ADRIAN CHONG
GRAPHIC DESIGNER
CORPORATE IDENTITIES
CORPORATE IDENTITIES
PHILLIPS-VAN HEUSEN ANNUAL REPORT Phillips-Van Heusen (PVH) is an American clothing company which owns brands such Tommy Hilfiger, Calvin Klein, Van Heusen, IZOD, Arrow, and licenses brands such as Geoffrey Beene, BCBG Max Azria, Chaps, Sean John, Kenneth Cole New York, JOE Joseph Abboud and MICHAEL Michael Kors. Working alongside the Creative Director and Senior Designer, I was involved with the initial layout concepts of the annual report, cover design concepts as well as all charts which appeared throughout the annual report and social responsibility report.
PHILLIPS-VAN HEUSEN ANNUAL REPORT / FRONT AND BACK COVER
PHILLIPS-VAN HEUSEN ANNUAL REPORT / INSIDE SPREAD
CANLAN CLASSIC TOURNAMENTS / RACK CARDS
CANLAN ICE SPORTS ANNUAL REPORT Canlan Ice Sports is the North American leader in the development, operations and ownership of multi-purpose recreation and entertainment facilities. They are the largest private sector owner and operator of recreational ice sports facilities in North America and currently own and/or manage 18 facilities in Canada and the United States with 68 surfaces including ice rinks, indoor soccer, indoor volleyball and sports courts. Working closely with the VP of Sales, Marketing & Service and the VP of Finance, I was responsible for the company’s 2013 annual report from concept through to completion.
CANLAN ICE SPORTS ANNUAL REPORT / COVER AND INSIDE SPREAD
ASHL NORTH AMERICAN CHAMPIONSHIPS With over 1,200 players attending, the ASHL (Adult Safe Hockey League) North American Championships is a tournament held every two years. The tournament isn’t just about rec hockey but rather an experience on and off the ice. For the 2013 ASHL North American Championships, I was responsible for creating an overall look and brand experience for the event which was held in Calgary, Alberta. The ASHL brand at the time didn’t have a consistent look so I decided to focus on creating a more premium looking image for the event. The brand image which I created, extended to the program booklet, the interior and exterior signage of the WinSport Markin MacPhail Centre, lanyards, roll-up banners, floor graphics as well as TV ads within the facility.
ASHL NORTH AMERICAN CHAMPIONSHIPS / PROGRAM BOOKLET
ASHL NORTH AMERICAN CHAMPIONSHIPS / ROLL-UP BANNER
ASHL NORTH AMERICAN CHAMPIONSHIPS / EXTERIOR SIGNAGE
CANLAN SPORTS SHOP The Canlan Sports Shop is a sports store conveniently located in each facility. The store provides both skating and hockey equipment and apparel at affordable prices, carrying major brands such as Bauer, Reebok, CCM and Under Armour. Throughout the year, the Canlan Sports Shop would run various promotions targeting both youth and adult hockey players. Working closely with the Director, I was responsible for maintaining and developing the overall brand through marketing collateral such as posters, signage boards, flyers, web graphics, e-newsletter banner ads and Canlan TV ads placed within all the facilities.
CANLAN SPORTS SHOP / 24 x 36 POSTER
CANLAN SPORTS SHOP / 17 x 11 FLYER
CANLAN SPORTS SHOP / 36 x 24 IN-STORE SIGNAGE
3 ON 3 YOUTH HOCKEY LEAGUE With over 11,000 players nationally, Canlan’s 3 on 3 Youth Hockey League is one of the largest 3 on 3 hockey leagues in the world. Working closely with the Director, Corporate Manager and all 12 facilities, I was responsible for creating all marketing material for 2013 which included brochures, posters, Publisher templates, web graphics, e-newsletter banner ads, publication ads, transit signage as well as Canlan TV ads which appeared at all facilities throughout Canada and the U.S.
3 ON 3 / BROCHURE
3 ON 3 / WEBSLIDER AD
3 ON 3 / CANLAN TV DIGITAL AD
MOTEL 6 Motel 6 is a major chain of budget motels with more than 1,100 locations in the United States and Canada. Working alongside the Creative Director, I was responsible for Motel 6’s new company directory brochure as they had recently been rebranded and wanted to reflect their new image across all their marketing collateral.
MOTEL 6 / DIRECTORY BROCHURE
THIRSTY PENGUIN GRILLHOUSE The Thirsty Penguin Grillhouse is a full service restaurant conveniently found within the Canlan Ice Sports facility. Working directly with the Director and each facility, I was responsible for maintaining the Thirsty Penguin Brand as well as creating marketing pieces for food and beverage promos which ran throughout the year. Marketing pieces included posters, banners (both within the facility and outdoors), billboards, interior signage, vouchers, web graphics, e-newsletter banner ads, Canlan TV ads, digital menu boards as well as revising existing menus.
THIRSTY PENGUIN GRILLHOUSE / 24 x 36 POSTER
THIRSTY PENGUIN GRILLHOUSE / 24 x 36 POSTER
THIRSTY PENGUIN GRILLHOUSE / 10 FT x 4 FT BANNER
CANLAN CLASSIC TOURNAMENTS Canlan Classic Tournaments (CCT) is a division of Canlan Ice Sports. Established in 2000, it is responsible for running hundreds of competitive, fun and enjoyable hockey tournaments for boys, girls, men, women and co-ed divisions. CCT hosts tournaments in Ontario, Quebec, Alberta, British Columbia, Illinois, Michigan, New Jersey, Nevada, Florida and Indiana. Working closely with CCT’s Director and tournament staff, I was responsible for helping to strengthen their overall brand through all marketing collateral. This included tournament rack cards, posters, t-shirt logo designs, roll-up banners, rink board graphics, quarterly e-newsletters, web ads, social media ads and Canlan TV digital ads.
CANLAN CLASSIC TOURNAMENTS / RACK CARDS
CANLAN CLASSIC TOURNAMENTS / ROLL-UP BANNER
CANLAN CLASSIC TOURNAMENTS / 11 x 17 POSTER
CANLAN CLASSIC TOURNAMENTS / WEB ADS
CANLAN CLASSIC TOURNAMENTS / E-NEWSLETTER
CANLAN CLASSIC TOURNAMENTS / MAY MADNESS TOURNAMENT T-SHIRT
IDENTITIES STATIONERY STYLE GUIDE MANUALS BRANDING CAMPAIGNS ANNUAL REPORTS BOOKLETS PUBLICATION ADS MOCK-UPS PUBLISHER TEMPLATES POSTERS LARGE SCALE BANNERS SIGNAGE DIGITAL TV ADS POWERPOINT NEWSLETTERS WEB ADS WEB GRAPHIC ELEMENTS adrianchong.design@gmail.com