A surefire way to make your mark! Eyeliner is once again the star of the catwalk, with makeup artists reinventing calligraphic designs that make the eyes the talk of the town. A real fashion statement that can be tailored to your mood and style: retro, sophisticated, glam or rock, a stroke of eyeliner hooks the look with its sheer graphic purity. To help women get the look they desire, MAKE UP FOR EVER introduces three new eyeliners. “We drew inspiration from the gestures makeup artists use to offer our customers different types of eyeliner with new materials and new applicator designs to guarantee a great result in one easy stroke.” says Dany.
Three new products, three professional styles of application, three different effects – blacker than ever, these eyeliners print their power on the skin in a stroke. With their stunning precision and hold, Black Liners unleash every possible graphic style, from the subtlest to the boldest look. To make must-have items like these you have to overcome many challenges. First, research new ingredients and designs that offer better and easier application. Then explore the formula + applicator combination that will give optimal performance: an applicator that will boost the liner, adapt to its consistency and render it impeccably on the eyelid to give the best and most beautiful line. And then there’s the deep, dark black that gives an instant result, lush and intense in the first stroke, that won’t fade when it dries on the skin. What’s the secret? High pigment concentration and carbon black. In pencil, brush or felt-tip form – with a matte, vinyl or tattoo finish – Black Liners are bringing a graphic revolution.
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ARTIST LINER
THE INFALLIBLE STROKE For a jet-black outline smoldering with sensuality, this ultra-soft pencil liner is the number one choice. Its creamy, stunningly silky texture glides on fluidly, melting effortlessly onto the skin yet never losing its intensity. This is the liner for fans of black on black, the luscious glam rock eyes that make an outrageous statement. WHY IT STANDS OUT Artist Liner is unlike any other eyeliner pencil. Creamier, silkier and more intense, it gives eyes that high-voltage black effect and is not in the business of precise lines! Its silky texture can be applied as a thick outline or easily smudged for a smoky eye. The modern soft matte finish lasts from morning till night without ever losing its impact.
CUSTOM-MADE FORMULA Artist Liner gets its flawless, non-transferable hold – that doesn’t smudge or run during the course of the day – from a combination of volatile oils mixed with vegetable and synthetic waxes. Its lasting wear comes from high-viscosity oily polymers, while a silicon oil derivative gives it that gliding texture. With no less than 25% pigments and 5% mica in the formula, color intensity is guaranteed. A TOOL FOR PROS The ultra-slim design makes it a cinch to work with. No need to sharpen, because its fine tip means you always have just the right amount of product to get the line you want; the formula won’t dry out and the tip doesn’t break.
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INK LINER
CALLIGRAHIC BEAUTY
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Directly inspired by makeup artistry, this applicator and bottle duo puts the most graphic desires within reach! Devotees of linear beauty will love the temporary tattoo effect that comes from intense, super-matte strokes on the skin, with perfect wear and hold. This tool allows you to recreate bold backstage eyeliner effects – double liner, arty crazes, lines stretching to infinity. Anything is possible.
INK LINER
WHY IT STANDS OUT Ink Liner combines professional precision with easy handling that means anyone can master its use. The flexible tip perfectly renders the lightest stroke, producing different line shapes and thicknesses – faultlessly. The matte black effect is strikingly intense – even when the line is very fine – and its fast-drying formula and 12-hour hold make it THE tattoo effect liner par excellence!
EYELINER LIQUIDE MAT MATTE LIQUID EYELINER CUSTOM-MADE FORMULA What gives this black its inky intensity and high coverage? The optimized dose of black iron oxide in the formula. We also use biotechnological polysaccharides to give lasting hold that is fully transfer-free. Alcohol makes for a fast-drying formula and the addition of a sugar derivative and glycerin means it is kind to the skin and comfortable to wear. A TOOL FOR PROS When you dip the felt tip into the bottle, it picks up just the right amount of product to deliver an unbelievably precise line on the skin. The ergonomically designed cap makes for a perfect grip and skillful application.
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GRAPHIC LINER
SEDUCTIVE CAT’S EYES An all-in-one, intuitive design to draw an accurate line with just the right thickness. This is the eyeliner for beginners, for girls not yet sure of their stroke but dreaming of those sexy, feminine lines that hug the lashes, extending more or less outward for a vintage look. Naturally the black has to be intense, but it has a vinyl sheen too – totally in sync with the desire for flirty eyes and a dash of drama. WHY IT STANDS OUT It’s infallible! There’s no going wrong with a felt tip so precise, it delivers just the right amount of product and makes it easy to vary the thickness of the stroke. Simply glide it along the skin to create a clean, sassy line with a glossy plastic finish. Meet the eyeliner every pro turns to when they need a flawless line in a second.
CUSTOM-MADE FORMULA A high concentration of black pigments (carbon black) and a high polyol content ensure a deep black and high coverage. An acrylic copolymer solution gives the formula lasting hold and guarantees the color won’t transfer onto the lids. A combination of sugar derivatives and castor oil makes this a comfortable formula that has a perfect affinity with the skin. A TOOL FOR PROS Is there anything easier than a felt tip for drawing? Ultra-supple and precise, its fine tip hugs the skin, giving exactly the line thickness desired. It glides softly over the lid, delivering just the right amount of product, all the way down the line.
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o s f t “I USE KOHL PENCIL BECAUSE ITS SOFT, MELTING TEXTURE BLENDS IN LIKE AN EYESHADOW.”
STEP 1 Make a dashed line between the lashes, starting from the center and moving towards the outer corner of the eye.
STEP 2 Continue the dashed line from the inner corner to the center of the eye.
STEP 3 Use a flat or angled brush to connect the dashes and create a thin line.
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STEP 1 Apply the Eyeliner from the center to the outer corner of the eyelid.
STEP 2
“I USE INK LINER BECAUSE ITS THIN SOFT TIP ALLOWS ME TO CREATE A NATURAL AND ADJUSTABLE LINE VERY EASILY.”
Continue the line from the inner corner to the center of the eyelid, joining the two lines to create a full line.
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STEP 1 Trace a Classic Liner Classic. Extend the line to create a “comma” at the outer corner of the eye. STEP 3 STEP 2 Utiliser un pinceau plat ou Possibility ofpour going over the biseauté joindre les linepointillés again to et thicken it, ligne créer une depending on the desired fine. result.
“I USE GRAPHIC LINER BECAUSE ITS FELT-PEN APPLICATOR ALLOWS ME TO RAPIDLY TRACE A THICK AND VERY PRECISE LINE.”
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STEP 1 Trace a Cat Eyeliner line. STEP 2 Thicken the line, from the outer corner towards the center of the eyelid. STEP 3 Take up the line from the inner corner to the center of the eyelid to obtain a thick, even line.
“I FOLLOW THE SAME TECHNIQUE AS FOR THE STRAIGHT LINER LINE, USING AQUA BLACK FOR A MUCH THICKER, WATERPROOF LINE.”
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STEP 1 Trace a Classic Liner line.
ON SMALL MOBIL EYELID
“I USE GRAPHIC LINER BECAUSE THE PRECISION OF ITS FELT-PEN APPLICATOR IS VERY PRACTICAL FOR SMALL EYES: IT ALLOWS ME TO CREATE AN EXTREMELY THIN LINE AT THE INNER CORNER OF THE EYE AND A MUCH THICKER ONE AT THE OUTER CORNER.” On a small mobil eyelid: With the eye open, you see a sharp, even line. With the eye closed, you see a more or less subtle hook on the eyelid fold.
STEP 2 With the eye open, extend the line to create a “comma” at the outer corner of the eye.
STEP 3 With the eye open, go over the line to thicken it, depending on the desired result.
STEP 1 Trace a Cat Liner line along the base of the upper lashes.
STEP 2
“I USE GRAPHIC LINER BECAUSE ITS FORMULA, PIGMENTED WITH CARBON BLACK, OFFERS AN INTENSE COLOR RESULT AND A VINYL FINISH.”
Apply the Eyeliner from the outer corner to the center of the base of the lower lashes.
STEP 1 Take up the line from the inner corner to the center of the eye, joining the two lines to obtain a full line.
STEP 2 Extend the lower line to link it to the upper line by tracing a “comma” at the outer corner of the eye.
STEP 1 Trace a Cat Liner line with Artist Liner.
STEP 2 Blend upwards with a small flat brush.
“I USE ARTIST LINER BECAUSE ITS ULTRA-GLIDING TIP ALLOWS SIMPLE, EASY-TO-BLEND APPLICATION.”
STEP 3 Trace a line along the base of the lower lashes with Artist Liner.
STEP 4 Blend downwards with a small flat brush. Follow the Intense Smoky technique, starting from a very thin line along the lashes.
STEP 1 Trace an Almond Liner line with Artist Liner.
“I USE ARTIST LINER ON THE EYE CONTOUR TO OBTAIN A MATTE FINISH AND KOHL PENCIL IN THE CREASE OF THE EYELID AS IT BLENDS VERY EASILY AND CREATES A SOFT SHADOW.”
STEP 2 Trace an open banana in the crease of the eyelid with Kohl Pencil.
+ STEP 3 Blend the Kohl Pencil outwards and upwards with a short flat brush.
“I USE INK LINER BECAUSE THE TIP OF ITS APPLICATOR ALLOWS ME TO OBTAIN A CALLIGRAPHIC LINE FOR A TATTOO EFFECT.” STEP 1 Using INK LINER, trace an Almond Liner line, then a graphic line in the crease of the eyelid.
STEP 1
“I USE AQUA LINER #9 FOR A COLORFUL WATERPROOF LINE. THEN I USE INK LINER BECAUSE ITS THIN, FLEXIBLE TIP ALLOWS ME TO CREATE A VERY PRECISE, INTENSE BLACK LINE AT THE BASE OF THE LASHES.”
Trace a Straight Liner line with Aqua Liner #09.
+ STEP 2 Trace a Cat Liner line at the base of the lashes with Ink Liner.
STEP 1 Trace a Straight Liner line with Aqua Eyes #11L.
STEP 2 Trace a Cat Liner line with Eyeliner Cake.
“I USE AQUA EYES FOR A COLORFUL WATERPROOF LINE. THEN, I USE THE BRUSH TO APPLY EYELINER CAKE IN BLACK FOR A LINE WITH ADJUSTABLE INTENSITY.”
STEP 3 Apply Aqua Eyes #17L from the outer corner to the center along the base of the lower lashes.
STEP 4 With Aqua Eyes #11L, take up the line from the inner corner to the center of the eye, joining the two lines to obtain a full one.
PRESS CONTACT BELGIUM RIA NIJSSEN
Managing Director
•TEL: 02/512.10.80 •FAX: 02/266.86.89
•E-MAIL:
RIA .NIJSSEN @PURACOS .COM
Kunstberg 19 Mont des Arts 1000 Brussel - Bruxelles
DRIES WELSCH
Sales & Marketing Director Executive Director •TEL: 02/266.86.80 •FAX: 02/266.86.89
•E-MAIL:
DRIES .WELSCH@PURACOS .COM
Kunstberg 19 Mont des Arts 1000 Brussel - Bruxelles
JONATHAN ADRIAENS Communication & Graphics •TEL: 02/266.86.84 •FAX: 02/266.86.89
•E-MAIL:
JONATHAN.ADRIAENS @PURACOS .COM
Fundusweg 10 Chemin du Fundus 7822 Ghislenghien
Kunstberg 19, 1000 Brussel www.makeupforever.com