VISUAL MERCHANDISING TREND JOURNAL FALL 2016 BY ADRIANA JASTRAM
CONTENTS
1 3
Frederick Malle ‘s boutique in NYC West Village
2
Fendi windows, Hues of Light
4
3D ceiling applications
Selfridge Body Studio mannequins & windows
FREDERIC MALLE’S BOUTIQUE DESIGNED BY STEVEN HOLL IN NEW YORK WEST VILLAGE
09.19.2016
Frédéric Malle’s French perfume label’s 14th Birthday coincides with the store opening
in New York West Village on June 5th 2014. A new edition of standalone stores from top architects was designed with the opening of the store in West Village. Intending to inaugurate design, Malle decided to work directly with architects who had an understanding of the nature of the neighborhood. The boutique is a futuristic slipped disk surrounded by brick walls while interiors are silver. ‘My plan to open more freestanding stores around the world allows me to live my childhood dream: “publishing” the work of great architects in the form of Editions de Perfumes stores,’ the entrepreneur explains. ‘I will have the same sort of creative relations with architects that I have with perfumers. I will ask them to design their dream shop with Intending to inaugurate design, Malle decided to work directly with architects who had an understanding of the nature of the neighborhood. The boutique is a futuristic slipped disk surrounded by brick walls while interiors are silver. The walls and ceilings are made from porous aluminum foam, while paneled floors are walnut wood in a 400 sq. ft. space matching display counters. Semi-circular shapes characterize the store displays and benches. Additionally, there are framed black & white portraits of perfumers against one wall, and smelling pods and bottles of fragrance in standing in a cabinet below.
To complete the calm atmosphere, lighting was also especially designed by Hervé Descottes, Holl, Andreé Putman and James Turrell to adjust according to the time of the day. Stores in London, Miami and Los Angeles are expected eventually and I’m exited to see what other creative collaborations will take place.
3D CEILING APPLICATIONS
Aesop Singapur
23.09.2016
Aesop Singapur
Narguile, Sofia
Aesop The store in Singapore is designed by Snohetta who intended to resemble an upside down hanging forest paying tribute to the store’s location, Orchard Road which was once a nutmeg plantation. Thin timber battens of different natural browns and seizes hang forming an undulating structure. The ceiling contrasts with the rest of the store, which is sleek and sparse, leading the eye to the celiling.
Innisfree, Seoul
3D ceiling applications are a recent trend around the globe seen in bars, restaurants, fashion, and beauty retailers. Ceiling installations are not only visually captivating and can serve as a social media talking point; they can also be functional and used to hang garments or display products. Installations include hanging tubes or other vertical forms repetitively thorough out the ceiling as well as whole 3D forms that cover the roofs.
Innesfree New York-based studio SOFTlab collaborated with Korean all-natural cosmetics brand Innisfree to redesign the store in Myeongdong, Seoul. The 3D ceiling was installed under a glass surface allowing natural light to shine on the store and products. The structure was made with oak and other all-natural materials to reflect the use of organic ingredients in Innesfree products. Camper Camper’s Store in Melbourne is an example of a simple white space completely transformed by a 3D ceiling. Brazilian architect Marko Brajovic designed the ceiling composing it with thousands of red shoelaces. The architect was inspired by the colored fringing used on carnival floats and customs. The ceiling was finally complemented with pendant lights.
Pan y Pasteles, Madrid
Hip Hop, Cape Town
Camper, Melbourne
Isabel Marant, Bangkok
Melange, Kuwait City
FENDI WINDOWNS
HUES OF LIGHT
Madison Ave, NY
09.29.2016
Paris
Shangai
Fendi collaborated with Chris Wood for its windows in multiple HK
locations all over the world. “Hues of Light” is an installation inspired by light and the experience of seeing color. Wood based her color palette on the vibrant colors of Fendi’s collection using dichroic transparent material to reflect wavelengths of light and project a rainbow of colors.The installation ends in October 2016.
Harrods, London
Chris Wood
SELFRIDGE BODY STUDIO MANNEQUINS & WINDOWS
10.04.2016
Selfridges
collaborated with Global display London to renovate and re-sculpt mannequins inspired in Selfridges campaign “Everybody” for both external and internal displays. “Everybody” celebrates the individuality and beauty of a persons body and the latest in fashion and fitness; “As the wellness movement continues to influence how we depict, treat and talk about our bodies, we are seeking to explore the joy, strength and beauty of individuals united in motion.” Body forms are unique and dramatic creating spectacular positions from yoga to gimnastics.
SOURCES www.wgsn.com www.fendi.com www.selfridges.com www.chriswoodglass.co.uk www.wallpaper.com