUVINIL NBS Rio de BRAZIL BASF / SUVINIL Janeiro A11 Sponsorship or Partnership Campaigns LEGO. BLIND ART PROJECT SERVICEPLA GERMANY LEGO / LEGO. BLIND ART PROJECT N Munich WIPE OFF 5 GREY AUSTRALIA TRANSPORT ACCIDENT MELBOURN COMMISSION / SPEED E MESSAGES JWT MEXICO MEXICO RED CROSS / TELCEL Mexico City
Page 6
Short List Short List Short List Short List Short List Short List Short List
Short List
Short List
Short List Short List Short List
Short List Short List
Short List Short List Short List Short List Short List
Promo & Activations - Shortlist THE LIONFISH INVASION. TERRIBLY DELICIOUS GEOMETRY COLOMBIA COLOMBIA'S MINISTRY OF GLOBAL ENVIRONMENT AND NATURAL Bogotá RESOURCES / THE LIONFISH INVASION TRANSAVIA - EBAY LES FRANCE TRANSAVIA.COM / AIRLINE COMPANY GAULOIS Puteaux MEMORY EDITION SRA. SPAIN FUNDACIÓN REINA SOFÍA / RUSHMORE FUNDACIÓN REINA SOFÍA Madrid THEY CALL IT AS THEY SEE IT DDB LATINA PUERTO JOHNSON & JOHNSON / ACUVUE PUERTO RICO RICO San Juan THE ETERNAL JERSEY DM9DDB São BRAZIL OLYMPIKUS / OLYMPIKUS Paulo B01 Online Advertising in a Promotional Campaign FINGERS TO DIABETES AGENCY 222 QATAR NOVO NORDISK GULF / ACTION ON Doha DIABETES UNLOAD YOUR 401K GREY NEW USA STATES UNITED TO PREVENT GUN YORK VIOLENCE / ANTI GUN VIOLENCE ORGANIZATION WE WERE THERE SID LEE Paris FRANCE BNP PARIBAS / BANK & ASSURANCES ASSASSIN'S CREED IV - BLACK FLAG - DEFY SID LEE HISTORY Paris FRANCE UBISOFT EMEA / VIDEO GAME SWEETIE LEMZ THE TERRE DES HOMMES NETHERLANDS / Amsterdam NETHERLAN INTERNATIONAL CHILDRENS' AID DS ORGANIZATION 7 DAYS OF RAIN SMFB Oslo NORWAY GEOX S.P.A / AMPHIBIOX SHOES BOB DYLAN LIKE A ROLLING STONE INTERLUDE USA SONY MUSIC / BOB DYLAN BOX SET New York RELEASE City, NY BE THE MOST FAMOUS YOU TBWA\HUNT\ SOUTH THE LOERIE AWARDS / CALL TO LASCARIS AFRICA ENTRY JOHANNESB URG A TRIP OUT TO SEA CLM BBDO FRANCE GUY COTTEN / MARINE SECURITY BoulogneGEAR - LIFEJACKETS Billancourt RESULTS DON'T LIE WHYBIN\TB NEW CAANZ COMMUNICATION AGENCIES WA\DAN ZEALAND ASSOCIATION / THE NEW ZEALAND Auckland EFFIE AWARDS ARE YOU KLAUS-HEIDI? DDB SWEDEN LUFTHANSA / FLIGHT CARRIER STOCKHOL M DO IT FOR DENMARK ROBERT/BOI DENMARK SPIES TRAVELS / TRAVELS AND SEN & LIKEHOLIDAY MINDED Copenhagen LIVE TEST SERIES FORSMAN & SWEDEN VOLVO TRUCKS / THE NEW VOLVO BODENFORS FMX, THE NEW VOLVO FL, THE NEW Gothenburg VOLVO FM
Page 7
Short List
Short List Short List
Short List Short List
Short List
Short List Short List Short List Short List Short List Short List
Short List
Short List
Short List
Short List
Short List
Short List
Promo & Activations - Shortlist THE EMPTY PROJECT LODUCCA BRAZIL SHOPPING VILLALOBOS / São Paulo INSTITUCIONAL B02 Use of Other Digital Platforms in a Promotional Campaign ALL EYES ON S4. HEIMAT GERMANY SWISSCOM / SAMSUNG GALAXY S4 Berlin UNIQLO RECIPE PROJECTOR USA UNIQLO / UNIQLO New York SWEETIE LEMZ THE TERRE DES HOMMES NETHERLANDS / Amsterdam NETHERLAN INTERNATIONAL CHILDRENS' AID DS ORGANIZATION GOOGLE SCIENCE FAIR 2014 GOOGLE UNITED GOOGLE / INTERNET London KINGDOM SPEAKING EXCHANGE FCB BRASIL BRAZIL CNA / ENGLISH COURSE São Paulo MESSAGES JWT MEXICO MEXICO RED CROSS / TELCEL Mexico City THE APPSTRIP BY XIMO XIMO ABADÍA / B02 UNLOCK LESSONS VIVO/TELEFONICA / APP MAGIC OF FLYING BRITISH AIRWAYS / BRITISH AIRWAYS
WING New York City, NY Y&R SÃO PAULO OGILVYONE LONDON
MOVIE EMOJI SINGTEL / SINGTEL MIO TV
Short List Short List Short List Short List Short List Short List
USA
Short List
BRAZIL
Short List
UNITED KINGDOM
Short List
OGILVY & SINGAPORE MATHER SINGAPORE B03 Use of Social Platform(s) in a Promotional Campaign FINGERS TO DIABETES AGENCY 222 QATAR NOVO NORDISK GULF / ACTION ON Doha DIABETES ANIMAL STRIKE DDB GROUP NEW PAW JUSTICE / CHARITY NEW ZEALAND ZEALAND Auckland WENDY'S PRETZEL BACON CHEESEBURGER VML Kansas LOVE SONGS USA WENDY'S / QSR City SMARTPHONE CASE N DENTSU JAPAN HONDA MOTOR CO. / N-WGN Tokyo WORLD’S FIRST LIVE TWEETING HONEY FCB BADGER SOUTH SOUTH JOHANNESBURG ZOO / AFRICA AFRICA JOHANNESBURG ZOO BRAND Johannesburg ZOMBIE FOLLOWERS CLEMENGER AUSTRALIA FOXTEL / FX CHANNEL – THE BBDO WALKING DEAD SYDNEY OPENING BANDS BBDO ARGENTINA PEPSICO ARGENTINA / PEPSI MUSIC ARGENTINA Buenos Aires MUTTBOMBING DIESTE USA DPA / PET ADOPTION Dallas FRONT ROW ADAM&EVE UNITED GOOGLE+ / GOOGLE FRONT ROW DDB London KINGDOM SUPERGEIL JUNG von GERMANY EDEKA ZENTRALE / EDEKA MATT Hamburg THE ONLIVE SALE SISTOLE COLOMBIA VISA / VISA CREDIT CARD Bogotá
Page 8
Short List
Short List
Short List
Short List Short List Short List Short List Short List Short List Short List Short List Short List Short List
Promo & Activations - Shortlist NISSAN & REDDIT: A LOVE STORY NISSAN / VERSA NOTE FACEBOOK 1914 MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX / MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX
TBWA\CHIAT USA \DAY Los Angeles DDB PARIS FRANCE
Short List
Short List
#SHARETHESOFA HEINEKEN / BEER
DDB & THE TRIBAL NETHERLAN Short List WORLDWID DS E Amsterdam GHITA – THE SOCIAL SHEPHERD BV McCANN ROMANIA VODAFONE ROMANIA / TELECOM ERICKSON Short List ROMANIA Bucharest MESSAGE BARTER OGILVY & INDIA THE AKANKSHA FOUNDATION / THE MATHER Short List AKANKSHA FOUNDATION SCHOOLS INDIA Mumbai PROUD OF BELGIAN BEER DDB BELGIUM Short List VLAM - BELGIAN BREWERS / BEER BRUSSELS CRACK THE US OPEN WIEDEN+KE USA Short List HEINEKEN / HEINEKEN NNEDY New York TRAVEL YOUR TWEET INTERESTING OGILVY & UNITED Short List EXPEDIA / EXPEDIA MATHER KINGDOM LONDON B04 Use of Social Audience in a Promotional Campaign THE AUTOCOMPLETE TRUTH MEMAC UNITED Short List UN WOMEN / GENDER EQUALITY OGILVY ARAB Dubai EMIRATES PYRAMID SCHEME THE RAINBOW BBDO CANADA Short List WRIGLEY CANADA / SKITTLES TORONTO SONG SWIMMER McCANN ARGENTINA SONY / WALKMAN SERIE W ERICKSON Short List DEPORTIVA NWZ - W273 BUENOS AIRES Buenos Aires MELBOURNE REMOTE CONTROL TOURIST CLEMENGER AUSTRALIA TOURISM VICTORIA / TOURISM BBDO Short List VICTORIA MELBOURN E THE EMOGRAPHY PROJECT FCB ZURICH SWITZERLA MTV MOBILE / SUNRISE ND Short List COMMUNICATIONS SWITZERLAND / TELECOMMUNICATION PROVIDER KOMBI LAST WISHES ALMAPBBD BRAZIL Short List VOLKSWAGEN DO BRASIL / O São Paulo VOLKSWAGEN BUS SURRENDER YOUR SAY - TWITTER CAMPAIGN SAATCHIFOR & TOURETTE CANADA SYNDROME THE TOURETTE SYNDROME SAATCHI Short List FOUNDATION OF CANADA / CANADA TOURETTE SYNDROME AWARENESS Toronto BOOKSQUARE DDB MEXICO Short List PORRÚA BOOKSTORE / BOOKSQUARE MEXICO Mexico City HOWL WITH A WOLF HAPPINESS BELGIUM Short List BACARDI-MARTINI / ERISTOFF BRUSSELS VODKA
Page 9
Promo & Activations - Shortlist BENTLEY BURIAL ABTO - BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION / ORGAN DONATION AWARENESS
LEO BURNETT TAILOR MADE São Paulo TRAVEL YOUR TWEET INTERESTING OGILVY & EXPEDIA / EXPEDIA MATHER LONDON ONE NOTE AGAINST CANCER PUBLICIS APREC / CHARITY CONSEIL Paris #SOMOSTODOSMACACOS #WEAREALLMONKEYS LODUCCA NEYMAR JR / INSTITUCIONAL São Paulo CLEANER FOOTBALL MACHINE JWT ITALIA INDESIT COMPANY / WASHING Milan MACHINE B05 Social Commerce Activation MINDDRIVE SOCIAL FUEL VML Kansas MINDDRIVE / EDUCATION City FABULOUS FORTY FEL MINI / CLUBVAN Amsterdam BEARD BALLS P&G / GILLETTE C01 Food & non- Alcoholic Drinks MINI KIOSK COCA-COLA GERMANY / COCA-COLA MINI CAN 0.15L OPENING BANDS PEPSICO ARGENTINA / PEPSI MUSIC ALMOST IDENTICAL MONDELEZ INTERNATIONAL / BELDENT INFINIT HAVE A SEAT NESTLÉ / KITKAT
GREY NEW YORK OGILVY GERMANY Berlin BBDO ARGENTINA Buenos Aires DEL CAMPO SAATCHI & SAATCHI Buenos Aires JWT Amsterdam
BRAZIL Short List UNITED KINGDOM FRANCE BRAZIL ITALY
USA THE NETHERLAN DS USA GERMANY ARGENTINA
Short List Short List Short List Short List
Short List Short List Short List
Short List Short List
ARGENTINA
THE NETHERLAN DS BUCHAREST NOT BUDAPEST BV McCANN ROMANIA KANDIA DULCE / CHOCOLATE BAR ERICKSON ROMANIA Bucharest MILKA LAST SQUARE BUZZMAN FRANCE MONDELEZ INTERNATIONAL / FOOD Paris A RAINBOW FOR THE RAINBOW NATION FCB SOUTH SOUTH COCA-COLA SOUTH AFRICA / COCA- AFRICA AFRICA COLA Johannesburg AUDIO COFFEE SERVICEPLA GERMANY DELI STAR BAGEL & COFFEE / N Munich COFFEE BRAND DELI STAR COKE 2ND LIFE CAPS OGILVY CHINA COCA-COLA / COCA-COLA BEIJING C02 Alcoholic Drinks MOZZIE BOX GEORGE AUSTRALIA SP BREWERY / SP LAGER PATTERSON PROMO/ACTIVATION Y&R Brisbane TUI BEER PLUMBER SAATCHI & NEW HEINEKEN NEW ZEALAND / TUI BEER SAATCHI ZEALAND Auckland
Page 10
Short List
Short List
Short List Short List Short List Short List Short List
Short List Short List
Promo & Activations - Shortlist THE PHOTOGENIC BEER HAKUHODO JAPAN KIRIN BREWERY COMPANY / KIRIN Tokyo ICHIBAN CABVERTISING DROGA5 USA HEINEKEN / NEWCASTLE BROWN ALE New York LUNA CORONA CONSTELLATION BRANDS / CORONA EXTRA FOOTBALL RELIGION FOCA BEER / BEER
Short List Short List
CRAMER USA Short List KRASSELT Chicago GREY BRAZIL Short List BRASIL Sao Paulo C03 Fast Moving Consumer Goods (not including food) THINK ABOUT THE BOX JWT COSTA COSTA RICA Short List CENTRAL VETERINARIA / SUPER RICA San José GATO MESSAGE IN A BUBBLE JUNG von GERMANY Short List E. BREUNINGER / B BY M. MICALLEF MATT Stuttgart PROTECTION AD FCB BRASIL BRAZIL Short List NIVEA / NIVEA SUN KIDS São Paulo VENDING MACHINE Y&R PUERTO COLGATE PALMOLIVE / COLGATE PUERTO RICO Short List TOOTHPASTE RICO Guaynabo CIF CLEANS ROMANIA BV McCANN ROMANIA UNILEVER ROMANIA / HOUSEHOLD ERICKSON Short List CLEANING PRODUCTS ROMANIA Bucharest HELLO MY NAME MEANS DM9DDB São BRAZIL Short List J&J / JOHNSON'S BABY Paulo C04 Durable Goods REINVENTING THE AUTOGRAPH TBWA\SINGA SINGAPORE Short List ADIDAS / ADIDAS PORE SONG SWIMMER McCANN ARGENTINA SONY / WALKMAN SERIE W ERICKSON Short List DEPORTIVA NWZ - W273 BUENOS AIRES Buenos Aires 7 DAYS OF RAIN SMFB Oslo NORWAY Short List GEOX S.P.A / AMPHIBIOX SHOES SAVING WORDS LOLA Madrid SPAIN Short List MATTEL / SCRABBLE GUATEMAL LIVE TOY TRAFFIC OGILVY Short List LA JUGUETERÍA / BBURAGO TOY GUATEMAL A CARS A C05 Retail, e-Commerce & Restaurants THE HORNBACH HAMMER HEIMAT GERMANY Short List HORNBACH / DIY / HOME Berlin IMPROVEMENT SUPERSTORES SORRY I SPENT IT ON MYSELF ADAM&EVE UNITED Short List HARVEY NICHOLS / CHRISTMAS DDB London KINGDOM DILL - THE RESTAURANT. INGO SWEDEN Short List LIDL / SUPERMARKETS Stockholm SMFB Oslo NORWAY THE SECOND HAND CAMPAIGN Short List IKEA / FURNITURE PIZZAVESTMENT CP+B Boulder USA Short List DOMINO'S / DOMINO'S 2014 TACO BELL BREAKFAST LAUNCH (RONALD DEUTSCH MCDONALD USA LAUNCH) Short List TACO BELL / TACO BELL BREAKFAST Los Angeles MENU Page 11
Promo & Activations - Shortlist BOOKSQUARE DDB PORRÚA BOOKSTORE / BOOKSQUARE MEXICO Mexico City C06 Cars & Automotive Services SOUND OF HONDA / AYRTON SENNA 1989 DENTSU HONDA MOTOR CO. / INTERNAVI Tokyo KOMBI LAST WISHES ALMAPBBD VOLKSWAGEN DO BRASIL / O São Paulo VOLKSWAGEN BUS THE ELECTRIC TRAFFIC REPORT DDB OSLO PEUGEOT / PEUGEOT ION @FOLLOWEDBYVOLVO BBDO VOLVO CARS BELGIUM / CARS BELGIUM Brussels C07 Entertainment & Leisure LEGO. BLIND ART PROJECT SERVICEPLA LEGO / LEGO. BLIND ART PROJECT N Munich THE GRAND THEFT OGILVY & REED EXHIBITIONS VIENNA / MODEL MATHER MAKERS FAIR VIENNA TAB-BACK GOLD IN BRAZIL WHYBIN\TB TABCORP HOLDINGS LTD / WA SYDNEY WAGERING AND GAMING PAY PER LAUGH THE TEATRE NEU / THEATER CYRANOS McCANN WORLDGRO UP EUROPE Barcelona MOSCOW — KIEV / KIEV — MOSCOW GOOD S7 AIRLINES / FLIGHTS: MOSCOW — Moscow KIEV, KIEV — MOSCOW DO IT FOR DENMARK ROBERT/BOI SPIES TRAVELS / TRAVELS AND SEN & LIKEHOLIDAY MINDED Copenhagen MAGIC OF FLYING OGILVYONE BRITISH AIRWAYS / BRITISH AIRWAYS LONDON
MEXICO
UNITED KINGDOM
Short List
AFTER DEATH PUERTO RICO HORROR FILM FEST / PUERTO RICO HORROR FILM FEST
PUERTO RICO
Short List
SPAIN
Short List
BADILLO SAATCHI & SAATCHI Guaynabo
C08 Publications & Media THE WOMAN WHO CAN'T WATCH MOVIES FCB SPAIN CANAL+ SPAIN / CANAL+ SPAIN Madrid THE LIVING PIANO LOWE GROUPE MÉDIA TFO / GROUPE MÉDIA ROCHE TFO Toronto THE WORLD'S FIRST ALL-LEGO AD BREAK PHD London WARNER BROS. / THE LEGO MOVIE SAT-JF14 LODUCCA RECORD COLLECTION / MUSIC São Paulo ALBUM - JOHN FRUSCIANTE WHAT WOULD YOU DO WITH U$S 25.000? OGILVY & 20TH CENTURY FOX / THE SECRET MATHER LIFE OF WALTER MITTY ARGENTINA Buenos Aires C09 Financial Products & Services
JAPAN BRAZIL NORWAY BELGIUM
GERMANY AUSTRIA AUSTRALIA
Short List
Short List Short List Short List Short List
Short List Short List Short List
SPAIN Short List
RUSSIA
Short List
DENMARK Short List
CANADA UNITED KINGDOM BRAZIL
Short List Short List Short List
ARGENTINA
Page 12
Short List
Promo & Activations - Shortlist ANZ GAYTMS ANZ / ANZ BANK
WHYBIN\TB AUSTRALIA WA GROUP MELBOURN E WORN TO ASSIST TRANSLATIO USA STATE FARM / INSURANCE N New York THE WORST CUSTOMER: AN INSURANCE DIGITASLBI NIGHTMARE GERMANY ASSTEL INSURANCE / PRIVATE AG Cologne LIABILITY INSURANCE PROTECT YOUR #L1F3 M&C ITALY GENERTEL, EUROP ASSISTANCE / LIFE SAATCHI PARK - PROTECTION STORE Milan #ESURANCESAVE30 LEO USA ESURANCE / DIRECT INSURANCE BURNETT CHICAGO C10 Business Products & Services GIFT BOX LEO HONG KONG THE SALVATION ARMY, CROWN BURNETT RELOCATIONS / RE-CYCLING HONG KONG RESULTS DON'T LIE CAANZ COMMUNICATION AGENCIES ASSOCIATION / THE NEW ZEALAND EFFIE AWARDS THE SOCIALBOOK BY TIPP-EX BIC / BUSINESS PRODUCT C11 Corporate Image & Information WE WERE THERE BNP PARIBAS / BANK & ASSURANCES THE EMOGRAPHY PROJECT MTV MOBILE / SUNRISE COMMUNICATIONS SWITZERLAND / TELECOMMUNICATION PROVIDER BORDER FOOTBALL CARLSBERG GROUP INTERNATIONAL / CARLSBERG A TRIP OUT TO SEA GUY COTTEN / MARINE SECURITY GEAR - LIFEJACKETS THE MOST LOYAL BANNER PEDIGREE FRANCE / ADOPTION DRIVE CAMPAIGN THE GAME REPORT BYTRO LABS / BYTRO LABS GAME DEVELOPING STARTUP VROOM RING BOOM CLARO / CLARO
Short List Short List Short List Short List
Short List
WHYBIN\TB NEW WA\DAN ZEALAND Auckland
Short List
BUZZMAN Paris
FRANCE
Short List
SID LEE Paris FRANCE
Short List
FCB ZURICH SWITZERLA ND
Short List
DUVAL GUILLAUME Antwerp CLM BBDO BoulogneBillancourt CLM BBDO BoulogneBillancourt SERVICEPLA N Munich
BELGIUM FRANCE FRANCE GERMANY
OGILVY GUATEMAL GUATEMAL A A C12 Commercial Public Services, including Healthcare & Medical NO SOCIAL NETWORK BIEDERMAN PARAGUAY TIGO - FACEBOOK / INTERNET & N / McCANN MOBILE Paraguay THE DAY THE EARTH SPOKE McCANN HONDURAS AGUAS DE CHOLOMA / WATER HONDURAS SERVICE COMPANY San Pedro Sula FLIGHT AGAINST CANCER HOSPITAL DE CANCER DE BARRETOS / CANCER HOSPITAL SPEAKING EXCHANGE CNA / ENGLISH COURSE
Short List
WMcCANN S達o Paulo
BRAZIL
FCB BRASIL BRAZIL S達o Paulo Page 13
Short List Short List Short List Short List Short List
Short List
Short List
Short List Short List
Promo & Activations - Shortlist UNLOCK LESSONS VIVO/TELEFONICA / APP C13 Charities ANIMAL STRIKE PAW JUSTICE / CHARITY
Y&R SÃO PAULO
BRAZIL
Short List
NEW ZEALAND
Short List
THE ALZHEIMER'S EVENT ALZHEIMER NEDERLAND / ALZHEIMER BILLS ONLY COLLECTION BOX RED CROSS / ANNUAL FUNDRAISING DRIVE 2014 THE SOCIAL SWIPE BISCHÖFLICHES HILFSWERK MISEREOR / DONATIONS IF ONLY FOR A SECOND MIMI FOUNDATION / SUPPORT AND WELLBEING CENTERS
DDB GROUP NEW ZEALAND Auckland N=5 Amsterdam
THE NETHERLAN DS JWT MEXICO MEXICO Mexico City KOLLE GERMANY REBBE Hamburg LEO FRANCE BURNETT FRANCE Paris Y&R Moscow RUSSIA
MOVIES THAT CHANGE LIVES CHANGE ONE LIFE / ADOPTION AWARENESS SWEETIE LEMZ THE TERRE DES HOMMES NETHERLANDS / Amsterdam NETHERLAN INTERNATIONAL CHILDRENS' AID DS ORGANIZATION SEARCHING FOR HEARTS FCB MAYO PERU PERUVIAN CANCER FOUNDATION / Lima PONLE CORAZON STREET STORIES PUBLICIS UNITED DEPAUL UK / YOUTH HOMELESSNESS LONDON KINGDOM CHARITY FUCK THE POOR PUBLICIS UNITED THE PILION TRUST / YOUTH LONDON KINGDOM HOMELESSNESS CHARITY DRINKABLE BOOK DDB NEW USA WATERISLIFE / NON-PROFIT YORK New York BENTLEY BURIAL LEO BRAZIL ABTO - BRAZILIAN ASSOCIATION OF BURNETT ORGAN TRANSPLANTATION / ORGAN TAILOR MADE São DONATION AWARENESS Paulo MAKING CLOTHING DONATION INSTANTLY OGILVY REWARDING CHINA CHINA FOUNDATION FOR POVERTY BEIJING ALLEVIATION / DONATION BOX HAVE THE HOMELESS BECOME INVISIBLE? SILVER + USA NEW YORK CITY RESCUE MISSION / PARTNERS WEBSITE New York City, NY RETURN OF THE ASHES OGILVY & THAILAND HHK INTERTRADE / CARAN DACHE & MATHER FOREST CONTROL Bangkok THE HAIR FEST OGILVY & MEXICO CASA DE LA AMISTAD / HAIR MATHER DONATION Mexico City SALVATION COINS OGILVY & CHILE SALVATION ARMY / SALVATION COINS MATHER CHILE Santiago Page 14
Short List Short List Short List
Short List
Short List
Short List
Short List Short List Short List Short List
Short List
Short List
Short List
Short List Short List
Short List
Promo & Activations - Shortlist C14 Public Health & Safety & Public Awareness Messages THE AUTOCOMPLETE TRUTH MEMAC UNITED UN WOMEN / GENDER EQUALITY OGILVY ARAB Dubai EMIRATES UNGIVEN GIFTS GREY AUSTRALIA TRANSPORT ACCIDENT MELBOURN COMMISSION / SPEED E THE LIFE-SAVING CABLE Y&R Moscow RUSSIA AZERFON / CHARGING CABLE MANNEQUINS JUNG von SWITZERLA PRO INFIRMIS / PRO INFIRMIS MATT/LIMM ND AT Zürich THE ANTI CANCER PASTE UP JWT BRAZIL BRAZIL AC CAMARGO CANCER CENTER / São Paulo BREAST CANCER CAMPAIGN DEAR FUTURE MOM SAATCHI & ITALY COORDOWN ONLUS / WORLD DOWN SAATCHI SYNDROME DAY Milan TURNING PACKAGING INTO EDUCATION RED FUSE HONG KONG COLGATE PALMOLIVE / TOOTHPASTE COMMUNIC ATIONS Hong Kong ABORTIONTRAVEL DDB SPAIN SPAIN CELEM (EUROPEAN WOMEN’S Madrid LOBBY) / SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY WENT TOO FAST. GONE TOO SOON. 20SOMETHIN BELGIUM BIVV / IBSR (BELGIAN INSTITUTE FOR G Brussels ROAD SAFETY) / ROAD SAFETY THE LONGEST HANDESHAKE TWIGA RUSSIA TANGO NETWORK / RELATIONS Moscow BETWEEN THE TURKS AND THE ARMENIANS SKIP STARBUCKS SATURDAY GREY CANADA MOMS DEMAND ACTION FOR GUN GROUP SENSE IN AMERICA / PUBLIC CANADA AWARENESS - GUN CONTROL Toronto THE LIONFISH INVASION. TERRIBLY DELICIOUS GEOMETRY COLOMBIA COLOMBIA'S MINISTRY OF GLOBAL ENVIRONMENT AND NATURAL Bogotá RESOURCES / THE LIONFISH INVASION THE AGENT ORANGE LAND PROJECT DDB GROUP VIETNAM GREEN ENERGY VIETNAM LTD / VIETNAM Ho BIODIESEL Chi Minh City BE THE ARTIST LION / BEER JUMP PUMP HINDUSTAN UNILEVER LIMITED / TOILET SOAP BLOOD CHARGER FUNDAÇÃO PRÓ-SANGUE / FUNDAÇÃO PRÓ-SANGUE THE RAG BAG UNIFORMS FOR THE DEDICATED / SHOPPING BAG
DDB GROUP NEW ZEALAND Auckland GEOMETRY GLOBAL Mumbai PUBLICIS BRASIL São Paulo DDB STOCKHOL M
NEW ZEALAND INDIA BRAZIL SWEDEN
Page 15
Short List Short List Short List Short List Short List Short List
Short List
Short List
Short List
Short List
Short List
Short List
Short List
Short List
Short List Short List Short List
Promo & Activations - Shortlist ENDANGERED SONG SMITHSONIAN'S NATIONAL ZOO / SMITHSONIAN'S NATIONAL ZOO DON'T LOOK AWAY ORBIS HK / ORBIS
DDB NEW USA YORK New York OGILVY & HONG KONG MATHER GROUP HONG KONG
BALD CARTOONS GRAACC / NGO
OGILVY BRASIL São Paulo GREY NEW YORK
UNLOAD YOUR 401K STATES UNITED TO PREVENT GUN VIOLENCE / ANTI GUN VIOLENCE ORGANIZATION THE INVERTED JERSEY AFRICA Sao BOTAFOGO DE FUTEBOL E REGATAS / Paulo BOTAFOGO DE FUTEBOL E REGATAS D01 Integrated Campaign Led by Promotion and Activation D ROSE JUMP STORE TBWA\LOND ADIDAS / ADIDAS D ROSE 3.5 ON BASKETBALL SHOES SORRY I SPENT IT ON MYSELF ADAM&EVE HARVEY NICHOLS / CHRISTMAS DDB London GAME OF THRONES: SEASON 3 IS COMING OMELET HBO / GAME OF THRONES SEASON 3 Culver City DACIA SPONSOR DAY PUBLICIS RENAULT ITALIA / DACIA ITALY Milan WHATEVER HAPPENS INTEGRATED CAMPAIGN BBDO NEW ANHEUSER-BUSCH / BUD LIGHT YORK DUPE OGILVY YARRA VALLEY WATER / WATER MELBOURN UTILITIES E FLIGHT AGAINST CANCER WMcCANN HOSPITAL DE CANCER DE São Paulo BARRETOS / CANCER HOSPITAL BETTER FUTURES Y&R New UNITED NEGRO COLLEGE FUND / York NON PROFIT/EDUCATION WORDS CAN BE WEAPONS OGILVY CENTER FOR PSYCHOLOGICAL BEIJING RESEARCH, SHENYANG / CENTER FOR PSYCHOLOGICAL RESEARCH TRANSAVIA - EBAY LES TRANSAVIA.COM / AIRLINE COMPANY GAULOIS Puteaux ARE YOU KLAUS-HEIDI? DDB LUFTHANSA / FLIGHT CARRIER STOCKHOL M SAMSUNG MAESTROS ACADEMY LEO SAMSUNG ELECTRONICS ITALY / BURNETT SAMSUNG CONSUMER ELECTRONICS Milan DO IT FOR DENMARK SPIES TRAVELS / TRAVELS AND HOLIDAY VITTEL COUCH CONVERTER VITTEL - NESTLÉ WATERS / VITTEL, MINERAL WATER
BRAZIL
Short List
Short List
Short List
USA Short List BRAZIL Short List
UNITED KINGDOM
Short List
UNITED KINGDOM USA
Short List
ITALY
Short List
USA
Short List
AUSTRALIA BRAZIL USA
Short List
Short List Short List Short List
CHINA Short List FRANCE SWEDEN
Short List Short List
ITALY
ROBERT/BOI DENMARK SEN & LIKEMINDED Copenhagen OGILVY FRANCE FRANCE Paris Page 16
Short List
Short List
Short List
Promo & Activations - Shortlist TATTOO SKIN CANCER CHECK SOL DE JANEIRO / SOL DE JANEIRO OPEN YOUR WORLD HEINEKEN / HEINEKEN
OGILVY BRAZIL BRASIL S達o Paulo WIEDEN+KE USA NNEDY New York
Page 17
Short List Short List