adPro 2016 MEDIA KIT
p
PO Box 150 • Kelton PA 19346 610.869.5553 f 610.869.9628 www.chestercounty.com
Chester County PRESS Founded in 1866, the Chester County Press is the OLDEST and LARGEST weekly paper in Chester County, Pennsylvania and with its historical significance, continued outstanding news coverage and loyal readership, it remains the single most efficient newspaper buy in the area.
DEMOGRAPHICS
DEADLINES
The primary target audience consists of buyers who:
The Chester County Press is published weekly on Wednesdays.
Closing Times
Run of Paper (ROP)... Tuesdays @ 12noon Classified Display... Monday @ 4pm
85K
Ask your representative about our affordable rates, and how you can save with our Discount Program!
78%
60% DIMENSIONS
Average Household Income
Own their own Home
60% High School Graduates
DISTRIBUTION
Are Married
Columns 1 2 3 4 5 6
200
Quarter page size is 4.92” x 10” Half page size is 10” x 10” Full page size is 10” x 20.5”
40% Attended College
~ With a total paid circulation of over 15,100, people the Chester County Press reaches the following Pennsylvania communities (in alphabetical order): Avondale Chadds Ford Chatham Cochranville Jennersville Kelton Kemblesville Kennett Square Landenberg Lewisville Lincoln University Longwood Mendenhall New London Nottingham Oxford Toughkenamon Unionville West Grove and neighboring areas: Birmingham Township Chester County Colerain Township Hockessin, Delaware Lancaster County Little Britain Township Rising Sun, Maryland
Inches 1.56” 3.25” 4.92” 6.62” 8.31” 10”
PRE-PRINTED INSERTS • Inserting orders should be sent two weeks in advance to assure availability of specified dates. • Acceptance is subject to physical capability with mechanical inserting equipment. The minimum size is 7” X 7” for folded pieces; 5” x 7” for single card inserts; maximum is 12.50” x 11.25”. Minimum 70 lb. bond stock for card inserts. Inserts printed on glossy stock may require an additional quantity. The Chester County Press is not responsible for inserting problems if a sample was not submitted in advance for acceptance. • Samples should be submitted two weeks prior to distribution date. Four-page tab or two-page standard inserts should be quarter-folded. • The Publisher reserves the right to reschedule any insert if a mechanical problem arises. • Inserts should be in boxes only – no skids will be accepted. • Delivery of preprinted material to the newspaper is at the expense of the advertiser and should be scheduled for arrival seven days in advance of publication date. • Deliveries accepted Monday through Friday, 8 a.m. to 4 p.m. • Inserts must be delivered to Gannett Publishing Services c/o Chester County Press, 950 West Basin Rd., New Castle, DE. 19720
Chester County PRESS THE SINGLE MOST EFFICIENT NEWSPAPER BUY IN SOUTHERN CHESTER COUNTY
2016
MANHEIM
Primary Market Area
CHESTER COUNTY, PA LANCASTER COATESVILLE
LANCASTER COUNTY, PA
WEST CHESTER
KENNETT SQUARE OXFORD LANDENBERG
WILMINGTON
NEWARK
CECIL COUNTY, MD
NEW CASTLE NORTH EAST ELKTON
Pocopson
NEW CASTLE COUNTY, DE
East Marlborough
Pennsbury
Upper Oxford London Grove
Penn
Kennett Square Avondale
Lower Oxford
Kennett
West Grove New Garden
Oxford East Nottingham
Landenberg
New London
Franklin
West Nottingham
London Britain
southern Chester County circulation area consists of the following communities in alphabetical order: Avondale | Chadds Ford | Chatham | Cochranville | Jennersville | Kelton | Kemblesville | Kennett Square | Landenberg Lewisville | Lincoln University | Longwood | Mendenhall | New London | Nottingham | Oxford | Toughkenamon | Unionville
with circulation in neighboring communities of Colerain Twp | Little Britain Twp | Lancaster County | Birmingham Twp | Chester County | Hockessin, DE
CIRCULATION BREAKDOWN township/borough
zip code
Avondale E. Marlborough E. Nottingham Elk Franklin Kennett Square London Britain London Grove Lower Oxford
19311 19348 19362 19351 19550 19348 19350 19390 19363
circulation 141 1,024 1,040 312 723 1,069 475 1,230 711
township/borough
zip code
circulation
New Garden New London Oxford Penn Pennsbury Pocopson Upper Oxford West Grove West Nottingham
19348-19350 19360 19363 19390 19317-19331 19382 19363-19330 19390 19362
1,976 615 1,356 640 345 322 475 802 586
Chester County PRESS 2016 ROP AND CLASSIFIED AD SIZES
Half Page (6 c) 10” x 10”
Quarter Vertical (3 c) 4.92” x 10”
Quarter Horizontal (6 c) 10” x 4.93”
Half Tall (3 c) 4.92” x 20.5”
Big Box (4 c) 6.62” x 10”
Box (3 c) 4.92” x 4.93”
Bottom Strip (6 c) 10” x 2.43”
Business Card (2 c) 3.25” x 2.43”
Double Business Card (2 c) 3.25” x 4.93”
Tall Stick (2 c) 3.25” x 10”
Ad sizes
Col Width
Description
Ad sizes
Col Width
Description
2 col x 2.43” 2 col x 4.93” 2 col x 10” 3 col x 4.93” 3 col x 10”
3.25” 3.25” 3.25” 4.92” 4.92”
Business Card Dbl Business Card Tall Stick Box Quarter Vertical
3 col x 20.5” 4 col x 10” 6 col x 2.43” 6 col x 4.93” 6 col x 10”
4.92” 6.62” 10” 10” 10”
Half Tall Skyscraper Bottom Strip Quarter Horizontal Half Page
Chester County Press, PO Box 150, Kelton, PA 19346 | Call 610-869-5553
Chester County PRESS LOCAL RATE CARD Effective January 1, 2016 DISPLAY AND CLASSIFIED ADVERTISING RATES - Agency Commissionable $14.70
Discount Program (based on insertions per year)
1 insertion
$14.70
4 insertions
$13.75
8 insertions
$11.75
13 insertions
$10.90
20 insertions
$10.10
26 insertions
$9.25
52 insertions
$8.25
All Rates per column inch
Contract Rates available for all advertising Publishing Dates The Chester County Press is published each Wednesday throughout the year Closing Times Run of Paper (ROP) - Tuesday at 12noon Classified Display - Monday at 4pm
Chester County Press, PO Box 150, Kelton, PA 19346 | Call 610-869-5553
Chester County PRESS SPECIAL SECTION CALENDAR JANUARY 13 27
Education Guide Health & Medical Guide
JULY 6 13 27
FEBRUARY 3 10 17 24
Valentine’s Day Social Promo Camp and Education Destination Delaware Progress 2016
AUGUST 3 31
MARCH 9 30
Ed and Summer Camp Guide Home & Garden Life
Cecil County Chamber Middletown Life Landenberg Today Kennett Run
7 14 28
Newark Life West Chester & Chadds Ford Life
5 12 26
Cecil County Life Kennett Square Today Freedom Fest
Fall Education Guide Newark Life West Chester & Chadds Ford Life
NOVEMBER 9 23 23
JUNE 8 22 29
Unionville Fair Middletown Life Landenberg Today
OCTOBER
MAY 11 25
Education Guide Mushroom Festival
SEPTEMBER
APRIL 1 13 27 27
Greenville & Hockessin Life Destination Cecil Destination Delaware
Cecil County Life Kennett Square Today Black Friday
DECEMBER 7 7 14
Greenville & Hockessin Life Christmas & New Year’s Guide Last Minute Shopper's Guide
Chester County PRESS Circulation by Zip Code Only ZIP
POST OFFICE
COUNT
# MAILED
# STORE/BOX BOUGHT
19348
Kennett Square
3052
456
2596
19374
Toughkenomen
40
40
0
19362
Nottingham
1626
201
1425
19351
Lewisville
41
41
0
19350
Landenberg
2356
147
2209
19390
West Grove
2225
243
1982
19363
Oxford
2917
269
2648
19360
New London
55
55
0
19317
Chadds Ford
329
97
232
19331
Concordville
16
0
16
19382
West Chester
322
23
299
19330
Cochranville
25
0
25
19346
Kelton
19
19
0
19311
Avondale
1342
90
1252
19352
Lincoln University
523
69
454
19375
Unionville
28
28
0
19707
Hockessin, DE
54
0
54
103
103
0
15073
1881
13192
Miscellaneous Zips
TOTAL
Ad Pro Magazines Lifestyle Publications Targeting Local Communities in Chester County, PA & New Castle County, DE
2016 ADVERTISING RATES www.middletownlifemagazine.com
www.cecilcountylife.com
Middletown Life Magazine April 13, 2016 September 14, 2016
Cecil County Life Magazine June 8, 2016 November 9, 2016
Standard Advertising Rates: Full Page - $695 Half Page - $400 • Quarter Page - $245
Standard Advertising Rates: Full Page - $900 Half Page - $525 • Quarter Page - $340
20,000 Circulation
35,000 Circulation
www.landenbergtoday.com
www.kennettsquaretoday.com
Landenberg Today Magazine April 27, 2016 September 28, 2016
Kennett Square Today Magazine June 22, 2016 November 23, 2016
Standard Advertising Rates: Full Page - $695 Half Page - $400 • Quarter Page - $245
Standard Advertising Rates: Full Page - $825 Half Page - $475 • Quarter Page - $325
26,000 Circulation
28,000 Circulation
www.newarklifemagazine.com Newark Life Magazine May 11, 2016 October 12, 2016
www.ghlifemagazine.com
Standard Advertising Rates: Full Page - $900 Half Page - $525 • Quarter Page - $340
Standard Advertising Rates: Full Page - $825 Half Page - $475 • Quarter Page - $325
Greenville & Hockessin Life Magazine July 6, 2016 December 7, 2016
28,000 Circulation
50,000 Circulation
Limited Premium Gloss Available
www.westchesterlifemagazine.com West Chester & Chadds Ford Life Magazine May 25, 2016 October 26, 2016 Standard Advertising Rates: Full Page - $900 Half Page - $525 • Quarter Page - $340
Full Page Half Page (h) Half Page (v) Quarter Page
- 7" x 8 5/8” - 7" x 4 1/8" - 3 3/8" x 8 5/8" - 3 3/8" x 4 1/8”
36,800 Circulation
PREMIUM GLOSS PAGES (limited availability) One Page • One Zone $1100 Full Color
DISCOUNTS (Standard Ads Only) Any 2 Issues: 5% Off Any 4 Issues: 10% Off Any 6 or more Issues: 15% Off
For Further Information Call 610.869.5553
Ad Pro Magazines Lifestyle Publications Targeting Local Communities in Chester County, PA & New Castle County, DE
INTERNET PRESENCE
www.landenbergtoday.com | www.newarklifemagazine.com www.kennettsquaretoday.com | www.middletownlifemagazine.com www.westchesterlifemagazine.com | www.ghlifemagazine.com www.cecilcountylife.com Ad Pro Inc. understands the value of the World Wide Web and has launched a new Internet presence for each of its magazines that is unmatched in the industry. We have created a perfect marriage between our unique direct mail print zones and the ability to view our magazines 24/7 from anywhere in the world. Now our valuable stories and local information, as well as your company ad, can be easily found from any computer.
OUR DYNAMIC WEBSITE FEATURES • Your company advertisement URL links, email links, even video links • Table of contents for stories and advertisers • Searchable Archives • Zoom Features • Print or email pages to anyone • Bookmark favorite stories • AND MUCH MORE
For Further Information Call 610.869.5553
Ad Pro Magazines CIRCULATION BREAKDOWN
2016
magazine
zip codes
Landenberg Today..........................................19350, Middletown Life..................................19709, 19730, West Chester & Chadds Ford Life....................19317, Newark Life....................................................19711, Kennett Square Today.....................................19348, Greenville & Hockessin Life.............................19707, Cecil County Life.....................21901, 21911, 21915,
Circulation Area
19311 19734 19382 19713 19375 19807 21921
19382
19375 19348
19317
19311 19807 19707 19350
19711 21911
19713
21921
21901
21915
19709
19730 19734
Landenberg Today Middletown Life West Chester & Chadds Ford Life Newark Life Kennett Square Today Greenville & Hockessin Life Cecil County Life
Landenberg Today Nestled beside the rolling hills, streams and nature preserves of Landenberg are more than 11,000 people who call this rural hamlet their home. For the past several years, Landenberg Today has served as the official magazine of Landenberg, reaching every household with stories about its rich history, its present and its future, and profiles of its many fascinating people.
now with 26,000 circulation & growing 7,500+ direct mail
Look closer, and you'll see a small town with superb buying power, where the median income per household is $103,000, the average value of a home is $475,000, and nearly half of its households have children. This is your target audience. Your potential customers. How do you reach them with your company's message? By advertising in Landenberg Today. Here's your invitation to join the many other businesses in our community who are receiving superb advertising value in Landenberg Today, publishing twice a year in April and September.
thousands+ online at www.landenbergtoday.com
15,000+ local newsstands
2,000+ complimentary at local businesses
BE SEEN THROUGHOUT THE YEAR Because Landenberg Today is the magazine of record for Landenberg and published twice a year many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
STANDARD ADVERTISING RATES
2016 PUBLICATION DATES
FULL 7" x 8.675� - $695
SPRING April 27, 2016
HALF (H) 7" x 4.125" - $400
FALL September 28, 2016
HALF (V) 3.375" x 8.675" - $400 QUARTER 3.375" x 4.125" - $245 FREE FULL COLOR WITH EVERY AD
* Based on data available from various sources.
CONTACT 610-869-5553 www.LandenbergToday.com
Middletown Life Situated comfortably between Wilmington and the Chesapeake Bay, Middletown was once a sleepy little village. In the last ten years, however, it has taken advantage of its unique place on the Delaware map to become the focus of great residential and commercial growth. The population of the Middletown area has grown 66 percent over the last decade, to over 21,000 people. Young families are living in sprawling new developments, in homes whose median value exceeds $200,000*. They commute to professional jobs, shop in suburban malls and spend weekends at the Delaware beaches. They also read Middletown Life magazine.
now with 20,000 circulation & growing
Since its debut in July 2007, Middletown Life, in words and photographs, has reached the people of the Middletown community by capturing the vibrancy of its schools, neighborhoods and businesses. Publishing in April and September, Middletown Life is also for you and your business, because it can provide you with the opportunity to tell the story of your company to this growing population. Superb writing, beautiful photography and outstanding advertising value. That's Middletown Life, and that's where your company belongs.
100% direct mail coverage
thousands+ online at www.MiddletownLifeMagazine.com to Middletown (19709), Odessa (19730) & Townsend (19734) 4,500+ complimentary at local businesses
BE SEEN THROUGHOUT THE YEAR Because Middletown Life is published twice a year, many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
PREMIUM ADVERTISING RATES
2016 PUBLICATION DATES
PREMIUM FULL PAGE GLOSS - $975
SPRING April 13, 2016
STANDARD ADVERTISING RATES FULL 7" x 8.675� - $695 HALF (H) 7" x 4.125" - $400 HALF (V) 3.375" x 8.675" - $400 QUARTER 3.375" x 4.125" - $245 FREE FULL COLOR WITH EVERY AD * Based on data available from various sources.
FALL September 14, 2016
CONTACT 610-869-5553 www.MiddletownLifeMagazine.com
West Chester & Chadds Ford
L I F E
West Chester & Chadds Ford Life, publishing in May and October, captures the unique quality of life in this community, from the strong presence of its schools and colleges, to its culture and sense of history, and to its many fascinating people – with the sweeping landscape of southern Chester County as its backdrop. In every issue, readers are sure to find stories of new ideas and old traditions, fascinating trends and unique initiatives, and profiles of its people, who forge fascinating lives within the fabric of this diverse area.
now with 36,800 circulation & growing 19,800+ direct mail
In every issue, West Chester & Chadds Ford Life can also include the message of your business, and reach the nearly 15,000 single family homes that make up West Chester, whose media income exceeds $70,000 and where home values are more than $450,000. In addition, your message will now reach 4,800 homes in the 19317 zip code of Chadds Ford, an outstanding community that has an annual family median income of more than $100,000 and an average home value of more than $500,000. Your company deserves the best advertising value for its message. What better way to reach the people you would like to use your services and walk through your door than to be a part of West Chester & Chadds Ford Life?
thousands+ online at westchesterlifemagazine.com
15,000+ local newsstands
2,000+ complimentary at local businesses
BE SEEN THROUGHOUT THE YEAR Because West Chester & Chadds Ford Life is published twice a year, many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
PREMIUM ADVERTISING RATES
2016 PUBLICATION DATES
PREMIUM FULL PAGE GLOSS - $1000
SPRING May 25, 2016
STANDARD ADVERTISING RATES FULL 7" x 8.675� - $900 HALF (H) 7" x 4.125" - $525 HALF (V) 3.375" x 8.675" - $525 QUARTER 3.375" x 4.125" - $340 FREE FULL COLOR WITH EVERY AD * Based on data available from various sources.
FALL October 26, 2016
CONTACT 610-869-5553 www.WestChesterLifeMagazine.com
Newark Life For the people who call Newark their home, they live in a town that provides them with easy access to major cities, suburban shopping centers, the quaintness of a Main Street and the intellectual nerve center of a prestigious university, all within minutes of their front door. Since 2006, Newark Life has been the magazine of Newark. Publishing in May and October, the magazine reaches 25,000 households, exploring the life of the town through words and pictures -- from the University of Delaware to businesses to profiles of its people.
now with 50,000 circulation & growing 25,000+ direct mail
Newark Life reaches a target area where the average cost of a home exceeds $250,000, and where more than 50 percent of families own their own home.* These are the homes you want to reach with the message of your company. Advertising in Newark Life is your best way to tell them who you are. Your company is a unique one, so share your mission with the people you need to reach. Become a part of Newark Life and tell your company's story to over 50,000 potential customers.
thousands+ online at newarklifemagazine.com
15,000+ local newsstands
9,000+ complimentary at local businesses
BE SEEN THROUGHOUT THE YEAR Because Newark Life is published twice a year, many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
PREMIUM ADVERTISING RATES
2016 PUBLICATION DATES
PREMIUM FULL PAGE GLOSS - $1000
SPRING May 11, 2016
STANDARD ADVERTISING RATES FULL 7" x 8.675� - $900 HALF (H) 7" x 4.125" - $525 HALF (V) 3.375" x 8.675" - $525 QUARTER 3.375" x 4.125" - $340 FREE FULL COLOR WITH EVERY AD * Based on data available from various sources.
FALL October 12, 2016
CONTACT 610-869-5553 www.NewarkLifeMagazine.com
Kennett Square Today The identity of a town can best be traced by looking at the diversity of its people, but there is something else that makes Kennett Square so special. It is a town of commerce and corporations, dotted by wide-open farmland and suburban communities, and accented with a beautiful village of stately old homes, and a place called State Street where the heart of the town beats the loudest. For the past few years, Kennett Square Today has captured that vibrancy within its pages, in a magazine uniquely targeted specifically to the more than 22,000 people who call Kennett Square their home. What we've discovered – in words and photographs – are profiles of people, events, businesses and trends.
now with 28,400 circulation & growing 9,400+ direct mail
We've also discovered a growing population and one of increasing affluence, where the median household income exceeds $65,000 annually, where 55% of families own their own home, and where the average value of a home is $370,000*. By extending your company's marketing campaign to include advertising in Kennett Square Today, your company is guaranteed to share its message with the people you need to reach, in two editions publishing in June and November. Tell your company's story, in Kennett Square Today.
thousands+ online at www.kennettsquaretoday.com
15,000+ local newsstands
4,000+ complimentary at local businesses
BE SEEN THROUGHOUT THE YEAR Because Kennett Square Today is published twice a year, many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
STANDARD ADVERTISING RATES
2016 PUBLICATION DATES
FULL 7" x 8.675” - $825
SPRING June 22, 2016
HALF (H) 7" x 4.125" - $475
FALL November 23, 2016
HALF (V) 3.375" x 8.675" - $475 QUARTER 3.375" x 4.125" - $325 FREE FULL COLOR WITH EVERY AD
* Based on data available from various sources.
CONTACT 610-869-5553 www.KennettSquareToday.com
Greenville & Hockessin
L I F E
As with every town, there are many sides to Greenville and Hockessin. One displays the winding, country roads that weave past the pastures, woodlands, streams and beautiful homes. Another tells a continuing story of its people, its schools, its houses of worship, its businesses and its events. From Kennett Pike to Limestone Road, Greenville and Hockessin are a thriving community of close to 20,000, and since its first edition in July 2009, Greenville & Hockessin Life has captured the energy of these neighboring towns in words and photographs.
now with 28,000 circulation & growing
There is yet another phase of Greenville and Hockessin, one of economics and buying power, generated by the people your company needs to reach. Twice a year, in July and December, Greenville & Hockessin Life reaches an audience where the average household salary is well over $100,000, and the median value of a home exceeds $500,000*. Simply put, advertising in Greenville & Hockessin Life can place your company's message in more than 7,000 households in these two prominent communities. Can your company afford to reach these potential customers? With the outstanding advertising value that Greenville & Hockessin Life can provide, your company cannot afford not to.
100% direct mail coverage to Hockessin (19707) & Greenville (19807) 15,000+ local newsstands
thousands+ online at ghlifemagazine.com
4,500+ complimentary at local businesses
BE SEEN THROUGHOUT THE YEAR Because Greenville & Hockessin Life is published twice a year, many readers retain their editions as keepsakes, which will keep your company's message in their homes year-round.
PREMIUM ADVERTISING RATES
2016 PUBLICATION DATES
PREMIUM FULL PAGE GLOSS - $1000
SPRING July 6, 2016
STANDARD ADVERTISING RATES FULL 7" x 8.675� - $825 HALF (H) 7" x 4.125" - $475 HALF (V) 3.375" x 8.675" - $475 QUARTER 3.375" x 4.125" - $325 FREE FULL COLOR WITH EVERY AD * Based on data available from various sources.
FALL December 7, 2016
CONTACT 610-869-5553 www.GHLifeMagazine.com
Cecil County Life Just beyond the I-95 corridor and nestled in the banks of the Chesapeake Bay, Cecil County is a place of natural splendor – with crystal clear waterways, gently rolling countryside and wide acres of horse farms stretching as far as the eye can see. From Elkton to Rising Sun to the banks of the Chesapeake, it is an area that takes pride in its history, as seen in its many cozy inns, antique shops and 19th-century homes. Cecil County is home to more than 100,000 people who have easy accessibility to Philadelphia, Baltimore and Washington, D.C., but also the opportunity to treasure the life of its small towns.
now with 35,000 circulation & growing 15,000+ direct mail
A further look into Cecil County will show that it is also a thriving center for tourism, business, recreation and dining, and where the median income per household exceeds $60,000*. Targeted toward a new generation of readers, Cecil County Life is filled with stories guaranteed to interest their active lifestyles: recreation, technology, homes and interiors, as well as profiles of fascinating people. If your business is searching to establish a foothold in Cecil County, then these are the people you need to reach. Publishing twice a year in spring and fall, Cecil County Life is the new magazine of record, and the perfect opportunity to join the many other businesses who are certain to receive superb advertising value.
thousands+ online at www.cecilcountylife.com
15,000+ local newsstands
5,000+ complimentary at local businesses
BE SEEN THROUGHOUT THE YEAR Because Cecil County Life has become the magazine of record in Cecil County and published twice a year, many readers are certain to retain their editions as keepsakes, which is certain to keep your company's message in Cecil County homes year-round.
PREMIUM ADVERTISING RATES
2016 PUBLICATION DATES
PREMIUM FULL PAGE GLOSS - $1000
SPRING June 8, 2016
STANDARD ADVERTISING RATES FULL 7" x 8.675� - $900 HALF (H) 7" x 4.125" - $525 HALF (V) 3.375" x 8.675" - $525 QUARTER 3.375" x 4.125" - $340 FREE FULL COLOR WITH EVERY AD * Based on data available from various sources.
FALL November 9, 2016
CONTACT 610-869-5553 www.CecilCountyLife.com