GRAPHIC DESIGN ASSISTANT ° 05.06.15-present L A CANVAS
LA CANVAS
style_guide
bramd_identity
WWW.LACANVAS.COM
06.13.15
LA CANVAS • STYLE GUIDE
WORDS
• LA • Conceptual • Minimalist • Culture • Fashion • Food • Art • Community • News • Editorial • Magazine • Events • Collabs • Lifestyle • Photography • Travel • Music
LOGO USAGES
IDENTITY H
• Main logo
W
• Small version
• Negative version • Small version H
W
Logo identity consisting of the width/height of the main logo.
IDENTITY COLOR
C=13 M=0 Y=21 K=0
00%
C=0 M=88 Y=81 K=0
25%
C=3 M=9 Y=100 K=0
50%
C=78 M=21 Y=100 K=7
75%
C=81 M=29 Y=16 K=0
100%
SECONDARY COLOR
#0591b9
#3e8e42
#fadb00
#ef463c
#ddedd2
The identity color palette consists of a gray-scale palette. This color palette will be used as the main color for the logo/brand identity.
The secondary color palette consists of five different colors. Each individual color is meant to represent LA Canvas.
PRIMARY TYPEFACE
SECOND TYPEFACES
• Adobe Devanagari
• Helvetica Neue-Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
• Headline Underline Styles
LA CANVAS
• Helvetica Neue-Medium
LA CANVAS
LA CANVAS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
06.13.15
0123456789 The primary typeface is a serif and it appears to be proffesional with a welcoming feel. The strokes in the font varies throughout each letter representing the different topics LA Canvas covers.
STYLE GUIDE • LA CANVAS
WWW.LACANVAS.COM
1
The secondary typeface is a sans serif is minimal with a sophisticated appearance. The typeface also carries a medium style which is thicker and can be used as a sub-headline.
2 logo_sketches
magazine_layout
3
LA CANVAS
spread_1
4 comprehensive_composition
magazine_layout
5
LA CANVAS
spread_2
6 final_composition
event_flyer
7
LA CANVAS
comprehnesive_compositions
8 final_composition
calendar_layout
9
LA CANVAS
july_2015
10 final_composition
event_flyer
LA CANVAS
brun_menú
Beats & Eats BOTTOMLESS MIMOSAS | BRUNCH MENU Beats •
ANDRES & ESTA OF SOULECTION |
Live Art Installation •
PEDRO “P. J ” BALUGO WCA
• Brunch Menú • Pork Belly Chilaquiles - 11
Crispy Pork Belly / Ají Verde / Cotíja Cheese/ Sunny Egg / On House Made Tortilla Chips
Beat Junkies Loco Moco Remix - 11
Colombian Spiced Carne Asada Burger Patty / Fried Spam / Coconut Rice / Sunny Egg / Chorizo Sauce
Steak & Eggs (for 2 people) - 26
16oz Bone-In Rib Eye Steak / Eggs To Order / Coconut Rice & Black Beans / Achote Potatoes
Drunken Pig Sandwich - 13
Colombian Style Pulled Pork Cooked in Beer / White Onion / Tomato / Ají Verde / Spiced Mayo / Served w Yucca Fries
Spicy Fried Chicken & Coconut Waffles - 13 Spicy Marinated Chicken / Coconut Waffles /Panela Syrup / Aji Verde / Sunny Egg / Shaved Street Corn w. Cotija Cheese & Chili
Huevos Benedicto - 11
Poached Eggs / Honey Jamon / Lime Hollandaise / Achote Potatoes / On Crispy Colombian Arepas
House Made Sauces:
Ají Verde / Ají Rojo / Tomatillo / Candela (hot)
• DRINKS • Mango Chili (or) Passion Fruit Mimosa 6 Glass / 24 Carafe / Bottomless (Ask Server)
La Muñeca - 9
Sparkling Rosé / St. Germain / Guava / Lemon
Sancho Reyes - 9
Tapatio Tequila / Ancho Reyes Chili Liquor / Mango / Lime / Tajín
Bloody Mary - 9 Michelada - 7 Café de Colombia - .25c (cup)
Historic Chapman Plaza 3451 West 6TH Street Los A ngeles, C A 90020 May 17th, 2015
11
final_composition
PR ESENTED BY L A C A N VA S & ESC A L A K-TOW N
LA CANVAS
gallery_openings
final_composition
event_flyer
12
ART
13 WHEN: Thursday May 14, 7pm-10pm
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
STYLE
EVENTS
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
WHEN: Thursday May 14, 7pm-10pm
JAMIE MCMURRY PRESENTS: ABOVE SNAKES
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
WHEN: Thursday May 14, 7pm-10pm
JAMIE MCMURRY PRESENTS: ABOVE SNAKES
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
WHEN: Thursday May 14, 7pm-10pm
JAMIE MCMURRY PRESENTS: ABOVE SNAKES
FOOD
LA CANVAS
JAMIE MCMURRY PRESENTS: ABOVE SNAKES
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
WHEN: Thursday May 14, 7pm-10pm
JAMIE MCMURRY PRESENTS: ABOVE SNAKES
MUSIC
we’ve got you covered
WEEKLY
THE
newsletter_mock weekly_news
14 SHAKE THE DUST: Q+A WITH DIRECTOR ADAM SJOBERG
INTERVIEW: THE MARTINEZ BROTHERS
READ UP: THE TASTE ISSUE IS HERE
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
WHEN: Thursday May 14, 7pm-10pm
JAMIE MCMURRY PRESENTS: ABOVE SNAKES
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
WHEN: Thursday May 14, 7pm-10pm
JAMIE MCMURRY PRESENTS: ABOVE SNAKES
MORE OF LA CANVAS (#GETONIT)
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
WHEN: Thursday May 14, 7pm-10pm
JAMIE MCMURRY PRESENTS: ABOVE SNAKES
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
WHEN: Thursday May 14, 7pm-10pm
JAMIE MCMURRY PRESENTS: ABOVE SNAKES
MORE
WHAT: In the mood for a little British indie rock? Well, you’re in luck. Tomorrow night, Liverpool natives, The Wombats, are taking the stage at the Constellation Room at the Observatory in Santa Ana. Why not ditch Hollywood for the night?
WHERE: Human Resources | 410 Cottage Home St., LA 90012
WHEN: Thursday May 14, 7pm-10pm
JAMIE MCMURRY PRESENTS: ABOVE SNAKES