VISUAL MERCHANDISING TREND JOURNAL FALL 2016 BY ADRIANA JASTRAM
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Frederick Malle ‘s boutique in NYC West Village
Fendi windows, Hues of Light
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3D ceiling applications
Selfridge Body Studio mannequins & windows
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Rafael de Cardenas redesigns St. Petersburg Au Pont Rouge
Ethedral Psychedalia
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Ethedral Psychedalia
Tiffany & Co. x Dover Street Market
FREDERIC MALLE’S BOUTIQUE DESIGNED BY STEVEN HOLL IN NEW YORK WEST VILLAGE
09.19.2016
Frédéric Malle’s French perfume label’s 14th Birthday coincides with the store opening
in New York West Village on June 5th 2014. A new edition of standalone stores from top architects was designed with the opening of the store in West Village. Intending to inaugurate design, Malle decided to work directly with architects who had an understanding of the nature of the neighborhood. The boutique is a futuristic slipped disk surrounded by brick walls while interiors are silver. ‘My plan to open more freestanding stores around the world allows me to live my childhood dream: “publishing” the work of great architects in the form of Editions de Perfumes stores,’ the entrepreneur explains. ‘I will have the same sort of creative relations with architects that I have with perfumers. I will ask them to design their dream shop with Intending to inaugurate design, Malle decided to work directly with architects who had an understanding of the nature of the neighborhood. The boutique is a futuristic slipped disk surrounded by brick walls while interiors are silver. The walls and ceilings are made from porous aluminum foam, while paneled floors are walnut wood in a 400 sq. ft. space matching display counters. Semi-circular shapes characterize the store displays and benches. Additionally, there are framed black & white portraits of perfumers against one wall, and smelling pods and bottles of fragrance in standing in a cabinet below.
To complete the calm atmosphere, lighting was also especially designed by Hervé Descottes, Holl, Andreé Putman and James Turrell to adjust according to the time of the day. Stores in London, Miami and Los Angeles are expected eventually and I’m exited to see what other creative collaborations will take place.
3D CEILING APPLICATIONS
Aesop Singapur
23.09.2016
Aesop Singapur
Narguile, Sofia
Aesop The store in Singapore is designed by Snohetta who intended to resemble an upside down hanging forest paying tribute to the store’s location, Orchard Road which was once a nutmeg plantation. Thin timber battens of different natural browns and seizes hang forming an undulating structure. The ceiling contrasts with the rest of the store, which is sleek and sparse, leading the eye to the celiling.
Innisfree, Seoul
3D ceiling applications are a recent trend around the globe seen in bars, restaurants, fashion, and beauty retailers. Ceiling installations are not only visually captivating and can serve as a social media talking point; they can also be functional and used to hang garments or display products. Installations include hanging tubes or other vertical forms repetitively thorough out the ceiling as well as whole 3D forms that cover the roofs.
Innesfree New York-based studio SOFTlab collaborated with Korean all-natural cosmetics brand Innisfree to redesign the store in Myeongdong, Seoul. The 3D ceiling was installed under a glass surface allowing natural light to shine on the store and products. The structure was made with oak and other all-natural materials to reflect the use of organic ingredients in Innesfree products. Camper Camper’s Store in Melbourne is an example of a simple white space completely transformed by a 3D ceiling. Brazilian architect Marko Brajovic designed the ceiling composing it with thousands of red shoelaces. The architect was inspired by the colored fringing used on carnival floats and customs. The ceiling was finally complemented with pendant lights.
Pan y Pasteles, Madrid
Hip Hop, Cape Town
Camper, Melbourne
Isabel Marant, Bangkok
Melange, Kuwait City
FENDI WINDOWNS
HUES OF LIGHT
Madison Ave, NY
09.29.2016
Paris
Shangai
Fendi collaborated with Chris Wood for its windows in multiple HK
locations all over the world. “Hues of Light” is an installation inspired by light and the experience of seeing color. Wood based her color palette on the vibrant colors of Fendi’s collection using dichroic transparent material to reflect wavelengths of light and project a rainbow of colors.The installation ends in October 2016.
Harrods, London
Chris Wood
SELFRIDGE BODY STUDIO MANNEQUINS & WINDOWS
10.04.2016
Selfridges collaborated with Global display London to
renovate and re-sculpt mannequins inspired in Selfridges campaign “Everybody” for both external and internal displays. “Everybody” celebrates the individuality and beauty of a persons body and the latest in fashion and fitness; “As the wellness movement continues to influence how we depict, treat and talk about our bodies, we are seeking to explore the joy, strength and beauty of individuals united in motion.” Body forms are unique and dramatic creating spectacular positions from yoga to gimnastics.
RAFAEL DE CÁRDENAS REDESIGNS ST PETERSBURG’S AU PONT ROUGE
10.10.2016
St Petersburg Au Pont Rouge building was opened in 1907 as an eight level department
store and was constructed in 1906 by architect Konstantin de Rochefort. The glamorous Russian store with its impressive cupola, central atrium, and art nuveau staircases located along the Red Bridge over the River Moika once counted the Romanov family among its clients. The department store was converted into a sewing factory in 1919 and its original cupola was demolished in the 1930’s. 109 years later the building was restored by architects Lifschutz Davidson Sandilands as a lifestyle destination. The third and fourth floor of the building (which represented the men’s and women’s department respectively) was restored by New York architect Rafael Cardenas who brought his particular style of retail theater to the design of the store. Racks were interesting as they were attached to geometric fixtures and were brightly colored with blue, and orange, lined up in a spacious area while circular areas surrounded by circular clearings could be used for pop up shops. Another particular point of the floor plan were the changing rooms, which were placed in the center of the store (when they would normally be situated in the back of the store) surrounded by dark green transparent walls. The design was minimalistic due to the exclusive use of clean geometric forms and the great amount of negative space which was contrasted by minimal use of pop colors electric blue, pastel emerald, orange and dark green against a grey floor, white fixtures and white walls. The ceiling was intriguing; one part composed of metal fixtures in tubular forms, and the other part composed of green linear forms following the overall modern style of the store.
ETHERAL PSYCHEDALIA 10.20.2016 Turkey Pavilion
This Theme focuses on delicate lightning, a hyperreal color palette and psychedelic details or patterns. The Blue by Flaka Haliti at
Han Ho
Han Ho
Han Ho
The Republic of Kosovo Pavilion is a site-specific installation constituted of sand, metal and light reflecting the meaning of borders, democracy, freedom and mobility. The entrance to the Swiss Pavilion is another example of how colored light is used to alter a space. Pamela Rosenkranz installation is mainly focused on immaterial elements such as light, color, scent, and sound in addition to organic elements such as hormones and bacteria. The spaces are monochrome in color; the entrance to the pavilion is filled with green light while the main space is filled with orange skin tone liquid and lightning. Han Ho’s Eternal Light – Different Dreams in the Same Place installation uses lights that frequently change in colors to stress the themes while Chiharu Shiota’s The Key In The Hand uses color, light and texture using her typical yarn technique.
Switzerland Pavilion
La Biennale
Switzerland Pavilion
Kosovo Pavilion
BACK TO NATURE 11.15.2016
Bringing nature to retail has been a popular trend recently. It is scientifically proven that humans
are hardwired to react positively to nature. Therefore, bringing natural elements into retail can lower stress levels while shopping in a pleasant environment. Creative designers do not simply fill the space with plants and wood; they find ways to fit materials that go in hand with the brand identity of the store. Additionally, sustainability is influencing retailers as these look forward to reducing the environmental impact of their stores while stressing the sustainable characteristics of their products. AESOP, SAPPORO The Australian brand is known for its organic and naturally inspired products. The new location in Sapporo reflects the store minimalistic nature. The space is inspired by the city of Sapporo and the natural formations and atmosphere of the Japanese island of Hokkaido. The island has a combination of urban and rural landscapes which is reflected in the design of the store; the texture of the store is an echo of the snow-covered mountains in the island. Locally Sapporo stones were used as surfaces while some tropical plants were placed around the store reminiscing the natural ingredients of the brand.
APPLE SAN FRANCISCO it is hard to imagine a minimalist and sleek store like Apple engage in the “nature” trend. However, Apple has changed its strategy and managed to introduce nature into its environment in the retail store in San Francisco’s Union Square. The space is filled with living trees and is powered by renewable energy while mirroring the Union Square Park located across the street. The immense glass walls increase the space and bring a sense of calmness to the store. Apple creates a community space by having lots of public seating and garden space in the store.
APPLE SAN FRANCISCO
360 CASHMERE, MALIBU California-based luxury knitwear company 360 Cashmere recently opened a showroom-style store on Malibu’s Pacific Coast Highway. The store aesthetic is “Malibu meets the Hamptons” while having many sun-bleached light wood fixtures & furniture in store reflecting a coastal atmosphere. Beach photography, rock installations and gold hardware decorate the minimalist store map Designed to embody a distinctly Malibu-meets-The Hamptons aesthetic, the space features plenty of sun-bleached light wood for a natural, coastal feel. Beach photography, simple gold hardware and a custom rock installation decorate the minimalist space while neutral colors bring a calm feel to the store.
360 CASHMERE, MALIBU
NEMIKIA TOKIO
NEMIKIA TOKIO The store was designed around the concept of a garden. The wooden floors represent earth and the curvy walls recall flowing water while its display shelves and wall mirrors evoke minerals. The furniture is reminiscent of the stones and rocks in a Japanese garden. Lastly, the botanical theme is translated literally with the placement of flowerbeds containing roses. THE NORTH FACE LONDON The North Face brings the outdoors inside its flagship store in Reagent Street, London. The company partnered with consultancy Green Room in an intention to redesign its stores into a “progressive playground.” According to Green Room the new store stimulates “enjoyment, discovery, training and activity” since the store is created around a forest- inspired atmosphere. The store echoes the natural world by bringing actual tree trunks to the store which trespass a glass ceiling permitting natural light to reflect inside the store. Also, screens are attached in the ceiling that reflect changing weather patterns. THE NORTH FACE LONDON
TIFFANY & CO X DOVER STREET MARKET
11.23.2016
Tiffany & Co is often associated with Audrey Hepburn is its white
displays from 1955 to 1994. During those years, his approach was shown ribboned turquoise box, but other particular aspect of its legacy is that in fantastical and miniature displays. Moore was a very influential figure it never discontinues any of its designs and that its shop windows were since he changed the way standard displays were shown in the 50’s: from a simple window of a mannequin wearing jewelry to creating simple but mainly crated by Gene Moore. theatrical and amusing displays. Tiffany’s recent project in collaboration with the Dover Street Market was to design windows that would bring attention to the forgotten collection For the New York installation Richard and its team are using poseable of jewelry. The 18-strong ‘Out of Retirement’ collection was showcased figures (typical of Gene’s work) while The London installation is reminiscent exclusively at Dover Street Market’s New York, London and Tokyo locations of Gene’s strong affection for cast hands. In Tokyo, Tiffany’s pieces will be placed among Nymphenburg’s menagerie of porcelain animals, just as it and was inspired by Moore. was done back in the 1960s. Gene Moore was the visionary behind Tiffany & Co’s Fifth Avenue window
SOURCES www.wgsn.com www.fendi.com www.selfridges.com www.chriswoodglass.co.uk www.wallpaper.com