PRO SCULPTING (EN) PRESS KIT 2016

Page 1


MASTERING THE ART OF LIGHT

ADMIRING THE PROFILE OF A STATUE AND BEING MESMERIZED BY ITS INNER BEAUTY… As a student at the School of Fine Arts in Paris, Dany Sanz, Founder and Artistic Director of MAKE UP FOR EVER, devoted herself to sculpture, an art form in which the work’s surface reveals the depth of emotions. According to her, light is what brings a sculpture to life. Mastering light helps enliven facial features to define a personality. Throughout her career, Dany Sanz has sculpted faces by using light as a raw material. With PRO SCULPTING, she created the first complete product range for MAKE UP FOR EVER dedicated to contouring. Thanks to special formulas and perfectly mastered professional techniques, the art of contouring by MAKE UP FOR EVER is now available to all women who wish to naturally bring out the beauty of their face, regardless of its shape.

02


THE FIRST MAKE UP FOR EVER 360° CONTOURING LINE MAKE UP FOR EVER has long used the art of makeup to optimally bring out beauty with spotlights. PRO SCULPTING offers 3 professional complexion, eyebrow and lip tools that work together for perfect results from all angles.

REVEALING THE MANY FACETS OF NATURAL BEAUTY Like sculpture, the choice of specific points of light is key to makeup that reflects each individual’s personality. Contouring by MAKE UP FOR EVER is a subtle art that doesn’t endeavor to completely change the appearance of a face, but rather naturally enhance it. By applying different shades to the prominent or hollowed areas of the face, PRO SCULPTING accentuates our most remarkable features. Each woman can transform her appearance as she wants or needs, and sculpt her features to her heart’s desire.

03


3 PROFESSIONAL TOOLS TO PLAY WITH LIGHT AND SHADOW Thanks to the formulas and textures developed by MAKE UP FOR EVER, the products from the PRO SCULPTING line are particularly easy to use, allowing each woman to play with light in order to sculpt facial volumes with a natural result. PRO SCULPTING PALETTE to contour the face PRO SCULPTING BROW to structure the eye contour PRO SCULPTING LIP to redefine and sculpt lips

LEARN HOW TO SCULPT YOUR FACE, THANKS TO ROUTINES DEVELOPED BY MAKEUP ARTISTS Specific application methods are required to contour the hollows of the cheeks, accentuate cheekbones, refine the nose or make eyes appear larger. MAKE UP FOR EVER offers a routine based on professional techniques and adapted to each face shape: round, oval, long, square, triangle and inverted triangle. Easy to use, the PRO SCULPTING line is ideal for women’s daily beauty routine, offering perfect and natural results in all circumstances.

04


PRO SCULPTING PALETTE TO CONTOUR THE FACE A harmonious face is found in the subtle balance of its volumes. PRO SCULPTING PALETTE gives women the key to this harmony with a single makeup tool. In a practical on-the-go size, it combines 4 harmonious shades for a flawless and natural-looking complexion. An expert blend of 3D powders, coated pigments, and oil and wax components are at the heart of the formula, providing the creamy texture with unique glide-on properties and ultimate playtime. These shades are so easy to work with that sculpting the face becomes child’s play. The skin appears flawlessly smooth for hours on end, without excessive coverage.

4 COMPLEXION HARMONIES Light, medium, tan or dark, MAKE UP FOR EVER has identified 4 possible complexion harmonies based on women’s natural skin tone. With a subtle blend of colors, the 4 palettes boast 4 shades that have been specifically developed in collaboration with professional international makeup artists. The complexion is perfectly sculpted in exactly the right color tone. # 20 Light # 30 Medium # 40 Tan # 50 Dark 05


A ROUTINE FOR EACH FACE

OVAL

SQUARE

ROUND

INVERTED TRIANGLE

LONG

PYRAMID

06


SHAPE YOUR FACE LIKE A PRO 1. HIGHLIGHT : the light, matte shade gives shape to natural volumes 2. CONTOUR : the dark, matte shade hollows and defines contours 3. SHIMMER : the iridescent shade adds light to facial volumes 4. COLOR : the blush gives the complexion a fresh and harmonious appearance PRO TIPS : Use brushes #104 or #102

07


PRO SCULPTING BROW TO STRUCTURE THE EYE CONTOUR Eyebrows play a major role in adding structure and successfully contouring the face. PRO SCULPTING BROW is a compact 3-in-1 high precision tool that holds the secret to beautiful eyes. 1. A pencil in the shade closest to the eyebrows, natural color to determine eyebrow shape by drawing in small dabs of color in the direction of hair growth. Its retractable angled form allows for precise, smudge-free application, allowing users to modify the thickness of lines and fill in even the tiniest sparse areas. Its innovative formula, with a botanical butter, coconut and carnauba wax base, adds lastingly intense shine. 2. At the opposite end, the nylon fiber brush evens out and controls color intensity along the entire brow for a natural result. 3. The detachable pencil crayon has an illuminator that comes in a light, matte shade, which is used for all the models. Applied in small touches underneath the outer end of the eyebrow using the foam tip, this illuminator adds luminosity to the brow bone to beautifully highlight the eyes.

08


5 TONE ON TONE SHADES Developed in collaboration with MAKE UP FOR EVER professional makeup artists, the 5 shades are as close as possible to the natural eyebrow color. # 10 Blond # 20 Dark Blond # 30 Brown # 40 Dark Brown # 50 Brown Black

A SIMPLE 3-STEP ROUTINE

1.

09

COLOR

2.

SHAPE

3.

HIGHLIGHT


PRO SCULPTING LIP TO REDEFINE AND SCULPT LIPS The grand finale to a beautifully made-up face, lips add the ultimate touch of glamour. Desirable, they fully embody femininity in more ways than one. Like all products in the MAKE UP FOR EVER contouring line, PRO SCULPTING LIP combines an intensely colored base with a light-enhancing tool. This 2-in-1 lip tool offers the perfect combination for beautifully enhancing lip shape and volume. Fitted with a double applicator tip, this lip sculptor is as easy to use as it is effective in delivering perfect makeup results. On one side, the satiny lipstick contains intense color pigments and synthetic mica powders that ensure perfect hold all day long. On the other side, a subtly iridescent creamy powder may be applied sparingly, thanks to a foam tip that adds touches of light and boosts volume. Leaving nothing to chance, the subtle pearly reflections were precisely designed based on each MAKE UP FOR EVER shade. They add the final touch, leaving lips absolutely irresistible.

010


4 NATURAL SHADES Created in duos to optimally enhance lip volume, MAKE UP FOR EVER offers 4 shades of lipstick combined with 4 shades of iridescent creamy powder. These expert shades define the lips, highlighting them in intense color. # 10 # 11 # 40 # 50 A TOUCH OF GLAMOUR Sometimes, a simple touch makes all the difference. A dab of extreme gloss over shiny lipstick can boost volume. Simply apply a thin veil of iridescent creamy powder to the center of the lips to reveal their irresistible appeal. DEVIOUS VOLUME 1. COLOR

2. SHIMMER

011


PRO SCULPTING FRANCHISE PRO SCULPTING PALETTE

PRO SCULPTING BROW

PRO SCULPTING LIP

# 20 Light

# 30 Medium

# 40 Tan

# 50 Dark 012

# 10 Blond

# 20 Dark Blond

# 30 Brown

# 40 Dark Brown

# 50 Brown Black

# 10

# 11

# 40

# 50


PRESS CONTACTS

013


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.